Marketing Mix

Learning to play pinball

Mon, 22 Aug 2011 10:48:00 +0200

In the fifth of a trends series from Yellowwood Future Architects, Al MacKay says that brands are now in a game of pinball, where they don't control the ball.

Khuza Awards 2011 - winners revealed

Thu, 25 Aug 2011 15:18:00 +0200

Since 2004, The Khuza Awards have identified which adverts and brand communication earn the thumbs up from youth and now the results are in.

UK riots hold lessons for corporate crisis communications

Wed, 24 Aug 2011 10:32:00 +0200

The riots in the UK illustrate why companies should coordinate communications across all electronic channels during a crisis, says John Ginsberg of Ensight.

Six pitch principles

Wed, 24 Aug 2011 09:55:00 +0200

Johanna McDowell points out six pitch principles that agencies can use when putting together a pitch.

Busting the myth of work life balance

Wed, 17 Aug 2011 11:44:00 +0200

In the eighth of a series exclusive to Marketing Mix, Kevin Liebenberg, managing director of Actuate looks at the real balance between work and life.

Value is the still new black

Thu, 04 Aug 2011 09:38:00 +0200

In the fourth of a trends series from Yellowwood Future Architects, Al MacKay looks at how value is back in the spotlight.