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	<title type="text">Peter Gasston</title>
	<subtitle type="text">Technologist, Innovation Lead, Speaker, Author</subtitle>

	<updated>2026-03-02T11:51:46Z</updated>

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		<title type="html"><![CDATA[The Future of AI Images]]></title>
		<link rel="alternate" type="text/html" href="https://petergasston.co.uk/the-future-of-ai-images/" />

		<id>https://petergasston.co.uk/?p=2968</id>
		<updated>2026-03-02T11:51:46Z</updated>
		<published>2026-03-02T11:51:44Z</published>
		<category scheme="https://petergasston.co.uk" term="Uncategorized" /><category scheme="https://petergasston.co.uk" term="machine learning" />
		<summary type="html"><![CDATA[Advancements in AI image generation, particularly through Google's Nano Banana Pro, highlight the need for models to understand causality and physics. Current models struggle with sequences, failing to accurately depict actions like a falling wine glass. Future breakthroughs may involve world models that comprehend physical laws, enhancing image realism.]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/the-future-of-ai-images/"><![CDATA[
<h4 class="wp-block-heading">How a model of the world can make a more believable breaking wine glass</h4>



<p class="wp-block-paragraph">Last year I thought that AI images had more or less hit a plateau in terms of what they could offer. Like the quality was, in the best of them, as photo-realistic (or paint-realistic, illustration-realistic, etc) as they could be. There were some problems still to be solved, such as control over composition and pose, but I didn’t think there were more breakthroughs to be had. I thought we were basically done.</p>



<p class="wp-block-paragraph">I was proved wrong by Google’s Nano Banana Pro. Its breakthrough was to integrate image generation with the reasoning of Gemini 3, so you can create much more exactly what you want. You can edit with your words, it preserves image states much better, you can use Gemini to ask it to “fill in the blanks” of your prompts… basically it reads your intent and ‘understands’ you better. It creates much more of a close relationship between you and the model; you don’t have to know what to ask for in its language, you can use&nbsp;<em>your</em>&nbsp;language and it&nbsp;<em>gets it</em>&nbsp;really well and is able to do very complex outputs including text and infographics.</p>



<p class="wp-block-paragraph">That was a breakthrough I hadn’t foreseen, and it made me wonder what else I was missing. What’s next for image models?</p>



<h3 class="wp-block-heading"><strong>The Falling Wine Glass Problem</strong></h3>



<p class="wp-block-paragraph">I think it comes down to this: if you ask an image model, no matter how advanced, to generate a picture of a wine glass full of red wine hitting the floor and spilling wine it will give you all of the ingredients visually, but assembled incorrectly. The physics will be wrong; the wine will already be on the carpet or will be spilling out of the glass in an unrealistic way.</p>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?ssl=1"><img data-recalc-dims="1" fetchpriority="high" decoding="async" width="580" height="387" src="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem.jpg?resize=580%2C387&#038;ssl=1" alt="Six images of a glass of red wine falling on a white rug; all of them are wrong in some way" class="wp-image-2972" srcset="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=1200%2C800&amp;ssl=1 1200w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=1980%2C1320&amp;ssl=1 1980w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?resize=150%2C100&amp;ssl=1 150w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2026/03/Wine-Glass-Problem-scaled.jpg?w=1740&amp;ssl=1 1740w" sizes="(max-width: 580px) 100vw, 580px" /></a><figcaption class="wp-element-caption"><em>Prompt:</em> A glass of red wine falling onto a white shag rug, captured the millisecond before impact.</figcaption></figure>



<p class="wp-block-paragraph">Image models create&nbsp;<em>visual mimicry</em>; they know what elements should be in the scene, but none of the actions happen in the correct sequence (except perhaps by luck). And so I think that’s the next step:&nbsp;<em>causal understanding</em>. Cause and effect, action and reaction.</p>



