CNBC - All Stories

Erin Burnett Remembers Mark Haines

Fri, 25 May 2012 07:48:16 GMT

A year ago, CNBC Squawk Box pioneer Mark Haines sadly and unexpectedly passed away. At the time, CNN's Erin Burnett had just left CNBC and Mark for a new career in mainstream news.

Last night on 'Erin Burnett Out Front', she paid tribute and shared memories of her time with Mark Haines.

She said; "Someone very close to me died a year ago today. I wasn't sure I should acknowledge it on the air, because I'm uncomfortable marking a person's death. I think, instead, we should focus on, and celebrate, a person's life, especially a person who was larger than life -- like Mark Haines.

"We were co-hosts for more than 5 years. And moments like you see there were the moments of our daily life. It was just so much fun. That was our last day together.

"Mark gave me my first shot at hosting TV when I came on that set together. In his curmudgeonly way, he was going on vacation and we had our last read at the end of the show, and he said ‘hey why don’t you give her something to do. Give her something to do there, Sandy.’ And they did. And we became a team, the most unlikely team ever, but wow what a team it was.

"And I still see things every day that make me think - Haines would've loved this story. Serious ones -- like the debt crisis, where mark would come in with 3, 200 page studies, and have read them, and pulled out some zingers to nail say, Grover Norquist, or Barney Frank.

"And then, there were the stories we all actually want to watch like, the one in this week's Smithsonian about how Mark's favorite animal, the chicken, conquered the world.

"Mark showed me that if you're tenacious, keep your humor, and go to the beat of your own drummer, the world is a wonderful place.

"On my last day on our set together, Mark told me that coming to work together was a joy. It was, a joy for me. I looked forward to seeing him and hearing him come to work every single day. It’s something I’ll think of for the rest of my life."

CNBC Cements Position as Top Pan-European Business Channel

Thu, 24 May 2012 11:12:07 GMT

CNBC has extended it's lead at the top of the EMS survey results, with an increase of 14% over the 2011 survey.

A CNBC Spokesperson told News on News; “CNBC is pleased with the recent set of EMS results issued today. Looking at the like-for-like daily figures CNBC has seen an up-lift in its daily audience (+14% vs. 2011 to 612,000) and when combining the new EMS figures from Turkey, its daily audience increases further (+23%) vs. 2011 (to 662,000).

“This makes CNBC the Number One business and financial TV news channel in Europe. And, when you combine our multi-platform offerings (on-line, mobile, i-Pad and apps), CNBC is the Number One provider ahead of all other business media owners.

“Overall this is an extremely positive performance for the network.”

CNBC EMEA Takes Kelly Evans from US

Fri, 11 May 2012 20:16:52 GMT

CNBC announced today that it has assigned Kelly Evans, one of its U.S. journalists to co-anchor its daily global business programme Worldwide Exchange from London.

The show takes the early morning time slot in the US of 4.00am - 6.00am ET, 9.00am - 11.00am in the UK and 4.00pm - 6.00pm in Singapore/Hong Kong.

Evans joined CNBC in the United States in February 2012 as an on-air correspondent and has already presented CNBC’s flagship morning programme Squawk Box, as well as reported across CNBC’s business day programming. Evans will co-anchor Worldwide Exchange with Ross Westgate who has presented the programme since it launched in 2005.

John Casey, Vice President, News & Programming, CNBC International said: “We’re delighted that a journalist of Kelly’s calibre with her strong US credentials is joining Worldwide Exchange and we look forward to her being part of the team.

“The beauty of this programme is that it harnesses the power of the entire CNBC network. Our global infrastructure allows us to be where the relevant news is happening,” continued Casey. “Worldwide Exchange will continue to cover stories wherever they break, in China, Japan, the US or the Middle East. We’ll bring you the news, the data and the detail so that our audience can make informed investment decisions.”

Prior to CNBC, Evans was a reporter and columnist for The Wall Street Journal, penning the influential “Ahead of the Tape” column and writing for “Heard on the Street." She also hosted the daily “News Hub” programme on WSJ.com and was a frequent guest on television and radio networks, including CNBC.

According to CNBC, the aim of Worldwide Exchange is to create a hub for a global conversation based in its European HQ in London, which is the ideal intersection between the regions.

