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		<title>EE launches UK-first 5G ‘Fast Lane’ to beat network congestion</title>
		<link>https://mobilenewscwp.co.uk/news/article/ee-launches-uk-first-5g-fast-lane-to-beat-network-congestion/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Thu, 20 Aug 2026 11:41:49 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Operators]]></category>
		<category><![CDATA[5G]]></category>
		<category><![CDATA[EE]]></category>
		<category><![CDATA[network slicing]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180686</guid>

					<description><![CDATA[EE has launched a commercial 5G network slicing service for consumers and small businesses, promising priority connectivity.  Called &#8220;Fast Lane&#8221;,  is one of the first attempts by a UK mobile operator to turn 5G standalone network slicing from a technology demonstration into a product customers can actually buy. The Fast Lane service uses EE’s 5G+ [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE has launched a commercial 5G network slicing service for consumers and small businesses, promising priority connectivity. </span></span></span></strong><span id="more-180686"></span></p>
<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Called <a href="https://ee.co.uk/why-ee/5g-on-ee#section-3">&#8220;Fast Lane&#8221;,</a>  is one of the first attempts by a UK mobile operator to turn 5G standalone network slicing from a technology demonstration into a product customers can actually buy.</span></span></span></strong></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The Fast Lane service uses EE’s 5G+ standalone network to move eligible customers onto a dedicated network slice rather than leaving them competing with general traffic.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The technology is aimed at locations including stadiums, concerts, festivals, railway stations and busy city centres, where devices can suddenly pile onto the same network.</span></span></span></p>
<h2 class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">From trial to tariff</span></span></span></h2>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE has been experimenting with network slicing for more than two years, including trials at <a href="https://mobilenewscwp.co.uk/news/article/ee-upgrades-wembley-stadium-connectivity-standalone-5g-network/">Wembley Stadium</a>, Belfast Christmas Market, SailGP in Portsmouth, the EE BAFTAs and this year&#8217;s Royal Welsh Show.</span></span></span></p>
<figure id="attachment_180689" aria-describedby="caption-attachment-180689" style="width: 300px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="wp-image-180689 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.40.33-300x179.png" alt="" width="300" height="179" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.40.33-300x179.png 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.40.33-1024x612.png 1024w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.40.33-768x459.png 768w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.40.33.png 1358w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-180689" class="wp-caption-text">EE has been experimenting with network slicing for more than two years at venues incouding Wembley.</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Fast Lane takes the technology commercial. The network monitors demand and, when congestion threatens performance, eligible connections can be shifted automatically onto the dedicated slice without the customer having to activate anything.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE says this should allow customers to continue livestreaming, making video calls, accessing digital tickets, messaging or using navigation when the surrounding network is heavily loaded.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">For small businesses, the more important applications could be card payments, ticketing and other mobile business applications at crowded events.</span></span></span></p>
<h2 class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Premium access</span></span></span></h2>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE is initially putting Fast Lane behind its premium tariffs. Consumers will get access through a new </span></span></span><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Full Works Plus</span></span></span></strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">pay-monthly handset plan, costing £5 a month more than the existing Full Works tariff and requiring a compatible 5G+ handset.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The package also includes unlimited maximum-speed data, worldwide roaming, unlimited smartwatch data, family data gifting, a premium inclusive extra, Anytime Upgrade and Network Boost.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Fast Lane is also available to new and re-signing small business customers taking an EE Full Works business plan with a compatible 5G+ handset.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE will also begin displaying a </span></span></span><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">5G+ icon</span></span></span></strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"> on compatible smartphones so customers can see when they are connected to its standalone network. It is already supported on some Android devices, with wider device support promised later this year.</span></span></span></p>
<h2 class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">A slice of the </span></span></span><span style="color: #000000; font-family: Arial, sans-serif; font-size: large;"><span style="caret-color: #000000;">action</span></span></h2>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Network slicing has been touted as one of the major commercial advantages of 5G standalone. Operators can create virtual sections of a physical network with different performance characteristics.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Until now, much of the activity around slicing has remained confined to trials and enterprise demonstrations.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE says its 5G+ network now reaches around </span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">54 million people, equivalent to 78 per cent of the UK population</span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">, across several hundred towns and cities.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The operator plans to extend 5G+ coverage to 99 per cent of the population by the end of March 2030 as part of BT Group&#8217;s £40 billion UK investment programme.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"><a href="https://www.linkedin.com/in/claire-gillies-463691/">Claire Gillies,</a> CEO of BT&#8217;s Consumer Division, said: “Whether they’re live streaming a special moment from a sell-out gig or processing mobile payments and ticketing at a festival, Fast Lane helps keep customers connected even when thousands of people around them are trying to connect at the same time.”</span></span></span></p>
<figure id="attachment_180688" aria-describedby="caption-attachment-180688" style="width: 283px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-180688 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.38.24-283x300.png" alt="" width="283" height="300" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.38.24-283x300.png 283w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-20-at-12.38.24.png 552w" sizes="(max-width: 283px) 100vw, 283px" /><figcaption id="caption-attachment-180688" class="wp-caption-text">Gillies: ast Lane helps keep customers connected</figcaption></figure>
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		<title>Virgin Media O2 renews digital inclusion partnership</title>