<h3 class="wp-block-heading"><strong>Changes Over Time</strong></h3>



<p class="wp-block-paragraph">Maybe image models need to ‘imagine’ before they generate. NVIDIA recently released an experimental image model called&nbsp;<strong><a href="https://research.nvidia.com/labs/toronto-ai/chronoedit/">ChronoEdit</a></strong>&nbsp;which uses&nbsp;<em>temporal reasoning</em>; when given an image and prompted for a change it will (kind of) imagine running the changes forward through time, like a video, to reach the end state and return the final frame as the image result. For example, given an image of an empty room and asked to “insert a metal object ball with smooth curved surfaces into the scene” it imagines the ball rolling into place and then shows you its final position.</p>



<figure class="wp-block-video"><video height="720" style="aspect-ratio: 1690 / 720;" width="1690" controls loop src="https://petergasston.co.uk/wp-content/uploads/2026/03/NVIDIA-ChronoEdit.mp4"></video></figure>



<p class="wp-block-paragraph">This is a quite slow and intensive approach, but its advantage is a result which should be much more consistent with physics as we know and observe it.</p>



<p class="wp-block-paragraph">But this ‘imagined video’ approach isn’t a perfect solution because video models themselves struggle with causality. As with images they’ll get some things right to a certain degree but they’ll also get things very wrong — like the falling glass.</p>



<figure class="wp-block-video"><video height="720" style="aspect-ratio: 1280 / 720;" width="1280" controls loop src="https://petergasston.co.uk/wp-content/uploads/2026/03/Red_Wine_Spill_on_Rug.mp4"></video></figure>



<p class="wp-block-paragraph">Although advanced models such as Veo 3 have already&nbsp;<strong><a href="https://video-zero-shot.github.io/">exhibited some learning of physics</a></strong>&nbsp;— for example, the difference in reaction when dropping something light or something heavy in water — they often get confused in complex scenes where there’s more than one thing happening. They might ‘know’ the gravity of a glass falling, and a bit about how fluid should move, but they still struggle with the sequence: the glass falls, it hits the ground, the liquid explodes out. They don’t understand that one thing causes the next.</p>



<h3 class="wp-block-heading"><strong>Enter World Models</strong></h3>



<p class="wp-block-paragraph">You may have noticed that recently I’ve been posting more about&nbsp;<em>world models</em>&nbsp;— that is, AI models that are trained (largely on video) to the extent that they begin to ‘understand’ the physical laws of an environment, such as a video game or — ideally — our reality.</p>



<p class="wp-block-paragraph">Some world models only generate a&nbsp;<strong>place</strong>, a persistent 3D space that can be moved around in, but not interacted with. But with highly complex and powerful training, they can generate an&nbsp;<strong>experience</strong>, a persistent space that can also be interacted with; they can learn not just what motion&nbsp;<em>looks like</em>, but how it&nbsp;<em>works</em>. Rather than 2D mimicking 3D, they create a latent space in 4D, with some understanding of motion over time. Probably the most advanced in that area at the moment is Google’s Genie 3:</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe class="youtube-player" width="580" height="327" src="https://www.youtube.com/embed/YxkGdX4WIBE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<p class="wp-block-paragraph">The experiences it generates look quite simple — a character moving around in a world space — but have some understanding of physics; for example, if you make a character walk towards a wall it will stop and be unable to pass through it because that breaches the laws of physics. As the technology progresses, future versions will hopefully learn more physical laws, and cause and effect too.</p>



<p class="wp-block-paragraph">World models have lots of potential uses, from prototyping video game levels to training cars and robots. And they’ll clearly be useful for generating videos, but will also be very good for generating images.</p>



<h3 class="wp-block-heading"><strong>From Visual Mimicry to Causal Understanding</strong></h3>



<p class="wp-block-paragraph">Returning to my earlier example, if I prompt for a picture of a glass of red wine falling on the carpet and spilling then a world model should be able to “imagine” it using its understanding of causality and then generate an image that’s essentially a frozen moment in time, depicted in a way that makes sense to us. That might be slow and intensive, but these things tend to become faster and more efficient over time.</p>



<p class="wp-block-paragraph">So that, I think, is the next potential breakthrough for image models: a baked-in understanding of how the world works, its physics and causality. Rather than being just a visual representation of a scene with all the ingredients but in the wrong place in the wrong order, everything will just look right to us.</p>



<p class="wp-block-paragraph">I don’t know when this is going to happen, but I imagine we’ll start to see it more this year.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h3 class="wp-block-heading">Post-publishing updates</h3>



