Think of social media marketing in terms of advertising and cold calling. For example, your business Facebook fan page is like having an ad in a newspaper that appears on page three every single day of the week, and it runs for as long as you want. Changing the ad, or Facebook page, is as simple as posting a blog, coupon or discount or a new picture. With each new post, people who have “liked” your page will see the change appear in their timeline. And if they “like” your new post, their friends will see your post in their timelines. Basically, your new posts on Facebook will spread faster than a rumor at a junior high school.

We work with you to build your business Facebook fan page. Our creative team will build a custom, cutting edge page that clients and potential customers will flock to every day. We will create keyword generation that will garner “likes” in a natural way. That is, the people who “like” your page will be those interested in your services, not just random people.

From there, our content specialists take over, and through the use of our dashboard, begin posting on your behalf. We will post relevant blogs, status updates and new photos and graphics. All content is crisp, clean and is sure to command positive attention. The Facebook service includes up to 20 listings, including both properties for sale and rentals. We then turn our attention to Twitter.

In terms of cold calling, think of Twitter as a phone, and every tweet you post is a cold call to a potential customer. As any good salesperson knows, you start a conversation with something light and relevant, you don’t just jump into a sales pitch. Your tweets work in the same manner, the idea is to post content that catches the attention of your followers. You then steer them to your company website, or Facebook page, by inserting a link. The beauty of Twitter is that some of your tweets will be retweeted by your followers. When your posts are retweeted, followers of those who retweet see your original post.

Once your Twitter account has been created, we begin to establish business relationships. Just like with your Facebook page, we build followers in a natural sense, thus ensuring a following based on curiosity and need as opposed to one based on social popularity. Basically, we work to garner followers that are interested in your services, not those who follow just for the sake of hoping you follow back.

Again, this is where our content gurus take over. We begin sending out tweets on your behalf. Our tweets are aimed to create a curiosity and buzz regarding your services. The tweets will include links back to your website, Facebook fan page and any other relevant sites. Like the Facebook service, the Twitter service includes up to 20 listings, this includes properties for sale and rentals.

If you have an existing website, we can improve it. If you need to create a website, our creative team will build a dynamic, interactive website sure to draw interest. Our content writers will generate one blog per week on your behalf. The blogs will offer relevant and timely information concerning your industry and all blogs will be posted to your Facebook page and tweeted out throughout the course of the week. Through our social media marketing efforts, your website will see a notable increase in traffic.

We include 30-minute weekly meetings to help you build these new relationships. And because all our marketing is done through the dashboard, you can log into your account at any time to view our updated, easy to read reports. Our dashboard tracks everything from clicks to shares to comments about your business and services and so much more. You can turn the headaches of social media marketing over to the professionals at Clear Webb knowing that we will generate not only more, but better, leads.

The post Building Tangible Leads For Real Estate Agents appeared first on Clear Webb Internet Marketing.

Let’s begin by doing a little homework. It’s now time to play detective and discover just who your Facebook fans are and what they like. An easy icebreaker is finding, and discussing, a common interest. This can be something as simple as liking the same baseball team or television show. You might even discover you are not the only person who thinks the Cubs can win another World Series.

Try mixing in other media to help in the engagement process. Try posting a couple of video testimonials on your page, this gives you a good starting point when people ask about your company, products or services. Interesting pictures and relevant blogs also compel curiosity, which often leads to engagement.

Check your page as often as possible; you don’t want a customer comment go unnoticed for days. Keep in mind that your responses are out there for everybody to see, so choose your words wisely.

Contests or promotions are great ways to encourage engagement. Try offering a discount on a service or product and watch as comments and questions keep popping up on your screen.

Take a close look at your Facebook page. Is it all suit and tie looking? Don’t be afraid to give your page a personal look and feel, you want to come across as human and not a corporate robot. There is nothing wrong with a picture of your cute puppy or a blog about your favorite restaurant.

One last thing, change things up as often as you can. Always look for new and different material to post on your page. Update status is a given, that should be done at least once a day. You should be posting blogs and photos to your page on a weekly basis. You just might be surprised how many “likes” your puppy gets that turn into paying customers.

The post How to Engage With Customers on Facebook appeared first on Clear Webb Internet Marketing.

The first thing you need to do is make sure your website is listed everywhere possible. Sure, you put in on your letterhead, newsletters, business cards and in your advertising, but that’s just scratching the surface. Consider investing in little trinkets to give out to the public sporting, along with your company logo, your website. Pens, letter openers and bumper stickers are an inexpensive way to get the word out, or for a few more dollars you can go with baseball caps, coffee mugs or t-shirts.