		<link>https://mobilenewscwp.co.uk/news/article/180680/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Tue, 18 Aug 2026 10:26:35 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Operators]]></category>
		<category><![CDATA[Good Things Foundation]]></category>
		<category><![CDATA[Virgin Media O2]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180680</guid>

					<description><![CDATA[Virgin Media O2 has renewed its partnership with Good Things Foundation which provides O2 SIMs with free mobile data, calls and texts through community organisations, libraries and O2 retail stores. Virgin Media O2 and Good Things Foundation launched the National Databank in 2021 to distribute free mobile connectivity to people unable to afford it. More [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Virgin Media O2 has renewed its partnership with <a href="https://www.goodthingsfoundation.org">Good Things Foundation</a> which provides O2 SIMs with free mobile data, calls and texts through community organisations, libraries and O2 retail stores. </span></span></span></strong><span id="more-180680"></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Virgin Media O2 and Good Things Foundation launched the National Databank in 2021 to distribute free mobile connectivity to people unable to afford it. More than 550,000 people have received free O2 mobile data.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">O2 stores have accounted for almost a quarter of the O2 SIM cards distributed through the programme, giving the operator&#8217;s retail estate a significant role in delivering the scheme.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The National Databank has subsequently expanded beyond its original partners, with other UK mobile operators contributing SIMs and data to the programme. </span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The renewed agreement forms part of VMO2&#8217;s wider Responsible Business Plan it says have connected one million people experiencing financial hardship since 2021.</span></span></span></p>
<p><img decoding="async" class="aligncenter wp-image-180682 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-18-at-11.23.25-300x199.png" alt="" width="300" height="199" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-18-at-11.23.25-300x199.png 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-18-at-11.23.25-768x509.png 768w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-18-at-11.23.25.png 806w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Good Things Foundation operates through a network of more than 5,000 community organisations across the UK.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Nicola Green, Chief Communications and Corporate Affairs Officer at Virgin Media O2, said:</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">We’re proud of what we’ve delivered with Good Things Foundation, and we’ll build on our work to help tackle data poverty so we can connect more communities in need nationwide,” she said.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Good Things Foundation CEO <a href="https://www.linkedin.com/in/vicki-sellick-mbe-b167a226/">Vicki Sellick</a> (below) said the partnership would continue to provide connectivity to people unable to afford it through the organisation&#8217;s community network.</span></span></span></p>
<p><img loading="lazy" decoding="async" class="size-medium wp-image-180683 aligncenter" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-18-at-11.25.20-234x300.png" alt="" width="234" height="300" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-18-at-11.25.20-234x300.png 234w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-18-at-11.25.20.png 572w" sizes="auto, (max-width: 234px) 100vw, 234px" /></p>
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		<title>TIP and Cornerstone agree to speed mast site renewals</title>
		<link>https://mobilenewscwp.co.uk/news/article/tip-and-cornerstone-agree-to-speed-mast-site-renewals/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 12:52:52 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Operators]]></category>
		<category><![CDATA[Cornerstone]]></category>
		<category><![CDATA[Telecom Infrastructure Partners]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180675</guid>

					<description><![CDATA[Telecom Infrastructure Partners and Cornerstone have agreed a long-term strategic partnership designed to simplify the renewal and management of mobile sites, The agreement will establish a common framework for telecoms sites within Telecom Infrastructure Partners’ (TIP) managed portfolio It replaces site-by-site negotiations with a more consistent approach as agreements expire. The companies say the arrangement [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"><a href="https://www.telecom-ip.com">Telecom Infrastructure Partners</a> and <a href="https://cornerstone.network">Cornerstone</a> have agreed a long-term strategic partnership designed to simplify the renewal and management of mobile sites,</span></span></span></strong></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The agreement will establish a common framework for telecoms sites within Telecom Infrastructure Partners’ (TIP) managed portfolio It replaces site-by-site negotiations with a more consistent approach as agreements expire.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The companies say the arrangement should provide greater certainty for landowners, infrastructure providers and mobile network operators while making it easier to develop mobile infrastructure.</span></span></span></p>
<figure id="attachment_180677" aria-describedby="caption-attachment-180677" style="width: 300px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180677 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/shutterstock_1803402547-300x200.jpg" alt="" width="300" height="200" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/shutterstock_1803402547-300x200.jpg 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/shutterstock_1803402547.jpg 500w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-180677" class="wp-caption-text">&#8220;Gcertainty for landowners, infrastructure providers and mobile network operators&#8221;</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Cornerstone operates more than 16,500 sites and says around 60 per cent of the country’s mobile traffic passes through its infrastructure.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">TIP and Cornerstone will create a shared portfolio of sites and adopt a consistent process for renewing site agreements.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">A pre-agreed commercial framework will provide greater predictability over future costs and reduce the scope for protracted negotiations.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Site management and technical information exchange will be improved by having agreed procedures for resolving disputes and operational issues.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The significance for operators is less bureaucracy around the physical sites. Faster lease renewals can make future network investment easier to plan.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Cornerstone chief executive </span></span></span><a href="https://www.linkedin.com/in/pat-coxen-570b315/"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Pat Coxen</span></span></span></strong></a><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"> said the agreement demonstrated the importance of long-term cooperation between the different parts of the mobile infrastructure ecosystem.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The future of UK digital infrastructure will be built through long-term collaboration, responsible investment and strong partnerships that create value for everyone involved. We&#8217;re creating greater certainty for customers, landowners and partners.”</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">TIP director of strategic partnerships </span></span></span><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"><a href="https://www.linkedin.com/in/mark-mckenna-068b411/">Mark McKenn</a>a</span></span></span></strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"> said the agreement would bring greater consistency to the way telecoms site renewals are handled. </span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">We&#8217;re creating a more united and focussed approach while supporting continued investment in the UK&#8217;s digital infrastructure.”</span></span></span></p>
