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Illustration, writing and design for this year’s Christmas promotion—a custom wine label featuring our bogus Cabernet, Drunken Reindeer, which tells the story of how Rudolph actually got his red nose.

Ithaca College Television (part of Ithaca College’s Park School of Communication) celebrates their 50th Anniversary in 2008. To celebrate the milestone of the oldest student-run television station in the nation, I designed the logo to be made up of abstract TV production chart elements, 4:3 and 16:9 aspect ratios and the years of existence. It represents the transition from black and white to color TV eras, while maintaining a clean and contemporary appearance.

A company I’ve created, Viral Green, is all about having fun with the green movement through satire. I do this primarily through t-shirt designs (many in progress), education and tips—all with a humorous flavor. I do all the writing of the posts and design of the blog—much of what I blog about inspires my t-shirt designs.

While I’m building the website, you can visit the Viral Green blog now.

LEXCO Wealth Management focuses on custom tailored investment solutions and wanted to update its image. Their prior image was a very cold and sterile corporate look, with buildings and no humanity. My objective was to develop a whole new direction: a clean, contemporary update that supported a luxurious and human-centric focus. This fit their custom investment approach with high net worth clients.

After Ogilvy updated the 40+ year-old Jackson identity, I was a co-leader in developing and managing the new brand. Though I established key formats, templates and the overall identity for the four product groups (Variable & Fixed Annuites, Mutual Funds and Life Insurance), my primary focus was on the Variable Annuities (five main products) and the Simplified Retirement Annuity. This included: concept, design, technical illustration, art direction, production, concept writing and print management.

The key component of every product launch (2-4 times/yr.) was the Sales Kit, comprised of: a custom folder, Annuity Guide, Investment Guide, benefit profile brochures, CD, prospectus and various collateral.

To reinforce the timing of baseball season and announce the four year sales accomplishment for Jackson National Life Insurance Company Variable Annuities, I developed the Grand Slam name, concept and direct mail promotion. This set of four over-sized baseball cards, including bubble gum and foil packaging, included cards that were coated on the front and uncoated on the back to look and feel authentic. As part of the campaign, an imprinted baseball and bat pen were given away as promotional items. Little did we know that the Colorado Rockies were going to the World Series when the promotion was produced.

As an internal project for Jackson National Life Insurance Company, this poster was designed to capture the mood of a California pool party (where the party was held). Custom digital illustration was carried throughout the poster and invitation as part of the event promotion.

The Linsco/Private Ledger (LPL) tradeshow, Boston 2007, is an annual showcase of many of the largest financial services companies. Working with an exhibit vendor, I designed all panels/posters/banners and helped incorporate the Jackson brand into the exhibit theme. This included: backlit pillars, a circular header, flatscreen video wall, collateral, promotional items, tables and gobo lights (projecting Jackson logos onto the carpet).

To inspire and motivate the employees of Jackson to submit their own ideas, the Agents of Innovation posters featured real inventions as they may have started: sketched on a napkin. The whole premise of this poster series is that extraordinary ideas come from ordinary people. Different inventions were featured each quarter on smaller posters, while the big, main poster was up for the entire year. The logo, email blasts and a desk calendar were also created to reinforce the message. My work on the project included design, writing, art direction and partnering with coworkers on concept, illustration and writing.