Nuff said.

Via CartridgeSave

I love presentations like this. An absolute breath of fresh air. Gone are your typical bullet points and times new roman font and here you have a brilliant case in point that hammers the message home, less is more. The words are touchpoints, they aren’t everything, you still want to find out more instead of being bored to tears.

Someone said elsewhere that “Every interaction with the consumer is essential and can make a difference. Brands need to fit into the life of people.”

And here’s from the man himself, Chris Wilson of FreshPeel.com

The idea is that in a world with an unlimited amount of brand touchpoints, some in a brands control and many not, and the fact that consumers can interact with a brand whenever and wherever they want to, every touch matters. I credit the birth of this idea to David Armano and his Micro-Interactions presentation.

I’ve spoken at length about measuring social media but this is one of the funniest presentations I’ve read, yet still full of interesting and useful info.

Highly worth your time.

Media 140 is fast approaching, taking place on Monday 26th October 2009 at the Royal Institute of British Architects. If you haven’t got a ticket already then bag yourself one here and save £40 off the ticket price with the discount code ‘litman140′. Your ticket will then be £95 instead of the asking price of £135. Don’t say i’m not good to you.

Today’s consumer has a newfound power with the rise of social media tools such as Twitter, Facebook, and YouTube, forcing brands and marketers around the world to find new ways to engage with their consumer. Brand profiles and reputations are no longer dictated to the consumer but on the contrary they are shaped and driven by consumer demand, which makes for exciting and challenging times for advertisers and marketers.

Attendees will hear ‘warts and all’ (although i’m not really a fan of warts) stories directly from the brands who are out there engaging with their consumers through social media platforms. The event brings together experts and practitioners including; Tom Bedecarre, CEO AKQA, Paul Hoskins Head of Customer Experience EasyJet and Ted Hunt Digital Communications Manager from Innocent drinks, to share and debate with an audience of leading advertising, PR, brand and marketing executives.

I’ll be going so gimme a shout if you are too, put some names to faces and all..

Finally, here’s a few names that are confirmed to be speaking;

• John Beasley, Head of Brand, Red Bull
• Mel Exon, Managing Partner BBH Labs
• Amelia Torode, from the award winning ‘Compare the Meerkat’ campaign
• James Hart, Director at leading fashion retailer ASOS.com
• Robin Grant, MD of some agency (It wouldn’t be an event without Robin speaking!)
• Noam Buchalter, Marketing Manager Pepperami, Unilever

You know you’re campaign is a success when it’s being ripped off. This little number is great, following in Dixons footsteps and rather funny it is too.

Good idea and well timed. The only thing I wondered, when was creativer ever a word?

An absolute must read.

Inspiring.

The nominations are in and the shortlist has been made for post of the month in September over on Neil’s blog Only Dead Fish.

All shortlisted are worthy of your time so I recommend checking each and every out (but vote for the last one yeah?)

Here they are below and you can vote for your favourite here

How To Be A Better Brand Planner by Julie Cottin

This is Not The Time For Big Lazy Brands from Helge Tenno

Why Not Take A Moment To Define Success Before You Pursue It by Alex Bogusky

When The S**t Hits The Fan, It’s Time To Innovate by Alan Moore

A Brief Message For European Marketing Directors from Gemma Teed

Kate Moss & Me by Neil Perkin

Is Social Media Measurement Really Meaningless? by some random chancer..

I started this post a few weeks back with just the video. After a bit of research, I found the below slide deck also. Personally, very useful stuff chock full of insight from a behemoth of a company embracing the social web with both hands. Who says big companies can’t get involved.

I’d like to think i’m a cross breed of insight, life, brand and piggyback.

You?