From Monday 14 May, Worldwide Exchange will broadcast in its new format and will feature a number of new segments including Trade Links, which will examine the risks and rewards for businesses operating across borders with policy makers and industry leaders across the regions.

Viewers can get involved in the programme by e-mailing their questions and comments to ">. You can also follow Ross Westgate on Twitter @rosswestgate; Kelly Evans @Kelly_Evans and CNBC @CNBCWorld.

CNBC EMEA to Air Vidal Sassoon Documentary Tonight

Thu, 10 May 2012 14:15:38 GMT

Vidal Sassoon, the world-changing hairdresser, entrepreneur and philanthrophist, died yesterday at his home in Los Angeles, aged 84.

In one of his last interviews, Sassoon spoke to CNBC EMEA's 'CNBC Meets' series in which he discussed his early life, career and his battle against Leukaemia, something which he called "a naughty little disease."

As a tribute, CNBC EMEA will be re-airing the interview tonight at 2200 BST / 2300 CET. The show will also re-air over the weekend on both Saturday and Sunday at 2130 BST / 2230 CET.

The UK's terrestrial broadcasters Channel 4 and Five are also using clips from the interview in their television news reports.

Barack Obama to Appear on Late Night with Jimmy Fallon

Mon, 23 Apr 2012 18:34:55 GMT

President Barack Obama will make his first appearance on NBC’s “Late Night with Jimmy Fallon,” which can be seen exclusively in EMEA on CNBC on Wednesday, 25 April (midnight CET).

The special broadcast will be taped from the campus of The University of North Carolina at Chapel Hill the day before.

Dave Matthews is set to perform as the musical guest. Fallon will also bring along his acclaimed house band The Roots.

"Late Night with Jimmy Fallon" is produced by Universal Television and Broadway Video. Lorne Michaels is the executive producer. Michael Shoemaker produces. Gavin Purcell is the supervising producer.

In the UK CNBC is available on all major pay-tv platforms: Sky (channel 505), Virgin (613), Talk Talk (510), Freesat (210).

Squawk Box to Air Live from Paris April 16th

Thu, 12 Apr 2012 12:21:57 GMT

CNBC’s flagship morning programme, Squawk Box will host the entire programme live from Paris on 16 April from the Palais Brongniart, the former home of the French Stock Exchange.

With the French Presidential election less than a week away, the programme will provide local expert analysis on the health of the country’s economy, the impact of the election on business in France and the significance of France’s role in leading the Euro zone out of the credit crisis.

Guests at the special camera position will include:

François Mallet, Managing Director & Head of Equity at Kepler Capital Markets (Guest host)
Pierre-Yves Gauthier, Founding Partner at Alphavalue (Guest host)
Jean-François Robin, Economic Research & Global Head of Strategy at Natixis
Dominique Barbet, Senior Economist at BNP Paribas
Bruno Jeanbart, Director Political Studies & Opinion Polls at Opinionway
Laurent Deydier, Portfolio Manager at Banque Jean-Philippe Hottinguer.

The programme’s presenters Steve Sedgwick and Karen Tso will be joined by Paris reporter Stéphane Pedrazzi for the three hour programme, which is usually produced live from CNBC’s regional headquarters in London.

Around the world, Squawk Box is the ultimate ‘pre-market’ news and talk show, providing must-see commentary and analysis wrapped around the market open. Each day the biggest names in business bring their most important stories to the programme. Squawk Box's unique sense of street smarts and wit, mixed with business news and an unscripted and fast-paced exchange of banter, makes it essential viewing for any investor who wants a jumpstart on the business day.

Viewers can get involved in the programme by e-mailing their questions and comments to . You can also follow CNBC and Squawk Box on Twitter @CNBCWorld

Presenter Karen Tso recently joined the Squawk Box team in Europe and brings a unique perspective having presented Squawk Box on CNBC’s Asia Pacific network in Singapore.

“Each day we dissect the biggest stories influencing global markets, companies and politics so that viewers hear first hand how the big money is being positioned before markets open for trade,” says Tso. “It’s great to be here in Paris to look at the French market at such a critical time. No matter where we are, what I love about presenting the programme are the intelligent discussions that we have with our guests on what is driving market sentiment, combined with lively debate with my co-presenters, who are no strangers to hard talk and street-smart conversation.”