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		<title>Shared Rural Network brings 4G to national park not-spots</title>
		<link>https://mobilenewscwp.co.uk/uncategorised/article/shared-rural-network-brings-4g-to-national-park-not-spots/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 10:16:11 +0000</pubDate>
				<category><![CDATA[Uncategorised]]></category>
		<category><![CDATA[Shared Rural Network]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180672</guid>

					<description><![CDATA[More than 150 Shared Rural Network mast upgrades are now live across national parks and remote areas, extending multi-operator 4G coverage across 5,684 km2. The government-backed rollout is bringing improved mobile coverage to areas including the Yorkshire Dales, Lake District, Eryri (Snowdonia) and Loch Lomond and The Trossachs. The upgraded sites use existing infrastructure to [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">More than 150<a href="https://srn.org.uk"> Shared Rural Network</a> mast upgrades are now live across national parks and remote areas, extending multi-operator 4G coverage across 5,684 km2.</span></span></span></strong></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The government-backed rollout is bringing improved mobile coverage to areas including the Yorkshire Dales, Lake District, Eryri (Snowdonia) and Loch Lomond and The Trossachs.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The upgraded sites use existing infrastructure to extend coverage from EE, Virgin Media O2 and VodafoneThree into areas where customers previously had access only to EE or, in some locations, no usable mobile coverage at all.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">A total of 42 Shared Rural Network sites are now active within UK national parks. Of these, 25 are in England, 16 in Wales and one in Scotland.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The government says the wider SRN programme has now achieved its target of extending 4G coverage to 95 per cent of the UK&#8217;s landmass, a year ahead of schedule.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The latest rollout is intended to improve connectivity not only for rural residents and businesses but also for millions of visitors to Britain&#8217;s national parks.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Improved mobile coverage can allow walkers and tourists to access maps and location services, contact family members and, more importantly, make calls for assistance in remote areas.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">For rural businesses, better coverage can also support card payments, online bookings and other services increasingly dependent on mobile connectivity.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Digital minister Ian Murray said: “You should be able to switch off in the countryside without being cut off from the help and services you need.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">These 150 masts are giving walkers, visitors and rural communities better access to signal when they are checking a route, contacting family, running a business or calling for help.”</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"><a href="https://digitalpovertyalliance.org">Digital Poverty Alliance</a> chief executive <a href="https://www.linkedin.com/in/elizabeth-anderson-495b512b/">Elizabeth Anderson</a> said rural communities had been particularly affected as essential services including healthcare, banking and education increasingly moved online.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">This is an important step in recognising the importance of reliable mobile and internet access to keep people connected in remote areas,” she said.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">She added that improving coverage was only part of addressing digital exclusion, with access to affordable devices and digital skills remaining important issues.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The Shared Rural Network was agreed between the Government and the UK&#8217;s mobile operators to extend 4G coverage into commercially difficult rural areas by combining operator investment with public funding.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">While the 95 per cent geographic coverage milestone represents a major landmark for the programme, the remaining five per cent includes some of the most difficult and expensive parts of the UK to connect.</span></span></span></p>
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		<title>Vodafone caught in Reform migrant storm over supplying SIMS to CARE4CALAIS</title>
		<link>https://mobilenewscwp.co.uk/news/article/vodafone-caught-in-reform-migrant-storm-over-supplying-sims-to-care4calais/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 18:17:13 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Operators]]></category>
		<category><![CDATA[Care4Calais]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Zia Yusuf]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180656</guid>

					<description><![CDATA[Furious Reform UK spokesperson for home affairs Zia Yusuf has written to the Vodafone board demanding answers over the network&#8217;s relationship with Care4Calais and alleged supply of 2,221 SIM cards to the refugee and migrant charity.  Yusuf demands to know how the SIMs were funded, what services they provided and whether Vodafone knew the immigration [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Furious <a href="https://www.reformparty.uk">Reform UK</a> spokesperson for home affairs Zia Yusuf has written to the Vodafone board demanding answers over the network&#8217;s relationship with <a href="https://care4calais.org">Care4Calais</a> and alleged supply of 2,221 SIM cards to the refugee and migrant charity. </span></span></span></strong><span id="more-180656"></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Yusuf demands to know how the SIMs were funded, what services they provided and whether Vodafone knew the immigration status of the people who ultimately received them.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">He wants to know whether any of the SIMs remain active and whether the operator intends to continue its support for the charity.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Care4Calais provides support to refugees and asylum seekers in the UK and northern France, including people living in temporary accommodation and migrant camps.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">According to the letter, Vodafone supplied 2,221 SIM cards to Care4Calais. He is seeking clarification over whether Vodafone or its charitable foundation paid for the connectivity and what calls, texts and mobile data were included.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">He writes:<em> &#8220;It may be that you were not informed about the decision to support Care4Calais. I therefore want to give you the opportunity to publicly disavow Vodafone’s distribution of pre-paid SIM cards to illegal migrants. If you didn’t know, you should review your procedures as &#8211; if Vodafone persists in aiding and abetting the invasion of Britain, you will face criminal sanctions under a Reform UK Government.</em></span></span></span></p>
