One of the marketing strategies that Fabienne and I teach many of our clients and students is the concept of using a product launch to help sell more of their products and services. It’s an essential strategy for getting your product out to the masses.

More specifically – we teach them exactly how to use the technology and tools that are available to achieve maximum sales when it comes time to get their product out there for sale. By product I’m referring to any program, service, event, etc. Really, anything that you want to sell to your network.

Use a compelling and authentic teleseminar to launch your product out to the masses. (Click here to tweet this).

Why? Well, imagine this. You’ve spent all this time and effort to create this amazing product with all the value and benefits you know your prospects need and want – including extra bonuses and goodies – and you post it to your website under the shopping cart – and then you expect the orders to flood in. But they don’t, do they?

Instead you hear crickets… So you decide to email your list about it and you just say, “Go buy my new product. It’s all great and here’s what it’ll do for you and more…” Maybe you get one sale? Or a few sales? And more crickets…

It’s because you don’t have a launch! A launch is an essential vehicle to get the word out about your offer. It creates excitement and buzz in the marketplace where people are excited and interested in what you have to offer. In addition, when done correctly, using the teleseminar approach – you can create heightened motivation to the point where many, many prospects are excited to purchase your product! Doesn’t that sound better than… crickets?

Watch this week’s video for my 3 simple strategies on how to use teleseminars to launch your product for maximum sales.  You’ll then be able to map out your launch, pick a date and start promoting!

Click here to view the embedded video.

Your Client Attraction Assignment

Ask yourself: how can I use a tele-seminar product launch for selling more products, programs or signing on more clients? Then, following the 3 steps I’ve shared with you, map it out, pick a date and start promoting it!

The post How to Launch a Product Using a Tele-seminar appeared first on Client Attraction Business School.

If you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time.

Three things worksheets do for your clients
You can create worksheets for each segment of your program. Worksheets are a simple, yet very powerful tool. They can help your clients:

• Reinforce the learning you provide
• Work through various topics
• Discover something new about themselves

Quick tips for developing worksheets
Developing these worksheets doesn’t need to be a difficult process. Sometimes you might get stuck on something because you are over thinking it. But really, if you just think about how you have structured your material and pull out the main points, you have all you need to create thought-provoking worksheets.

When I originally prepared the worksheets for the Client Attraction System several years ago, I admit I didn’t always know what to put on them. Sometimes I just didn’t do a worksheet for a particular assignment. Other areas were more obvious to me about what to include. And then there were times when I just copied a bit of text from the teaching and simply pasted that text onto a worksheet. I added some blank lines for students to work out how the subject mattered to them. Simple but effective.

Worksheets are a space to figure things out
It doesn’t have to be this scientific thing. What I love about worksheets is how they give the reader the actual space to work out what the learning would look like for them, personally. How the information fits into their life. I have found sometimes you just need to give people a clean sheet of paper and say, “Okay, figure it out on this sheet. What would it look like for you?”

Make them convenient to use
One piece I wish I had done differently is to separate the actual reading material in the system from the worksheets. People have told me they wish they could just take the workbook with them. So convenience and portability are worth keeping in mind.

Your Client Attraction Assignment
Take a moment to review the information products you already have in your tool kit. Do you have one that clients would benefit from some deeper learning? I bet you do. I recommend coming up with a workbook that has places for clients to apply your teachings and figure out how to use the information to their best advantage. This is a great way to extend your current product line and increase revenue without having to start from scratch.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

The post Including worksheets adds even more value for your information products appeared first on Client Attraction Business School.

Are you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s block.

Begin with your compelling story. Whatever the case may be, I have a solution that will help. I want you to start by writing your compelling story. Start writing about what happened to you and why you want to share this with other people like you. What wisdom do you have to reveal that will help others who have the same experience as you?

Do not worry about how you will use this story. You don’t need to announce it to anyone at first if you don’t feel comfortable. Simply begin by focusing on getting your story on paper.

When finished, your compelling story should be a page or two in length. Then title it “My story of ______” (whatever happened to you that you recovered from or mastered).

Writing your blog. After that’s done, you can move on to start writing your blog. Each post can be about something different that helped to you on your path. A variety of experiences, methods, people you spoke to, etc. This will help you get comfortable talking about your situation and success with it. What you write will come from a very deep place within you which will tend to make your writing very compelling. People respond to deep emotion and those who relate to your story will feel a strong connection. This is ideal because readers will start to know, like and trust you, the foundation for building a relationship.

