codemakit | Website Research and Interviews

Vowel Length of the Top Million Website Names

2016-02-24T23:11:00.000+05:30

Ever thought, How many vowels are present in award winning successful website names? How are these websites named?

Of-course if you think about it, the answer seems pretty clear at first. When you name a website, it has to have enough letters to make a meaningful yet logical impression on the viewer's mind.

However, a name that is long taxes the memory of the viewer and it is unlikely you'll see him visiting your website anytime soon, if you have a website name such as, "cuteandfunnywebsitenames"

But if you have a website name that is a single syllable or contains negligible characters, it would fail to register on the memory of the viewer. Another reason why website names with the least number of characters are uncommon and hard to use is because, they're expensive.

A study on the length of website names can be found at one of our previous articles on number of characters in website names for top million websites.

But what about the number of vowels?

Is there a thumb rule for how many vowels should a website name contain? A larger number of vowels would entail a larger number of syllables. And as seen from one of our previous articles on the relation between page views and syllables (An Experiment on readability), that a larger number of syllables mean a higher degree of complexity in the word itself. So larger number of vowels are not good. But what about lesser number of vowels? Words like ted, bed, cup etc seem like a good choice considering a single vowel and a memorable word.

The problem with words containing lesser number of vowels is that the words created from them are often too memorable. Which often triggers too many memories and associations in your brain leading to a hazy link between the website name and the content that you viewed. Also vowels are often associated with moods too. For example, the vowel 'i' is often associated with a happy mood. You can find more about the vowels and the moods they elicit at Dailymail or you could try how brands name themselves.

Observations

while both extremes are not good, Let us find what do the top million websites do. As is evident from the graph below, all websites have an average of 3-4 vowels in their names.

The top 100k even have an average of 3.2. This average further moves towards 4 letters when we move towards the higher end of the million.

Conclusions

Though higher number of vowels in website names aren't good, the lower number of vowels also pose a certain risk to the website image.

As per the analysis, codemakit recommends 3-4 vowels in your website name.

Character Length of the Top Million Website Names

2016-02-18T23:02:00.000+05:30

How do you choose your website name? Is there a thumb-rule? How do you ensure that your website is among the top million websites around the world?

So, apart from the exceptional content, intelligent digital marketing and beautiful design, you now have another parameter to worry about. It is worth mentioning that I haven't even started with the number of internal and external links required or the SEO strategy or even google analytics.

Adding another parameter like, website name ofcourse puts any professional on a backfoot as the name of the website in a URL seldom changes and for 99% of the cases is fixed. So.. No Pressure.

The Premise

But what you CAN change is the website URL name for any future projects that you work upon. What is really interesting is the near mathematical graph followed in our analysis in this post.

As discussed in the first part of this series on the word length of top million website names, the averge word length of a website is 7 words. Also the average number of vovels in the URL name of top million websites in the world is just 3.

The Experiment

We would try and segregate the data into ranges to get a better idea of trends and create thumbrules out of it.

For the sake of discussion, we'll divide the complete data into chunks of 100,000 each. Top 100,000 websites among the million will be displayed as "0 to 100,000".

As depicted in the graph, the total length of most websites in the top 100,000 websites is 8.85.
What seems interesting is that as you move towards the lower ranked websites, the average length of the website name increases.

In the range 100,000-200,000 the average touched 9 letters and in the range 200,000-300,000 the average touched 10 letters. The trend follows an increasing parabolic path and it seems from first look that increasing the length of your website name might put you at a disadvantage.

Conclusions

Lesser number of letters in a website denotes efficiency. It also lessens the reader's burden of remembering the word or the name itself.

Hence one must strive towards lesser number of words.

Website Name Trends in the Top Million Websites

2016-01-31T00:32:00.000+05:30

1 Billion Websites! That is the number of indexed websites that exist on the internet, as per the estimations of dazeinfo and Dailymail.

New websites are constantly being added. What is surprising is that the top million often remains unchanged.

Alexa provides data for the top 1 million best performing websites of the world. But, is there something other than amazing content, Beautiful fonts or super intelligent color combinations that pull users towards websites or is it something entirely unrelated? What about the size of the website name.

It is a common knowledge that users often dread typing in long lines of text in the address bar. Many would argue, that with the advent of "Search from the bar" type of browsers, users need not type-in the complete url anymore. However, a longer website name might strain the memory.

What is the perfect domain name?

The Garage at godady.com shared a few tips for fishing the perfect domain name. According to them, the first and the foremost condition one must remember is that a domain name must be really easy to type. You should also keep it simple, utilise keywords and avoid numbers.

The top million out of a billion is 0.1%. So, let’s find out what does the data say about the top 0.1% of all websites in the world.

Word Length

For any URL of the format, ., the website name is most important, as it defines the website, makes it visible and gives it an identity. Lets find out what our analysis says about website name.

Firstly, It was found that the frequency of website followed a typical Gaussian curve while attaining the peak at around 7-8 letters. About 100,000 websites within the top million had a word length of 7-8 letters. It is also imperative to note that though we've reached the peak at 7-8 letters, there still exist websites that have lengths of more than 20 letters!

Vowel Length

Now, can you think of 20 letter English word? I tried and could find the word ABSTEMIOUSNESSES, (a 16 letter word). What is really, interesting is that, a website with a name longer than most can imagine still features among the top million in the world.