<p><em><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">&#8220;A Reform UK Government will </span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">hold each and every officer and director</span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"> of Vodafone Group Plc and all relevant subsidiaries </span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">personally and criminally liable</span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"> for distributing SIM cards to illegal migrants. If found guilty, you would be liable to </span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">go to prison</span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">.</span></span></span></em></p>
<p><img loading="lazy" decoding="async" class="wp-image-180666 size-medium aligncenter" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_0004-215x300.jpg" alt="" width="215" height="300" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_0004-215x300.jpg 215w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_0004-734x1024.jpg 734w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_0004-768x1071.jpg 768w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_0004-1101x1536.jpg 1101w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_0004.jpg 1320w" sizes="auto, (max-width: 215px) 100vw, 215px" /></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">He also asks whether Vodafone believes its support could amount to “assistance or encouragement” of illegal entry into the UK.</span></span></span></p>
<figure id="attachment_180660" aria-describedby="caption-attachment-180660" style="width: 300px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180660 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-18.54.40-300x211.png" alt="" width="300" height="211" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-18.54.40-300x211.png 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-18.54.40-1024x722.png 1024w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-18.54.40-768x541.png 768w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-18.54.40.png 1402w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-180660" class="wp-caption-text">2,221 SIM cards supplied to the refugee and migrant charity.</figcaption></figure>
<h3 class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">&#8220;Cancel SIMS&#8221;</span></span></span></h3>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Yusuf calls on Vodafone to cancel any SIMs supplied through the scheme that remain active and to end its relationship with Care4Calais.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The Reform UK chairman also asks whether Vodafone holds location or usage information relating to the SIMs and, if so, whether it would provide relevant information to UK or French authorities.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Mobile operators are subject to legal and regulatory requirements governing customer data, privacy and the circumstances in which information can be disclosed to law enforcement agencies.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The letter therefore raises a broader question for the telecoms industry over how corporate charitable programmes should operate when connectivity is provided indirectly to potentially vulnerable users whose individual circumstances may not be known to the network.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Vodafone stated: </span></span></span>“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">VodafoneThree’s programme provides mobile SIMs to registered UK charities for distribution in the UK. Participating charities are regulated by the Charity Commission. All calls, texts and data are for UK use only.”</span></span></p>
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		<title>EDITORIAL:  Back to the future of whacky phone experimentation</title>
		<link>https://mobilenewscwp.co.uk/analysis/article/editorial-back-to-the-future-of-whacky-phone-experimentation/</link>
					<comments>https://mobilenewscwp.co.uk/analysis/article/editorial-back-to-the-future-of-whacky-phone-experimentation/#respond</comments>
		
		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 14:14:02 +0000</pubDate>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[Honor]]></category>
		<category><![CDATA[Robot Phone]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180647</guid>

					<description><![CDATA[EDITORIAL: Every decade or so phone designers and engineeers produce an astonishing shiny thing and the marketing team is tasked with selling it to millions of consumers. Honor&#8217;s new Robot Phone launched this week is the latest entrant to the &#8216;Hall Of Amazing Things You Never Knew You Needed&#8217;. Its camera emerges from the handset [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"><span style="color: #000000;">EDITORIAL: Every decade or so phone designers and engineeers produce an astonishing shiny thing and the marketing team is tasked with selling it to millions of consumers.</span></span></span></strong><span id="more-180647"></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Honor&#8217;s new <a href="https://www.honor.com/global/news/honor-robot-phone-launch/">Robot Phone</a> launched this week is the latest entrant to the &#8216;Hall Of Amazing Things You Never Knew You Needed&#8217;. Its camera emerges from the handset on a tiny robotic mechanism, allowing it to move, swivel, position itself and follow its subject. A bit like THAT scene from Alien.</span></span></span></p>
<p class="western"><span style="color: #000000; font-family: Arial, sans-serif; font-size: large;">The reaction from respected observers has been enthusiastic. FDM CCS Insight <span style="caret-color: #000000;">analyst</span> </span><a style="color: #000000; font-family: Arial, sans-serif; font-size: large;" href="https://www.linkedin.com/in/benwood/">Ben Wood</a><span style="color: #000000; font-family: Arial, sans-serif; font-size: large;">, has used the device and describes it as “gadget-candy” and calls it an impressive statement of Honor&#8217;s innovation credentials. </span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">ABI Research Chief Research Officer <a href="https://www.linkedin.com/in/maliksaadi/">Malik Kamal Saadi</a> goes considerably further, hailing it the “rPhone” and describing it as potentially the “iPhone moment” for consumer Physical AI.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">It&#8217;s certainly an impressive demonstration of mechanical engineering, artificial intelligence and imaging technology.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">But I have a question. Why?</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The original iPhone solved obvious problems. Before iPhone, smartphones were compromised combinations of tiny keyboards, fiddly interfaces, styluses, small screens and primitive web browsers. Apple demonstrated a dramatically better way of doing things and millions of people immediately understood why they wanted one.</span></span></span></p>