<p class="wp-block-paragraph"><strong><a href="https://liangbingzhao.github.io/statics2dynamics/">PhysicEdit</a></strong> is a new experimental approach to physics in image models, using a version of QwenImage Edit fine-tuned with 38,000 videos of physical state transitions.</p>



<p class="wp-block-paragraph"><a href="https://youtu.be/-k87m_sdhRI" target="_blank" rel="noreferrer noopener"><strong>Nodes Aren’t the Future of AI Creation. Here’s What Is</strong></a>. Bilawal Sidhu on the shortcomings of current creative tools, and the approaches that we’ll likely adopt in the future.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe class="youtube-player" width="580" height="327" src="https://www.youtube.com/embed/-k87m_sdhRI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>
]]></content>
		
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	</entry>
		<entry>
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			<name>admin</name>
					</author>

		<title type="html"><![CDATA[]]></title>
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		<id>https://petergasston.co.uk/2962-2/</id>
		<updated>2026-01-08T10:33:52Z</updated>
		<published>2026-01-08T10:31:07Z</published>
		<category scheme="https://petergasston.co.uk" term="Micro Blog" />
		<summary type="html"><![CDATA[“We need to create new IP. Culture creates new ideas downstream. Without new IP, it’s like trying to feed yourself by eating your own arm. The past is a foreign country that we should impose tariffs on.”I actually love this thought by Matt Webb; let&#39;s radically reform copyright. Shorter terms, stronger enforcement. Encourage new things [&#8230;]]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/2962-2/"><![CDATA[<p>“We need to create new IP. Culture creates new ideas downstream. Without new IP, it’s like trying to feed yourself by eating your own arm. The past is a foreign country that we should impose tariffs on.”<br />I actually love this thought <a href="https://interconnected.org/home/2025/12/26/scraps">by Matt Webb</a>; let&#39;s radically reform copyright. Shorter terms, stronger enforcement. Encourage new things in the world and get us out of this cycle of cultural nostalgia. Is it workable? IDK! But I&#39;d love to see it considered seriously.</p>
]]></content>
		
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			<name>admin</name>
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		<title type="html"><![CDATA[]]></title>
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		<id>https://petergasston.co.uk/2954-2/</id>
		<updated>2026-01-05T23:55:27Z</updated>
		<published>2026-01-05T23:55:27Z</published>
		<category scheme="https://petergasston.co.uk" term="Micro Blog" />
		<summary type="html"><![CDATA[Narrative violation: The approximately 100 occupations most exposed to AI automation are actually outperforming the rest of the [US] labor market in terms of job growth and real wage increases. This suggests that current AI systems are generally enhancing worker productivity and shifting workers’ tasks toward higher-value activities. From Vanguard [PDF] via TechCrunch.]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/2954-2/"><![CDATA[<p>Narrative violation:</p>
<blockquote><p>
The approximately 100 occupations most exposed to AI automation are actually outperforming the rest of the [US] labor market in terms of job growth and real wage increases. This suggests that current AI systems are generally enhancing worker productivity and shifting workers’ tasks toward higher-value activities.
</p></blockquote>
<p>From <a href="https://corporate.vanguard.com/content/dam/corp/research/pdf/isg_vemo_2026.pdf">Vanguard</a> [PDF] via <a href="https://techcrunch.com/2026/01/05/microsofts-nadella-wants-us-to-stop-thinking-of-ai-as-slop/">TechCrunch</a>.</p>
]]></content>
		
