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	<pubDate>Sun, 07 Jun 2009 17:22:44 +0000</pubDate>
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		<title>All about “About Us” information usability on Websites.</title>
		<link>http://cloudtrance.com/web-usability/all-about-about-us-information-usability-on-websites/</link>
		<comments>http://cloudtrance.com/web-usability/all-about-about-us-information-usability-on-websites/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 07:34:36 +0000</pubDate>
		<dc:creator>Prakash</dc:creator>
		
		<category><![CDATA[Web Usability]]></category>

		<category><![CDATA[usability]]></category>

		<category><![CDATA[Website Usability]]></category>

		<guid isPermaLink="false">http://cloudtrance.com/?p=211</guid>
		<description><![CDATA[The "About Us" page on a website, especially for B2B websites is one of the most important pages since it talks specifics in explaining the company's vision and what it exactly stands for.]]></description>
			<content:encoded><![CDATA[<p>The &#8220;About Us&#8221; page on a website, especially for B2B websites is one of the most important pages since it talks specifics in explaining the company&#8217;s vision and what it exactly stands for. Recent trends show that this vital element of the website has been given due importance.</p>
<p>There has been a 9% improvement in the usability of About Us information on website according to Usability Guru Jakob Nielsen. All the more important in a B2B scenario where users will ideally be looking to get in touch with business partners and do the primary ground work on vendor evaluation.</p>
<p><span id="more-211"></span></p>
<p>A good &#8220;About Us&#8221; page that states what you do coherently and succintly helps customers understand your site as a whole. Users definitely seek to get a feel of the company behind the website. All this and more in this interesting <a title="About Us Pages Usability" href="http://www.use-it.com/alertbox/about-us-pages.html" target="_blank">&#8220;About Us&#8221; page usability report</a>.</p>
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		<title>The shadows wait</title>
		<link>http://cloudtrance.com/musings/the-shadows-wait/</link>
		<comments>http://cloudtrance.com/musings/the-shadows-wait/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 03:14:38 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Musings]]></category>

		<category><![CDATA[mumbai 26/11]]></category>

		<category><![CDATA[peace]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=104</guid>
		<description><![CDATA[Time has a borrowed dream. Sacred and True. Hollow and pale. Borrowed in myth was this dream. For it was not its own nor reality borne. More a creation of its own fading footfalls and whispered heartbeats.]]></description>
			<content:encoded><![CDATA[<p>Time has a borrowed dream. Sacred and True. Hollow and pale. Borrowed in myth was this dream. For it was not its own nor reality borne. More a creation of its own fading footfalls and whispered heartbeats.</p>
<p>As seasons race and reasons gale, the journey of life has by itself become a pale painting of an abstract emotion. And mankind melts in silent stupor while begotten sons of earthly thought prevails to sculpt perfect misery on pallid races. Religions rule and gods brood and bloodshed beckons all humankind to dreamy despair.</p>
<p><span id="more-104"></span></p>
<p>Yet time, stillborn though in flight seeks solace in masked mirth. And the shadows wait.</p>
<p>The clouds flight in faith, the stars light in truth. A pregnant sky lets the dusk draw dancing shadows on tired dreams. The oceans let the waves wash themselves in wanton wanderlust. Yet time is still and yet moves. Slow and sure. And the shadows wait.</p>
<p>Sometime shadows do mean that there&#8217;s light shining nearby. Time still dreams. The shadows wait…….for peace and truth to prevail in haste..</p>
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		<title>Microsoft’s Skydrive makes Google go on overdrive</title>
		<link>http://cloudtrance.com/technology/microsoft%e2%80%99s-skydrive-makes-google-go-on-overdrive/</link>
		<comments>http://cloudtrance.com/technology/microsoft%e2%80%99s-skydrive-makes-google-go-on-overdrive/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 03:08:46 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[online storage]]></category>