Another interesting observation is that the number of vowels in websites too followed a Gaussian curve. The most common number of vowels in a website name is 3. In the million websites, 10% of them had a single vowel. It is also worth mentioning that 36,000 websites do not even have a vowel.

Of course, there are websites with more than 10 vowels in them, but nothing can be said without comparing the total length of such names. So, to understand the data better, we divide the number of vowels with the total number of letters in the word.

Vowels as a percentage of Word length

Since, analysis of such huge data set is difficult, we would divide the complete vowel data into bands of 0.2 or 20% each.

One look at Vowel percentage and website frequency data would tell us that for most websites, 40 percent of the word length is a vowel and 60% is a consonant.

Moving towards the exceptions, more than 500 websites in our data-set contains 80-100 percent vowels. Also, as mentioned above, 36,000 websites do not have any vowels at all, i.e. 3.6%. Finally, around 90% of websites lie in the band of 0.2 to 0.6.

In Conclusion,

After analyzing the top million websites we find that,

Most websites have a word length of 8 words
Most websites have a vowel length of 3 words
Most websites have 20-40% of their name as vowel

Finally, You can still have an amazing website even when your website name does not have a vowel or is filled with vowels.

An experiment on user response to Colors

2015-11-11T17:05:00.001+05:30

This is an ongoing study on the change in perception of users to colors. An excellent infographic from kissmetrics and webscout implored for a change in color combinations on webpages to elicit certain responses from the viewers.

To exemplify, red denotes energy and passion, however, yellow displays enthusiasm. So one can use such colors based on the visitor demographics you receive. For websites catering to passionate readers, red or black could be the ideal color choice. You could utilize such colors on areas that require action such as "Buy Now" buttons or "Subscribe Now" Buttons.

On the other hand, if you cater to a more refined and mature audience, the usage of extreme colors might actually hamper changes of conversion. E-commerce websites have been using such methods from time immemorial in the hopes of luring impulsive buyers.

However, such a technique was attempted on codemakit.com itself when the banner color was changed. The banner color was initially an 8 bit variation of black itself. To include the above mentioned strategy, the banner color was changed to varients of red and blue.

The modification in the color of the main banner was made on 18th of August 2015. Data analysed were for a month before the modification and a month after. Hence the data corresponds to number of sessions and the bounce rates for 60 days.

As can be seen, there was mild increase in the number of sessions per day and a slight decrease in the bounce rate.

Though the change corresponded to a positive effect, It is not substantial and more changes are required,

Why do Black and White images look awesome?

2015-08-03T05:00:00.000+05:30

In the world of filters I had often wondered why do black and white images look so cool. You would find them on website front pages, birthday cards, magazines and what not.

But the mystery surrounding the human obsession about the binary colors seem unexplained at best. What is it in those colors that attracts us?

Why do pictures in black and white look more beautiful than their colored counterparts?

There are several reasons to begin with, Lets have a look at some of them.

Uncluttered,

Images in black and white are so uncluttered, clear and devoid of unnecessary distractions. The crux of the image or the main focus becomes painfully obvious when seen in black and white. In colored images the said crux is easy to mix. This phenomenon can be extrapolated to explain why paintings with minimal colors are often the ones valued extraordinarily.

See beyond,

Images in black and white are often used to help viewers see beyond the image itself. The patterns, textures and depth suddenly becomes obvious in a BW picture. Suddenly the curves, valleys and peaks become relevant and provide a new perspective to the image.

More Objectivity

We often attribute many of our emotions to the things we see around us. It is said that we subconsciously attribute our emotions to colors around us. For Example, red is often attributed to passions, green is attributed to envy, yellow with prosperity (or at least that is what we are led to believe in India). When looking at BW images, we are free of our individual biases and hence see the subject with much clarity.

Higher Visual interaction

Though partially correct, there is more to the explanation given above than that seems on surface. When seeing a B/W image, we see what we want to and not what the photographer wanted us to. This leads to a much higher visual interaction than the brain planned on having with the image. This is what interests it and the image suddenly looks a lot beautiful because now it means something. To illustrate the idea further, let us consider an image of a fruit basket, when you look at it, your mind will immediately start filling the requisite colors in the image and piece together information from your past experiences to make the picture look whole again, this will inevitably lead to higher brain functioning than expected and thereby lead to a piqued interest altogether.

A Chat at InsideIIM

2015-07-21T00:00:00.000+05:30

A place meant for the young and the smart. A place brimming with life experiences of students as they pass another great hurdle of life, an MBA.

InsideIIM started as a blog which has now transformed into "The Management Education University of the future". Over the years, this website was one of the chosen few which actually made a difference in the lives of its readers. The funny thing is that its founders too strive towards the same.

InsideIIM boasts of the best talent in the country and grows larger year after year. The major services provided by the website are content (Student Stories + Chat forum) and Placements & Recruitment. They have collaborated with several institutions and organisations to connect prospective students and employees with their dreams.

Now without further ado, lets find out more about the website and the services from Ankit, one of the founders of InsideIIM.

On the Website

Mohit: I bet, your "What's worth reading?" posts are a real crowd puller. How much is the truth behind it and what importance do you give to similar posts which lead your readers towards external websites?

