Marketing Tactics

Formula For Success

Fran Piggott — Tue, 07 Feb 2012 01:45:20 PST

by Fran Piggott

SA = CD + D x PA + P

SA = Success Attitude

- You must have no doubts in your mind that you could possibly fail. Steer clear of any negative influence … like the pessimists around you saying “That won’t work” or “I’ve tried [...]

Are You Tracking Your Sales?

Sat, 04 Feb 2012 06:43:41 PST

Are You Continually Analyzing YOUR Sales, Customers, Products, Services and Sales Teams’ Performance?

Customers’ Profitability – their long term value, divide your customers into groupings or rate them into A, B and C categories. Look for customers who …

spend the most with you are cost effective ie low maintenance refer other customers to you [...]

Business Plan Basics

Tue, 10 Jan 2012 00:40:53 PST

by Fran Piggott

Courtesy of Palo Alto Software, Inc.

The best way to show bankers, venture capitalists and angel investors that you are worthy of financial support is to show them a great business plan. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and [...]

Why should I have a Public Speaking Courses

Sun, 27 Jun 2010 01:29:50 PDT

Many of us would rather die than stand up to speak in public. You know the feeling don’t you? It is characterized by sweaty palms, the dry mouth and red face, the total lack of rational thought only replaced by absolute panic.

Many professions require good public speaking skill and many professions do not find [...]

5 Tips To Successful Joint Ventures

Sat, 26 Jun 2010 03:31:27 PDT

When businesses think of team building, business owners usually associate it with building their company’s internal workforce into a lean-mean fighting machine. Team building, however, should be extended to include external relationships such as those with other businesses. Enter joint ventures or JVs for short.

Joint ventures generally are business partnerships established between two or [...]

What Makes Your Business Logo Effective

Fri, 25 Jun 2010 03:36:14 PDT

An excellent logo design can cross many barriers, languages and cultures and provide your company with a means of delivering to your customers a uniform message. Logos and trademarks make up most international language of the world. Companies are like humans that have their own personalities. Like humans, these companies have their own core values [...]

Public Relations Marketing

Mon, 24 Aug 2009 04:21:35 PDT

by Fran Piggott

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a [...]

Do I Need A Business Plan?

Fri, 21 Aug 2009 04:17:23 PDT

by Fran Piggott

Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a venture capitalist, you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning.

If you are approaching a [...]

Design Your Business And Marketing Plans to Fit Your Business

Wed, 19 Aug 2009 04:12:50 PDT

by Fran Piggott

Business planning is about results. For every business plan, you need to make the contents of your plan match your purpose. Don’t accept a standard outline just because it’s there.

In the United States business market there is a standardization about business plans. You can find dozens of books on the subject, [...]

8 Business Plan Mistakes

Mon, 17 Aug 2009 04:08:10 PDT

by Fran Piggott

Often you may hear about what a business plan consists of. While including the necessary items is very important, you also want to make sure you don’t commit any of the following common business plan mistakes:

1. Putting it off.

Don’t wait to write a plan until you absolutely have to. [...]