NetGravity said that News America Digital Publishing, the electronic publishing division of Rupert Murdoch’s News Corp., deployed NetGravity AdServer for its Fox News Online, Fox Sports Online and TV Guide Entertainment Network sites.
News America Digital Publishing is using AdServer to target audiences with relevant advertising and marketing through visitors’ Web site preferences and profile information, including demographics and geographical location, to provide them with a highly personalized and localized online experience “down to the zip code.”
“The AdServer solution is enabling Fox News Online, Fox Sports Online and TV Guide Entertainment Network advertisers to dynamically target and serve ads to audiences, accurately measure ad performance and generate reports and provide visitors with a high level of interactivity, personalization and localization” said Matt Jacobson, executive vice president of News America Digital Publishing.
NetGravity AdServer also is designed to enable TV Guide Entertainment Network (TVGEN) to serve rich media advertising. For example, audiences can preview video clips of the week’s upcoming television programs within TVGEN’s banner ads.
NetGravity said it delivers a range of scalable software and service solutions to manage advertising inventory, target ads and measure ad performance for Web sites and networks.
Sites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done about it?
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll ... read more
Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.
Recently ClickZ Intelligence published its Grocery Retail Digital Report, detailing how the key players within this space are innovating within online and ... read more