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	<title>Top Of The Mountain</title>
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	<link>http://www.cochinay.ca/blog</link>
	<description>Marketing Tips And Best Practices</description>
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		<title>How To Turn Website Visitors Into Customers</title>
		<link>http://www.cochinay.ca/blog/how-to-turn-website-visitors-into-customers/</link>
		<comments>http://www.cochinay.ca/blog/how-to-turn-website-visitors-into-customers/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 18:51:08 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=27</guid>
		<description><![CDATA[A small-business owner once asked me a question: I have a website, I run an advertising campaign on AdWords, I know through Google Analytics that people come to my website. So why am I not receiving any calls? If I &#8230; <a href="http://www.cochinay.ca/blog/how-to-turn-website-visitors-into-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Tag Manager</title>
		<link>http://www.cochinay.ca/blog/google-tag-manager/</link>
		<comments>http://www.cochinay.ca/blog/google-tag-manager/#comments</comments>
		<pubDate>Sun, 07 Oct 2012 00:11:58 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=126</guid>
		<description><![CDATA[Just as I was beginning to wonder when will all those google javascript snippets in my website code will outweigh all the actual markup and content, Google comes up with this: Indeed &#8211; an average website has at least three &#8230; <a href="http://www.cochinay.ca/blog/google-tag-manager/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Use Landing Pages?</title>
		<link>http://www.cochinay.ca/blog/why-use-landing-pages/</link>
		<comments>http://www.cochinay.ca/blog/why-use-landing-pages/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 15:44:06 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=59</guid>
		<description><![CDATA[Landing pages are somewhere between Social Media and Direct Mail marketing. Closer to the latter, I would say. But why should we use Landing Pages? For many purposes, but most of all to further convince the user to complete an &#8230; <a href="http://www.cochinay.ca/blog/why-use-landing-pages/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.cochinay.ca/blog/why-use-landing-pages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google+ Affects SEO</title>
		<link>http://www.cochinay.ca/blog/how-google-affects-seo/</link>
		<comments>http://www.cochinay.ca/blog/how-google-affects-seo/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 15:53:52 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=85</guid>
		<description><![CDATA[I came across this curious article on smartinsights.com. You can compare two screenshots of Google search results for &#8220;David Beckham&#8220;, first one when the searcher was not logged into your Google+ and the second one after he logged in. You &#8230; <a href="http://www.cochinay.ca/blog/how-google-affects-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>15 Business Objectives Your Website Will Help You Achieve</title>
		<link>http://www.cochinay.ca/blog/15-business-objectives-your-website-will-help-you-achieve/</link>
		<comments>http://www.cochinay.ca/blog/15-business-objectives-your-website-will-help-you-achieve/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 18:13:07 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[Automation]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=25</guid>
		<description><![CDATA[The website should never be static. It should change, evolve in response to the market conditions and trends. There are several factors that contribute to that change: Business objectives. Your business defines your website, not the other way around. Any changes in &#8230; <a href="http://www.cochinay.ca/blog/15-business-objectives-your-website-will-help-you-achieve/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Tips For A Perfect E-Mail Marketing Campaign</title>
		<link>http://www.cochinay.ca/blog/top-10-tips-for-a-perfect-e-mail-marketing-campaign/</link>
		<comments>http://www.cochinay.ca/blog/top-10-tips-for-a-perfect-e-mail-marketing-campaign/#comments</comments>
		<pubDate>Sun, 27 May 2012 18:41:03 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[Lead Generation and Management]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=29</guid>
		<description><![CDATA[E-mail marketing campaigns play great role in lead nurturing process, as well as in customer retaining. Whether you are announcing an important service update, a promotional event, a lucrative pricing offer or a new piece of valuable thought-leadership content, here &#8230; <a href="http://www.cochinay.ca/blog/top-10-tips-for-a-perfect-e-mail-marketing-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.cochinay.ca/blog/top-10-tips-for-a-perfect-e-mail-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Use AdWords?</title>
		<link>http://www.cochinay.ca/blog/why-use-adwords/</link>
		<comments>http://www.cochinay.ca/blog/why-use-adwords/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 18:15:47 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=20</guid>
		<description><![CDATA[Why Google, why AdWords? Well, are you familiar with the so-called Pareto Principle? That&#8217;s what some people call the famous 80/20 rule: 20% of your efforts bring 80% of your results. Applications include: 80% of a company&#8217;s sales are done &#8230; <a href="http://www.cochinay.ca/blog/why-use-adwords/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.cochinay.ca/blog/why-use-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Being Social Is Important For SEO</title>
		<link>http://www.cochinay.ca/blog/why-being-social-is-important-for-seo/</link>
		<comments>http://www.cochinay.ca/blog/why-being-social-is-important-for-seo/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 19:22:44 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=5</guid>
		<description><![CDATA[Tweeting and updating Facebook statuses with links to your website has been a corner stone of any Search Engine Optimization program since the days those platforms were born. On top of blogs and public forums and sites like Kijiji and &#8230; <a href="http://www.cochinay.ca/blog/why-being-social-is-important-for-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.cochinay.ca/blog/why-being-social-is-important-for-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Tips For Creating A Great Small Business Website</title>
		<link>http://www.cochinay.ca/blog/6-tips-for-creating-a-great-small-business-website/</link>
		<comments>http://www.cochinay.ca/blog/6-tips-for-creating-a-great-small-business-website/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 19:15:13 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=18</guid>
		<description><![CDATA[A website is the fulcrum of your promotional efforts. It is focal point of your awareness, lead-generation, nurturing and in many cases customer care campaigns. There is no way to avoid having a website, if you want for your business to &#8230; <a href="http://www.cochinay.ca/blog/6-tips-for-creating-a-great-small-business-website/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.cochinay.ca/blog/6-tips-for-creating-a-great-small-business-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Social Media Experience Can Be Bad: Timothy&#8217;s Coffees</title>
		<link>http://www.cochinay.ca/blog/timothys-social-media-experience/</link>
		<comments>http://www.cochinay.ca/blog/timothys-social-media-experience/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 18:34:03 +0000</pubDate>
		<dc:creator><![CDATA[Paul Odnoletkov]]></dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fail]]></category>

		<guid isPermaLink="false">http://www.cochinay.ca/blog/?p=1</guid>
		<description><![CDATA[Social media drives marketing results like no other communcation vehicle these days. The impact of a social network campaign on a brand can be disasterous. And it&#8217;s no surprise &#8211; after all you are talking to billions of people through &#8230; <a href="http://www.cochinay.ca/blog/timothys-social-media-experience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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