Ankit: I don't know what you mean by truth but we are here to solve a problem for our users. Our users want curated quality content. Shreyas does it and we are happy to do it even if it send traffic to other sites. InsideIIM is a platform and our aim is to solve our users problem whichever way possible. What's worth reading is very popular and Shreyas Panse is a star.

Mohit: Good to hear it Ankit, Currently, you have a lot of stories at insideiim.com with several of them written by your own authors. Do you ever feel the need to revise a previous article?

Ankit: Data based stories need a revision but personal stories and opinions no

On Growth Strategy

Mohit: I once overheard a discussion at Quora which said, "InsideIIM covers only crème de la crème of B-Schools", do you strive and pride yourself at being an elitist website, or was it by an accident?

Ankit: Over 80% of the content is user generated. There is no design to involve only the supposedly top ranked schools. But when we started we had to start with a limited set of schools. Today the platform is open to all business schools. Any student from any part of the world can write and we will publish. There is no intentional elitism. But the name became catchy so we stuck with it.

On Business

Mohit: For the sake of my readers we'll come to the business part, what is the revenue model of insideiim.com? OR How do you decide which revenue source to act upon?

Ankit: Advertising and Recruitment. We help business school and universities reach out to too talent. We help companies recruit top talent. Currently we don't charge students or users anything.

Mohit: On a blog of your stature, I'm curious about the source of the majority of your readers (Is it through Email Marketing, Google Advertisements, Organic Growth Or some other method?)

Ankit: People keep recommending our content on Facebook. Also our content is highly relevant or Google gives us better discoverability. Emailer came in very [late] because until. 2013 late we didn't even have proper registration on the site

On Making a Difference

Mohit: Being an active part of many aspiring students' lives, How does it feel when students attribute their successes to insideiim.com?

Ankit: We didn't make any money in the first 12 - 18 months. That's what kept us going and it still keeps us going.

Mohit: With the ripples you're creating, I'm sure you affecting millions of lives indirectly. Thank you so much for your candid responses. We'll wrap-up here, but the readers can ask Ankit by commenting below. I'll make sure your questions reach InsideIIM.

You can visit InsideIIM at their official website, their facebook page and twitter handle too.

Note. The author is pleased to divulge that though the interaction with the founders for the interview went on for about 3 months, it was in a scheduled public chat forum when the author finally got a hold of Ankit.

This was,

Relation Between Page Views and Syllables, A Comparison

2015-04-27T04:30:00.000+05:30

How do syllables lead to difference in page views? Does the number of syllables in a passage actually make the reader's job difficult or easy?

There aren't enough things that can be modified by a writer. But the short list would include definitely include syllables.

Syllable in the simplest of form can be called as a unit of tone itself. When you pronounce 'SOBER' you actually combine two different syllables, 'SO' and 'BER'.

How does it matter you ask?

Many people when reading often voice the text, which means they do not simply ingest the text through their eyes, but also pronounce the words in their mind. Hence, the words employing large number of text might pose a problem.

This might seem true logically, but there is another reasonining that might put you in a difficult position. Lower number of syllables might lead to a rough and dull passage, giving rise to lower readership.

So what should you do, let us find out through an experiment.

The Experiment,

28 separate articles, published on codemakit.com at different times in 2014 were tested using a simple readability scanner. The text in each article was scanned to find out the average number of syllables per unit word.

We'll now discuss the role, syllables play in gathering page views, which would be found out by checking if increasing the number of syllables per unit word leads to higher or lower page views.

Relation between Syllables per word and page views

The provides a very different picture altogether about how the changes in syllables can lead to differences in the page views (pageviews)

TO understand it further, we need to compare it quantitatively.

Total number of articles compared = 28

Number of articles were number of syllables per word were proportional to page views = 11

Percentage of instances where number of sentences were proportional to page views = 11/28 = 40%

So, percentage of instances where Average number of syllables per word were proportional to page views = 17/28 = 60%

Thus the average number of syllables per word can be directly proportional to the page views. However, this must be seen in moderation and cannot be taken as a rule of thumb.

Conclusion,

Number of Syllables per unit word is directly proportional Page views.

Relation Between Page Views and Sentence Length, A Comparison

2015-04-20T04:30:00.000+05:30

Can you read really long sentences? Can you digest a sentence containing 50 words? We have seen in a previous article that higher complexity leads to lower number of visitors.

What happens when you use long sentences in a webpage? What is the optimum number of words a sentence must contain to ensure maximum user retention and interaction? Let us start with an example.

Sample A

Here is a really long sentence,

"The amount of visitors on a webpage is actually dependent on a number of factors which include the web owner's search engine optimization practices, his writing quality and his repo with the swarming visitors at his personal blog"

Let us analyze Sample A.

Sample A is a single sentence containing 38 words. A normal sentence that can be easily understood by a reader can range from 10-20 words. Usually a sentence with a large number of words and phrases taxes and stretches a reader's brain.

More often than not, a sentence with large number of words is avoided by readers. Also such sentences are absolutely abhorred by readers looking for a light reading.

The sample was excruciatingly long and might have prevented many of my readers to go and read sample B which further increased this page's bounce rates ##;

Sample B

Here is the short version of the above text,

"Number of visitors is proportional to SEO, content and visitor interactions"

Let us analyze Sample B.