<figure id="attachment_180652" aria-describedby="caption-attachment-180652" style="width: 300px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180652 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-14.58.22-300x239.png" alt="" width="300" height="239" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-14.58.22-300x239.png 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-14.58.22-768x611.png 768w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-14.58.22.png 900w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-180652" class="wp-caption-text">Nokia;s famous Communicator: Before iPhone.</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">What consumer problem is a camera on a robotic arm solving? Having spent the past 20 years enthusiastically pointing our cameras at things, apparently we&#8217;ve suddenly reached the limits of this exhausting activity and require the camera itself to crawl out of the phone Alien-style and do the pointing for us.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">There will undoubtedly be applications. Content creators could use automatic subject tracking. Video calls could become more natural. A phone sitting on a desk could follow someone around a room. Developers will devise applications nobody has yet considered.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">But that&#8217;s quite a long way from an iPhone moment. And we&#8217;ve heard this sort of thing before.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Manufacturer&#8217;s balance sheets are fiull of write-offs of tech that wasgoing to reinvent the handset. Samsung came out with its Galaxy <a href="https://en.wikipedia.org/wiki/Samsung_Galaxy_Beam_i8530">BEAM</a> projector phone and Nokia gave us the  <a href="https://www.gsmarena.com/nokia_n_gage-390.php">N-Gage</a> (below) which combined a handset with games consoles?</span></span></span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-180649 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/shutterstock_2551327311-300x200.jpg" alt="" width="300" height="200" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/shutterstock_2551327311-300x200.jpg 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/shutterstock_2551327311.jpg 500w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">They were going to transform presentations and entertainment by putting a projector and console in your pocket. Except they didn&#8217;t.</span></span></span></p>
<figure id="attachment_180650" aria-describedby="caption-attachment-180650" style="width: 300px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180650 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-14.50.22-300x270.png" alt="" width="300" height="270" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-14.50.22-300x270.png 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-14.50.22.png 464w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-180650" class="wp-caption-text">Samsung came out with its Galaxy BEAM projector phone</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Remember LG&#8217;s 3D smartphone displays which literally gave you a headache? Curved phones? Modular phones? Air gestures? Some were genuinely impressive but consumers mostly shrugged.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The problem wasn&#8217;t that the technology didn&#8217;t work It was that engineering ingenuity and llight bulb moments had been mistaken for consumer demand. y Honor&#8217;s Robot Phone is in danger of doing the same thing.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Think about it Smartphone designers and their finance departments are going nuts trying to reduce components and moving parts. Are we supposed to celebrate putting the complexity back?</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">A motorised camera mechanism has hinges, motors and mechanical components. It sticks out from the handset and it will presumably have to withstand thousands of movements during its lifetime.</span></span></span></p>
<figure id="attachment_180654" aria-describedby="caption-attachment-180654" style="width: 287px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180654 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-15.09.46-287x300.png" alt="" width="287" height="300" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-15.09.46-287x300.png 287w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-13-at-15.09.46.png 586w" sizes="auto, (max-width: 287px) 100vw, 287px" /><figcaption id="caption-attachment-180654" class="wp-caption-text">&#8220;What happens when you drop it or dirt gets into the mechanism?&#8221;</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">What happens when you drop it or dirt gets into the mechanism? Does it survive three years of use? How much does it cost to repair? How easily can it be refurbished? What happens to water resistance? How much battery power does the moving camera consume? And what happens when somebody knocks the robotic arm while it&#8217;s extended?</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">These aren&#8217;t trivial questions in an industry supposedly becoming obsessed with longevity, repairability and circularity. There is something wonderfully ironic about designing smartphones to last longer while simultaneously attaching an additional piece of precision electromechanical engineering to them.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The most interesting thing about Honor&#8217;s concept isn&#8217;t actually the robotic camera. It&#8217;s the AI behind it.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AI can change our relationship with smartphones. Devices that understand context, anticipate what we need, recognise what we&#8217;re looking at and act on our behalf are a genuine change comparable with previous trends in mobile computing. But AI doesn&#8217;t automatically become revolutionary just because you attach a motor to it.</span></span></span></p>
<p>&nbsp;</p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">A smartphone can already see and, hear through its camera and microphones It understands location and movement through its sensors and can interpret all of that information using on-device AI. The interesting question is what the phone does with that intelligence.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Whether its camera can swivel around feels rather less fundamental.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">There is another elephant in the room. We worry about smartphones, smart TV&#8217;s and even our cards eavesdropping  oiur conversations and cameras watching us. Do you REALLY want a camera that follows your physical movements and picks up your conversations?</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Privacy controls may make the system perfectly safe. But consumer perception matters. A camera that visibly tracks people around a room creates a very different psychological relationship from a camera sitting passively on the back of a phone.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Perhaps consumers will love it. Perhaps they&#8217;ll put a sock over it.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">None of this means Honor shouldn&#8217;t have built it. Quite the opposite. The smartphone market needs innovation. The slab in our pockets has changed remarkably little in over a decade. Foldables attempt to break that convention. Physical AI may well be another.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Credit to Honor for trying something different rather than launching another handset whose revolutionary features are a tweaked camera and a speed bump to the processor.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">But let&#8217;s keep it real. Calling every device with interesting new technology an “iPhone killer” does the technology no favours.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The iPhone wasn&#8217;t revolutionary because it contained impressive technology. It succeeded because people immediately understood what problems the technology solved.That&#8217;s the hurdle Honor&#8217;s Robot Phone still has to clear.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Maybe there will be apps that turn an AI-powered robotic camera into something indispensable. Maybe consumers will eventually wonder how they ever lived without a robotic appendage emerging from their handset.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Until then, we suspect Honor has produced a sophisticated and novel answer to a question nobody asked.</span></span></span></p>