CNBC and Institutional Investor Announce Second Annual Investor Conference

Fri, 06 Apr 2012 10:08:06 GMT

CNBC and the Institutional Investor, have announced the second annual Delivering Alpha conference, a singular investor event, scheduled for July 18, 2012, at The Pierre in New York City.

Delivering Alpha 2011 was a virtual who’s who of the investor community with hedge fund titans and institutional investors offering candid views. Over $2 trillion of investable assets were represented by over 100 influential institutional investors.

Led by top journalists from CNBC and Institutional Investor, the conference featured one-on-one interviews and panel discussions with Treasury Secretary Timothy Geithner; William Ackman, Founder and CEO, Pershing Square Capital Management LP; Laurence Fink, Chairman and CEO, BlackRock; Sam Zell, Chairman, Equity Group Investments; Meredith Whitney, CEO, Meredith Whitney Advisory Group; Jim Chanos, President and Founder, Kynikos Associates; Kyle Bass, Founder and Principal, Hayman Advisors LP; Leon Cooperman, Chairman and CEO, Omega Advisors; and Barry Sternlicht, Chairman and CEO, Starwood Capital Group; among others.

“Last year’s inaugural conference was a huge success and reaffirms the strength of this collaboration with Institutional Investor as well as CNBC’s commitment to providing premium content to our sophisticated investor focused audience,” said Mark Hoffman, President and CEO of CNBC. “This year we are looking forward to building on that momentum with another high-level forum, featuring the most important players in asset management tackling the critical issues facing investors in today’s economy.”

“CNBC and Institutional Investor share a significant synergy because the two organizations bring such unique qualities — incomparable distribution and contacts with the world’s financial rainmakers coupled with deep relationships with the largest institutional and sovereign investors,” said Diane Alfano, Chairman of Institutional Investor. “This relationship has far exceeded our expectations. We now have a global thought-leadership meeting attended by the most powerful and prominent members of the asset management industry.”

The conference agenda is being created in collaboration with a distinguished group of advisory board members including:

William Ackman, Pershing Square Capital Management LP

Clifford S. Asness Ph.D., AQR Capital Management

Afsaneh Mashayekhi Beschloss, The Rock Creek Group

Peter L. Briger Jr., Fortress Investment Group LLC

Leon G. Cooperman, Omega Advisors

Anne Dinning, D.E. Shaw

Mohamed A. El-Erian, Pacific Investment Management Company, LLC (PIMCO)

Mary Callahan Erdoes, J.P. Morgan Asset Management

Laurence D. Fink, BlackRock

Greg Fleming, Morgan Stanley Investment Management

Sonia E. Gardener, Avenue Capital

J. Tomilson Hill, Blackstone Marketable Alternative Asset Management

Andrew Law, Caxton Associates LP

Jim Leech, Ontario Teachers’ Pension Plan

Meridee Moore, Watershed Asset Management, LLC

Jim O'Neill, Goldman Sachs Asset Management

Richard Perry, Perry Capital

Bruce Richards, Marathon Asset Management

Lawrence Schloss, New York City Employees’ Retirement System

Shachi Shah, Barclays Capital Fund Solutions

Damon Silvers, AFL-CIO

Thomas F. Steyer, Farallon Capital Management, LLC

Ashbel Williams, Florida State Board of Administration (SBA)

A portion of the conference proceeds will benefit The Council for Economic Education (CEE), the nation’s leading non-profit dedicated to increasing the economic and financial literacy of K-12 students.

CNBC to Air Investigation 'Health Care Hustle'

Fri, 06 Apr 2012 10:06:03 GMT

As the Supreme Court considers President Obama’s Affordable Care Act and politicians and policymakers battle over ways to cut costs, they are confronting one of the most expensive aspects of the U.S. health care system: rampant fraud.

It’s happening across the country. Doctors, pharmacists, home health care providers and sometimes even patients…hustling the system. Conservative estimates put health care fraud in the U.S. at $80 billion each year – some say the real number is closer to $160 billion. That’s U.S. taxpayer money going into the hands of criminals instead of care.

