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	<title>CIM Kent Branch</title>
	<link>http://www.cimkent.co.uk</link>
	<description>Website for the Kent branch of the Chartered Institute of Marketing CIM</description>
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		<title>Much More Than Just a Phone</title>
		<description><![CDATA[The growth of smartphones and tablets, coupled with a fundamental shift in the way we live our lives, presents a number of opportunities for marketing.  However, there are also some things which need to be considered before plunging in.]]></description>
		<link>http://www.cimkent.co.uk/blog/2012/01/28/much-more-than-just-a-phone/</link>
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		<title>Club Wembley at the CIM Kent Annual Marketing Lecture</title>
		<description><![CDATA[We always get great speakers at the CIM Kent Annual Marketing Lecture, and this year was no exception! Heath Harvey from Club Wembley came along to talk to us about having &#8220;the best job in the world&#8221; &#8211; managing the hospitality business for Wembley Stadium. It was a mixed audience of small businesses and students all suitably [...]]]></description>
		<link>http://www.cimkent.co.uk/news/2011/10/25/club-wembley-at-cim-kent/</link>
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		<title>Give Yourself The Edge</title>
		<description><![CDATA[Although more and more businesses are using Facebook for marketing purposes now, the algorithm which calculates how successful your efforts will be is, in my experience, largely unknown amongst marketers. Unlike Twitter where a constant stream of information is displayed from everyone you follow, Facebook sorts and prioritises what’s in your news-stream based on an [...]]]></description>
		<link>http://www.cimkent.co.uk/blog/2011/09/25/give-yourself-the-edge-in-facebook/</link>
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		<title>Are you Charging Enough?</title>
		<description><![CDATA[Pricing is to me the most fascinating of all the marketing ps &#8211; particularly  as humans can act in such seemingly unpredictable ways!  It may seem counter-intuitive to suggest you think about raising your prices when all the talk in the media is of no-one having any money, but you can be more profitable by [...]]]></description>
		<link>http://www.cimkent.co.uk/news/2011/09/14/are-you-charging-enough/</link>
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		<title>Google+: What Is The Hype About?</title>
		<description><![CDATA[Google+ is making all of the marketing headlines at the moment leading to a frenzy of commentators suggesting it’s the next big thing and will rival either Facebook or Twitter (or both).  For those of you who’ve not yet managed to explore it, here is a brief explanation along with why I think it's important for marketing.]]></description>
		<link>http://www.cimkent.co.uk/blog/2011/08/07/google-plus-what-is-the-hype-about/</link>
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		<title>Is corporate hospitality worth the money?</title>
		<description><![CDATA[Tough times call for tough decisions on where to spend our limited marketing funds. And investments in seemingly frivolous pursuits like sport or theatre may be the first for the chop. But think carefully before you cancel that regular calendar commitment &#8211; it can send a signal that your business is in trouble rather than [...]]]></description>
		<link>http://www.cimkent.co.uk/blog/2011/08/05/is-corporate-hospitality-worth-the-money/</link>
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		<title>Privacy and Social Media – Is It A Realistic Notion?</title>
		<description><![CDATA[There has been a lot of discussion in recent weeks about privacy and social media, especially in light of super-injunctions and the micro-blogging platforms.  However, is privacy a realistic notion ... should it not be something that is respected by all users?]]></description>
		<link>http://www.cimkent.co.uk/blog/2011/06/04/privacy-and-social-media-is-it-a-realistic-notion/</link>
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		<title>How Useful Are QR Codes?</title>
		<description><![CDATA[QR, or Quick Response, Codes could be a useful addition to your promotional toolkit, enabling you to effectively drive traffic to dedicated landing pages. However, how valuable are they and does everyone understand them?]]></description>
		<link>http://www.cimkent.co.uk/blog/2011/05/02/how-useful-are-qr-codes/</link>
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		<title>Your Route To Exhibition Success</title>
		<description><![CDATA[Getting the most out of an exhibition is more than simply turning up with your latest banner stand, literature and business cards. To ensure that you have a successful exhibition you need to plan beforehand and follow some simple guidelines.]]></description>
		<link>http://www.cimkent.co.uk/blog/2011/03/12/your-route-to-exhibition-success/</link>
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		<title>Be True to Your Brand</title>
		<description><![CDATA[For a company to really succeed and prosper it needs to have an understanding of what its brand stands for.  Only then can it develop new products.]]></description>
		<link>http://www.cimkent.co.uk/blog/2011/02/06/be-true-to-your-brand/</link>
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