Hobo

What is Information Gain Score in SEO?

Shaun Anderson — Tue, 15 Sep 2026 18:25:18 +0000

An in-depth breakdown of Google's Information Gain mechanism and the advanced mathematics behind search retrieval. Discover how Google calculates document entropy, uses vector subspace projections to penalise copycat text, and leverages NavBoost click signals to reward net-new factual utility.

2026 “Confidence Score” Leaked in Google Gemini Answers

Shaun Anderson — Tue, 23 Jun 2026 20:28:23 +0000

Today, in June 2026, Google Gemini was good enough to demonstrate how Google uses a Confidence Score between 0 to 1 to create its generative answer.

How To Use Agency (Thisisagency.ai)

Shaun Anderson — Mon, 15 Jun 2026 14:39:19 +0000

Agency is the world’s first operational agentic AI agency, where you are the CEO of 81 AI employees. Thisisagency.ai is live (private beta) — stop prompting, start managing!

DR: Ahrefs Domain Rating – Understand, Improve, and Leverage This Metric

Shaun Anderson — Tue, 09 Jun 2026 20:14:22 +0000

Ahrefs Domain Rating (DR) is a useful metric for anyone navigating SEO (search engine optimisation). If you are a business owner, marketing professional, or SEO specialist, understanding DR is paramount for assessing website authority and competitive landscapes. This proprietary metric from Ahrefs (I have no affiliation) offers a numerical representation, on a logarithmic scale from 0 ... Read more

What is Generative User Interface Optimization? (GUIO)

Shaun Anderson — Thu, 04 Jun 2026 16:25:25 +0000

Generative User Interface Optimization is poised to redefine digital interaction, offering unparalleled personalization and efficiency.

The “GEO” grift is over. It’s SEO.

Shaun Anderson — Fri, 15 May 2026 19:47:53 +0000

“While terms like Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) are common online, many suggested 'hacks' aren't effective or supported by how Google Search actually works.”

Agency – Thisisagency.AI: Augmented Human-in-the-Loop (HITL) Marketing

Shaun Anderson — Fri, 01 May 2026 01:43:35 +0000

Meet Agency. Agency is an Agentic HITL (Human-in-the-Loop) Operating System where you are the CEO of an agency of 81 AI employees.

What is Agentic SEO?

Shaun Anderson — Thu, 30 Apr 2026 23:13:39 +0000

Definition: Agentic SEO is the evolution of search strategy from manipulating outdated SEO tactics to proactively structuring factual, consensus-driven, reputation-based “ground truth” for generative AI comprehension (a process known as Answer Engine Optimisation). It leverages autonomous, multi-agent workflows and creative inference to conduct deep research and construct massive, verified factual corpora (Super Topicality), effectively forcing ... Read more

What is Agentic Engineering?

Shaun Anderson — Thu, 30 Apr 2026 22:45:18 +0000

Agentic Engineering moves us from talking to software to employing it.

Agency: The Agentic Website Quality Evaluator

Shaun Anderson — Thu, 30 Apr 2026 06:04:27 +0000

Thisisagency.ai is in beta launched to select subscribers on May 1st 2026, and rolled out to a select few invitees to test out before wider launch in late May 2026.

The Google Algorithm Update Correction Hypothesis

Shaun Anderson — Mon, 27 Apr 2026 04:18:36 +0000

The Google Algorithm Update Correction Hypothesis by Shaun Anderson AKA Hobo.

What is AgaaS? “Agentic as a Service” Explained by Jensen Huang

Shaun Anderson — Fri, 24 Apr 2026 02:13:51 +0000

Agentic as a service described by Jensen Huang.

What is Commodity Content to Google in 2026?

Shaun Anderson — Fri, 24 Apr 2026 00:20:42 +0000

Example: Commodity vs Non-Commodity Content

What is Non-Commodity Content? Meet The New Helpful Content

Shaun Anderson — Thu, 23 Apr 2026 14:07:21 +0000

Helpful Content 2.0.