On Monday, April 9th at 9PM ET/PT, CNBC presents “Health Care Hustle,” a one-hour original documentary reported by award-winning Senior Correspondent Scott Cohn and the CNBC Investigations Inc. team. They spent five months on the front lines with a joint strike force taking down alleged health fraudsters and criminal rings accused of bilking Medicare and Medicaid out of millions. The strike force—one of nine across the country—is at the heart of a two-year federal crackdown on fraud, and “Health Care Hustle” examines whether it is working.

CNBC Investigations Inc. follows agents of the U.S. Health and Human Services Office of Inspector General (HHS-OIG) in New York working a case against a husband and wife team accused of running an $11 million scam out of a medical facility in Queens. A federal grand jury says some of what the facility bills to Medicare and Medicaid is not medical at all. The facility offers dance lessons, massages and door to door transportation all paid for by taxpayers. The government gets the bill for “physical therapy,” but authorities say it is more like pampering at a spa.

The American health care system in the 21st century is a dizzying array of numbers. Every diagnosis and every procedure has a billing code, which health care providers use to claim reimbursements from Medicare and Medicaid. Cohn examines how medical coding can be a minefield for some, but an opportunity for others. Entire businesses have sprung up to teach doctors how to use the coding system to their advantage, wringing more money from the system. One, run by a Florida doctor, offers a video series called “Medical Coding Cash Secrets.” But authorities want to know where patients fit into the Medicare-Medicaid numbers game.

Puerto Rico only has about 92,000 people eligible for Medicare, but what it lacks in size, it makes up for in opportunities to fraud. The scam of choice here: durable medical equipment like wheelchairs, IVs and prosthetic limbs. Cohn and the Investigations Inc. team head to San Juan as federal agents take down a group of individuals allegedly responsible for millions of dollars in false claims, from wheelchairs to hospital beds, according to prosecutors. The operation led to the arrest of 10 people accused in a scheme that led to $3 million in false Medicare claims. This was just one small victory, but operations like this are having an impact. Since the crackdown began in 2008, Medicare payments for durable medical equipment in Puerto Rico are down by more than a third.

With the Medicare Act of 2003, the prescription drug benefit has fulfilled an important health care need, but it’s also fulfilled an opportunity for fraud. When it comes to the new government health care benefit, investigators are still on a learning curve and the crooks are looking for loopholes. The CNBC investigation takes Cohn to the crossroads of America, Brazil, Indiana and nearby Terre Haute where a community pharmacist had billed more than $3.5 million in fake prescriptions to Medicaid – money that was supposed to help needy patients instead went to finance his lavish lifestyle that included multiple homes, cars, motorcycles and a $300,000 wedding for his daughter. Investigators only found him through a random spot check, interviewing a beneficiary. Other fake prescription scams have the taxpayers paying to support the habits of prescription drug addicts, while the pharmacist gets to bill the taxpayers and pocket the money.

Outhustling the health care hustlers is a never ending task and as the New York strike force gears up for the next raid, CNBC travels to Dallas, Texas, headquarters to another of the nine health care strike forces. The Feds call it the largest scam in Medicare history – they allege the largest home health care business in the state of Texas billed Medicare and Medicaid for nearly $375 million in bogus claims. But it is barely a drop in the bucket, leading some to argue it’s time to try something new. CNBC questions key decision makers in Washington about how the fight against fraud is impacting the national battle over health care reform.

CNBC to Air Coverage of UK Budget

Wed, 21 Mar 2012 10:33:39 GMT

CNBC will break into it's UK feed today as Chancellor of the Exchequer, George Osborne MP delivers his annual budget to the British Parliament.

Carolin Schober will anchor from the London studio with guests and Steve Sedgwick will be down at Abingdon Green. Osborne's speech is due to start at 12:30 and last around 45 minutes, after which CNBC will broadcast part of Ed Balls' reaction and then get some post-budget analysis from a top table array of guests in the studio.

Guests include:

Allister Heath, Editor, CITYAM
Jeremy Cape, Partner, SNR Denton
David Kuo, Director, The Motley Fool
Geoff Tresman, Chairman, Punter Southall Financial Management
Adam Cole, Head of Currency Strategy, RBC

On European Closing Bell, will also get reaction from Westminster from: "Lord Norman Lamont, Former UK Chancellor of the Exchequer and MP Alistair Darling, Former UK Chancellor".