Make a list of all the newspapers, trade publications and other media in your community. Try to get mentioned or reviewed in these publications. Many local newspapers run weekly business briefs free of charge, all you need to do is submit a write-up about your company. And don’t forget to include your website address.

Another inexpensive approach involves a visit to your local sign company. Have a magnetic sign with your company logo and website made and proudly display it on the side of your vehicle. You would be surprised by how many people will see this each and every day.

If you have the funds, perhaps you can sponsor a local youth sport team. Just imaging the exposure you will get from a dozen 12-year-olds running around the mall wearing their soccer shirts with your website planted on the front. Because remember, those kids will wear those shirts everywhere, not just to the games. And don’t forget to get one for yourself, because a mesh soccer shirt goes well with anything.

The post Simple Ways to Get More People to Your Website appeared first on Clear Webb Internet Marketing.

Before you jump right into the realm of tweets and retweets, you should do a little homework. Create a list of existing clients, customers and prospects, search for them on Twitter and follow them. As the list of those you follow grows, so will the list of people following you. Now, take some time to study what your followers are saying, this is a good way to get to know them at some level.

When you feel confident about what Twitter is all about; then it is time for you to tweet. Some things to keep in mind while you build a strong following; there can be a fine line between engagement and annoyance. Make sure your tweets are relevant; after all, you want to pique interest, not bore to death. Try to avoid retweeting too much, and please don’t sound like a robot by sending out generic messages, be unique.

As your audience expands, the more likely you can connect on an individual basis. Check to see who is retweeting your content or those who tweet directly to you, then begin a more personal and meaningful engagement with them.

As these relationships become established, steer these prospects to your website or even your email address or phone number. From there, it’s all up to your mad closing skills to seal the deal. Good luck.

The post How to use Twitter to Build Leads appeared first on Clear Webb Internet Marketing.

Social media is defined in Wikipedia as media for social interactions, using highly accessible and scalable publishing techniques. Comparing social media to traditional media we discover the latter pales in aspects such as quality, reach, frequency and usability. Basically, social media is a superior platform that can be used for more than just socializing with your friends.

Businesses are using new and innovative ways to utilize social media as a way to market and brand. Marketing via traditional media was pretty straightforward, create a superior campaign, buy ad space in newspapers, magazines or television, cash a juicy bonus check and go home to dinner. Now, there are the concerns like:

Which sites should I post to?

When is the best time to post?

Is anybody reading our posts?

This list could go on indefinitely. What is clear is that you now realize that a simple definition of social media doesn’t necessarily make it easier to comprehend. And this is the reason so many businesses rely on third parties to assist them in social media marketing.

The professionals at Clear Webb and The CW Dashboard are experts in social media marketing. We act as mentors, teaching you how to get the most from your social media marketing campaigns. Let us help you increase your inbound traffic and lead you to marketing bliss.

The post What is Social Media? appeared first on Clear Webb Internet Marketing.

You will have the ability to reply directly to comments left on your page. So, instead of posting a response to a friend’s comment after new ones have been added, you are able to address each individual comment. These responses will also be posted under the original comment. Conversation threads will then be re-ordered by relevance to the viewers, and will appear differently to each individual based on their connections.

This change is sure to affect businesses in a positive way. The prospect of potentially reaching over one billion users is indeed dazzling, and keeping comment threads open for a longer duration is bonus. Whether your company wants to promote a person, service or product, the new Facebook replies feature is a key way to amass, and engage, a large audience.

The post Facebook’s New Replies Feature Encourages Engagement appeared first on Clear Webb Internet Marketing.

With this in mind, we have restructured our pricing tier in order to better serve the needs of small business. As of now, The CW Dashboard is available for as little as $99 per month. And better still, we don’t require a long-term contract.

Our tiered pricing structure gives you the flexibility to choose which plan will give you the features you tend to use most often. More importantly, all tiers feature start up training, unlimited reports, full automation and on-going support.

We encourage small and medium business owners to look at their current marketing campaigns and see if there isn’t room for drastic improvement. And if you own a business and rely on newspaper advertising or Yellow Page listings, then consider that a Pew Internet survey discovered that 67 percent of online adults use social networking sites. Surly, this is a figure that cannot be ignored. Let the professional staff at The CW Dashboard welcome you to the world of social media marketing, for as little as $99 per month.

The post The CW Dashboard Announces Their New Pricing Tier appeared first on Clear Webb Internet Marketing.

Describe what you do or who you are in one concise sentence.

Give your clients a clear description of your business in a manner that is easily understood. Test your sentence with friends and colleagues to see if they get the message.

