Melissa Attree

New beginnings

melissa — Tue, 20 Mar 2012 10:36:36 +0000

So the news is out, from 2 April I'm moving on and taking a position with well respected social media comms agency, Cerebra. I'm scared and excited, but most of all I'm ready for a new challenge and I'm keen to see what we can do!

5 Digital tools to boost your brand in 2012

melissa — Fri, 16 Mar 2012 09:13:40 +0000

Cool infographic on some of the digital tools brands are using in 2012.

Facebook timeline for brands

melissa — Tue, 13 Mar 2012 09:19:54 +0000

I'm getting my head around Facebook timeline for brands.... it's annoying me a little. Here are a few cool tips on things you can/should do for your brand on FB using timeline.

Social Media Marketing Masterclass

melissa — Fri, 27 Jan 2012 22:44:33 +0000

I wanted to create a space where we could all stop for a moment to learn, engage, debate, question and think. Yes I did a lot of talking and passionate preaching (I'm only human), but it was important for me to field questions as they happened and debate the issues.

The Anatomy of an Agency

melissa — Thu, 26 Jan 2012 16:49:14 +0000

If you've ever worked in an agency this will make sense.... the five main agency 'beasts' and how they operate. Funny stuff.

Social Media Marketing Masterclass

melissa — Wed, 25 Jan 2012 08:30:00 +0000

On Friday I'm presenting a full day masterclass in JHB for the Ogilvy Digital Marketing Academy. I'm excited as it's my first full day training for ODMA (I've done a few one hour sessions before.) It'll be a little different than other full day training sessions I've done, it won't be a situation where I lecture the whole day but rather I'll be attempting to facilitate a more interactive day of learning and discussion.

When twitter and service meet

melissa — Tue, 24 Jan 2012 17:28:01 +0000

I'm a big fan of using existing social networks in a smart way to boost your own reputation and meet your business objectives. It doesn't have to be complicated, the most effective social media interactions reach the right people in a natural, conversational manner. This approach applies to any size business and individuals alike. I especially like it when individuals use a channel like twitter with natural ease and honesty…and it has a direct impact on their personal reputation and their business objectives.

#WhyWeDoDigital

melissa — Fri, 13 Jan 2012 08:20:55 +0000

Check it out - clever Mike Sharman got busy during the holidays and put together a little something awesome for retroviral. I'm lucky to work with retroviral - we're passionate about what we do and we cut the through the bull by offering simple solutions that get people talking.

Personal digital communication tips

melissa — Wed, 23 Nov 2011 14:28:58 +0000

I wrote this post back in 2008...it's still relevant. This is a short list of some things I've picked up or noticed along the way that irk me. I think that if you remove all the tech and jargon and 'stuff', embracing Web 2.0 concepts and thinking, it's relatively easy to make a good first impression, and let's face it when it comes to communicating through the web that's all we have. I'm a marketer and a social media 'worker' so I tend to look at the global process.

Witness History with The Bounce

melissa — Wed, 19 Oct 2011 10:49:08 +0000

We’ve done some work with MasterCard during the Rugby World Cup. Today they are sending local sports blogger The Bounce to New Zealand to #WitnessHistory11. Mike will be accompanying The Bounce and together they will be collecting and sharing amazing pics, videos and blogposts from Nu Ziiland. Track #WitnessHistory11 on twitter and follow @FollowTheBounce and [...]