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	<title>CIM Kent Branch</title>
	<link>http://www.cimkent.co.uk</link>
	<description>Website for the Kent branch of the Chartered Institute of Marketing CIM</description>
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		<title>The Age of the Mobile Internet?</title>
		<description><![CDATA[Looking through the seventh annual Ofcom Communications Market Report, I was amazed at how our communications styles have changed so drastically and how reliant we now are on mobile phones &#8211; 23% of adults accessed content online, with surfing the web the most popular mobile internet activity (13.5m people) and Facebook the most popular internet [...]]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/09/01/the-age-of-the-mobile-web/</link>
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		<title>Stop Your Crises Snowballing</title>
		<description><![CDATA[As the case-studies of Eurostar, Toyota, Maclaren pushchairs and latterly BP demonstrate, social media needs to be at the heart of any crisis management strategy.]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/07/31/stop-your-crises-snowballing/</link>
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		<title>CSR: So Much More Than Just 3 Letters</title>
		<description><![CDATA[Corporate social responsibility (CSR) is increasingly important in business and, embedded properly in all you do, will make your company stand out in a crowded marketplace with both customers and also potential employees.]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/07/04/csr-so-much-more-than-just-3-letters/</link>
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		<title>It’s All About The Plan</title>
		<description><![CDATA[A marketing plan is more than just a once-a-year document, it is the basis on which all your decisions should be made.  To be effective and grow you need to plan rather than constantly react to the conditions which you find yourself in.]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/05/31/the-importance-of-planning/</link>
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		<title>The Value of Networking</title>
		<description><![CDATA[Whilst networking is often not something we look forward to, it is nonetheless a vital business skills and can lead to new and exciting opportunities both personally and professionally.]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/05/01/the-value-of-networking/</link>
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		<title>Why Are We Loyal To Some Brands Over Others?</title>
		<description><![CDATA[Brand loyalty is a crucial concept for marketers to understand.  As well as helping with customer retention it also could mitigate the effects of any crisis.  However what makes us loyal to certain brands?]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/04/01/why-are-we-loyal-to-some-brands-over-others/</link>
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		<title>The Value of Promotional Gifts</title>
		<description><![CDATA[For promotional gifts to be successful a couple of common sense rules needs to be applied to their purchase.  Get it right and you have a gift which will stay with the recipient for a long time, get it wrong and chances are it'll be consigned to the bin or a dusty desk drawer as soon as they're back in the office.  Where would you rather your company name to be?]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/02/27/the-value-of-promotional-gifts/</link>
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		<title>Is Social Media a Business Tool?</title>
		<description><![CDATA[Some thoughts on how to use social media for business purposes.]]></description>
		<link>http://www.cimkent.co.uk/blog/2010/01/30/is-social-media-a-business-tool/</link>
			</item>
	<item>
		<title>New Year’s Resolutions</title>
		<description><![CDATA[Taking time to plan and reflect will be a vital New Year's Resolution for me.  ]]></description>
		<link>http://www.cimkent.co.uk/blog/2009/12/30/new-years-resolutions/</link>
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		<title>Chapel Down event a great success</title>
		<description><![CDATA[Over 60 members of the Chartered Institute of Marketing (CIM) and the Institute of Directors (IoD) attended an informative presentation at the Chapel Down vineyard on 16th September 2009.
After an informal tour of the vineyard in which the members of the two professional bodies had an opportunity to network whilst learning about the wine-making process, [...]]]></description>
		<link>http://www.cimkent.co.uk/news/2009/09/30/chapel-down-event-a-great-success/</link>
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