Melissa Attree

Social Media Marketing Masterclass

melissa — Fri, 27 Jan 2012 22:44:33 +0000

I wanted to create a space where we could all stop for a moment to learn, engage, debate, question and think. Yes I did a lot of talking and passionate preaching (I'm only human), but it was important for me to field questions as they happened and debate the issues.

The Anatomy of an Agency

melissa — Thu, 26 Jan 2012 16:49:14 +0000

If you've ever worked in an agency this will make sense.... the five main agency 'beasts' and how they operate. Funny stuff.

Social Media Marketing Masterclass

melissa — Wed, 25 Jan 2012 08:30:00 +0000

On Friday I'm presenting a full day masterclass in JHB for the Ogilvy Digital Marketing Academy. I'm excited as it's my first full day training for ODMA (I've done a few one hour sessions before.) It'll be a little different than other full day training sessions I've done, it won't be a situation where I lecture the whole day but rather I'll be attempting to facilitate a more interactive day of learning and discussion.

When twitter and service meet

melissa — Tue, 24 Jan 2012 17:28:01 +0000

I'm a big fan of using existing social networks in a smart way to boost your own reputation and meet your business objectives. It doesn't have to be complicated, the most effective social media interactions reach the right people in a natural, conversational manner. This approach applies to any size business and individuals alike. I especially like it when individuals use a channel like twitter with natural ease and honesty…and it has a direct impact on their personal reputation and their business objectives.

#WhyWeDoDigital

melissa — Fri, 13 Jan 2012 08:20:55 +0000

Check it out - clever Mike Sharman got busy during the holidays and put together a little something awesome for retroviral. I'm lucky to work with retroviral - we're passionate about what we do and we cut the through the bull by offering simple solutions that get people talking.

Personal digital communication tips

melissa — Wed, 23 Nov 2011 14:28:58 +0000

I wrote this post back in 2008...it's still relevant. This is a short list of some things I've picked up or noticed along the way that irk me. I think that if you remove all the tech and jargon and 'stuff', embracing Web 2.0 concepts and thinking, it's relatively easy to make a good first impression, and let's face it when it comes to communicating through the web that's all we have. I'm a marketer and a social media 'worker' so I tend to look at the global process.

Witness History with The Bounce

melissa — Wed, 19 Oct 2011 10:49:08 +0000

We’ve done some work with MasterCard during the Rugby World Cup. Today they are sending local sports blogger The Bounce to New Zealand to #WitnessHistory11. Mike will be accompanying The Bounce and together they will be collecting and sharing amazing pics, videos and blogposts from Nu Ziiland. Track #WitnessHistory11 on twitter and follow @FollowTheBounce and [...]

Makhulu Polane 2011

melissa — Wed, 21 Sep 2011 09:16:06 +0000

Yep, it’s that time of the year again…. Big Blue have 20k up for grabs for the designer of the best t-shirt. Big Blue’s 6th annual Makhulu Polane design competition is open for entries BigBlue’s annual Makhulu Polane (Big Idea) t-shirt design competition aims to find the best design talent in SA. Designs can be [...]

Facebook. Do you like?

melissa — Wed, 27 Jul 2011 15:13:01 +0000

I do social media 'stuff', so most of my work revolves around planning campaigns that hopefully engage people who naturally interact using social media. Obviously Facebook is part of that equation… I work in a PR kinda space though, so paid for media is not my expertise. Facebook is a social media powerhouse that since the beginning I have always had a love/hate relationship with. To be honest, a while back when my dad (age 60+) expressed an interest in Facebook it made me feel that this online community may be moving towards the wrong side of the bell curve.

No Regret Friday

melissa — Fri, 22 Jul 2011 12:39:04 +0000

No Regret Friday is a movement that has been created by SAB to encourage South Africans to be responsible about drinking and driving. Read real stories from people who have been affected by drinking and driving.