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			<name>admin</name>
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		<title type="html"><![CDATA[]]></title>
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		<id>https://petergasston.co.uk/2949-2/</id>
		<updated>2026-01-03T11:59:57Z</updated>
		<published>2026-01-03T11:58:41Z</published>
		<category scheme="https://petergasston.co.uk" term="Micro Blog" />
		<summary type="html"><![CDATA[An emerging theme this year is capability overhang — the &#34;gaps between what the models can do and what most people actually do with them&#34;. OpenAI (on X): Progress towards AGI will depend as much on helping people use AI well, in ways that directly benefit them as on progress in frontier models themselves. 2026 will [&#8230;]]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/2949-2/"><![CDATA[<p>An emerging theme this year is <em>capability overhang</em> — the &quot;gaps between what the models can do and what most people actually do with them&quot;.</p>
<p>OpenAI (on <a href="https://x.com/OpenAI/status/2003594025098785145">X</a>):</p>
<blockquote><p>
Progress towards AGI will depend as much on helping people use AI well, in ways that directly benefit them as on progress in frontier models themselves. 2026 will be about frontier research AND about closing this deployment gap.
</p></blockquote>
<p>Satya Nadella of Microsoft (on his <a href="https://snscratchpad.com/posts/looking-ahead-2026/">blog</a>):</p>
<blockquote><p>
What matters is not the power of any given model, but how people choose to apply it to achieve their goals. We need to get beyond the arguments of slop vs sophistication and develop a new equilibrium in terms of our “theory of the mind” that accounts for humans being equipped with these new cognitive amplifier tools as we relate to each other.
</p></blockquote>
]]></content>
		
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		<updated>2026-01-03T01:42:44Z</updated>
		<published>2026-01-03T01:42:44Z</published>
		<category scheme="https://petergasston.co.uk" term="Micro Blog" />
		<summary type="html"><![CDATA[Adam Mosseri, Head of Instagram (on Threads / Instagram): Looking forward to 2026, one new significant shift is that authenticity is becoming infinitely reproducible. Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn’t be faked—is now suddenly accessible to anyone with the right tools. [This] will in turn [&#8230;]]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/2947-2/"><![CDATA[<p>Adam Mosseri, Head of Instagram (on <a href="https://www.threads.com/@mosseri/post/DS76UiklIDf">Threads</a> / <a href="https://www.instagram.com/p/DS7pz7-DuZG/">Instagram</a>):</p>
<blockquote><p>
Looking forward to 2026, one new significant shift is that authenticity is becoming infinitely reproducible. Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn’t be faked—is now suddenly accessible to anyone with the right tools. [This] will in turn drive <em>more demand for creator content</em>, not less. The creators who succeed will be those who figure out how to maintain their authenticity whether or not they adopt new technologies. That’s harder now—not easier—because everyone can simulate authenticity. <strong>The bar is going to shift from “can you create?” to “can you make something that only you could create?”</strong> That’s the new gate.
</p></blockquote>
<p>Om Malik (on <a href="https://om.co/2026/01/01/what-is-instagrams-adam-mosseri-really-saying-in-his-year-end-memo/">om.co</a>):</p>
<blockquote><p>
[Mosseri&#39;s latest memo] is about containment and control. Instagram no longer believes it can beat AI by making more or better content. It wants to be the referee, to decide what is real and what is not, and to build systems that can do it at scale. I am fairly certain Meta reads the trend lines better than outsiders. They know they are fighting a losing battle. This threatens Instagram’s very existence.
</p></blockquote>
]]></content>
		
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		<title type="html"><![CDATA[Is JSON prompting effective? (No.)]]></title>
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		<id>https://petergasston.co.uk/?p=2897</id>
		<updated>2025-08-28T09:19:07Z</updated>
		<published>2025-07-24T09:02:22Z</published>
		<category scheme="https://petergasston.co.uk" term="Uncategorized" />
		<summary type="html"><![CDATA[I noticed a trend of people saying that to get better results from Google Veo you should write prompts using more complex, machine-optimised (JSON) formatting. This didn't seem right to me, so I tested it.]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/is-json-prompting-effective-no/"><![CDATA[
<p class="wp-block-paragraph">I noticed a trend of people saying that to get better results from Google Veo you should write prompts using more complex, machine-optimised (JSON) formatting; the one that looks something like this:</p>



<pre class="wp-block-code"><code>"shot": {
"composition": "four-way split-screen (2×2), full-body head-to-toe eye-level, 35 mm",
"camera_motion": "static",
"film_grain": 5
}</code></pre>



<p class="wp-block-paragraph">That didn&#8217;t seem right to me because at the core of Veo is a large language model; it comprehends natural human language, so structuring the prompt in machine readable code seems like it would make no difference at all.</p>



