Working Partners are responsible for creating some of the world’s best-selling series fiction. Due to this success, WP has recently expanded its operation to include WP2 (adult fiction series development), Rights People (international rights management) and The Greenhouse Literary Agency, a transatlantic agency  for aspiring authors.

Clicked has been working with WP for a long time, creating various brand identities, collateral and their first website. WP recently asked us to come up with a series of sites for the four brands, a database to house the huge volume of book data, plus an umbrella ‘Working Partners hub’ page with live news feeds and links through to all sites.

Orbis is the world’s leading provider of integrated gaming and betting solutions. Apart from their market-leading ‘OpenBet’ platform software, they constantly design and create new games releases for their clients. Orbis commissioned Clicked Creative as their dedicated agency to look after all communications; creating everything from regular integrated campaigns for new games package releases through to exhibition stand and collateral design.

The latest integrated campaign we’ve been working on is called Package 16 - Invasion of Planet X. The first stage of creating a new campaign is establishing a lead game (in this instance, it’s Planet X) and then coming up with a concept that will span across all communications. Once this has been agreed, a teaser email is sent out with a little more information about the upcoming games releases and we will begin to work on creating a sophisticated direct mail pack to send out to existing clients, with a fun, memorable gift that is tied into the games that are launching. For package 16, we sourced a flying alien that really conveyed the fun of playing Planet X.

Ivobank are a new UK bank designed specifically for the online world. Unlike other payment providers, Ivobank are FSA regulated which gives them a strong point of differentiation in a competitive marketplace.

Clicked were commissioned as Ivobank’s dedicated agency with several key tasks in mind; creating a more professional look and feel across both on and offline communications,  raising brand awareness and assisting Ivobank market their product to potential affiliate partners.

In a challenging economic climate, we have worked hard with the client over the past six to eight months to achieve these goals. Clicked has successfully implemented an improved, consistent online brand look and feel as well as conceptualising and creating a variety of campaigns, including exhibition stand and demo animation designing and localising campaign content for a number of European Ivobank territories. Here is a selection of our ongoing Ivobank work.

The playlist has always been an important online property for Kiss - it’s the destination for listeners to find out more about new tracks that are being played on air. Clicked were asked to redesign the playlist and bring it more into line with the new online look and feel that we’ve been developing for Kiss over the past year. We identified several main goals;  improving playlist functionality, increasing user interaction, streamlining navigation and continuing to develop the fresh brand look.

The new playlist is a marked improvement on the original, allowing users to search for tracks quickly and easily, login and rate the tunes, leave comments, view the archives and watch videos for every track. User feedback from the Playlist is the basis for the Kiss countdown of the 40 freshest tracks on the new Kiss on-air chart show, ‘The Playlist’.