Sample B contains 11 words which is easily digestible. The reader can easily deduce that page views depend on the 3 factors only. People looking for a light reading will not be disappointed by the text and might even look forward to reading more.

The Experiment,

Moving back to the experiment, 28 articles, published on codemakit.com in 2014 were tested using a readability scanner. This article would talk about the role, the number of sentences play in gathering page views.

We would check if increasing the number of sentences or number of words would lead to higher or lower page views.

Relation Between number of sentences or words and page views

The number of sentences and page views can be compared using the graph above. As is evident, sans a few irregularities, the numbers of sentences do correlate with the number of page views. TO delve into it further, it is required to understand the problem, quantitatively,

Total number of articles compared = 28

Number of articles were number of sentences were proportional to page views = 15

Percentage of instances where number of sentences were proportional to page views = 15/28 = 53%

Number of articles were number of words were proportional to page views = 13

Percentage of instances where number of words were directly proportional to page views = 13/28 = 39%

So, percentage of instances where number of words were inversely proportional to page views = 13/28 = 61%

Thus it can be clearly deduced from both sentences that the number of sentences/ words has nothing to do with respect to pages views and that a really long sentence is equally probable to receive thundering applause as a really short one.

So lowering the number of sentences / Words at your blog can be disastrous as Google's panda updates view them seriously and often impose large penalties on WebPages publishing pages after pages with a really small amount of content.

But simply considering the number of sentences as the defining parameter in a text can be disastrous.

Consider the case of a webpage which contains sentences of the length of Sample A. Evaluating such long sentences would ensure huge number of words but would undermine the fact that the number of sentences have reduced drastically. Hence we need another type of parameter that assesses both the number of words and the number of sentences.

Relation between average number of words per sentence and page views

Hence comparing the average number of words per sentence page views was required. Average number of words per sentence is actually equal to the ratio of number of words and number of sentences. It tells about the number of words per unit sentence.

Number of articles were number of sentences were proportional to page views = 15

Percentage of instances where number of sentences were proportional to page views = 11/28 = 61%

Thus the average number of words per unit sentence can be effectively said to be directly proportional to the page views. However, this must be seen in moderation and cannot be taken as a rule of thumb.

Conclusion,

Page Views are directly proportional to the number of words.

Page views are also directly proportional to the number of words per unit sentences.

This was about,

How to calculate the readability of a passage

2015-04-06T09:00:00.000+05:30

The engine at read-able.com performs its function flawlessly when you add some text to be analyzed.

The following text is from an article on "4 crucial facts Google Analytics can tell about your readers". And the following are the results after assessing the piece of text.

As can be seen from the table itself, several parameters are calculated on the text. An explanation with the formula for each parameter can be found below.

Simple Textual Properties of the passage

Text Statistics	Value
No. of sentences	7
No. of words	163
No. of complex words	16
Percent of complex words	9.82%
Average words per sentence	23.29
Average syllables per word	1.45

No. of sentences

Simply counting the number of full stops along with an algorithm

No. of words

Simply counting the number of spaces along with an algorithm

No. of complex words

I have no Idea, what can be construed as a complex word and what cannot. In my opinion, there must be a threshold number of characters in a word, exceeding which; the word can be construed as a complex word.

Percent of complex words

It can be calculated with the ratio of number of complex words to the number of total words.

The following is a valid formula for the same,

Percentage of Complex Words = ( ( number of complex words / Total Number of Words ) x 100 )

Average words per sentence

It can be calculated simply by dividing the number of words with the number of sentences

Average Words Per sentence = ( Number of Words / Number of sentences )

Average syllables per word

Syllable is a single unit of a word, separated in accordance with its sound. If you type 'Gutter" you have two syllables "Gut" and "ter". So the word "Gutter" will have two syllables.

A valid formula for the same can be

Scores found through empirical Formulas

Readability Indices	Value
Flesch Kincaid Reading Ease	60.7
Flesch Kincaid Grade Level	10.6
Gunning Fog Score	13
SMOG Index	8.8
Coleman Liau Index	11.1
Automated Readability Index	11.7

Flesch–Kincaid Scores

Flesch–Kincaid readability test indicates the difficulty in understanding a text. They use word length and sentence length as parameters for their calculations.

The scale ranges from 0 to 100. Higher the score, easier is the text to read. If you receive a really low score, it means that the text is really complicated and hard to understand.

Flesch–Kincaid Score = 206.835 - 1.015 x (Words/sentences) - 84.6 x (Syllables/words)

Gunning Fog Score

Gunning Fog Index is simply the number of years of formal study; a typical US student would have undergone to understand the text written. So if you get a fog index of 11, it would mean that a typical US student of about 17 years would comprehend the subject completely.

The following is the formula for the same.

Fog Index = 0.4 x ( (Words/sentences) + 100 x (complex Words/Words) )

SMOG Grade

SMOG is a short form of Simple Measure of Gobbledygook. Just as Fog index measured the years of schooling required to interpret a piece of text for US based students, SMOG index can be applied anywhere.

The following is a formula for the same.

SMOG Index = 1.0430 x square root (30 x complex Words/sentences) + 3.1291

Coleman–Liau index

This index is also used to determine the difficulty of text. It uses only the number of letters per 100 words and the average number of sentences per 100 words.

The following is a formula for the same.