<p class="wp-block-paragraph">So I tested it.</p>



<span id="more-2897"></span>



<p class="wp-block-paragraph">I used three different approaches:</p>



<ol class="wp-block-list">
<li>a JSON prompt;</li>



<li>converted (thanks, Gemini!) into a structured but human-readable format with headings and lists; then</li>



<li>rewritten in fully natural language.</li>
</ol>



<p class="wp-block-paragraph">Then I ran each of them in turn. I did it twice, first using the popular <a href="https://x.com/minchoi/status/1947141908083679469">‘IKEA ad’ prompt</a> — which seems to have been ‘appopriated’ from <a href="https://www.linkedin.com/in/wyzborrero/"></a><a href="https://www.linkedin.com/feed/update/urn:li:activity:7353523762417303553/">Wyz Borrero</a> —&nbsp;then a <a href="https://x.com/IamEmily2050/status/1947744735659233544">more complex prompt</a>.</p>



<p class="wp-block-paragraph">You can see the results here:</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" class="youtube-player" width="580" height="327" src="https://www.youtube.com/embed/yl7IZx5uJCE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<p class="wp-block-paragraph">They are, as far as I can tell, basically the same. I mean, clearly there are differences (a degree of randomness is the nature of the beast), and things that didn&#8217;t come out right (I would have run some of them again if I had more credits to spare). But none of them, I’d say, did anything obviously better than the others, and none of them did anything obviously worse than the others.</p>



<p class="wp-block-paragraph">I don&#8217;t think that writing prompts with JSON does any harm to the result, it’s just harder for people to understand. Charitably, you might suggest that the people using this format are experimenting to find best practice; uncharitably, you might suggest that they’re deliberately making prompting seem like an esoteric art.</p>



<p class="wp-block-paragraph">My opinion remains that the optimal way of writing prompts for Veo is with good, clear, detailed natural language text that fully describes the scene, the subjects, and the actions.</p>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>admin</name>
					</author>

		<title type="html"><![CDATA[Content, community, and coincidence]]></title>
		<link rel="alternate" type="text/html" href="https://petergasston.co.uk/content-community-and-coincidence/" />

		<id>https://petergasston.co.uk/?p=2887</id>
		<updated>2025-07-23T23:04:44Z</updated>
		<published>2025-07-22T22:40:06Z</published>
		<category scheme="https://petergasston.co.uk" term="Uncategorized" />
		<summary type="html"><![CDATA[These two stories, saved next to each other in my feed reader, are directly related: From Content and Community, by Ben Thompson: So, are existing publishers doomed? Well by-and-large yes, but that&#8217;s because they have been doomed for a long time. People using Al instead of Google or Google using Al to provide answers above [&#8230;]]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/content-community-and-coincidence/"><![CDATA[
<p class="wp-block-paragraph">These two stories, saved next to each other in my feed reader, are directly related:</p>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/07/522005092_17919088479109887_8737559356738300170_n.jpg?ssl=1"><img data-recalc-dims="1" loading="lazy" decoding="async" width="580" height="254" src="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/07/522005092_17919088479109887_8737559356738300170_n.jpg?resize=580%2C254&#038;ssl=1" alt="1. The Verge is getting way more personal with following feeds
2. Content and Community" class="wp-image-2888" srcset="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/07/522005092_17919088479109887_8737559356738300170_n.jpg?resize=1024%2C448&amp;ssl=1 1024w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/07/522005092_17919088479109887_8737559356738300170_n.jpg?resize=300%2C131&amp;ssl=1 300w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/07/522005092_17919088479109887_8737559356738300170_n.jpg?resize=768%2C336&amp;ssl=1 768w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/07/522005092_17919088479109887_8737559356738300170_n.jpg?resize=150%2C66&amp;ssl=1 150w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/07/522005092_17919088479109887_8737559356738300170_n.jpg?w=1188&amp;ssl=1 1188w" sizes="auto, (max-width: 580px) 100vw, 580px" /></a></figure>



<p class="wp-block-paragraph">From <a href="https://stratechery.com/2025/content-and-community/">Content and Community</a>, by Ben Thompson:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">So, are existing publishers doomed?</p>