CNBC Launches Pan-European Squawk Box Advertising Campaign

Wed, 21 Mar 2012 10:27:23 GMT

CNBC has launched a new pan-European advertising campaign to strengthen awareness of the network and its flagship morning programme Squawk Box.

The campaign follows the introduction of a renewed line-up of presenters on Squawk Box with the arrival of anchor Karen Tso from CNBC in Asia. Tso joined the on-air team working alongside Geoff Cutmore and Steve Sedgwick in January.

The print and on-line campaign will run pan-regionally in media including the Financial Times, FT.com, FT Weekend Magazine, Shares magazine and also specialist finance and luxury titles including The Banker, FDI Intelligence, Elevator, Spear’s and Lusso. The campaign starts this week and will run throughout 2012.

The creative, developed and booked in house, builds on the channel’s previous brand campaign, but for the first time focuses on CNBC’s most influential and watched programme Squawk Box and the show’s EMEA presenters, who feature prominently in the creative.

The creative uses the headline ‘Squawk Box. Where Business Turns First’ to reflect the programme’s position as the leading ‘pre-market’ news and talk show across the global CNBC network. Each week day, the programme attracts the biggest names in business who bring their most important stories first to CNBC.

Charlotte Westgate, Vice President Marketing and Communications, EMEA at CNBC commented, “CNBC’s brand is well established in the business and financial marketplace, so our advertising has evolved to promote our most popular programme. CNBC attracts more daily, weekly and monthly viewers than its rivals and this campaign is designed to re-enforce our leading position by promoting the programme to new and existing viewers.”

CNBC to Air Documentary Original 'Healthcare Hustle'

Mon, 19 Mar 2012 20:21:41 GMT

Conservative estimates put healthcare fraud at $80 billion each year in the U.S. and some say it could be twice that number.

That’s U.S. taxpayer money going into the hands of criminals instead of care.

CNBC Senior Correspondent Scott Cohn and the Investigations Inc. team follow a joint task force from the US Health and Human Services Office of the Inspector General on pre-dawn raids as they take down alleged health fraudsters in New York City, Indiana, Miami, Detroit and San Juan, Puerto Rico.

The show airs;

Monday, 4/9/2012:

9:00 PM HEALTHCARE HUSTLE
12:00 AM HEALTHCARE HUSTLE

CNBC to Air Documentary Original 'Costco Craze'

Mon, 19 Mar 2012 20:17:40 GMT

CNBC goes inside Costco, the huge and hugely popular chain famous for turning the experience of shopping in a warehouse into an adventure.

The nation’s third largest retailer has thrived by turning convention on its head: Costco never advertises, charges its 65 million members to shop there, and doesn’t mark up any product more than 15 percent.

It seems like a business model that shouldn’t work, except that it does, generating billions in profits along with intense customer loyalty.

Correspondent Carl Quintanilla shows how Costco has grown to 600 stores and $88 billion in annual sales, attracting some of the most loyal and affluent customers in the business. They return repeatedly for the treasure-hunt thrill of Costco’s constantly changing inventory, including diamond rings, steaks, wedding dresses and caskets.

This CNBC Original documentary also looks at the possibility of a “Costco Effect” and explores whether buying those 28-packs of pretzels and oversized bottles of salad dressing saves money, and whether it leads customers to consume more.

The show airs;

Thursday, 4/26/2012:

9:00 PM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT
10:00 PM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT
12:00 AM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT
1:00 AM THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT

CNBC Broadcasts Live from Abu Dhabi on Investment Opportunities

Mon, 19 Mar 2012 19:40:22 GMT

CNBC will be reporting live from Abu Dhabi this week, focusing on investment opportunities across the region.

CNBC journalists Yousef Gamel El-Din and Louisa Bojesen will be interviewing business leaders from across the UAE and providing reports to CNBC’s global television network.

On Wednesday CNBC will reporting live, as official media partner, from the UAE Global Investment Forum at the Emirates Palace, on its pan-regional programme Capital Connection and on its flagship morning programme Squawk Box, which is broadcast around the world on CNBC.