<p class="western">
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		<title>AO launches Vodafone-powered AO Mobile with £12 500GB tariff</title>
		<link>https://mobilenewscwp.co.uk/uncategorised/article/ao-launches-own-mobile-network-with-12-500gb-sim-deal/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 09:52:44 +0000</pubDate>
				<category><![CDATA[MVNOs]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorised]]></category>
		<category><![CDATA[AO]]></category>
		<category><![CDATA[Digitalk]]></category>
		<category><![CDATA[John Roberts]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180640</guid>

					<description><![CDATA[Electricals giant AO has launched its own mobile service, becoming a light MVNO on the Vodafone network with Digitalk providing the technology platform.  AO Mobile launches with a single SIM-only tariff offering 500GB of monthly data, unlimited UK calls and texts and 15GB of EU roaming on a 30-day rolling contract. The Ultimate 500GB tariff [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Electricals giant <a href="https://ao.com/l/fridge_freezers-free_standing-priced_250_to_500/1-9-23/26-28/">AO</a> has launched its own mobile service, becoming a light MVNO on the Vodafone network with<a href="https://www.digitalk.com"> Digitalk</a> providing the technology platform. </span></span></span></strong><span id="more-180640"></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO Mobile launches with a single SIM-only tariff offering 500GB of monthly data, unlimited UK calls and texts and 15GB of EU roaming on a 30-day rolling contract.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The Ultimate 500GB tariff costs £12 a month for members of AO&#8217;s subscription scheme and £18 for non-members.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO has confirmed to Mobile News that </span></span></span><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Vodafone provides the underlying mobile network and 5G connectivity</span></span></span></strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">, giving the new service claimed coverage of 99 per cent of the UK population.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The company is operating AO Mobile as a </span></span></span><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">light MVNO</span></span></span></strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">, working with Digitalk as its mobile virtual network enabler (MVNE).</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Digitalk provides the underlying platform, produces customer bills and manages customer accounts, while AO itself handles customer service enquiries.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Both physical SIM and eSIM are supported from launch.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Customers can add up to nine additional SIMs to the same account, giving AO the opportunity to target households as well as individual subscribers.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO declined to reveal its first-year customer acquisition target or longer-term subscriber ambitions, saying the figures were commercially sensitive.</span></span></span></p>
<h2 class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO pushes deeper into mobile</span></span></span></h2>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The launch takes AO beyond its established position as a retailer of SIM-free and contract smartphones and into the increasingly competitive UK MVNO market.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">It also represents another step in the group&#8217;s expansion across the mobile device lifecycle.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO acquired refurbished technology specialist musicMagpie in 2024, giving it a significantly bigger presence in smartphone trade-in, refurbishment and resale.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Adding connectivity means the group now has interests spanning new and refurbished devices, trade-in, resale and mobile service.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Rather than joining the industry push towards unlimited-data tariffs, AO has opted for a single 500GB proposition which it says reflects typical customer usage while keeping its offer simple.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO founder and CEO John Roberts said the company wanted to remove complexity from buying mobile connectivity.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">&#8220;We&#8217;ve been disrupting the status quo since 2000 to make things better, simpler, and cheaper for customers,&#8221; he said.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">&#8220;We want to remove complexity and keep mobile simple so that it&#8217;s easy for customers to understand. Our pricing is transparent, our contracts are flexible, and our prices are fixed.&#8221;</span></span></span></p>
<figure id="attachment_180642" aria-describedby="caption-attachment-180642" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180642 size-large" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/0655-John-Roberts-Photography-AO-Mobile-Launch-218845-1024x683.jpg" alt="" width="1024" height="683" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/0655-John-Roberts-Photography-AO-Mobile-Launch-218845-1024x683.jpg 1024w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/0655-John-Roberts-Photography-AO-Mobile-Launch-218845-300x200.jpg 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/0655-John-Roberts-Photography-AO-Mobile-Launch-218845-768x512.jpg 768w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/0655-John-Roberts-Photography-AO-Mobile-Launch-218845-1536x1024.jpg 1536w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/0655-John-Roberts-Photography-AO-Mobile-Launch-218845-2048x1365.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-180642" class="wp-caption-text">John Roberts: &#8220;We want to remove complexity and keep mobile simple</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Roberts said the company deliberately chose a single tariff rather than offering customers multiple combinations of data and contract lengths.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">&#8220;AO members get 500GB for only £12 including 15GB of EU roaming every month. No gimmicks, no price rises in the first 12 months, no surprises and a rolling 30-day contract.&#8221;</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">He added: &#8220;We don&#8217;t need to tie you in because you&#8217;ll never want to leave.&#8221;</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO membership costs £39.99 a year and provides discounted prices across the retailer&#8217;s product range alongside benefits including free delivery, unpacking and recycling and 100-day returns.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">AO World is headquartered in Bolton, is listed on the London Stock Exchange and employs around 3,000 people.</span></span></span></p>
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		<title>Hong-Kong firm targets dealers with 25pc commissions on virtual number app</title>
		<link>https://mobilenewscwp.co.uk/uncategorised/article/hong-kong-firm-targets-dealers-with-25pc-commissions-on-virtual-number-app/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 14:54:58 +0000</pubDate>
				<category><![CDATA[Uncategorised]]></category>
		<category><![CDATA[Simbuster]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180633</guid>

					<description><![CDATA[Hong Kong affiliatte marketing agency Tierra Digital has launched a UK app offering business numbers, AI receptionist, IVR and eSIM services through a smartphone app. Called SimBuster, the app wants to attract dealers and resellers with a new communications platform offering commissions of up to 25 per cent on phone number sales. Its referral and [&#8230;]]]></description>
