Red Consultancy

Fun Football finalists!

kategannon — Tue, 21 Feb 2023 17:17:58 +0000

We’re absolutely delighted that our campaign for McDonald’s Fun Football grassroots programme has been shortlisted for not one, but TWO UK Sponsorship Awards:

Best Use of PR
Best Use of Sponsorship to Encourage Diversity, Equality and Inclusion

Whilst Fun Football is open to all youngsters, we used the excitement of the Women’s Euros to specifically inspire and increase girls’ participation in the programme and highlight how the programme will support new female coaches – all through a winning combination of talent, events and high-impact content.

Fingers crossed for the results on 28 March.

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Best Banking Comms Campaign nomination

kategannon — Fri, 10 Feb 2023 10:55:32 +0000

What great news to end the week…our anti-fraud campaign for Marcus by Goldman Sachs created in partnership with our sister agency Citigate Dewe Rogerson has been shortlisted for Best Banking Comms Campaign at this year’s PRCA’s City & Financial Awards!

The campaign featured Jason Fox – former special forces sergeant, broadcaster and expert in surviving high-pressured situations – who was the perfect spokesperson for our ‘keep calm under pressure’ campaign aimed at the insight that fraudsters prey on panicked thinking.

Watch Jason’s advice in action here…

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Red wins Creative Shootout 2023!

kategannon — Fri, 27 Jan 2023 10:58:48 +0000

Huge congrats to our creative powerhouses that are Dan Lambden, Danny Holden and Holly Platt-Higgins who were crowned WINNERS of The Creative Shootout 2023 last night!

They knocked it out of the park with a campaign idea for the fantastic community dining charity FoodCycle and we can’t wait to turn our ideas into reality for them over the next year.

The Creative Shootout promotes the incredible talent and thinking within the UK creative industry, through a real-time live creative awards show, and where the Shootout’s Charity of The Year receives the winning campaign, for free.

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A spectacular win!

kategannon — Fri, 09 Dec 2022 11:27:25 +0000

It was a suitably spectacular win at The Drum Out of Home Awards when our work with Hendrick’s Gin won the “Spectacular” category award!

Our campaign to launch the limited edition Hendrick’s Neptunia Gin saw us transform iconic lighthouses with stunning multi-media art installations inspired by the beauty of Britain’s coastline and the history of each location.

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#NotComingHome

kategannon — Wed, 16 Nov 2022 10:59:17 +0000

With chants of ‘IT’S COMING HOME’ expected to be heard across England this winter, our latest work for Centrepoint highlights the 30,000 young people NOT coming home because they simply don’t have a home to go to.

Players from England’s national football team plus football pundits and fans star in Centrepoint’s #NotComingHome campaign which we created with Blindeye Films. Huge thanks too to Beyond Talent Global for securing all the faces you see free of charge.

Centrepoint predicts that almost 30,000 young people aged 16 – 24 will face homelessness in England this Christmas. This equates to five people for every minute of football set to be played during the international football tournament this winter in Qatar.

You can donate here…

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GOLDEN RESULTS AT ESG AWARDS

kategannon — Thu, 10 Nov 2022 12:20:06 +0000

Our ESG campaigns for Weleda, Smart Energy and KP Snacks have taken gold across four categories at this year’s ESG Awards, making us the most awarded agency at the awards.

Huge well done to our talented team and of course our clients who invest in such important work.

The winning campaigns were:

Best ESG Campaign To Improve Conservation, Restoration And Sustainable Use Of The Terrestrial Ecosystems for Weleda, helping raise awareness of soil health

Best ESG Campaign To Improve Health And Well-Being for KP Nuts in the fight against testicular cancer with partners Movember

Best ESG Campaign To Create Or Improve Access To Affordable And Clean Energy for Smart Energy, highlighting the benefits of renewables

ESG Related Charity Partnership Of The Year for KP Nuts and our work driving donations and signups for Movember

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POETIC REMEMBRANCE

kategannon — Tue, 08 Nov 2022 12:18:29 +0000

To help mark Remembrance this November, we worked with Ancestry to launch their latest campaign featuring acclaimed poet, Nikita Gill.

This year’s activity comes as one in four Brits regret not asking older family members more about their wartime stories while they were alive, highlighting the importance of moments such as Remembrance to discuss family history stories.

Gill’s poem titled ‘Who You Are’ includes some of the real-life stories uncovered in wartime records available on Ancestry.co.uk and can be viewed here.

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ESG AWARDS SHORTLIST

kategannon — Thu, 27 Oct 2022 12:35:27 +0000

We’re proud to be supporting our clients with so many great ESG initiatives this year – which has resulted in FIVE nominations at this year’s ESG Awards!

The ESG Awards celebrate, recognise and reward outstanding ESG performance in line with the UN’s 17 Sustainable Development Goals. Our shortlisted campaigns are:

BEST ESG CAMPAIGN OR CASE STUDY TO IMPROVE HEALTH AND WELL-BEING: Our campaign for Avon talking about breast health
BEST ESG CAMPAIGN OR CASE STUDY TO IMPROVE HEALTH AND WELL-BEING: Amplifying KP Nuts partnership with Movember in the fight against testicular cancer
BEST ESG CAMPAIGN OR CASE STUDY TO CREATE OR IMPROVE ACCESS TO AFFORDABLE AND CLEAN ENERGY: Educating on the benefits of renewables for Smart Energy
BEST ESG CAMPAIGN OR CASE STUDY TO IMPROVE CONSERVATION, RESTORATION AND SUSTAINABLE USE OF THE TERRESTRIAL ECOSYSTEMS: Engaging people in the need to look after soil for Weleda
ESG RELATED CHARITY PARTNERSHIP OF THE YEAR: Amplifying KP Nuts partnership with Movember in the fight against testicular cancer

The winners will be announced on 9 November.

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A MESS AT THE MESSE? – The state of IFA in 2022

joffsumner — Thu, 15 Sep 2022 11:20:51 +0000

Red Consultancy’s consumer tech Director Simon Hilliard argues ‘less is more’ at IFA 2022 and, despite a 22% drop in coverage coming out of the show, there’s never been more options for brands at Europe’s largest consumer tech show. CLICK HERE TO DOWNLOAD FULL ARTICLE

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DRUM ROLL FOR THE DRUM PR AWARDS SHORTLIST

kategannon — Wed, 07 Sep 2022 15:21:44 +0000

The Drum Awards for PR have announced its finalists – and we’re delighted to be up for two awards!

First up is our campaign for KP Nuts which is shortlisted in the CSR category.

The Movember campaign saw drag queen The Vivienne take centre stage to raise awareness of the importance for ANYONE with testicles to check them regularly. You can watch The Vivienne in action here…

And we’re also nominated for Most Effective Use of Influencer Marketing for our work launching the McPlant.

Our ‘cutting veg’ campaign to launch McDonald’s first vegan burger saw an army of influencers and high profile celebs enlisted to create cracking content and spread the news across the nation.

Results will be announced in December.

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