Let go of perfection. Take the pressure off yourself about coming up with the perfect story or quality writing like Hemmingway. None of that is necessary. Just getting comfortable with expressing yourself will take you down the right path to create great content your prospects will relate to and want to read.

Your Client Attraction Assignment
Creating great content is easier than you think. Often getting started is the hardest part. After you complete your compelling story, you can make a list of all the things you found helpful on your journey. This can include:

• New ways of thinking about the situation
• Books you read that helped
• Any processes you developed for yourself
• Systems that kept your organized
• Motivating factors that pulled you through
• Rituals that kept your future vision strong
• Techniques to stay positive, etc.

Many times, like the old cliché says, “one thing leads to another” and you’ll be on your way to great content before you know it.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

The post How to get unstuck when it comes to creating content appeared first on Client Attraction Business School.

After just coming back from our big 3-day live event and also having recently returned from an event where I was an attendee, I thought it might be helpful to cover the topic of How to Get the Most out of a Live Event. Now, these strategies aren’t rocket science but sometimes a solid reminder is all we need to make a good event a great one!

1. Attend all sessions. You made the investment of time, travel, and resources to go to the event, so make being in the room at all times an absolute priority. Don’t skip sessions. Reschedule client calls. Be present at all times, open to the material and learning everything being presented to you. I recommend turning off your cell phone (no texts) and not surfing the web on your laptop. Get rid of all those distractions. This is your learning time, honor it with your full attention.

Make sure to always keep learning and attending events. That’s how you grow. (Click here to tweet this.)

2. Make amazing connections. Attending a live event gives you the opportunity to meet other attendees, sometimes from all over the world. Take advantage of meeting new people by networking and creating strategic alliances. Now is not the time to be shy and introverted. Introduce yourself during breaks and schedule lunch dates with other attendees. (Don’t forget your business cards!) Remember, the person sitting next to you at lunch may just be the one who has the answer or the resource you need. That’s how the Universe works!

Watch this week’s video strategy for all 6 of my strategies to ensure you take time off every year. It’s critical for your success.

Click here to view the embedded video.

Your Client Attraction Assignment

What events have you wanted to attend to further your business growth and personal growth. Find out when they’re happening and invest in yourself by registering. Then, use today’s strategies for getting the most of the event and you’ll start really getting a return on your investment.

The post How to Get the Most Out of a Live Event appeared first on Client Attraction Business School.

Are you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise the value you offer at the same time. Give clients so much that it starts to seem incredibly affordable for everything they get over the duration of the program.

When you make it all about the value and the access to you, you can outshine your competition and stay ahead of them. For example, with our Gold Mastermind program, we’ve added so much more value and access than our competition offers for their group programs.

Raise Your Rate Without Slowing Registration
Our Goldies (that’s what our Gold Mastermind members call themselves) have gotten such amazing results at an affordable price. It’s not me saying that. They tell us that for such a low price point, it’s a no-brainer for them to choose us and keep referring clients to us. They sign up again and again and often move up to the next level. This is a way to raise your rate and not feel a change in the number of clients who register.

Now if your prospects balk at a year-long program, you could offer a six month package. I did a six month program for a long time and people at first would complain about the length. I would say, “Listen, the reason it’s a six month program is it simply takes that long for me to teach you all the elements. You’re going to get results right away, but it’s at the six month mark that things really happen.” Believe me, they get it.

If you have a solid rationale as to why you are teaching over a period of six months to a year, clients will understand. I explain to new members of our coaching program that because I have so much to share, it takes time for them to get it all. Honestly, it’s a two or three year curriculum and I give all I can in the first year. But that’s why most people stay for a second year and then often up-level to the next program in the third year.

Make the value of your program so strong that it becomes almost crazy to miss out on it. That’s how you easily raise your rates by adding more value and the best way to continue filling your programs.

Your Client Attraction Assignment
One great way to raise your rate is to create a super premium package. If you don’t have one, now is the time to create one. This is a smart way to withstand bumps in the economy – because it really becomes all about the incredible value clients can get as well as more access to you – which is often what they want most. Create your super premium package and start to attract higher end clients at the fee level you deserve.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^®  gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

The post Easily raise your rates by adding more value appeared first on Client Attraction Business School.

When you are networking, you meet lots of new people and collect business cards. A lot of people immediately add these new contacts directly to their ezine list. But, that is actually against the SPAM laws to do this without permission. So how can you get the new contacts on your list?