Louisa Bojesen will be reporting live as more than 300 delegates from over 20 countries, meet to discuss the outlook and prospects for business in Abu Dhabi.

John Casey, VP News & Programming, CNBC International, says: “The UAE is an important market for CNBC and we are committed to reporting on the business and economic stories emanating from across the region.

“The UAE Global Investment Forum provides an excellent opportunity for us to speak to many representatives about the outlook for Abu Dhabi and the region as a whole.”

CNBC Backs Marussia F1 for Second Season of Racing

Mon, 19 Mar 2012 19:16:29 GMT

CNBC has re-signed its partnership with the Marussia F1 Team to be the official exclusive global ‘Business Media Partner’ for the 2012 Formula One season, which gets underway 16-18 March in Melbourne, Australia.

The partnership gives CNBC branding on the sides of the new Marussia F1 Team race car, on the driver’s racesuits, in the team’s trackside environment, as well as hospitality. The partnership provides business-to-business opportunities for the Marussia F1 Team and to its commercial partners, through the reach of CNBC’s worldwide TV network and CNBC.com.

CNBC’s global audience of affluent and highly influential business leaders, and the team’s fast-growing fan base, can also look forward to Formula One news updates and on air content around a number of marquee Grand Prix events throughout the season.

The first chance to see the CNBC identity as part of the livery of the team’s new MR01 race car will be at the Australian Grand Prix on 18 March.

Andy Webb, CEO, Marussia F1 Team said, “We’re delighted that CNBC has continued its commitment to the Marussia F1 Team as our Official Media Partner for the 2012 season. Last year our partnership proved successful, promoting the team to CNBC’s influential audience and helping to expand and add value to our portfolio of commercial partners.

“The anticipation within the team is really building now for the start of the 2012 season this weekend in Melbourne. We enjoyed a very positive track debut with the MR01 at Silverstone last week and whilst we are unable to draw any hard and fast conclusions until we run for the first time on Friday, we are optimistic that we will be able to make a good step forward this year and really start to build towards our ambitious plans for the future.

“We’re looking forward to the season and we are excited to have the global power of the CNBC brand behind us once again.”

Charlotte Westgate, Vice President, Marketing & Communications, EMEA at CNBC said, “CNBC’s partnership with the Marussia F1 Team is an innovative solution that provides marketing and commercial opportunities for both brands. The partnership enables us to put the CNBC brand in front of a massive global audience, which is complementary to our own influential and affluent viewer base around the world. We look forward to working with the Marussia F1 Team and wish them success in the 2012 season.”

CNBC Appoints Anthony Lilleyman as VP of Commercial EMEA

Mon, 19 Mar 2012 19:10:57 GMT

CNBC has appointed Anthony Lilleyman to the newly created role of Vice President Commercial, EMEA.

Lilleyman will lead CNBC’s revenue generating divisions and drive the network’s commercial strategy across the EMEA region. He will have responsibility for growing the distribution of the channel, including carriage agreements, commercial licences (businesses, hotel and airlines); managing CNBC’s local affiliate networks; content syndication and business development across the region.

Advertising revenues will fall under a newly created role of Vice President, Advertising Sales for CNBC International, for which an external search is underway.

Lilleyman was previously CFO for CNBC in EMEA, a role that he’s held since 2008. In May 2010 he also took on responsibility for Business Development in EMEA where he led the launch of the European edition of CNBC.com. Prior to joining CNBC, Lilleyman held a number of global financial roles within GE’s Financial Services business, which he joined in 2003. Previously he held several finance and IT positions in the media and telecommunications sectors, in both London and Perth, Australia, where he originally worked and qualified as a Chartered Accountant in 1995 with Price Waterhouse.

Satpal Brainch, President & Managing Director of CNBC International said, “Anthony’s appointment brings together all of our non-advertising revenue generating parts of the business under one function. His strategic focus and international experience will help drive growth for CNBC and our partners across the region.”

Greece's OTE adds CNBC EMEA

Thu, 08 Mar 2012 02:49:41 GMT

OTE TV’s news content is highly enriched with the addition of CNBC, the business and financial news channel.