		<category><![CDATA[skydrive]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=101</guid>
		<description><![CDATA[Microsoft’s Skydrive online storage service has prompted Google to jump in the bandwagon albeit a shade late, just a few hours to be precise.]]></description>
			<content:encoded><![CDATA[<p>Microsoft’s Skydrive online storage service has prompted Google to jump in the bandwagon albeit a shade late, just a few hours to be precise.</p>
<p>Google has announced pricing options for both Gmail (email) and Picasa (photo services). The paid model would come in handy for those users who would want much more than the existing free allowance namely 1GB for picasa and 2.8 GB for Gmail. Annual prices are pegged at $20 for 6 GB. Other pricing models fall in the realm of 25GB for $75,100GB for $250 and 250GB for $500.</p>
]]></content:encoded>
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		<title>Robert Scoble predicts Google demise</title>
		<link>http://cloudtrance.com/google/robert-scoble-predicts-google-demise/</link>
		<comments>http://cloudtrance.com/google/robert-scoble-predicts-google-demise/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 19:33:10 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=24</guid>
		<description><![CDATA[Tech blogger and former MS employee Robert Scoble has done a Nostradamus predicting that Mahalo, Facebook &#038; Techmeme can put the curtains on Google as far as search is concerned. His latest hyperbole unfortunately does’nt pass much muster.]]></description>
			<content:encoded><![CDATA[<p>Tech blogger and former MS employee Robert Scoble has done a Nostradamus predicting that Mahalo, Facebook &amp; Techmeme can put the curtains on Google as far as search is concerned. His latest <a title="Google Demise" href="http://scobleizer.com/2007/08/26/why-mahalo-techmeme-and-facebook-are-going-to-kick-googles-butt-in-four-years/" target="_blank">hyperbole </a>unfortunately does’nt pass much muster.</p>
<ul>
<li>Number One, Mahalo by itself a dmoz clone whose goal is to human-write the top 20,000 search terms does’nt have the scalability that Google has. They simply cant capture the loooong tail of search and to know that more that a quarter of Google queries are completely new just shows where Mahalo is going to go kaput.  </li>
</ul>
<p><span id="more-24"></span></p>
<ul>
<li>Number 2, his waft at Google’s algorithm being stuck in cement is just a no-brainer. Any SEO would tell you that Google changes its algo spots frequently in a constant effort to bring the perfect search results.</li>
<li>Number 3 Techmeme ‘fresh meat’ content listings gives you no option to hunt for old content. For older content, one just have to get back to good ol’ google. Techmeme might just give Digg, a dig in the ribs so to say.</li>
<li>Number 4 Scoble backing of facebook falls flat in the face when you consider that Google can use their own Orkut to integrate social networking in search results.</li>
</ul>
<p>Is Scoble’s far fetched theories just pure linkbait in toto? Ironic for someone who does’nt think much of SEO.</p>
<p>Here biggie Danny Sullivan’s <a title="Dannys Views" href="http://searchengineland.com/070827-121805.php" target="_blank">take</a> on the issue.</p>
]]></content:encoded>
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		<title>Yahoo One up on Google in Asia</title>
		<link>http://cloudtrance.com/yahoo/yahoo-one-up-on-google-in-asia/</link>
		<comments>http://cloudtrance.com/yahoo/yahoo-one-up-on-google-in-asia/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 22:18:09 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=74</guid>
		<description><![CDATA[The North American continent might go gaga over Google, but in Asia, it is Yahoo that has stolen a march as a favourite with web users. A comscore survey this May in 10 asian countries has seen Google panting hard playing catch up with its perennial search rivals.]]></description>
			<content:encoded><![CDATA[<p>The North American continent might go gaga over Google, but in Asia, it is Yahoo that has stolen a march as a favourite with web users. A <a href="http://www.comscore.com/press/release.asp?press=1520">comscore survey </a>this May in 10 asian countries has seen Google panting hard playing catch up with its perennial search rivals.</p>
<p>Hong Kong, India, Japan, Malaysia, Singapore, and Taiwan have given the thumbs up to Yahoo while Australia, China, and New Zealand users prefer Microsoft to the much vaunted Google. The survey results would imply that the search stakes would just not a one horse race especially when Internet penetration in the most populous countries like India and China hits an upward trend.</p>
]]></content:encoded>
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		<item>
		<title>Internet’s Irritating Top Ten Terms</title>
		<link>http://cloudtrance.com/trivia/internet%e2%80%99s-irritating-top-ten-terms/</link>
		<comments>http://cloudtrance.com/trivia/internet%e2%80%99s-irritating-top-ten-terms/#comments</comments>
		<pubDate>Tue, 26 Jun 2007 22:36:23 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Trivia]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[internet terminology]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=83</guid>
		<description><![CDATA[Blogging might bring you joy if you can monetize it effectively, but the term ‘blogosphere’ does’nt appeal much to a lot of people if a recent survey by British pollsters YouGov is to be believed. This survey was done for Lulu.com, coverters of blogs into books also known as Blooks. When one considers that a lot size of just 2091 adults took part in the poll, it just does’nt seem a fair representation of the burgeoning web world.]]></description>
			<content:encoded><![CDATA[<p>Blogging might bring you joy if you can monetize it effectively, but the term ‘blogosphere’ does’nt appeal much to a lot of people if a recent survey by British pollsters YouGov is to be believed. This survey was done for Lulu.com, coverters of blogs into books also known as Blooks. When one considers that a lot size of just 2091 adults took part in the poll, it just does’nt seem a fair representation of the burgeoning web world.<br />
<span id="more-83"></span></p>
<p>Topping the charts is the word ‘Folksonomy’, a Web classification system. Blogosphere comes a close second. Not surprising that the term ‘blog’was’nt far behind at third. ‘Netiquette’, slang for Web etiquette came a courteous fourth. ‘Blook’ referring to a blog converted to a book, booked itself into fifth place. ‘Webinar’ held fort at the sixth place. The term ‘Vblog’ or Video Blog wandered into the seventh place. ‘Social Networking’ tagged its way to the eight place. The term ‘cookie’ cached itself in the ninth place. Might be hard to snare a back link from Wikipedia, but it was’nt very difficult for the term ‘Wiki’ to round off the top ten..</p>
