Shiny Red

Shiny Red shortlisted for two Reputation Online Effectiveness awards

Kate Brennan — Tue, 20 Jul 2010 14:09:05 +0000

Yesterday we were excited to hear that two of our campaigns have been shortlisted for the first ever Reputation Online Effectiveness Awards! We’ve been shortlisted for our work on Cobra, in the Best Use of Digital within a Broader Campaign category, and for our work with Habitat for the Reputation Turnaround Award. Take a look at the [...]

Our pick of the Cannes Lions, and World Cup finale

Helen Nowicka — Fri, 09 Jul 2010 12:39:22 +0000

The annual Cannes Lions awards celebrate the best worldwide PR, advertising and marketing creativity amid a frenzy of networking, partying and sunshine. This year, I wasn’t swanning along La Croisette but sunning myself in Cornwall when the winners were announced, so I’ve (slightly belatedly) picked out a few favourite campaigns for our regular end-of-the-week update – click on the links for [...]

Digital Download

Gillian Crawshaw — Fri, 02 Jul 2010 14:05:16 +0000

Here’s a round-up of the stories the Shiny Red team has liked this week: Government launches online crowdsourcing initiative The Coalition Government has announced a significant online crowdsourcing initiative, to gather opinion and ideas from the public on which laws it feels are unnecessary and infringe on civil liberties. If you’d like to influence future policy making, you [...]

The Perfect Pint… At Home – new Shiny Red video

Matt Park — Tue, 15 Jun 2010 10:47:53 +0000

Our client Molson Coors has recently launched Home Draught, the biggest innovation in home drinking for years, and we’ve been helping them spread the word. If you haven’t heard about Home Draught yet, it’s a draught beer system filled with ten pints of beer that fits easily into the fridge for the perfect cold pint [...]

New BitterSweet Partnership website

Kate Brennan — Mon, 14 Jun 2010 17:27:53 +0000

We’ve had the pleasure of working with Molson Coors on BitterSweet Partnership for just over a year now. In case you haven’t come across it yet, it was set up by Molson Coors to show women the beauty of beer – because with only 13% of beer serves in the UK attributed to them, many women are [...]

Digital Download – World Cup Special

Matt Park — Fri, 11 Jun 2010 12:30:02 +0000

Here’s the Shiny Red team’s pick of the most interesting social web stories around the World Cup, seeing as things kick off (haha) today: BBC Radio 5 Live has kicked off a social media campaign calling for the public to join in creating a giant digital Mexican wave video for the World Cup, hoping to attract [...]

World Cup fever: we’re Shiny Red and White for charity

Helen Nowicka — Mon, 07 Jun 2010 10:59:56 +0000

As you might have seen from our new-look logo, Shiny’s gone football crazy ahead of the World Cup. For the next month or so, we’ve changed our name to Shiny Red and White to support the England football team and our official charity Centrepoint. Along with our parent company Red (now Red and White) we’re aiming to [...]

Digital Download

Matt Park — Fri, 04 Jun 2010 13:00:34 +0000

Shiny Red’s pick of the week’s social media stories: Helen – Dubya joins Facebook www.facebook.com/georgewbush George W Bush has discovered a way to fill the days since leaving the Oval Office: he’s signed up to Facebook. His page has already attracted 112,878 fans in just a couple of days, though he’s still a fair way off his successor [...]

Digesting the paywall debate

Helen Nowicka — Fri, 28 May 2010 12:07:39 +0000

In the week the Times launched its new standalone site behind a £1-a-day paywall (still free to trial now), there’s been a lot of debate around how long it will be until the presses stop rolling altogether, and whether a free vs paid-for online model is the way to go. With the cost of keeping a journalist [...]

An innocent day out for mum and dad bloggers

Gillian Crawshaw — Thu, 20 May 2010 16:12:54 +0000

Here at Shiny Red we’ve been busy working with innocent drinks on an event for bloggers and children around the innocent smoothies for kids range. The event was the first venture of its kind by innocent to engage with parent bloggers – who form part of an increasingly important community online – and aimed to build [...]