<p class="wp-block-paragraph">Well by-and-large yes, but that&#8217;s because they have been doomed for a long time. People using Al instead of Google or Google using Al to provide answers above links &#8211; make the long-term outlook for advertising-based publishers worse, but that&#8217;s an acceleration of a demise that has been in motion for a long time.</p>



<p class="wp-block-paragraph">To that end, the answer for publishers in the age of Al is no different than it was in the age of Aggregators: <mark style="background-color:#dcd7ca" class="has-inline-color">build a direct connection with readers</mark>. This, by extension, means business models that maximize revenue per user, which is to say subscriptions (the business model that undergirds this site, and an increasing number of others).</p>
</blockquote>



<p class="wp-block-paragraph">And from <a href="https://www.theverge.com/press-room/710921/verge-site-features-launch-newsletters">The Verge Launches New Site Features Aimed at Deepening Audience Engagement and Announces New Editorial Newsletters</a>, by Dane McMillan:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Google Zero is here, and <mark style="background-color:#dcd7ca" class="has-inline-color">the only currency that matters is direct loyal audience</mark>,&#8221; said Helen Havlak, publisher of The Verge. &#8220;We&#8217;ve spent years investing in The Verge&#8217;s own platform, and are thrilled to launch the next set of features for our loyal users. Our goal is to give our readers more reasons to log in; more personalized recommendations for stories they want to read; and more ways to access The Verge without any intermediaries.”</p>
</blockquote>



<p class="wp-block-paragraph">Update: <a href="https://www.wired.com/story/a-new-era-for-wired-that-starts-with-you/">A New Era for WIRED—That Starts With You</a>, by Katie Drummond:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">At WIRED, our solution to this so-called “traffic apocalypse,” and the AI sloppification of the internet, is simple: <mark style="background-color:#dcd7ca" class="has-inline-color has-primary-color">connect our humans to all of you humans</mark>.</p>
</blockquote>
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			</entry>
		<entry>
		<author>
			<name>admin</name>
					</author>

		<title type="html"><![CDATA[AI as Normal Technology]]></title>
		<link rel="alternate" type="text/html" href="https://petergasston.co.uk/ai-as-normal-technology/" />

		<id>https://petergasston.co.uk/?p=2861</id>
		<updated>2025-04-30T10:43:53Z</updated>
		<published>2025-04-30T09:46:02Z</published>
		<category scheme="https://petergasston.co.uk" term="Uncategorized" /><category scheme="https://petergasston.co.uk" term="machine learning" />
		<summary type="html"><![CDATA[I’m reading the report AI as Normal Technology. I haven’t finished it yet (it’s long!) but its thesis is that, despite all the noise and hype, AI is progressing on the path of every technology before it, even the highly transformative ones such as electricity and the internet, and doesn’t need to be thought of [&#8230;]]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/ai-as-normal-technology/"><![CDATA[
<p class="wp-block-paragraph">I’m reading the report <a href="https://knightcolumbia.org/content/ai-as-normal-technology"><em>AI as Normal Technology</em></a>. I haven’t finished it yet (it’s long!) but its thesis is that, despite all the noise and hype, AI is progressing on the path of every technology before it, even the highly transformative ones such as electricity and the internet, and doesn’t need to be thought of as a special case.</p>



<p class="wp-block-paragraph">This is the most important chart from it:</p>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?ssl=1"><img data-recalc-dims="1" loading="lazy" decoding="async" width="580" height="291" src="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?resize=580%2C291&#038;ssl=1" alt="" class="wp-image-2862" srcset="https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?resize=1024%2C513&amp;ssl=1 1024w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?resize=300%2C150&amp;ssl=1 300w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?resize=768%2C385&amp;ssl=1 768w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?resize=1536%2C769&amp;ssl=1 1536w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?resize=1200%2C601&amp;ssl=1 1200w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?resize=150%2C75&amp;ssl=1 150w, https://i0.wp.com/petergasston.co.uk/wp-content/uploads/2025/04/image.png?w=1579&amp;ssl=1 1579w" sizes="auto, (max-width: 580px) 100vw, 580px" /></a></figure>