Coleman–Liau index = 0.0588(letters per 100 words) - 0.296(sentences per 100 words) - 15.8

Automated Readability Index

It takes in parameters as average characters per unit word and the average number of words per unit sentences.

Automated Readability Index = 4.71 (Characters/Words) + 0.5(Words/Sentences) - 2.43

A Dialogue with Allie from Grammarly

2015-03-30T08:30:00.000+05:30

English Grammar is a vexing concept that comes into use at every turn in your digital life. It is here, you often encounter Grammar Nazis who would tear you limb to limb if you're found with a wrong grammar construct or a misspelled word.

You just cannot afford the time and energy to check every comment and every blabber by copying and pasting it into Microsoft word, just to check for mistakes. It simply seems too much work.

Introducing Grammarly, a service that can correct you anywhere, from typing in the hostile depths of social networks chained within 140 words, or replying to a racist comment at Facebook to mailing your boss about why you didn't submit the report.

We have with us Allison VanNest, Director of Public Relations at Grammarly. She seems petrifying, but trust me, Allie is a really bright and considerate professional who agreed to take time out of her busy schedule to let us trouble her with our questions.

Let me start with Grammarly first. It is a really efficient service that helps you write correct grammar in your everyday communications. The service works on several platforms and instantly points you towards an incorrect grammar construct or a misspelled word. You can then use it to provide correct alternatives to your incorrect sentence.

Grammarly is renowned worldwide as the best grammar checker there is. It was founded in 2009 by two entrepreneurs. Brad Hoover the CEO holds the reins of the san fransico based web service giant. The service can chekc more than 250 different types of grammatical errors that users often make. The website boasts more than 3 million users as of 2015 and has an alexa rank of less than 4000.

Grammarly has performed consistently well at its job and hence, won too many awards and accolades to even mention here. However in august 2013, Grammarly was ranked number 344 on Inc. magazine’s 32nd annual Inc. 500 list, an exclusive ranking of the nation’s fastest-growing private companies. It was also the finalist in the “Best Bootstrapped Startup” category in the 8th Annual Crunchies Awards in Feb 2015.

Introduction

Mohit: Tell us about the story of Grammarly, How did the idea take flight?

Allie: Grammar rules can be confusing, and they are constantly evolving. Grammarly was founded in 2008 by Alex Shevchenko and Max Lytvyn, both English language learners, to instantly and accurately provide written writing assistance to the more than two billion native and non-native English language speakers worldwide. The automated proofreading tool provides an easy way for students, professionals, job seekers, and English language learners to become more accurate English language writers.

About the Team

Mohit: Online service based companies are often depicted as geeky heaven with chocolate fountains, free food to sleeping pods. How is the work environment and culture at the offices of Grammarly?

Allie: At Grammarly, we codified our culture profile with one word -- EAGER. The goal is to have a memorable, understandable, and actionable company culture. While EAGER describes the attitude of Grammarly's team members, it’s also an acronym:

Ethical: Be honorable to earn trust. Do the right thing, even when no one is watching, without exception.

Adaptable: Embrace change, and learn in order to evolve and succeed. Apply a positive, problem-solving attitude.

Gritty: Demonstrate passion and perseverance for long-term goals, since persistence drives achievement. Do whatever it takes to get the job done, whenever it is necessary.

Empathetic: Treat others as you want to be treated, so we can work well together. Actively listen and put yourself in others’ shoes, and then respond accordingly.

Remarkable: Be recognized as exceptional yet humble, because talent drives impact. Seek out those who are exceptional and learn from them.

Although we have remarkable benefits at Grammarly – yoga, catered lunch, and more – we feel like the most important aspect of our work environment and culture is each other.

Tackling Competitors

Mohit: I'm sure you're aware that some websites have performed tests on Grammarly to check its accuracy. Some have found promising results (like me) but some (mostly rivals) have not. What is your opinion of such usage tests performed by individuals and rival firms on Grammarly?

Allie: We’re pleased you’ve found our product promising. The fact is that Grammarly’s ever-evolving algorithms work to accurately catch English spelling and grammar mistakes based on deviations from baseline grammar standards. For each potential issue flagged by Grammarly’s algorithms, users receive a detailed explanation so they can make an informed decision about how, and whether, to correct the mistake. While Grammarly’s algorithms are very powerful and constantly improving, they are not a replacement for a teacher or proofreader. Grammarly is an automated, cost-effective, and always-available tool to improve users’ English writing and skills.

On Social Networks

Mohit: You have a thriving Facebook community, which provides a platform for grammar discussions. With more than 4.5 million fans at facebook and nearing 2 million at Google plus, describe the challenges faced by your social media team in increasing and maintaining fans.

Allie: We actually don’t emphasize growing our social media fan base. It has been a fun thing for the team to watch, but it was never a sign of our success. Instead, Grammarly emphasizes engagement rates and reach. This has been the greatest challenge—to test, optimize, and adjust to make both our fans happy and the social algorithms. We’re just getting to know our audiences and responding. It’s just a conversation. Sometimes we say something wrong, but it informs how we say things moving forward.

On Business

Mohit: Cloud-based processing is often an advantage when you have exceedingly large algorithms to process the users' input. But this system often takes a hit in countries with no reliable internet connection. How do you propose to solve this?