The key is your Irresistible Free Offer (IFO). Going back to what your ideal clients really need help with – the issue they would do anything or pay anything to get their hands on, this is what you want to focus on with your IFO. The offer can be a free CD like I offer on my website, an important checklist, or special report, an ebook or even an audio download.

The next step is to print that Irresistible Free Offer right on your business card. The back of your card is often not used but this is great advertising space and it’s free! On my card it says, “To receive your free CD on how to attract all the clients you need, please visit ClientAttraction.com.”

Now you can go to networking events and hand out this card with your free offer. And even better, as you start talking with people and making connections, you can find the natural place in the conversation where it makes sense to mention your free offer.

This is what I used to say, “I don’t know if you know, but I have a free offer on this topic. I’d be happy to send it to you and you can also receive a free article every week about this. Would you like me to send that to you?”

Once they agreed and handed me a business card, I’d write a big letter “E” on the back for “ezine” so I could remember to send them the free offer and add them to my list. It’s so simple and makes it easy to get permission to comply with the SPAM law.

Your Client Attraction Assignment
To get comfortable finding those natural spots to bring up your IFO, set an intention to listen closely for these opportunities. Commit yourself to talking about your offer when you can. You may want to ask your friends if you can practice in a conversation with them. The more you talk about your IFO, the more comfortable you’ll feel, and the more quickly you will build your e-mail list through networking!

Remember, you are actually being of service when you share your yummy brownies with people.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

The post Quickly build your e-mail list with networking appeared first on Client Attraction Business School.

Today I want to talk to you about taking time off, for the sake of your business.

When I first started ClientAttraction.com, I planned out my schedule the way I wanted to live my life. I made it a point to set up my business so that I’d take a full day off per week, a week off per month and at least one month off per year—approximately 18 weeks of vacation per year. (Everybody needs down time to succeed.)

And for a while, that was my life and it was wonderful. I was incredibly productive when I was working and the rejuvenating time off gave me more creativity, until I got busier and busier and started multiplying my business. That’s when I hired full-time employees who counted on me to be there and to drive this train. So I stopped taking as much time off, feeling like I had a job again and I became resentful about it. But not anymore.

Every entrepreneur needs time off in their business to experience success. (Click here to tweet this.)

Let’s be honest. When it’s your business, it’s hard to shut off, right? There is no such thing as a completed to-do list and entrepreneurs often blur the lines between business and personal time. But if you want to be client attractive and you want to multiply your income, whether you’ve been in business for many years or are just ramping up, you must have down time.

Watch this week’s video for my 5 strategies to ensure you take time off every year. It’s critical for your success.

Click here to view the embedded video.

Your Client Attraction Assignment

Take the time now to commit to your time off over the next twelve months. Map it out for yourself and enter it onto your calendar. Follow my five strategies to set yourself up for success. Then, give yourself this precious gift of time and watch your business—and your life—flourish.

The post How to Take Time Off From Your Business appeared first on Client Attraction Business School.

Usually, most business cards serve only two specific functions:
1) Provide your contact information
2) Inform the holder of what you do

However, your business card is an advertising tool that can do so much more! If you make your card memorable and use a “call to action”, then you can engage prospects and land new clients.

Since you have the cards printed any way, use all the available “real state” fully and make it work for you. You can even print on the back side. If you have the Client Attraction System you’ll find a section on making your business card a client attraction tool.

Leverage your card to engage prospects
Rather than people throwing your card away because it only has contact details, make it engaging and valuable so they want to hold onto it.

1. Put a tagline on the card that states the result people gain from working with you. This is important so people don’t have to struggle to figure out what you do and why it might serve them.

2. Put your Irresistible Free Offer (IFO) on the card with a call to action. This gives prospects the opportunity to get something for free and learn more about the solutions you provide.

3. The offer takes them to your website, so they can browse other areas too like your blog, videos, testimonials, etc.

Your Client Attraction Assignment
Take out your business card and look at it with fresh eyes.

• Have you made the most of this client attraction tool?
• How can you make it more memorable?
• Did you put your IFO on there?
• Did you use a call-to-action to engage with the card holder?

Make sure your card does everything it can to engage prospects and attract new clients.

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Client Attraction  System^® gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

The post 3 simple tips on using your business card as a client generating tool appeared first on Client Attraction Business School.