https://www.realstorygroup.com/ en https://www.realstorygroup.com/Blog/five-mistakes-can-kill-technology-project-demand-video There's nothing worse than seeing a project doomed to fail before the implementation even begins. Fri, 10 Jan 2020 08:33:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/five-mistakes-can-kill-technology-project-demand-video https://www.realstorygroup.com/Blog/minds-tech-stack-leaders This next meeting will focus a bit more on show-and-tell Wed, 08 Jan 2020 02:57:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/minds-tech-stack-leaders https://www.realstorygroup.com/Blog/2020-omnichannel-technology-predictions As 2019 ends, it's time for our yearly attempt at predicting what we think will come in the new year. Fri, 03 Jan 2020 03:15:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/2020-omnichannel-technology-predictions https://www.realstorygroup.com/Blog/webinar-wcm-marketplace-trends-2020 Join this a fast paced briefing about what you can expect to see in the Web CMS market over the course of the year. Thu, 02 Jan 2020 03:16:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/webinar-wcm-marketplace-trends-2020 https://www.realstorygroup.com/Blog/new-years-resolution-martech-stack-owners The CX game is changing with the turn of the decade. Tue, 31 Dec 2019 12:02:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/new-years-resolution-martech-stack-owners https://www.realstorygroup.com/Blog/webinar-dam-marketplace-trends-2020 This fast-paced briefing will empower potential DAM technology customers to make effective decisions in 2020 Tue, 31 Dec 2019 04:08:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/webinar-dam-marketplace-trends-2020 https://www.realstorygroup.com/Blog/new-survey-customer-journey-mapping-tools This advisory paper surveys your broad options for journey mapping tools Mon, 30 Dec 2019 14:33:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/new-survey-customer-journey-mapping-tools https://www.realstorygroup.com/Blog/webinar-cdp-marketplace-trends-2020 Join this fast-paced briefing for a tour of what’s likely to change (and not) for CDPs in 2020. Sat, 28 Dec 2019 05:58:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/webinar-cdp-marketplace-trends-2020 https://www.realstorygroup.com/Blog/real-story-honing-right-marketplace Before creating vendor lists, invest in researching which marketplace you should be exploring Fri, 27 Dec 2019 09:45:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/real-story-honing-right-marketplace https://www.realstorygroup.com/Blog/hot-take-acquia-buys-agilone-cdp What to make of this? Here's three quick take-aways. Wed, 11 Dec 2019 14:14:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/hot-take-acquia-buys-agilone-cdp https://www.realstorygroup.com/Blog/real-story-when-shadow-system-goes-dark To involve IT... or to not involve IT? Can you relate to this question? Wed, 11 Dec 2019 02:51:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/real-story-when-shadow-system-goes-dark https://www.realstorygroup.com/Blog/tech-select-series-negotiating-pricing-and-contracts The key message here is that you want to start your negotiations early... Tue, 10 Dec 2019 03:46:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/tech-select-series-negotiating-pricing-and-contracts https://www.realstorygroup.com/Blog/one-day-two-thoughts-cdp-marketplace Lately I've been having a lot of apparently opposing beliefs about the Customer Data Platform (CDP) marketplace. Mon, 09 Dec 2019 05:16:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/one-day-two-thoughts-cdp-marketplace https://www.realstorygroup.com/Blog/going-journey-mapping-journey-orchestration It’s one thing to map and analyze customer journeys, but what if you want to actually improve them across channels? Fri, 06 Dec 2019 12:01:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/going-journey-mapping-journey-orchestration https://www.realstorygroup.com/Blog/tech-select-series-implementation At some level the implementation phase never really ends... but you can create an environment for adaptable, continuous improvement Fri, 06 Dec 2019 02:08:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/tech-select-series-implementation https://www.realstorygroup.com/Blog/real-story-lexer-cdp Lexer is a well known CDP provider, but are they right for your strategic business needs? Thu, 05 Dec 2019 04:46:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/real-story-lexer-cdp https://www.realstorygroup.com/Blog/real-story-avoid-massive-checklists This story illuminates the problem when feature-based evaluation gets taken to its logical extreme. Wed, 04 Dec 2019 08:54:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/real-story-avoid-massive-checklists https://www.realstorygroup.com/Blog/webinar-technology-predictions-2020 What's in store for Omnichannel technology in 2020? Join Jarrod for RSGs top ten key predictions! Wed, 27 Nov 2019 03:30:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/webinar-technology-predictions-2020 https://www.realstorygroup.com/Blog/tech-select-series-filter-finalists The next step in our best practice series is how to filter vendor bidders down to two finalists Tue, 26 Nov 2019 06:36:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/tech-select-series-filter-finalists https://www.realstorygroup.com/Blog/webinar-new-2020-omnichannel-vendor-map Learn how emerging omnichannel needs are shaping eight key marketplaces Sat, 23 Nov 2019 17:18:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/webinar-new-2020-omnichannel-vendor-map https://www.realstorygroup.com/Blog/webinar-shaping-customer-journeys-joe-technology-right-you Join Tony Byrne for a critical review of JOE technology and its potential role in your broader omnichannel stack. Fri, 22 Nov 2019 04:14:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/webinar-shaping-customer-journeys-joe-technology-right-you https://www.realstorygroup.com/Blog/tech-selection-series-conducting-vendor-demos Demos can be very revealing, certainly about the vendor, but also about your own requirements. Thu, 21 Nov 2019 04:10:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/tech-selection-series-conducting-vendor-demos https://www.realstorygroup.com/Blog/journey-orchestration-vendor-evaluation-updates-nice-and-genesys Still more of a multichannel-oriented marketplace Wed, 20 Nov 2019 04:18:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/journey-orchestration-vendor-evaluation-updates-nice-and-genesys https://www.realstorygroup.com/Blog/new-subway-map-2020 The new map is here! The new map is here! Tue, 19 Nov 2019 04:04:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/new-subway-map-2020 https://www.realstorygroup.com/Blog/my-omnichannel-stack-should-come-one-vendor-ok-boomer I sometimes feel like a dismissive Millennial when I hear vendors or idealistic buyers say that their Omnichannel Tech Stack should come from a single software provider. Mon, 18 Nov 2019 03:14:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/my-omnichannel-stack-should-come-one-vendor-ok-boomer https://www.realstorygroup.com/Blog/real-story-adobe-dam Adobe is one of the better-known Digital Asset Management vendors, but what are they really providing? Fri, 15 Nov 2019 01:28:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/real-story-adobe-dam https://www.realstorygroup.com/Blog/what-make-salesforce-azure Marketing Cloud had to go somewhere... Thu, 14 Nov 2019 10:47:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/what-make-salesforce-azure https://www.realstorygroup.com/Blog/real-story-dont-select-technology-when-youre-not-ready-implement New technology will not put your organizational house in order. Thu, 14 Nov 2019 04:28:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/real-story-dont-select-technology-when-youre-not-ready-implement https://www.realstorygroup.com/Blog/tech-select-series-evaluating-vendor-proposals Let's talk about evaluating vendor proposals. Reading through all the long documents can feel like a slog, but Wed, 13 Nov 2019 08:08:00 -0500 jgingras@realstorygroup.com https://www.realstorygroup.com/Blog/tech-select-series-evaluating-vendor-proposals https://www.realstorygroup.com/Blog/what-make-salesforces-latest-cms Salesforce is pitching a more generalized web and omnichannel content management platform - what should you make of it? Thu, 07 Nov 2019 10:06:00 -0500 tbyrne@realstorygroup.com https://www.realstorygroup.com/Blog/what-make-salesforces-latest-cms