Nine news channels are now available on OTE TV, while the total number of channels available is more than 50.

CNBC is available to all OTE TV subscribers, via both satellite and the Conn-x internet connection.

CNBC is the recognized world leader in business news, providing the latest real-time market information, unrivalled coverage of breaking news, in-depth analysis and interviews with business leaders from around the world.

With programming from across Europe, the United States and Asia, CNBC provides the perfect 24-hour global business briefing. Programming is built around key business events during the day.

From the start of trading in Europe, through the Opening Bell on Wall Street and the closing of the markets in Asia, CNBC’s fast-paced, hard-hitting business coverage makes CNBC essential viewing for those with assets to invest or protect. Key programmes include Squawk Box, Worldwide Exchange and European Closing Bell.

During evenings and weekends the channel shows the best in arts and culture, sport, current affairs, insightful documentaries and entertainment including the popular US talk show, Late Night with Jimmy Fallon.

Customers can find out more at www.otetv.gr and order OTE TV by calling on freephone 13888 or visit the Group’s extensive stores network (OTESHOP - COSMOTE - GERMANOS) or online at www.ote.gr.

CNBC to Air Documentary Original - Wikileaks Secrets and Lies

Wed, 29 Feb 2012 21:06:14 GMT

Using first hand, exclusive interviews with the biggest players in the WikiLeaks controversy, this film documents the story of the biggest data spillage in history - beginning with the email of a young soldier and the scribbling of a password on a restaurant napkin by the enigmatic Julian Assange, and ending as the rippling tide of revelations continues to echo around the world.

It's the story of how the UK's Guardian newspaper turned the original Wiki material from a morass of unreadable documents into the dramatic succession of calibrated and researched scoops it became.

It's a powerful story of sex, lies, betrayal, and possibly death, as Bradley Manning stands trial for “aiding the enemy”. And it's the story of how, whether we like it or not, the age of the secret may be over, because technology has changed – and human nature hasn't.

The Programme airs on CNBC US Thursday, 1st March at 10pm ET and 1am ET.

CNBC and Ehrenberg-Bass Institute for Marketing Science Release Multi-Platform White Paper

Wed, 29 Feb 2012 20:46:22 GMT

A new White Paper by CNBC and the Ehrenberg-Bass Institute for Marketing Science, encourages media agencies and advertisers to think about four key areas to achieve the greatest synergy with multi-platform campaigns.

To create the conditions that are conducive to synergy, the White Paper concludes that advertisers and planners need to select a media mix which:

1. Builds cumulative reach – start by focusing on achieving as much 1+ exposures to a campaign amongst a brand’s target audiences

2. Broadens the timing and context of consumer touch points –advertising using a multi-platform mix at different times enhances receptivity. Aim for as much coverage and as little overlap as possible.

3. Provides enhanced repetition (rather than just adding frequency) – enhance timings by drawing on media combinations that increase your footprint over the media day. Vary the context and space out your exposures.

4. Creates a neuro-rich campaign environment – choose media combinations that together offer visual, auditory and text options that are as diverse as possible.

The White Paper Planning for Synergy: Enhancing the Power of Multi-Platform Media was commissioned by CNBC and written by the Ehrenberg-Bass Institute for Marketing Science, to help media planners and advertisers think about the elements needed to achieve the maximum impact from multi-platform campaigns.

The White Paper provides useful guide to the types of synergistic effects that can occur and supports that television should be the foundation media for any multi-platform campaign.

Mike Jeanes, Director of Research EMEA at CNBC, said, “Many marketers talk about ‘media synergy’ without qualifying what this really means. This paper outlines how different media can piece together to create strong synergy and provides the context to help media planners underpin multi-media recommendations.”

Associate Professor Jenni Romaniuk, International Director of Ehrenberg-Bass Institute said, “The adoption of new technologies has expanded at a faster rate than our knowledge about how to leverage them. This White Paper looks at evidence based research to help expand our thinking and help media planners gain greater synergy, to reach people and gain a greater response from those reached. Campaign budgets can be easily wasted unless you actively plan for synergy. Too few marketers seem to be doing this.”

