Chocolate Microscope

tag:blogger.com,1999:blog-5125985990485261086Sun, 28 Jun 2026 15:16:25 +0000Linksamanda and darrenwhat is advertising?BriefsHow toJordan CohenAndrew LivingstonVIDEObeyond bannersrethinkAgency NewsClass of 2009DDBGrip Ltd.Jenn KeenanPortfolio NightRed UrbanTBWA\Canadaamanda langdondenver eastmansarah rutherfordAssignmentBensimon ByrneCP+BClass of 2008Diana BaileyIva JericevicJWTJacob BondreJamie TaylorJorgen StovneLaura RobinsonMacLaren McCannRachel SwartsSID LEESaatchi CanadaThe Big Orange SlideViralZulu Alpha Kiloa look insidechelsey o'connorcolanthony humphreydarren rayeric nealinspirationjob huntingjohn stjulia morralindsay eadymartin stinnissenonline portfoliorachel kennedyresumeshauna roeted talkswestside studio2010 HUmber Portfolio Show3D projectionAccessible MediaAccounts in playAdbandsAgencyScoopAlmapBBDOAugmented RealityAward for Outstanding Achievement in the Field of ExcellenceBBDOBeakbaneBen TurnerBoguskyBrett ChannerBrief Boot CampBudweiserCanadian TireCarla RimandoCelebrating our successesClass of 2010David + GoliathDentsu CanadaEmily DurtnallEventExtreme GroupFWAFear LessFrensi TerovaGJPGenNextGlen HuntGrads available for internshipHumber Ad WeekHyundaiISPInnoceanJack NearyJaimie BautistaJesse-Hornstein-GoldbergKathleen BlackKatie MidghallKennaLaura KitchingLisa HartLogoLogoramaMichael JenkinsMishelle MenziesPublicisRebekah NoseworthyRobert CappuccittiRodrigo Diaz MercadoSID LEE TORONTOSally HogsheadSam PorterSamantha PorterSpencer HendersonStephanie AertsTAXI2The CollectiveThought startersTom BeakbaneTom GumiennyTostitosTribal DDBTwitterWinnersYoungGunsad-ventureanderson ddbashley saundersbabyrobottenblinkchicagocontextual advertisingcool designcreative briefsdoveemailingemarteuro rscgfacebookfacebook connectfriskiesgossipgraphic designgwp brand engineeringihaveanideaimprov in torontoinspiring linksintelinvisible adipad appjob postkatie maxfieldkevin alloccakotexkraftlady gagalbilynxmakin adsmalcolm gladwellmicaela hoglundmoviesoffice pranksogilvy cape townoutlierspatrick boivinpersonal brandingpetapinterestportfolio developmentprofessional developmentqr coderethink breast cancerrodrigo mercado diazsheera kendalspenser hendersonstuntted williamsthe hivethe pitchthe tipping pointtimeplaytipsvisually impairedwhat the dog sawwieden+kennedywish I thought of thatwwfyoung gloryyoutube takeoveryr torontoChocolate MicroscopeUseful links, resources and class updates and downloadable assignments for Humber College's Creative Advertising students.http://chocolate-microscope.blogspot.com/noreply@blogger.com (Chocolate Microscope)Blogger211125tag:blogger.com,1999:blog-5125985990485261086.post-7536745107077743092Wed, 01 May 2013 14:00:00 +00002013-05-01T10:00:10.138-04:00Luke "Whipple" Sullivan on Marks in Ad SchoolsGreat post here on the vale of "marks" in ad schools, from the excellent Luke Sullivan. Ad School Ain't Like School Schoolhttp://chocolate-microscope.blogspot.com/2013/05/luke-whipple-sullivan-on-marks-in-ad.htmlnoreply@blogger.com (bingham)0tag:blogger.com,1999:blog-5125985990485261086.post-468151818801265021Sun, 10 Mar 2013 03:45:00 +00002013-03-09T22:45:10.228-05:00Student Campaign Made Me Buy Muskoka Beer!There have been some pretty great campaigns in this term's 3rd-yr Ad Studio course, so I think I'm going to have to post a bunch of them, but this campaign for Muskoka Brewery by Emma Quiroz, John Bruce, Cristina Quatrociocchi and Becky Rudson actually made be buy the product. And I can't thank them enough. Here's one of the executions: http://chocolate-microscope.blogspot.com/2013/03/student-campaign-made-me-buy-muskoka.htmlnoreply@blogger.com (bingham)0tag:blogger.com,1999:blog-5125985990485261086.post-2497428095944486035Wed, 06 Feb 2013 20:16:00 +00002013-02-06T15:16:29.637-05:00cool designgraphic designinspirationinspiring linkswish I thought of that10 cool design links that inspire smart, talented design students Here's the cool stuff that inspires my senior Graphic Design class at Humber.  (Part One) 1. Debussy Arabesque animated Almost works as an alternative form of musical notation; a gorgeous visual unspooling of a classic piano piece. via Alain Pham 2. The joys of Flat Design Enough of the phony 3-D and illogical frop-shadows! via Keith Sample 3. Fully functional brand for sale: http://chocolate-microscope.blogspot.com/2013/02/10-cool-design-links-that-inspire-smart.htmlnoreply@blogger.com (bingham)1tag:blogger.com,1999:blog-5125985990485261086.post-7546445212813595014Tue, 05 Feb 2013 16:44:00 +00002013-02-05T11:44:24.328-05:00How to Find Your Internship or Job (Without Freaking Out): Part 3 of 3   <!--[if gte mso 9]> http://chocolate-microscope.blogspot.com/2012/11/how-to-find-your-internship-or-job_9181.htmlnoreply@blogger.com (bingham)0tag:blogger.com,1999:blog-5125985990485261086.post-1860090038570608599Tue, 15 May 2012 15:16:00 +00002012-05-15T11:18:34.975-04:00eric nealJesse-Hornstein-Goldberglindsay eadyrachel kennedyRodrigo Diaz Mercadoshauna roeCABA sweeps National Advertising AwardsLast Thursday the ad community gathered at The Brant House in Toronto to announce the winners of The National Advertising Awards. Gold, silver and bronze went to CABA students. It was a very proud moment. GOLD: Jesse-Hornstein-Goldberg & Eric Neal Silver: Rachel Kennedy & Shauna Roe BRONZE: Lindsay Eady & Rodrigo Diaz Mercado http://chocolate-microscope.blogspot.com/2012/05/caba-sweeps-national-advertising-awards.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-7672018288079418402Thu, 10 May 2012 14:18:00 +00002012-05-10T10:18:22.362-04:00invisible adlynxThe World’s First Invisible Adhttp://chocolate-microscope.blogspot.com/2012/05/worlds-first-invisible-ad.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-7847924224250841038Wed, 02 May 2012 13:45:00 +00002012-05-02T09:46:07.916-04:00emartqr codeBest use of QR codes, in a very long timeThis retail store wanted to increase sales during lunch time. So they created a QR code that was only usable during the noon hour - it was created using the sun and shade. http://chocolate-microscope.blogspot.com/2012/05/best-use-of-qr-codes-in-very-long-time.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-5641417895593939245Mon, 30 Apr 2012 13:11:00 +00002012-04-30T09:12:28.595-04:00blinkmalcolm gladwelloutliersthe tipping pointwhat the dog sawFree event: Malcolm GladwellLater this month Malcolm Gladwell is doing a talk at the Toronto Reference Library. Typically people pay big bucks to see him talk, but this event is free. For those of you who aren't familiar, Malcolm Gladwell is a best selling author. His books include The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success andhttp://chocolate-microscope.blogspot.com/2012/04/free-event-malcolm-gladwell.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-8345152391857611265Mon, 23 Apr 2012 16:31:00 +00002012-04-23T12:31:56.877-04:00dovefacebookSo Facebook ads don't have to be terrible?Facebook doesn't offer up a lot of flexibility to advertisers buying ads. The footprint of the ad is tiny, the space for imagery is even smaller and the available word count is akin to a billboard. As a result, the vast majority of the ads adjacent to your timeline look terrible and are completely void of any concept - I'm looking at you GOUT STUDY ad. So here's an http://chocolate-microscope.blogspot.com/2012/04/so-facebook-ads-dont-have-to-be.htmlnoreply@blogger.com (Chocolate Microscope)1tag:blogger.com,1999:blog-5125985990485261086.post-2073295870749032564Thu, 05 Apr 2012 14:39:00 +00002012-04-05T10:42:36.549-04:00inspirationwestside studioWhat inspires you? Some of you might have heard me talk about your 'other portfolio'. That thing in your life, other than advertising that gets you excited. All too often when people get in to school, or get into agency they loose it, or forget about it. At the time it seems like a worthwhile omission, but in the long term dismissing a creative outlet can have profound effects. Westside Studio is a top