Keep a unique approach to what you do.

Whatever you use in your marketing efforts, like a mascot or photo or illustration, Make sure it is unique to your brand and use it with consistency.

Keep your marketing process in order.

Before you implement your marketing campaign, discover your target audience. Your marketing strategy should be proactive as opposed to reactive.

Create a successful networking structure.

You cannot expect to grow your business without networking. Make sure your networking efforts are effective. The CW Dashboard can help you execute a networking plan that will increase inbound traffic.

Maintain a consistent presence.

Potential customers and clients must be exposed to the same message more than just once before they even consider buying. Choose a platform that will enable you to deliver a consistent and ongoing flow of content.

Make sure you are an expert in your field.

One of the best ways to establish yourself as an expert is to publish articles relative to your field. This includes blogging material posted on your website.

Keep all marketing communications brief and focused.

Two words: brief and focused.

The post Marketing Strategies For Small Businesses appeared first on Clear Webb Internet Marketing.

Planning ahead for upcoming social media campaigns is probably a no-brainer for most companies. However, many smaller companies who cannot afford the luxury of a full-time marketing team should do a better job of planning their campaigns well ahead of schedule.

For instance, after the July 4^th holiday there is really nothing going on until Thanksgiving. This is the perfect time to hammer out unique and brilliant social media marketing campaigns for Thanksgiving, Christmas and New Year’s Day. If you wait until November to think about your Thanksgiving marketing scheme, you will soon discover that with the holiday season quickly approaching, you are pressed for time.

Think about it, we all begin the holiday frenzy right around mid November. Holiday season requires time spent doing, well, holiday season things. This is NOT the time to be thinking about your holiday marketing campaigns. This is where the CW Dashboard comes in to save the day.

With The CW Dashboard, you can plan your holiday marketing campaigns well in advance and schedule them to post at the time you set. Basically, you can hammer out an excellent Thanksgiving marketing campaign, schedule posting dates and times and you’re done. Imaging having your holiday campaigns ready to roll in September, and enjoying a holiday season free from the headaches of constant postings, Facebook updates and tweets.

The post Advantages of Scheduling Your Social Media Posts appeared first on Clear Webb Internet Marketing.

One problem, according to an article published in Forbes, is small business owners fail to track their social media marketing results. Perhaps because so much time and effort being put into the actual campaigns leaves little if no time to track results. Regardless, failing to track campaign results will indeed prove to be a beast, further hampering any efforts in staging a successful marketing strategy.

There are other failures small business owners face when grappling with social media marketing. For instance, half of small businesses fail to post, or even have, a LinkedIn page. This is an utter outrage as LinkedIn is a social media website heavily influenced by the business community and one of the easier sites to maintain an updated presence. That is, unlike Facebook or Twitter, which demand frequent updates to maintain engagement and relevance, it is perfectly acceptable to update on LinkedIn a mere once or twice a week.

Yet another example of a social media marketing gaffe is the finding that since only 36 percent of small businesses utilize analytical or scheduling tools, many owners have no idea their return on investment (ROI). This is a frightening figure that certainly implies that the majority of small businesses are oblivious to the fact they are probably just stumbling their way through the social media process.

In light of these findings, it is quite obvious small business owners need to look for solutions to their social media marketing woes. The professionals behind Clear Webb and The CW Dashboard offer a comprehensive solution to the social media marketing problems that plague small and medium sized businesses.

The CW Dashboard is loaded with features that simplify social media marketing. The tools you need to streamline and utilize your marketing strategies include:

• Advanced reporting tools
• Easy to read reports
• Auto responders
• Birthday messaging system
• Ability to manage multiple users and clients
• Auto follow and unfollow tool

With these tools at your fingertips and all on one dashboard, marketing campaigns are easily implemented, establishing success. Use of our tracking and reporting features ensures future social media marketing campaigns will continue to grow your client base. And tracking your ROI is a simple process through the use of our dashboard.

And our comprehensive small to medium business marketing plan is more than just the implementation of our dashboard. The professionals at The CW Dashboard not only give you a full one-on-one setup of the dashboard; they help you create a social media marketing strategy that fits your specific business needs. Not only that, but we will continue to support you with monthly marketing consultations.

One other key point to consider when marketing in the realm of social media is the amount of time allotted for campaigns, blogging, updating and so on. We teach you how to do all your social media marketing in 5 hours or less per month. You can now use that time saved to focus on the other critical duties every business owner faces each and every day.

The post Why Small Business Should Automate Their Marketing appeared first on Clear Webb Internet Marketing.