Professor Byron Sharp, author of How Brands Grow (Oxford Univ. Press) & Director of Ehrenberg-Bass Institute commented, "The real advantage of adding more media to the mix is to gain extra reach, and to reach people at more times and in more different situations."

YPO and CNBC Announce Exclusive Editorial Partnership

Mon, 27 Feb 2012 13:57:12 GMT

The Young Presidents’ Organization (YPO) and CNBC are forging an exclusive editorial partnership.

The cornerstone of the collaboration involves YPO establishing “Chief Executive Networks” in the Americas, Europe/Middle East/Africa and Asia-Pacific to advise and inform CNBC’s audience and editorial leadership on what they’re experiencing on the frontlines of the economy. CNBC’s global TV networks and CNBC.com will tap into YPO’s unrivaled global network of 19,000 top executives and entrepreneurs from 110 countries for their unvarnished views on the headlines of the day.

“We’re thrilled that for the first time in the 62-year history of this prestigious not-for-profit, YPO is partnering with a news organization to channel the voices of its network of executives, whose companies collectively generate US$6 trillion annually in global revenue,” said Nikhil Deogun, senior vice president and editor in chief, CNBC Business News. “These executives run real businesses, generate serious profits and have a front row seat on the roller coaster that is the global economy. Their unique, on-the-ground perspectives are invaluable for viewers and users looking to make informed investment decisions in this fast-changing market.”

“We are delighted that our work together on various projects over the past couple of years has culminated in the solidification of a more formal alliance,” said Scott Mordell, chief executive officer of YPO and member of the organization’s Chicago Chapter. “The relationship with CNBC enhances our members’ leadership experience by providing them with opportunities to offer their personal voice on current affairs as well as connect with each other in new and meaningful ways.”

CNBC will also serve as the exclusive international broadcast partner for the upcoming 2012 YPO Global Leadership Summit which takes place in Singapore on February 29 and March 1. This annual event connects more than 2,000 YPO members for a two-day intensive dialogue on the issues facing today’s CEO. Featured YPO Global Leadership Summit speakers include Apple co-founder Steve Wozniak, Facebook co-founder Eduardo Saverin, Virgin Galactic CEO Stephen Attenborough and Grameen Bank founder and Nobel Peace Prize recipient Muhammad Yunus. Throughout the event, CNBC anchor Brian Sullivan will be speaking with some of the Summit’s high-profile guests and attendees live during both “Worldwide Exchange” and “Squawk Box.” On Wednesday, February 29, “Squawk Box (Asia),” will also be broadcasting live from the Summit.

Each quarter, CNBC will also have exclusive broadcast rights to the YPO Global Pulse Index. This one-of-a-kind index offers a read on global CEO confidence and includes YPO member sentiment based on their own companies’ sales, employee counts and fixed investments.

Past prominent YPO members include Charles Schwab, Playboy’s Christie Hefner, former Motorola CEO Chris Galvin and former Major League Baseball Commissioner and United States Olympic Committee Chairman Peter Ueberroth.

CNBC Follows Oil Wealth from Africa to America in 'Filthy Rich'

Thu, 23 Feb 2012 09:03:23 GMT

There are estimates that corruption worldwide costs as much as $1.5 trillion a year. The Arab Spring lingers and so does kleptocracy in places like Equatorial Guinea, Azerbaijan and Tunisia.

CNBC Senior Correspondent Scott Cohn has spent the past year investigating oil rich countries as they move money into Dubai, London, Paris and a new hot spot for shell companies…the United States.

Nearly a year ago the Arab Spring began in Tunisia, Libya, Egypt and Syria. Dictatorships were toppled by protesters who were disgusted by the lavish lifestyles their leaders were living.

But in many oil rich countries, the ruling families continue to take what they want, living a life of luxury while the people are subjected to political oppression and corruption.

White tigers, Gulfstream 5s, $30 million Malibu California mansions - all paid for with money, critics say, that was stolen by dictators in oil rich nations. Cohn follows the money from Africa to America, which is fast becoming a place for the Filthy Rich to hide their wealth, in CNBC’s “Filthy Rich”, a one hour documentary from CNBC’s investigative unit, Investigations Inc.

CNBC's Filthy Rich airs Thursday 23rd February at 9pm, 10pm 12am and 1am ET.