http://chocolate-microscope.blogspot.com/2012/04/what-inspires-you.htmlnoreply@blogger.com (Chocolate Microscope)2tag:blogger.com,1999:blog-5125985990485261086.post-3643418617149351869Thu, 29 Mar 2012 13:19:00 +00002012-03-29T09:19:53.573-04:00Diana BaileyFun with analyticsI'm a bit of an analytics geek. I check the stats for this blog on a daily basis. I'm curious if anyone is actually reading it (which they are - from places as far away as Australia) but I'm also curious about what they're reading - and what they're not. This daily feedback allows me to optimize the blog and it's posts. One section of the report indicates the search keywords that http://chocolate-microscope.blogspot.com/2012/03/fun-with-analytics.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-4348623696278127001Wed, 28 Mar 2012 19:16:00 +00002012-03-28T15:17:10.197-04:00the hivethe pitchThe PitchAdvertising is getting it's own reality show. Introducing The Pitch. It premieres April 30 - right after Mad Men. The Hive, a Toronto agency will be one of competing agencies. http://chocolate-microscope.blogspot.com/2012/03/pitch.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-4301880675308854367Tue, 27 Mar 2012 14:46:00 +00002012-03-27T10:46:58.618-04:00kotexpinterestKotex leverages PinterestHere's an initiative from Kotex that uses Pinterest. Not only are they the first ones out of the gate with a campaign capitalizing on the new-ish platform - but it's a prime example of using social media to connect with many, by only touching a few. Kotex created individualized gift boxes for women based on their Pinterests. At first glance that seems like a hugely costly initiative. http://chocolate-microscope.blogspot.com/2012/03/kotex-leverages-pinterest.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-3774791193807924113Mon, 26 Mar 2012 18:25:00 +00002012-03-26T14:27:56.179-04:00A lesson from Deadmau5 Last weekend Chris James took a chance. He basically cold called the world famous Deadmau5 and it worked. Chris' vocals are going to appear on an upcoming track and it's all thanks to a single tweet.  Via pandodaily: Rather than locking himself away from the world for days to return with a new track in hand, however, deadmau5 introduced a bit of a twist to his workflow: he’d http://chocolate-microscope.blogspot.com/2012/03/lesson-from-deadmau5.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-682844902117094827Tue, 20 Mar 2012 12:53:00 +00002012-03-20T08:54:00.634-04:00friskiesipad appThe first ever dual species iPad gameToday's branded app is yesterday's "viral" video. Clients are asking for them without really understanding what it takes to do it well. And an app without any downloads is akin to a video without any views: pointless. My students can attest to the fact that I'll be the first one to send them back to drawing board when presenting an app without any kind of 'wow' factor. It needs something that http://chocolate-microscope.blogspot.com/2012/03/first-ever-dual-species-ipad-game.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-6593515402157157480Mon, 19 Mar 2012 21:01:00 +00002012-03-19T17:01:15.302-04:00beyond bannerschicagoeuro rscgfacebook connectBeyond Banners: Be a 3D StarHere's a great piece out of Euro RSCG Chicago for Sprint. It's an interactive video launching the HTC EVO 3D. When everything was said and done there was over 6.2 million views with an average viewing time of nearly five minutes. When was the last time you happily sat through a five minute commercial....and then shared it with your friends? The video uses Facebook http://chocolate-microscope.blogspot.com/2012/03/beyond-banners-be-3d-star.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-6645633704820017136Fri, 16 Mar 2012 19:15:00 +00002012-03-16T15:16:07.759-04:00micaela hoglundtimeplayTimeplay changes the cinema experience Everybody likes movies, but what has become clear is the way audiences watch them is changing. Movie theatre attendance has been steadily declining for years thanks to the introduction of new technologies that offer the movie watching experience along with the added benefits of lower cost and convenience. Movie lovers are turning to other viewing options such as Netflix and other providers to http://chocolate-microscope.blogspot.com/2012/03/timeplay-changes-cinema-experience.