Chris Yong

You are what you tweet: 2011 in review

Chris — Sat, 28 Apr 2012 07:00:40 +0000

If Twitter were the news, what would 2011 in review look like?

As you can see from the following infographic, the world would be very different from mainstream news!

Social media statistics 2011

Chris — Wed, 15 Feb 2012 09:40:15 +0000

As you’ll see from these social media statistics 2011, social media usage literally exploded in 2011, Facebook went from 600 million users to 800 million user in just one year! I thought I’d share a few thoughts on Facebook as it’s the biggie a lot of people talk about.

Facebook for brands and business

I found the social media statistics for brands on Facebook particularly interesting. It reinforced to me that what people think of you offline is reflected online.

Being on Facebook will not automatically change that perception or magically connect you to a new audience just because you have a presence there.

58% will like a brand because they are already a customer
57% will like a brand because they want to receive discounts and promotions

Why average Facebook page updates won’t cut it

To make things trickier, 77% will just read posts and updates which means less than a quarter of a brand’s audience on Facebook actually interacts at all!

When you factor in that Facebook has an EdgeRank algorithm based on interaction that determines IF (yes if) a brand’s page update is seen at all in the news feed of a Facebook user, an average Facebook strategy is definitely not going to cut it.

A user is thinking “What’s in it for me and why should I care?” so as a brand, how do you answer that?

The following social media statistics 2011 infographic is courtesy of Dream Systems Media.

Social media statistics 2011

So what did you think? Post a comment and share your thoughts on these social media statistics 2011.

What is SEO? Search engine optimisation explained

Chris — Sat, 11 Feb 2012 23:51:38 +0000

What is SEO? SEO stands for search engine optimisation which is a process of improving the visibility of your website in search engines like Google, Yahoo and Bing.

Basically there are two elements to SEO:

On page factors – improvements you can do on your website
Off page factors – basically links from other websites to your website

The following video explains what search engine optimisation is very simply in just a few minutes.

Check out the following sites for further SEO information:

How to connect Facebook to Twitter

Chris — Wed, 08 Feb 2012 07:25:08 +0000

If you’re wondering how to connect Facebook to Twitter, keep on reading as you’re in the right place!

It used to be that only Facebook Pages could sync and update a twitter account. However Facebook has now allowed profiles to do the same thing when they introduced public status updates.

Connect Facebook profile to Twitter

1. Go to www.facebook.com/twitter/ and click on ‘Link My Profile To Twitter’ to add the Twitter application to your Facebook account.

2. Authorise Facebook to use your account by entering your Twitter account details and click ‘authorise app’.

3. Edit settings by checking all the items you would like Facebook to update to Twitter and click ‘save changes’.

That’s it!

Connect Facebook page to Twitter

It’s pretty much exactly the same.

1. Go to www.facebook.com/twitter/, your Facebook page/s will be listed under “Link Your Pages To Twitter’.

2. Click on ‘Link To Twitter’, enter your Twitter account details and authorise the app.

3. Edit settings by checking all the items you want Facebook to update Twitter with and you’re done.

Twitter to Facebook

If you want to adjust Twitter’s ability to post back to your Facebook profile or page, go to twitter.com/settings/profile and edit the settings in the Facebook section.

And that all you need to know about how to connect Facebook to Twitter.

Dubstep: Is it taking over the world?

Chris — Sat, 04 Feb 2012 11:35:05 +0000

It seems like no matter where I turn right now, there is Dubstep about. To be honest, I was completely oblivious to this form of music until Korn collaborated with Dubstep DJs on their recent album and from that point on, it’s everywhere.

I must say though, the following Dubstep dance video is pretty bad ass. It’s like someone put Michael Jackson’s moonwalk on steroids!

New Twitter look and feel

Chris — Mon, 12 Dec 2011 11:28:06 +0000

Twitter is rolling out a new ‘simplified’ look and feel to its mobile and online platforms as well as a few other new features like enhanced brand pages and embeddable tweets.

Learn more about the new Twitter look and feel.

Learn more about the new Twitter brand pages.

Learn more about the new Twitter embeddable tweets.

SEO anchor text strategy

Chris — Sun, 11 Dec 2011 07:24:40 +0000

If your SEO anchor text strategy has been the same for the last few years, you may just want to check out this SEOMoz post.

There is a short 7min video where they go over things like

Exact match vs partial match
Context, placement and relevance
The future of link signals

Another highly interesting SEOMoz article is their 2011 Search Engine Ranking Factors, definitely some interesting insight.

How to tether Android to Mac

Chris — Wed, 20 Jul 2011 20:47:24 +0000

Are you wondering how to tether Google Android to a Mac through USB? Well I found the answer after I got a bit annoyed to discover that Google Android (I have 2.2) can’t do it normally….grrr.

Basically you need to install a free little application on both your Mac and your Android phone called PdaNet.

Download PdaNet for Android for your Mac.
Get the PdaNet app from the Android Market for your mobile.

You then connect PdaNet together and voila, your Android should now be USB tethering to your Mac.

Watch the following video for instructions on what you need to do.

Foo Fighters new album Wasting Light live from 606

Chris — Sat, 23 Apr 2011 01:37:18 +0000

Just finished watching the Foo Fighters documentary Back And Forth earlier tonight. Must say that it was a really insightful look into what Dave Grohl and his band have been through over the years. It has not been an easy ride to success at all.

Back And Forth basically details how the Foo Fighters started right up to the latest album Wasting Light. I stumbled upon this video of them playing the entire new album completely live.

Enjoy!

Buy cheap books online

Chris — Thu, 30 Sep 2010 09:46:29 +0000

The other day I stumbled upon a great website to buy cheap books online.

Bookish.co.nz is a site that will compare something like forty four online bookstores when you search a title or author and show you who is the cheapest.

If you are trying to get a more hard to find book which isn’t available in New Zealand, it might surprise you to know there are other places at times cheaper than Amazon!

To buy cheap books online, try visiting www.bookish.co.nz.