To begin, brainstorming...with Darth Vader:

A lovely bit of outdoor work. During Poland’s Katowice Street Art Festival, a handful of street artists joined forces to recreate the city’s face. Valencia-based street artist Escif chose to compose a huge On/Off Switch Mural on the side of an apartment building:

The 18 Most Expensive Photographs in the whole wide world. See more here:

Some utterly lovely book cover type from the mighty Jessica Hische:

Installation sees 100,000 LEDs float down Tokyo river, wicked:

And finally. Man takes kids to school. Journey just so happens to be same length as Queen's Bohemian Rhapsody. Man is genius:

Introducing The Management Consultancies Agency.

MCA’s 46 member companies comprise just under 60% of the UK consulting industry, employ more than 30,000 consultants and work with over 90 of the FTSE 100 companies and almost all parts of the public sector – making them an important force in the economy.

The MCA’s tough entry criteria and Code of Practice mean that member companies are widely acknowledged to provide high-quality services to their clients, and they are well known for providing authoritative data on the industry. Propaganda are delighted to be a part of this elite group of companies, trusted and respected for our management expertise.

Boost Drinks’ challenge for Propaganda.

We’ve partnered with Boost Drinks for four years, working on everything from their strategic direction to their advertising and marketing collateral. When the brand originally approached us in 2008, they had a healthy turnover of £8.4m – yet with major ambitions for growth, they felt it was the perfect time to obtain more of the fast-growing functional drinks market.

Our strategic solution for sales and profit growth.

Boost’s request to Propaganda was single-minded – to help them identify the best ways of accelerating sales and profit growth. We began by taking a 360-degree view of the business, working with founder Simon Gray and his team to develop an effective strategy for growth whilst raising awareness of the brand amongst consumers.

Following the 360-degree appraisal, we worked with the company’s sales team to implement a number of internal improvements, strengthening team spirit across Boost’s independent salesforce in the process. With internal morale raised, we began engaging key partners with promotional activities and awareness initiatives. As a result, 94% of Boost revenue now comes from key account customers, and the brand has joint business plans with 11 of its top 15 customers.

Developing lasting relationships with both wholesalers and customers was also key to our strategy, so we developed engaging brand messages to help strengthen Boost’s relationship with wholesalers, and created a highly targeted strategy including social networking, guerilla marketing and outdoor communications to engage with their target market.

Boost’s brand reappraisal – the results.

Following Propaganda’s work with Boost, a brand health evaluation in mid-2010 showed that Boost had increased engagement and loyalty with customers and its internal team. Externally, the brand was number three in the impulse sector, according to Nielsen. In 2010, Boost’s turnover rose 44% from the previous year to £17.1m, with 2011 revenue predicted to reach £24m. Naturally, Boost are very pleased with these results and we look forward to growing their brand even further over the coming years.

You can visit the MCA website to find out more about the company, or download a PDF of their 'Diversity and choice in management consulting' brochure now.

First to go, the viewpoint of Slash:

Next, dogs...doing what they do:

An ultra modern weather predictor:

Amazing pencil sculptures by Dalton Ghett:

And finally, there's only one way to finish - A fantastic Beastie Boys tribute:

Last Thursday was The Roses Awards, the national awards show for agencies outside the M25.

Everybody was there from large networks to small independents.

And we were there too, as one of the few representatives from Leeds.

We enjoyed a successful night - two Golds were handed over to our team for our work with Simon on the Streets.

One in Best Ambient, the other in Best Special Build.

So a huge, massive well done and slap on the back goes to Ben, Sarah, Krystal, Steve and everyone else involved.

You can find out more about out Simon on the Streets project here.

First to go, the legend that is The Mercury...in comic book format:




Next up, hipster branding. See more here:

Apparently, Ross Geller invented Dubstep. Who knew?:

Success:

And finally. What every agency needs:

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