Classic Jack

Job and Career Realities Echo from 1993 With Even Greater Relevance. Classic Jack

Jack Myers — Tue, 28 Apr 2009 10:00:00 GMT

Relationships between employees and their companies and between companies and their clients are increasingly short-lived. Positions are jobs, rather than careers.

Is It Too Late for Brand Loyalty and Advertising to Matter? Classic Jack from 1993

Jack Myers — Tue, 21 Apr 2009 11:03:34 GMT

Jack Myers Note: Although I believed in 1993 that the dynamics and realities confronting the advertising and media industry today would have materialized by the end of the last decade, the fundamental truths from my 1993 book Adbashing: Surviving the Attacks on Advertising are even more relevant and pertinent now. The downsizing of America is finally underway, with a vengeance. Unfortunately, it may be too late for many advertising-dependent companies to learn and apply these lessons.

It's No Joke: Ad Industry Suffers from Lessons Unlearned. Classic Jack from 1993

Jack Myers — Wed, 01 Apr 2009 18:10:00 GMT

It's called value. Marketers have lost their sense of advertising and media value. The drive toward increased media commoditization, which has reduced the cost basis of most major media in the past few years

Managing Risk By Building Stronger Relationships: Classic Jack from 1998

Jack Myers — Wed, 25 Mar 2009 18:15:00 GMT

Originally published in 1998: The changes that businesspeople are facing between today and 2005 are not simple paradigm shifts. They are isoquantic. A paradigm shift is a restructuring of the patterns we rely on for decision-making. For example, the transition of audiences from broadcast to cable TV has been a paradigm shift -- a slow change in patterned behavior.

The Transformation is Everybody's Job. Classic Jack from W. Edwards Deming

Jack Myers — Wed, 04 Mar 2009 14:46:49 GMT

W. Edwards Deming is considered the father of quality management. His Theory for Management, published originally in the 1950s, is required reading for all executives who are struggling to manage a business today. I originally published Deming's 14-Point Theory in my 1993 book, Adbashing: Surviving the Attacks on Advertising.

How Research Has Endangered the Advertising Business and How Knowledge Resources Can Bring It Back to Health. Classic Jack from 1993

Jack Myers — Wed, 14 Jan 2009 20:15:00 GMT

Scientists recently discovered a process in the body's immune system called "anergy." It has commonly been believed that, when an invading virus attacks the body, white blood cells race to the point of invasion, surrounding and destroying the invading virus.

General Motors, Blacksmiths, and the Relevance of Brand Marketing. Classic Jack from 1993

Jack Myers — Wed, 07 Jan 2009 18:10:00 GMT

Too often in the past, corporate strategies have been determined without the input of marketing trends and marketplace realities.

Extinction, Utter Despair… or Opportunity. Which Path Do You Choose for 2009?

Jack Myers — Wed, 17 Dec 2008 19:40:00 GMT

ignored. Again, a vision for a successful future is clear, but most in the industry are again failing to act. The following commentary is reprinted from my 1993 book Adbashing: Surviving the Attacks on Advertising. Additional Classic Jack commentaries can be read at www.classicjackmyers.com.

Interactive TV Has Regressed Since 1993; Will the Economy Delay iTV Expansion for Another Decade?

Jack Myers — Wed, 10 Dec 2008 18:40:00 GMT

The following commentary is reprinted from my 1993 book Adbashing: Surviving the Attacks on Advertising. My perspective on interactive television from 15-years ago sheds light on the shocking state of the current iTV industry, which has advanced technologically but arguably regressed as a marketing tool. Considering the state of the economy and investors' lack of appetite for unproven media technologies, the set-backs that stopped iTV dead in its tracks in the early-1990s and again in 2002 could once again force delays in the media industry's most important marketing advances.

Is Advertising a Dying Business and Is It Too Late to Bring It Back to Health?

Jack Myers — Wed, 03 Dec 2008 18:50:00 GMT

The following commentary was the introduction to my 1993 book Adbashing: Surviving the Attacks on Advertising. In it I ask questions that take on even more critical importance today than 15-years ago when they were originally written.