										<content:encoded><![CDATA[<h3 class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Hong Kong affiliatte marketing agency Tierra Digital has launched a UK app offering business numbers, AI receptionist, IVR and eSIM services through a smartphone app.</span></span></span></strong></h3>
<p><span id="more-180633"></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Called <a href="https://simbuster.com/en/">SimBuster,</a> the app wants to attract dealers and resellers with a new communications platform offering commissions of up to 25 per cent on phone number sales.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Its referral and commission system is built into the app, allowing partners to refer customers using tracked links or codes and receive commission on subsequent purchases.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Partners can earn </span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">up to 25 per cent commission on phone numbers and eight per cent on eSIM sales</span></span></span><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">, with payments made by bank transfer.</span></span></span></p>
<p class="western"><span style="color: #000000; font-family: Arial, sans-serif; font-size: large;">SimBuster is a brand of Hong Kong marketing affiliate <span style="caret-color: #000000;">agency</span> <a href="https://tierra.digital/contact-us/">Tierra Digital</a> and launched its iOS and Android apps this month.</span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The service combines mobile and fixed phone numbers, inbound and outbound calls and SMS, travel eSIMs and mobile top-ups with business features including automated call menus (IVR) and an AI receptionist.</span></span></span></p>
<figure id="attachment_180634" aria-describedby="caption-attachment-180634" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180634 size-large" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_9961-1024x703.jpg" alt="" width="1024" height="703" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_9961-1024x703.jpg 1024w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_9961-300x206.jpg 300w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_9961-768x527.jpg 768w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/IMG_9961.jpg 1296w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-180634" class="wp-caption-text">Screenshot</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">It is aimed at firms and freelancers that want professional call-handling services without installing or subscribing to a  PBX system.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">UK mobile number access is supported through Three number ranges, while local and fixed numbers are hosted using BT-connected infrastructure.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">International numbering, voice and SMS termination and eSIM connectivity are provided through wholesale telecoms and connectivity partners, subject to availability and local regulations.</span></span></span></p>
<h3 class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Dealer channel</span></span></span></h3>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Tierra Digital is looking to recruit UK telecoms dealers, mobile retailers, affiliates and resellers to sell SimBuster services.</span></span></span></p>
<p class="western">
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Commercial terms vary according to partner type, volume and market.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">SimBuster has not disclosed customer or reseller numbers because the service only launched this month.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Founder and chief software engineer Oleksii Pimenov said the platform was designed to make business telecoms easier and cheaper for smaller companies.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">For too long, telecoms has been a highly technical and expensive area, meaning that only large-scale businesses could benefit from fully optimised services,” he said.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Our app-based system allows anyone to deliver professional, tailored communications, wherever they are in the world.”</span></span></span></p>
<p class="western"><span style="color: #000000;"><strong><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">SimBuster is available now for iOS and Androi</span></span></strong></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">SimBuster has developed its app, IVR and receptionist builder, call-flow and routing software and reseller commission system in-house. Its global backend uses AWS and Google Cloud infrastructure.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Users can create automated call menus such as “press one for sales, press two for support”, choose greetings and voices and set call-routing rules directly from the app.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The IVR and receptionist functionality is included with the purchase of a number rather than charged as a separate PBX service.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Promotional pricing starts at around $5 for one month or $19.99 annually for a number. National-rate numbers are free, while calls start from two cents per minute and bundles from $3 for 300 minutes. SimBuster says equivalent pricing is available in sterling.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Customers can start with a phone number and IVR service and add calling, AI minutes and other services when required.</span></span></span></p>
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		<title>Envirofone links device trade-ins to gorilla conservation in ZSL partnership</title>
		<link>https://mobilenewscwp.co.uk/news/article/envirofone-links-device-trade-ins-to-gorilla-conservation-in-zsl-partnership/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 13:39:41 +0000</pubDate>
				<category><![CDATA[Circularity]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Envirofone]]></category>
		<category><![CDATA[Matt Green]]></category>
		<category><![CDATA[Sam Hargreaves]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180628</guid>

					<description><![CDATA[Envirofone is donating at least five per cent from device trade-ins to gorilla  conservation programmes under a partnership with the Zoological Society of London. The trade-in and refurbished device specialist has launched a dedicated trade-in scheme with ZSL (Zoological Society of London), the conservation charity behind London Zoo. Consumers trading in phones, tablets and laptops [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Envirofone is donating at least five per cent from device trade-ins to gorilla  conservation programmes under a partnership with the Zoological Society of London.</span></span></span></strong><span id="more-180628"></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The trade-in and refurbished device specialist has launched a dedicated trade-in scheme with ZSL <a href="https://www.zsl.org">(Zoological Society of London)</a>, the conservation charity behind London Zoo.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Consumers trading in phones, tablets and laptops through the scheme will receive the normal value for their devices. Envirofone will make an additional donation equivalent to at least five per cent of the trade-in value to ZSL’s gorilla conservation work.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The partnership is intended to highlight the connection between consumer electronics, demand for raw materials and habitat loss.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Materials used in smartphones and other electronics include cobalt, much of which is sourced from central Africa. Envirofone and ZSL say extending the working life of devices can help reduce demand for newly extracted materials while generating funds for conservation.</span></span></span></p>
