We recently cut this video together to show off the different types of augmented reality projects we have worked on. Enjoy!

“People want to have content when they want it and how they want it,” said Adam Broitman, partner and ringleader at Circ.us, New York. “Companies are having to conform to go where the people are because they want the money.”

Take a look at what marketing mavens Tom Hespos, C.C. Chapman and I have to say about taking the plunge into starting your own shop.

Article Highlights:

* At ad:tech SF, Broitman, along with other industry experts, will seek to dispel the notion that innovation requires new technology
* The notion of “media as a social affair” has caused one of the most profound climate changes for marketers in the last 50 years
* We are at a crossroads where marketers must ensure that all communications can be accessed everywhere, in a way that makes sense for the way it is accessed

Go have a look. Hope to see you in San Fran next month. I will be around all week.

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If you haven’t yet heard of augmented reality, or its applications in marketing, it’s time to start working on some serious mind-expansion. AR may be brand new cutting edge technology, but it’s already started creeping into marketing campaigns from organizations ranging from GE to Esquire magazine…even the US Postal Service.

Adam Broitman, partner and ringleader of the New York based agency Circ.us, has been preaching the AR gospel — and working on some groundbreaking campaigns. We caught up with him to asked what augmented reality is all about, and what marketers should being doing to prepare for this next wave of radical technological possiblities.

Q: So let’s start at the top. What’s augmented reality, and how does it apply to marketing?

WANT TO READ THE WHOLE ARTICLE?

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No, that was not my goal at all.

If anything, I was there to get people not to use Augmented Reality.   Superfluous use of technology tends to minimize the impact of use cases that actually make sense. My fear is that the marketing community will adopt this technology, exploit it and then spit it out like so many technologies before it (Second Life, anyone).

My hope is that we have matured as an industry and that we are able to do our due diligence before leveraging the technological flavor of the month (not that Augmented Reality is new–it has been around for quite some time. It is, however, new to the marketing community).

With that said, I think the class went great! Representatives from Traction, OMD, Kraft, The Integer Group, 20th Century Fox among others were all present. It seemed that I got people thinking strategically and that was my goal. As always thanks to Brad Berens, Daisey Whitney, Katharine Panessidi and the entire iMedia family for the opportunity to share some of my passion with the marketing community.

Now, as promised, here are my slides (there are only a few…give me a call if you want me to talk you through them )

Augmenting iMediaView more presentations from Adam Broitman.

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