Allie: Interestingly, some people who do have reliable access to the Internet are not able to make use of certain cloud-based tools for monetary reasons. That’s the first problem that the Grammarly team is tackling. Grammarly believes that quality writing improves confidence and credibility, and we know that everyone should have access to these personal and professional tools, regardless of income.

Through the launch of Grammarly’s Chrome extension, we’re now offering our quality spelling- and grammar-checking tool for free to users of Google Chrome. We hope to extend this functionality in 2015 to other browsers so that any writer with a reliable Internet connection can improve their credibility and communication style.

Mohit: Note. For those without Chrome, Grammarly services can be accessed from various portals including the Grammarly Plug-in for Microsoft Office Software or Grammarly Words, a contextual online thesaurus or the Grammarly Editor at Grammarly.com

Here we conclude this interview. Allie, I would like to thank you for taking time out of your schedule to help us understand the nitty-gritty of a service-based business and introducing us to Grammarly, which quite simply is an exceptional piece of work.

Our readers can pitch questions to Allie through the comment section and I'll make sure the questions reach Allie.

An Experiment on the Ease of Reading Text

2015-03-23T06:00:00.000+05:30

Though it is true that the real information about the quality of text can be collected by reading it, there exist better empirical ways to do that for you. To judge the text in accordance with such empirical methods require some raw data.

For instance, the average number of words per unit sentence, the percentage of complex words in the text, and the average number of syllables per word.

To understand this even further, you would need to know what a syllable is. A syllable is basically a unit of sound in a word. Let us take an example; If you say the word 'maker', you are combining two syllables, 'ma' and 'ker'.

Now, the texts for this experiment were taken from various sources in different period of times.

The Study Participants

First we have Harold Pinter, Nobel Prize in Literature in 2005. The text was taken from his Noble Prize acceptance speech.

Second we have, Alison Munro, another noble laureate in the field of literature, who received the prize in 2013. Her style of writing is short stories and the text was taken from 'Passion' one of her popular short stories.

Third we have Amartya Sen, the Indian economist who received the Sveriges Riksbank Prize in Economic Sciences in 1998. The text was taken from his book, 'The Idea of Justice'.

Lastly, we have Oliver E Williamson, who received the Sveriges Riksbank Prize In Economic Sciences in 2009. He wrote a book on Transaction-Cost Economics: The Governance of Contractual Relation, from which the text was taken.

The Study

Now that we have introduced the participants of the study, we need to understand the reason for their selection. For both literature and economic laureates the idea was to include two types of passage with the amount of time varying as between 10 to 15 years. Also, the participants were to belong to different countries. This idea however proved inefficient as the noble laureates in Literature from different countries than US and England tend to write in languages different than English. Hence finding a laureate with major works in English was exceptionally difficult.

Analysis of the Results

It is true, not all text excerpts were of the same size, which is partly because of the difference in media and mode of text found. Speeches in particular need to be taken as a whole instead of small excerpts (Full chapter) from a book. Similarly, short stories should also be considered as a whole instead of a part.

Name of The nobel Laureate(Award Details)	Harold Pinter (Nobel Prize in Literature 2005)	Alison Munro(Nobel Prize in Literature 2013)	Amartya Sen (The SverigesRiksbank Prize in Economic Sciences in Memory of Alfred Nobel 1998)	Oliver E. Williamson (TheSveriges Riksbank Prize In Economic Sciences In Memory Of Alfred Nobel 2009)
Source of Text	Nobel Lecture (Speech) December 7, 2005	Passion (Short Story), fromMarch 22, 2004 Issue of New Yorker	The Idea of Justice (Book), The Belknap Press of Harvard University Press Cambridge, Massachusetts.	Transaction-Cost Economics:The Governance Of Contractual Relation (Book), Oliver E. Williamson University Of Pennsylvania
Number of sentences	367	956	20	24
Number of words	4698	11460	636	527
Number of complex words	650	640	122	159
Percentage of complex words	13.84%	5.58%	19.18%	30.17%
Average words per sentence	12.8	11.99	31.8	21.96
Average syllables per word	1.53	1.3	1.64	1.94
Minimum age required to understand the text	13-14 Years	11-12 Years	21-22 Year	22-23 Years

As is evident, the percentage of complex words (methodology of counting which is still unknown) is considerably higher in the case of economists in comparison to the literature laureates. Similarly the average number of words per sentence too is about 3 times the ones used by laureates in literature.

Though the average syllables per word tends to increase as you use higher/ complex words, the average syllables per word for all four of our participants were comparable.

Hence According to the tests through read-able.com, the minimum age of any reader trying to read one of their typical texts range from 11 to 14 years for literature laureates. Hmm, their writings do not seem so tough to understand now. Also, the writings of economics laureates tend to fall within the range of 21 to 23 years.

Based on the raw data found in the previous table, one can determine these important indices to examine the text sample.

Advanced Tests

As per the results of Flesch Kincaid Reading Ease test, where a higher score means that the text is easier to read, you can see that due to the number of complex words, the score for economics Nobel laureates are considerably lower than their literature counterparts.

According to SMOG Index, Alison Munro's piece on passion depicted the use of simple words, thereby leading to better understanding of the text. The same can be correlated with the Coleman Liau Index with the highest for Oliver E. Williamson.