<figure id="attachment_180630" aria-describedby="caption-attachment-180630" style="width: 237px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180630 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-11-at-14.35.01-237x300.png" alt="" width="237" height="300" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-11-at-14.35.01-237x300.png 237w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-11-at-14.35.01.png 624w" sizes="auto, (max-width: 237px) 100vw, 237px" /><figcaption id="caption-attachment-180630" class="wp-caption-text">The partnership is intended to highlight the connection between consumer electronics, demand for raw materials and habitat loss.</figcaption></figure>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Envirofone says it has processed more than 30,000 direct consumer trade-ins over the past 12 months, paying almost £3 million to consumers.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">It claims more than 90 per cent of devices it receives are refurbished and returned to use, avoiding an estimated 9,500 tonnes of CO2e during the past year.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Customers can participate through a dedicated Envirofone/ZSL trade-in page, including visitors to London Zoo.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Envirofone CTO <a href="https://www.linkedin.com/in/samuelhargreaves/">Sam Hargreaves</a> said the relationship between the mobile industry and gorilla conservation was closer than many consumers realised.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Every device we take back is one less phone sitting in a drawer, and one less reason to mine the materials that go into creating a new one.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Partnering with ZSL felt like an obvious fit for us. Gorilla conservation and the tech industry are more connected than most people realise.”</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Envirofone CEO <a href="https://www.linkedin.com/in/mattgreen88/">Matt Green</a> said the scheme was intended to give consumers an additional reason to trade in unused technology.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">We want our customers to see that trading in their old device can help make a real difference to the world we live in, as well as put extra money back into their own pocket.”</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">ZSL head of corporate partnerships <a href="https://www.linkedin.com/in/daniel-murray-4a498042/">Daniel Murray</a> said the partnership would highlight the relationship between technology consumption and the natural world while raising money for conservation programmes.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">s</span></span></span></p>
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		<title>New upgrade scheme lets EE Flex Pay customers swap phones while still in contract</title>
		<link>https://mobilenewscwp.co.uk/news/article/new-upgrade-scheme-lets-ee-flex-pay-customers-swap-phones-while-still-in-contract/</link>
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		<dc:creator><![CDATA[Staff Reporter]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 11:19:24 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Operators]]></category>
		<category><![CDATA[EE]]></category>
		<category><![CDATA[Sharon Meadows]]></category>
		<guid isPermaLink="false">https://mobilenewscwp.co.uk/?p=180624</guid>

					<description><![CDATA[An Early Phone Swap service will allow around one million EEcustomers to trade in their handset and upgrade up to 12 months before the end of their device agreement. The scheme is available immediately to eligible customers on EE Flex Pay contracts and allows them to switch to any new or refurbished handset offered by [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="western"><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">An Early Phone Swap service will allow around one million EEcustomers to trade in their handset and upgrade up to 12 months before the end of their device agreement.</span></span></span></strong></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The scheme is available immediately to eligible customers on EE Flex Pay contracts and allows them to switch to any new or refurbished handset offered by the operator.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Customers hand their existing device back to EE, and the trade-in value used to clear the outstanding balance on their current device agreement.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">If the handset is worth more than the amount still owed, EE says it will pay the difference directly into the customer&#8217;s bank account.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">There is no additional Early Phone Swap fee, although customers must take out a new device credit agreement with a 24-month airtime plan.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">To qualify, customers must have made at least 12 monthly device payments and have no more than 12 months remaining on their existing agreement. The service cannot be used during the final month.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Devices must also be in working order, able to power up and have security features such as Find My Phone disabled. Lost, stolen or blocked devices are not eligible.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">The launch coincides with EE expanding its Flex Pay financing options with new 12 and 48-month terms alongside its existing 24 and 36-month plans.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE says customers can spread the cost of new or refurbished devices interest-free, including handsets from its recently introduced &#8220;Very Good&#8221; refurbished range.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Early Phone Swap could also encourage a greater flow of relatively recent devices into EE&#8217;s refurbishment and secondary-market channels by bringing handsets back from customers earlier in their lifecycle.</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;"><a href="https://www.linkedin.com/in/sharon-meadows/">Sharon Meadows</a>, managing director of marketing and commercial at EE, said: “We know our customers want the very best devices and the freedom to get the phone they really want.</span></span></span></p>
<p class="western"><span style="color: #000000;">“<span style="font-family: Arial, sans-serif;"><span style="font-size: large;">Early Phone Swap puts that power firmly in their hands, letting them swap their old phone and get something new every year at no extra cost.”</span></span></span></p>
<p class="western"><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: large;">EE operates more than 400 stores and says almost 90 per cent of the UK population lives within easy reach of one of its retail locations.</span></span></span></p>
<figure id="attachment_180625" aria-describedby="caption-attachment-180625" style="width: 227px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-180625 size-medium" src="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-11-at-12.16.06-227x300.png" alt="" width="227" height="300" srcset="https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-11-at-12.16.06-227x300.png 227w, https://mobilenewscwp.co.uk/wp-content/uploads/2026/08/Screenshot-2026-08-11-at-12.16.06.png 620w" sizes="auto, (max-width: 227px) 100vw, 227px" /><figcaption id="caption-attachment-180625" class="wp-caption-text">Meadows:something new every year at no extra cost</figcaption></figure>
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