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-1411673131631530578Tue, 13 Mar 2012 12:17:00 +00002012-03-29T09:19:40.414-04:00Diana BaileyThe Royal Tenenbears: An Examination of the Charmin Bear Family I fantasize about the origin of the Charmin bear family. In this fantasy, the benevolent creator of the Charmin bear family is a 28-year-old tattooed copywriter with a spacer earring and a lush beard. His name is Thrush. The words of Thrush’s accounts person reverberate in his skull, right under his asymmetrical hair: “No little pieces left behind. The client really wants to make that clear”. Nohttp://chocolate-microscope.blogspot.com/2012/03/royal-tenenbears-examination-of-charmin.htmlnoreply@blogger.com (Chocolate Microscope)1tag:blogger.com,1999:blog-5125985990485261086.post-4220698313463210153Thu, 01 Mar 2012 14:53:00 +00002012-03-01T09:53:00.409-05:00ashley saunderspetaBoyfriend went veganThis video is highly entertaining to watch, not just because I'm a vegatarian. Since Peta was one of the ONE SHOW clients, this ad is highly appropriate to discuss at this time. It takes a different approach to PETA's usually preachy, in-your-face, disturbing print ads and pokes fun at something that affects everyone: sex. It does so without being too graphic or offensive. Taking the style http://chocolate-microscope.blogspot.com/2012/03/boyfriend-went-vegan.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-4042137562180898688Wed, 29 Feb 2012 14:32:00 +00002012-02-29T09:32:11.934-05:00denver eastmanjohn strethink breast cancerted talksCABA grad makes TED Ads Worth SpreadingOnce again, TED has compiled a list of ten Ads Worth Spreading. And one of those ads was created by CABA grad, Denver Eastman. It's a huge honour, as this list includes incredible work from agencies all over the world. Click here to see Denver's work for Rethink Breast Cancer and the rest of the winning pieces. http://chocolate-microscope.blogspot.com/2012/02/caba-grad-makes-ted-ads-worth-spreading.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-8960318812668258572Tue, 28 Feb 2012 14:46:00 +00002012-02-28T09:46:42.598-05:00kevin alloccated talksViralWhy videos go viral Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.http://chocolate-microscope.blogspot.com/2012/02/why-videos-go-viral.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-3496502517953817936Fri, 24 Feb 2012 13:28:00 +00002012-02-24T08:47:27.782-05:00beyond bannersMichael Jenkinspatrick boivinyoutube takeoverBeyond Banners: Ninja TakeoverUsually, page takeovers are annoying and invasive but this rare YouTube page takeover is enjoyable and interactive. Patrick Boivin, a French Canadian “autodidact” takes the unboxing experience to a whole new level. Using ninjas, he shakes the very foundation of YouTube.  Click here to watch Ninja's Unboxing    This post courtesy of 3rd year CABA, Michael Jenkins.  http://chocolate-microscope.blogspot.com/2012/02/beond-banners-ninja-takeover.htmlnoreply@blogger.com (Chocolate Microscope)0tag:blogger.com,1999:blog-5125985990485261086.post-7428763424515180385Thu, 23 Feb 2012 14:15:00 +00002012-02-23T09:18:01.950-05:00lbirachel kennedyshauna roewieden+kennedyyoung gloryHumber students shortlisted at Young Glory3rd year CABAs, Rachel Kennedy and Shauna Roe, have been shortlisted in the Round 4 of the Young Glory Competition. The client for this particular round was Wikipedia and the creative was judged by Gav Gordon-Rogers, Creative Director at Wieden+Kennedy & LBi. These Gold Diggers are currently ranked 14th in the global competition. Check out their entry below. http://chocolate-microscope.blogspot.com/2012/02/humber-students-shortlisted-at-young.htmlnoreply@blogger.com (Chocolate Microscope)1