Initi8 Marketing

Why Networking is NOT About Giving [EXPERT-CAST]

Tom Crawshaw — Tue, 14 May 2013 08:38:56 +0000

Do you wish to surround yourself with people of like-minded values but struggle to find them? Are you experiencing a variety of ‘takers’ in your life, and spending all your energies defending yourself or your department or your company? I think we have all answered yes to these questions at some point in out life. [...]

How to Land a £100K Deal on LinkedIn [EXPERT-CAST]

Tom Crawshaw — Thu, 09 May 2013 08:39:02 +0000

In my 2nd podcast on LinkedIn I have been able to secure a case study interview with Damien Bove – a highly successful medical consultant and social media marketer. Damien is living proof that you can win big deals worth £100K from your LinkedIn network. By adding value and giving away a TON of free [...]

Multi Screening Growth in the UK: What does this mean for advertisers?

Tom Crawshaw — Fri, 03 May 2013 09:45:43 +0000

Have you ever sat on your sofa, watching TV while tweeting on your smartphone and shopping on your tablet? Then you’re part of a growing population of multi-screeners who use more than one device (screen) at the same time. As the number of multi-screeners grows, advertisers are realising the potential of actually encouraging multi-screening to [...]

7 Things You Need to Stop Doing on Facebook Right Now

Tom Crawshaw — Wed, 01 May 2013 10:17:38 +0000

If you’re like me then you’ve got “those” friends on Facebook that don’t quite understand what sort of behaviour is acceptable! Facebook has over 1 billion users but with such a vast number of people all on one network there is always going to be those shady characters that tap into Facebook virality to pedel [...]

LinkedIn Leverage from Forbes 5th Most Influential Woman in Social Media [EXPERT-CAST]

Tom Crawshaw — Wed, 24 Apr 2013 08:25:55 +0000

Today I have LinkedIn Queen Eve Mayer (@linkedinqueen) with me in an exclusive interview. Eve was voted the 5th most influential woman in social media by Forbes magazine back in 2008 and is up there at 7th position this year. If you want to find out how to properly leverage LinkedIn to get more leads and [...]

The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility

Tom Crawshaw — Wed, 17 Apr 2013 07:49:44 +0000

There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads [...]

7 Ways to Write a Headline that Will Get Your Blog Post Read

Tom Crawshaw — Fri, 12 Apr 2013 09:58:43 +0000

Your headline is THE most important part of your blog post. Don’t let anyone tell you otherwise. It is the first and usually only chance you’ve got to get the attention of your prospective reader. If they don’t read past your headline and click on your post then the rest of your post might as [...]