Parameter		Nobel Laureates
Name	Name of The nobel Laureate (Award Details)	Harold Pinter (Nobel Prize in Literature 2005)	Alison Munro (Nobel Prize in Literature 2013)	Amartya Sen (The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 1998)	Oliver E. Williamson (The Sveriges Riksbank Prize In Economic Sciences In Memory Of Alfred Nobel 2009)
Source of Text	Type of Text, Date/ source	Nobel Lecture (Speech) December 7, 2005	Passion (Short Story), from March 22, 2004 Issue of New Yorker	The Idea of Justice (Book), The Belknap Press of Harvard University Press Cambridge, Massachusetts.	Transaction-Cost Economics: The Governance Of Contractual Relation (Book), Oliver E. Williamson University Of Pennsylvania
Flesch Kincaid Reading Ease	(A high score means the text is easier to read)	64.4	84.6	35.4	20.2
SMOG Index	Greater the Score, tougher the text	7.8	5	14.2	14.8
Coleman Liau Index	Shows the Grade of student required	10.8	8.1	13.4	17.8

Auto Grammar Check, Grammarly, A Review

2015-03-16T02:00:00.000+05:30

Word Processing softwares like Microsoft word are simply awesome in correcting your essays, reports and business letters. But, not all mistakes are picked up by such softwares. Reason, they're not made for sentence corrections. They're made to help you type, change font sizes, colors etc. But checking grammatical compositions? I don’t think so.

During one such endeavor, I stumbled upon Grammarly. Really neat pieces of online software which can scan your text and help you modify it according to the correct grammatical rules. This article is a reality check for Grammarly and its services.

Let us check out Grammarly's features.

Of course it has a grammar checker or a grammar correction engine which checks and advices modifications to your text.
It also has a contextual spell checker which advices on the correct spelling of a word based on the context of the sentence.
It also has a Grammarly Plug-in that adds similar features to your Microsoft word and Microsoft outlook software.

Signing-up is simple enough,

Adding it to chrome is easiest

The Test Results

Codemakit itself tried its hand on the perfection seeking online gizmo. So we uploaded a previous article from codemakit on "The dangers of Fair Use Copyright Policy". It is a common policy at codemakit that each and every article published on the website, goes through a series of checks to keep the quality of writing consistent with the highest standards possible. As a result, the text of each article is subjected to

1. The normal spell and grammatical check at Microsoft word,
2. Additional Checks at blogger platform
3. Proofreading of the complete document to ensure removal of contextual or logical errors that may have crept up.

The same article was abridged to remove unnecessary fringes and uploaded to Grammarly (After signing up at a fairly simple form).

Yes Errors were minimal, but they were still present. It came out as a surprise that Grammarly could point out 5 errors in the text uploaded even after it was subjected to such rigorous checks.

The errors were
2 Insertion of commas
1 Replacement of the word ‘of’ instead of ‘in’
2 Insertion of hyphens

Other Reviews

In the recent times, Grammarly has been under fire from various websites because of its non performance in pointing out errors in some easy statements (The economist was one of them). Grammarist.com conducted a test of its own for determining Grammarly's efficiency in pointing out errors in statements. 14 incorrect statements were typed in the Grammarly interface. Grammarly could find 4 errors but was unable to find anything wrong with the other 10. Since some time has passed since grammarist's test was conducted, Codemakit now repeated the same test with the same 14 sentences to check for updates in the engine. We found that now Grammarly could find 6 errors as opposed to the previous 4.

Final Verdict

The perfection loving Grammarly isn't perfect, but just as a human, it is improving with time. Though imperfect, it is still better than the spell check tool at Microsoft word. I would definitely recommend its use to students and businessmen alike.

Update

After writing the article, I was sending a mail to some bloke and grammarly came in swooping like an eagle, pointing out two mistakes at my mail's disclaimer.
Oh this reminds me, I have to edit the disclaimer.

The Relation between Reading ease and Viewership

2015-03-10T03:30:00.000+05:30

Ever wondered, how your writing style affects the number of visitors at your blog?

We often wonder what do people mean when they say, quality trumps quantity. Or when people say, "You need to focus on your content to leverage your SEO practices".

Who knows what type of content qualifies as quality content? So we at codemakit, performed an experiment to find out "How does page views relate to the readability of a text?".

The Premise

A complete set of all articles published at codemakit.com was collected for the year 2014. Every article written in 2014 was passed through a readability scanner and values for the above mentioned parameters were found. The page-view data for each article was obtained from blogger's stats page. Finally each article was compared on the basis of the specific parameter and the number of page views garnered by the article during that period.

It might be possible that some articles discussed in the experiment were too recent to be able to check for absolute page views i.e. the recent articles might have lesser page views and still be attracting visitors while the older articles might have a large number of page views and have stopped gather more due to lack of updation. However through subsequent tests, it was found that a normal article stops gathering substantial page views after a period of a month. Any page views after a month of publication is quite small and can be neglected in the study.

The Results

The readability of any text can be determined very easily. You just need to consider some parameters and find the relation between them and the number of page views received by your blog.

Further articles will delve into different relations between the following parameters,

Changes in Page-views with number of words

Changes in Page-views with number of sentences in an article

Changes in Page-views with number of syllables per word in a passage

Changes in Page-views with average number of words per sentence

Changes in Page-views with the number of Complex Words in a text

Changes in page views with percentage of complex words in an article

Such simple and elementary comparisons between the parameters will help us understand what type of writing does a normal user and a normal search engine like.

