ClickOgy

Porsche: Nobody’s Perferct

Max Nucci — Mon, 08 Aug 2011 17:07:05 +0000

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Pictionary Print Ad

Max Nucci — Tue, 02 Aug 2011 14:46:30 +0000

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Google Instant and AdWords Impressions

Max Nucci — Sat, 11 Sep 2010 16:43:27 +0000

You are probably wondering how Google Instant will affect your impressions. In other words, what counts as an impression with Google Instant.

Goggle considers any of these situations an impression:

The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
The user stops typing, and the results are displayed for a minimum of three seconds.

We’ll just have to wait and see if the 3 second rule has an impact on the data as we know it.

Seth Godin on Direct Marketing vs. Mass Market thinking

Max Nucci — Thu, 22 Jul 2010 16:14:10 +0000

It is quite common for small business owners to think like mass marketers. It is an easy trap to fall into… Easy because a lot of the marketing we are exposed to is the mass marketing type by big box retailers and national brands.

I think all businesses – regardless of size – must test & tune their marketing before scaling. Think like a Direct Marketer.

Good marketing is not about bells & whistles, awesome graphics, cute headlines or personal aspirations of grandeur… Good marketing is about Sales.

Here’s the link to Seth’s article

Site Speed and Google Search Ranking

Max Nucci — Mon, 12 Apr 2010 16:27:14 +0000

Google posted a short article last Friday regarding Site Speed and its impact on search ranking. You can read their blog post here.

Gotta say I am surprised, I thought they already took site speed in consideration since load time has been part of the Adwords Quality Score for some time now.

If user experience is paramount for Google, it should be for you too

Is ClickOgy active? Of course it is!

Max Nucci — Wed, 14 Oct 2009 21:35:52 +0000

Very much so. This site admittedly isn’t.

We would love to have a lot of activity on this site, but in order for that to happen, one or more of these need to happen:

That this site becomes a revenue source (it is not)

That we find some extra time (we are quite busy with client work, huge priorities)

That we get some extra personnel (not now, not for this)

We have completed some client projects and will ask for permission to share those here.

The site is not complete yet

Max Nucci — Sat, 08 Aug 2009 19:13:52 +0000

But we’re working on it