Marketing Tactics

Branding Basics: Three Important Branding Concepts

Tue, 26 Jul 2011 05:58:25 PDT

A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand.

1. The [...]

Are You Tracking Your Sales?

Wed, 01 Sep 2010 07:43:41 PDT

CONTINUALLY ANALYZE YOUR SALES, CUSTOMERS, PRODUCTS AND SALES STAFF PERFORMANCE

Customers’ Profitability – their long term value, divide your customers into groupings or rate them into A, B and C categories. Look for customers who …

spend the most with you are cost effective ie low maintenance refer other customers to you

Ditch those that are high in [...]

Why should I have a Public Speaking Courses

Sun, 27 Jun 2010 01:29:50 PDT

Many of us would rather die than stand up to speak in public. You know the feeling don’t you? It is characterized by sweaty palms, the dry mouth and red face, the total lack of rational thought only replaced by absolute panic.

Many professions require good public speaking skill and many professions do not find it [...]

5 Tips To Successful Joint Ventures

Sat, 26 Jun 2010 03:31:27 PDT

When businesses think of team building, business owners usually associate it with building their company’s internal workforce into a lean-mean fighting machine. Team building, however, should be extended to include external relationships such as those with other businesses. Enter joint ventures or JVs for short.

Joint ventures generally are business partnerships established between two or more [...]

What Makes Your Business Logo Effective

Fri, 25 Jun 2010 03:36:14 PDT

An excellent logo design can cross many barriers, languages and cultures and provide your company with a means of delivering to your customers a uniform message. Logos and trademarks make up most international language of the world. Companies are like humans that have their own personalities. Like humans, these companies have their own core values [...]

Public Relations Marketing

Mon, 24 Aug 2009 04:21:35 PDT

by Fran Piggott

Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson

Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.

A [...]

Do I Need A Business Plan?

Fri, 21 Aug 2009 04:17:23 PDT

by Fran Piggott

Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a venture capitalist, you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning.

If you are approaching a banker for [...]

Design Your Business And Marketing Plans to Fit Your Business

Wed, 19 Aug 2009 04:12:50 PDT

by Fran Piggott

Business planning is about results. For every business plan, you need to make the contents of your plan match your purpose. Don’t accept a standard outline just because it’s there.

In the United States business market there is a standardization about business plans. You can find dozens of books on the subject, about as [...]

8 Business Plan Mistakes

Mon, 17 Aug 2009 04:08:10 PDT

by Fran Piggott

Often you may hear about what a business plan consists of. While including the necessary items is very important, you also want to make sure you don’t commit any of the following common business plan mistakes:

1. Putting it off.

Don’t wait to write a plan until you absolutely have to. Too many businesses [...]

Video – The Most Fun Medium of Marketing!

Sat, 15 Aug 2009 01:31:05 PDT

by Ghulam Nabi Rezbi

Take a look around the internet today and one thing you’ll see more of is videos. More and more, even the ‘gurus’ are making use of this medium to advertise their products and services.

Do you doubt me on that? If so, think about the last big launch. Who was the guru and [...]