Blog – Cimetta Design

Is Your Website ADA-Compliant? Improve Your SEO and Reduce Your Risk.

Xavier Cimetta — Wed, 06 Apr 2022 17:36:12 +0000

Making sure that your website is ADA-Compliant can both help protect your business against lawsuits and fines as well as improve your website's SEO.

It’s a Spring Thing: the Season of Renewal & Refocusing on You and Your Business

Xavier Cimetta — Tue, 05 Apr 2022 15:45:45 +0000

The trials and the tribulations of the new year are over and a chunk of 2022 has passed us... how has your year been thus far? It's time to refocus on your business and where you're going! Below we put together a Spring Forward action plan for business owners to help them refocus on the success of their goals. Burst out of the first quarter into the second, full steam ahead.

Know Your Business Competition Big and Small

Xavier Cimetta — Tue, 01 Mar 2022 14:34:58 +0000

If you’re a new business owner, one of the very best ways to get your feet on the ground as to the atmosphere and marketing environment in your industry is to Know Your Business Competition Big and Small. I think this classic quote from Sun Tzu said it best: Find out what your competition is doing right, and more importantly, doing wrong – then do it better! Know Your Business Competition…

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Find Your Unique Value

Xavier Cimetta — Mon, 21 Feb 2022 16:57:52 +0000

One of the first steps to developing any type of effective marketing is to develop whats called your ‘unique value proposition’. That’s just fancy business lingo for what makes your company awesome. It’s the promise of value to be delivered when a client is interacting with your company, your product, or your service. It’s the primary reason a prospect should buy from you in a sea of competitors.

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The Secret to a Happy you AND Happy Customers: Prioritize Customer Service

Xavier Cimetta — Mon, 14 Feb 2022 15:14:52 +0000

Interactions with Customers isn’t a perfect science but there are five vital factors that, if you get them right, will lead to happy customers, a happy business, and a happy you! Setting expectations is one of the single most valuable things that you can do in business. When you first interact with a customer, as long as they’re aware of the dynamics of your product or service and have the…

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10 Commandments of Effective Package Design

Ken Cimetta — Mon, 20 Feb 2017 22:53:03 +0000

I don’t really want to get biblical so let’s just say that I’ve been doing packaging for a long time. And the one thing that has been reconfirmed for me more than anything else through countless product launches is that the packaging of your product will be a critical element of your products success. As the first thing that your potential customer interacts with, your package design is the face of your product and, more often than not, the factor that will get or lose you the sale.

Amazon is Changing the Game: The Next Evolution in Shopping

Xavier Cimetta — Tue, 27 Dec 2016 20:10:43 +0000

It had seemed that we were at the end of the age of the "retail store" - but instead we are on the brink of a retail revolution. What does this mean and where could it take us?

Beating your Competition

Xavier Cimetta — Fri, 16 Dec 2016 22:51:17 +0000

Competition is that driving force that will force your business to sharpen its spear and rethink its strategies. But rest assured, business doesn't need to become a battlefield. With the right tools and strategies, you can make short order of your business rivals while Beating your competition.

Domain, Email and Website Hosting: How it Works

Xavier Cimetta — Mon, 28 Nov 2016 18:44:02 +0000

What is hosting, what type of hosting does your website need and how does it all work? It may seem complicated, but we're here to help clear it all up. In our technology saturated and extremely connected world, a website and web presence is a crucial piece to every business. And with websites comes the necessity for hosting.

Steps for designing a great logo

kristyn — Sun, 27 Nov 2016 00:18:32 +0000

The steps for designing a great logo for your company or product is no easy task (when done right.) Yet a well done logo can increase your profits tremendously by improving your company’s overall image. A good logo should be eye catching and should tell the consumer exactly what your business provides. Your logo is the face and total look of your business, often the first thing your customer will…

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