<p>New words germinate and hatch as the web takes over. The ninth edition of the Collins English dictionary plans to include words like ‘me-media’, a term for personal content websites such as Facebook, and ‘godcast’, a religious service which has been converted to an MP3 format. The way things are, web lingo and web slang march on unfettered and there is the frightening prospect of a new language called Web-lish that would bury English for good on the web…</p>
]]></content:encoded>
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		<title>Vanessa Fox trots out of Google</title>
		<link>http://cloudtrance.com/google/vanessa-fox-trots-out-of-google/</link>
		<comments>http://cloudtrance.com/google/vanessa-fox-trots-out-of-google/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 20:57:38 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=65</guid>
		<description><![CDATA[Vanessa Fox, Head Operations of WebMaster Central has bid goodbye to Google. Zillow, a real estate search engine will be her new lair. Google will definitely miss her presence since along with Matt Cutts, she has been one their pro-active public faces with a positive halo.]]></description>
			<content:encoded><![CDATA[<p>Vanessa Fox, Head Operations of WebMaster Central has bid goodbye to Google. <a href="http://www.zillow.com/">Zillow</a>, a real estate search engine will be her new lair. Google will definitely miss her presence since along with Matt Cutts, she has been one their pro-active public faces with a positive halo.<br />
<span id="more-65"></span></p>
<p>More so webmasters down the line will miss one of the most human faces of the search giant. She was always trying to make things easier for them, adding a much needed spark of empathy to related webmaster issues. Hitch hike to <a href="http://www.vanessafoxnude.com/2007/06/14/a-few-changes/">her blog </a>to know more…</p>
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		<item>
		<title>Google Privacy wrangles on the rise</title>
		<link>http://cloudtrance.com/google/google-privacy-wrangles-on-the-rise/</link>
		<comments>http://cloudtrance.com/google/google-privacy-wrangles-on-the-rise/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 20:51:23 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[privacy issues]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=62</guid>
		<description><![CDATA[In a bid to offset privacy concerns and improve its privacy protection ratings, Search behemoth Google has agreed to cut down retention of user web search histories to 18 months from 24. This move apparently would mean that search information would be made anonymous after a year and a half.]]></description>
			<content:encoded><![CDATA[<p>In a bid to offset privacy concerns and improve its privacy protection ratings, Search behemoth Google has agreed to cut down retention of user web search histories to 18 months from 24. This move apparently would mean that search information would be made anonymous after a year and a half.<br />
<span id="more-62"></span></p>
<p>Whenever you use Google for search, you leave lasting fingerprints that can help the Search Engine prepare a dossier on your tastes and interests, akin to a virtual profile of your existence. Though Google professes to keep this information protected, European online Privacy advocates have beamoned the lack of clear initiative from Google to really handle their fears. The Article 29 working party handling European Union privacy policy initiatives had very recently sent a memo to Google regarding the fact that user search history information has been kept for too long. The latest announcement by Google is aimed to placate these concerns.</p>
<p>Google’s takeover of online ad firm DoubleClick raised a few <a href="http://news.com.com/2100-1024_3-6177819.html">ruckus</a> along the way. Very recently, there was a lot of serious concerns about Google Maps ‘Street View’ that it is a direct violation of people’s need for anonymity. The biggest fear is the possibility that security vulnerabilities might result in information falling in the wrong hands. What does <a href="http://www.google.com/privacypolicy.html">Google’s privacy policy </a>has to say? Tim O’Reilly has lots more to say on Google and <a href="http://radar.oreilly.com/archives/2007/04/google_and_priv.html">Privacy stakes</a>.</p>
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		<title>Weekend WhiteBoard - June 2nd to 9th, 2007</title>
		<link>http://cloudtrance.com/search-engine-marketing/weekend-whiteboard-june-2nd-to-9th-2007/</link>
		<comments>http://cloudtrance.com/search-engine-marketing/weekend-whiteboard-june-2nd-to-9th-2007/#comments</comments>
		<pubDate>Fri, 08 Jun 2007 19:39:13 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[SEM]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=27</guid>
		<description><![CDATA[The weekend whiteboard just give you a slick rundown on a few happening bytes that hogged all the limelight on the Internet Marketing scene this week. Without much ado lets hit the road running.]]></description>
			<content:encoded><![CDATA[<p>The weekend whiteboard just give you a slick rundown on a few happening bytes that hogged all the limelight on the SEO scene this week. Without much ado lets hit the road running.<br />
<span id="more-27"></span></p>
<ul>
<li>A fascinating peep into <a href="http://www.nytimes.com/2007/06/03/business/yourmoney/03google.html?_r=1&amp;oref=slogin">Google Search Engine </a>Labs by New York Times’s Saul Hansel shows why Google is way on top on search engine stakes</li>
<li>Much awaited <a href="http://searchmarketingexpo.com/">Search Marketing Expo (SMX)</a> rolled out at Seattle(June 4th to 5th). To get closer to the action, you can chew on the <a href="http://www.seomoz.org/blog/category/7">SMX Diaries </a>at SeoMoz.</li>
</ul>
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		<title>Google to feed on Feedburner</title>
		<link>http://cloudtrance.com/google/google-to-feed-on-feedburner/</link>
		<comments>http://cloudtrance.com/google/google-to-feed-on-feedburner/#comments</comments>
		<pubDate>Sun, 03 Jun 2007 20:19:26 +0000</pubDate>
		<dc:creator>cloudtrance</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[feed analytics]]></category>