<p class="wp-block-paragraph">There has been (and still is) a lot of invention, a lot of innovation, and a lot of adoption; 58% of employees intentionally use AI at work, <a href="https://theconversation.com/major-survey-finds-most-people-use-ai-regularly-at-work-but-almost-half-admit-to-doing-so-inappropriately-255405">according to this survey</a>. But we’re still in the early stages of diffusion: it hasn’t become so integral to the ways we work that we’ve adapted our workflows to make the most of it.</p>



<span id="more-2861"></span>



<p class="wp-block-paragraph">And that’s apparently confirmed by a new study, <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5219933"><em>Large Language Models, Small Labor Market Effects</em></a>, that shows that while a lot of people are using AI tools, they’re mostly only using them for small tasks, and there are currently little-to-no economic gains shown.</p>



<p class="wp-block-paragraph">Cynics have jumped on this as an <em>Aha!</em> moment, proof that AI is useless and that they were right all along. But that’s not right; the chart above indicates that we’re still in the early adoption phase and that adaptation will come — just not as fast as the boosters would have it.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The productivity benefits [of electrification] took decades to fully materialize. Electric dynamos were “everywhere but in the productivity statistics” for nearly 40 years after Edison’s first central generating station.&nbsp;This was not just technological inertia; factory owners found that electrification did not bring substantial efficiency gains. What eventually allowed gains to be realized was redesigning the entire layout of factories around the logic of production lines. In addition to changes to factory architecture, diffusion also required changes to workplace organization and process control, which could only be developed through experimentation across industries. Workers had more autonomy and flexibility as a result of the changes, which also necessitated different hiring and training practices.</p>
</blockquote>



<p class="wp-block-paragraph">In my presentations I talk a lot about&nbsp;<em>capability overhang</em>: the technology is capable of more than we can yet imagine. We have these powerful new tools but we’re mostly just applying them to the ways we already work instead of imagining different or completely new ways to work. We need to redesign the layouts of our factories.</p>
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			</entry>
		<entry>
		<author>
			<name>admin</name>
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		<title type="html"><![CDATA[]]></title>
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		<id>https://petergasston.co.uk/2853-2/</id>
		<updated>2025-03-11T13:46:13Z</updated>
		<published>2025-03-11T13:46:13Z</published>
		<category scheme="https://petergasston.co.uk" term="Micro Blog" />
		<summary type="html"><![CDATA[Pocket Casts just made its web player free and open to all, which makes it an excellent choice for when you want to share titles and episodes with others. blog.pocketcasts.com/2025/03/11/webplayer/]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/2853-2/"><![CDATA[<p>Pocket Casts just made its web player free and open to all, which makes it an excellent choice for when you want to share titles and episodes with others.</p>
<p><a href="https://blog.pocketcasts.com/2025/03/11/webplayer/">blog.pocketcasts.com/2025/03/11/webplayer/</a></p>
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			<name>admin</name>
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		<id>https://petergasston.co.uk/2847-2/</id>
		<updated>2025-03-04T23:32:49Z</updated>
		<published>2025-03-04T23:32:49Z</published>
		<category scheme="https://petergasston.co.uk" term="Micro Blog" />
		<summary type="html"><![CDATA[Sora is interesting but not incredibly useful. The current generation of AI is fairly undirectable. You’ll get something interesting from an initial prompt, but when you want to iterate it in a particular direction, it’s difficult to do. Most of the fear of AI video comes from people who&#39;ve never used it. It&#39;s very cool, [&#8230;]]]></summary>

					<content type="html" xml:base="https://petergasston.co.uk/2847-2/"><![CDATA[<blockquote><p>
Sora is interesting but not incredibly useful. The current generation of AI is fairly undirectable. You’ll get something interesting from an initial prompt, but when you want to iterate it in a particular direction, it’s difficult to do.
</p></blockquote>
<p>Most of the fear of AI video comes from people who&#39;ve never used it. It&#39;s very cool, but right now you have to adapt to it, not vice versa.</p>
<p><a href="https://www.theguardian.com/film/2025/mar/02/cgi-visual-effects-uk-film-industry-on-screen-graphics">theguardian.com/film/…</a></p>
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