Complete This Sentence: "The More Things Change..." (Classic Jack from 1993)

Jack Myers — Wed, 26 Nov 2008 18:45:00 GMT

Do you automatically complete the cliché "The more things change…" with "…the more they stay the same?" In business, as in society, we no longer can depend upon stability or consistency. We no longer can expect things to stay the same. Too many businesses today are locked into traditional patterns, cycles and measures of success. These molds must be broken. Paradigms must be changed.

Is the Future of Advertising Worth Preparing For? Classic Jack from 1993

Jack Myers — Wed, 19 Nov 2008 19:40:00 GMT

Advertising industry leaders such as Jerry Della Femina, Hal Riney, George Lois, Bill Bernbach and others correctly identified breakthrough "creativity" as the advertising industry's primary product for the '70s, and the industry elevated its output to extraordinarily high levels of achievement.

Peering Into the Future of Advertising: eMarketer Interview with Jack Myers

Jack Myers — Thu, 13 Nov 2008 11:55:00 GMT

eMarketer (www.eMarketer.com) recently published an interview with Jack Myers, reprinted here with permission. eMarketer: Jack, you've been looking into the future of advertising for several decades now. Has it ever appeared so gloomy?

Two Recommendations for Success in 2009

Jack Myers — Wed, 05 Nov 2008 21:10:00 GMT

Business, especially the media business, is not simple. Incompetence can no longer be tolerated. To the smart go the spoils. One of the biggest and most important changes that technology is empowering in your business is improved intelligence for making smart decisions. We're transitioning from basic scans of TV and radio audience size or total magazine readers to deep sonar readings that will help us navigate new media consumption patterns.

Accountability and a New Vision for the Upfront. Part 3 of Jack Myers' 2003 Vision for the Future of Media and Advertising

Jack Myers — Wed, 29 Oct 2008 23:25:00 GMT

Forward thinking media companies are already shifting their obsession away from eyeball delivery and toward identifying their clients’ best customers, understanding their needs, and building customized marketing relationships with them. In the digital age, the tools will be available to place more focus on return-on-marketing investment; decision-making based on cost efficiency and mass reach alone will no longer be acceptable.

Jack Myers' Vision for the Future of Media and Advertising: Part 2. Classic Jack

Jack Myers — Wed, 22 Oct 2008 18:35:00 GMT

I'd like to share with you why I believe we're in a transitional period in media and advertising that began about 15 years ago, and will be pretty much completed in the next fifteen years.

Jack Myers' Vision for the Future of Media and Advertising: Classic Jack

Jack Myers — Wed, 15 Oct 2008 17:50:00 GMT

In 2003, I met with a group of my clients and followers and shared my vision for the future of media, marketing and advertising. The following Classic Jack commentary is excerpted from that presentation.

Early Days of Media Agency Consolidation Recalled in Campbell Soup 1994 Review: Classic Jack

Jack Myers — Wed, 08 Oct 2008 16:05:00 GMT

In 1994, I consulted with the Campbell Soup Company on its media planning and buying review, overseeing the process that consolidated four media buying agencies of record into a single dedicated media buying and planning unit within the Foote Cone & Belding operation. The following Classic Jack commentary is edited from my original overview developed for Campbell Soup, with confidential information deleted.

In Tough Economic Times, Marketers Reconnect to Marketing's Core Purpose: Classic Jack

Jack Myers — Wed, 01 Oct 2008 15:25:00 GMT

In times of great change and upheaval, marketers will reconnect to the core purpose of their advertising spending: to build better relationships with customers and to generate sales.

The Future is Now; Are You Embracing It Quickly Enough? Classic Jack

Jack Myers — Wed, 24 Sep 2008 15:50:00 GMT

This Classic Jack commentary is excerpted from Jack Myers' 1998 book: Reconnecting with Customers: Building Brands and Profits in The Relationship Age.® -- There is no better industry than television to understand the realities and nature of change. Television is the medium that imported a view of world capitalism behind the iron curtain, bringing it down. Television is at the core of technologies that are exploding before the eyes of the world: satellite, digital, computer.