		<category><![CDATA[Feedburner]]></category>

		<category><![CDATA[RSS Feeds]]></category>

		<guid isPermaLink="false">http://127.0.0.1/wordpress/?p=47</guid>
		<description><![CDATA[Feedburner, the popular RSS feed service provider has finally been acquired by Google. It lays to rest all speculation regarding the imminent acquisition. For Google, it was more a question of when than why. So feedburner rss feeds will now include contextual targeted ads, the sole reason why feedburner came under the Google scanner.]]></description>
			<content:encoded><![CDATA[<p>Feedburner, the popular RSS feed service provider has finally been acquired by Google. It lays to rest all speculation regarding the imminent acquisition. For Google, it was more a question of when than why. So <a href="http://www.feedburner.com/">feedburner</a> rss feeds will now include contextual targeted ads, the sole reason why feedburner came under the Google scanner.<br />
<span id="more-47"></span></p>
<p>Feedburner, the Chicago Illinos based company manages millions of feeds for publishers. Not just helping sites create and manage custom feeds to user desktops, it also provides access to feed analytics that help track feed performance and effectiveness. Feedburner also launced <a href="http://www.feedburner.com/fb/a/advertising/adclimate">AdCimate</a>, a product aimed at helping mainstream brands doing RSS Advertising to ensure that their ads dont appear alongside objectionable content.</p>
<p>The latest acquistion by Google does’nt come as a surprise. Though RSS advertising is still in its infancy, it gives the search engine behemoth a treasure chest of information on RSS user profiles and habits. How much ever Google shows the spotlight on value of feed-based advertising, it still does not bury existing fears of the privacy of Feedburner users.<br />
Thought terms of the deal have not been disclosed, unsubstantiated reports peg it at roughly $100 million. Feed on more information <a href="http://www.feedburner.com/google">here</a>.</p>
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