4 Crucial facts Google Analytics can tell about your readers

2015-03-02T04:30:00.000+05:30

Here are 4 crucial cues about your readers that you can get by observing your Google Analytics data.

Just like in any project, knowing who you cater to helps you in increasing your work's quality.

Google Analytics help you bridge that gap by answering your most asked questions.

Why Google Analytics?

GA will help you understand where your website or blog visitors come from. Let us think how that information can be helpful to us. An example, you're standing in a garden at night and suddenly you're hit by a ball. You don't know where it came from. After 5-6 hits you have a faint idea where does it come from, at what height and at what speed. After 10 hits you'll be proficient at ducking them and even catching them.

Who are they?

This is exactly how Google Analytics would help you understand visitors at your website. GA would help you find out the following points,

1. What age group do they belong to?

2. Their Gender

3. Their preferences

Using such information you can actually modify your website according to the readers/ visitors and enhance their experience.

For example, What if you write a blog about biking equipment and find out that most of your visitors are of the female gender with ages 15 to 30. Here you have an opportunity which can be capitalized. How? Let’s find out.

Using the information you received you can write a blog about certain widgets used in bikes for females. You can experiment with your blog colors and use compatible fonts with best practices to please your intended readers. You could also loop-in a guest post from a prominent blogger who belongs in their age group and gender.

Where do they come from and what do they speak

Owning an international blog fills you with pride. What good is it, if you cannot cater to your international viewers properly? Not all visitors will be from your own country (though you’ll have to check if some countries have not blocked your website). They might even be from your neighboring countries or even from far off islands.

Google analytics will help you determine which country's residents find your website most appealing. When you have that information, you can extrapolate to what language most residents in that country read (Remember there is a huge difference in most countries in the language they speak, write and read). If you find that many users come from countries whose primary language isn't English, you can try for a multilingual website. If that seems unreasonable, at least add a Google translate toolbar to help visitors read your content in the language they're most comfortable with.

Note. Do you know some countries hate your website?

How do they get here?

This is usually found out in the following ways.

Google analytics would tell you which browser the user was using when he/she visited your website. Using such information you can streamline your website to be run smoothly on the particular browser.

If your website is read by a certain section of society which uses internet explorer, you can either modify the website in such a way that there are no lags or errors when they open your website in IE OR you could try answering the question why do users from Chrome or Firefox, not visit your website often. Is it because there is an inherent error which crops up when your website is viewed at those browsers or is it because the positions of elements get messed up and it looks like a grotesque pixie.

Google analytics would also tell you what device the users use when viewing your website. Certain users might use an iPad, certain might use PC and some mobile devices. It would be a good practice to check if your website works perfectly at these devices.

From where do they get here?

Another way Google analytics can help you is by finding out how did the visitors land at your website. Using GA would help you isolate (Or what I would like to say stalk) your visitor entry methods at your website. You would find out which website led them here.

For example if you find that majority of viewers come to your website from your facebook page you would think if you could utilize that opportunity to optimize facebook advertising or adjusting your strategy there. You could also think why visitors come from facebook when you have a twitter handle too.

Though there are several Google products which can help your website like Google Adsense or Google Adwords, none of them come close to the quality of data provided by Google Analytics. Top 500 websites on the web are often found using similar tools to get more information about their viewers or find more ways to impress and retain them.

These were,

An Interview at RescueTime

2015-02-23T04:30:00.000+05:30

Do you know you could increase your productivity up to 80% if you could assess and remove your most distracting activities from your work schedule?

With an ever increasing dependence on computers and PDAs for fulfilling our work and entertainment requirements, it is hard to keep track of when you digress and spend your precious time on unproductive activities. RescueTime literally rescues your time from the clutches of monsters like non productivity and gently nudges you towards more productive and gratifying activities.

RescueTime tracks your digital activities and shows you through interactive graphs the amount of time spent on different types of activities. It helps you point out which activities are given larger share of your time and which of your daily activities need more time to help you stay productive.

I've used rescue time and can boast that I've spent most of my time in productive activities (proof attached :-p), but enough of me, lets haggle Robby Macdonell, the Head of Product Development for RescueTime.

An Introduction

Mohit: Okay Robby, our readers have a fair idea of RescueTime, but they'll be thrilled to hear it from you. How does it work?

Robby: RescueTime helps people understand how they really spend their time when they are in front of a computer or mobile device. We do this by keeping an accurate log of the different applications that a person is engaged with, then categorizing and scoring that time to help people get a richer picture of where their time is actually going.

Often, once someone understands where their time is going, they want to optimize it in some way. They may want be to be more productive, or simply more balanced. We have a bunch of tools to help people change their behaviors. There’s no one method that works for everyone, so we give people several options to choose from.

Customer Support

Mohit: We've seen dozens of services created by startups which often delegate the responsibility of customer support to other firms. But you actually have yourself responding to queries and making help pages. How does that turn out?

Robby: I can’t imagine ever outsourcing our support. We’re lucky to have a lot of people that use RescueTime, and they generate a fairly large volume of support and product discussion. It takes time to deal with, but if we didn’t do it, we wouldn’t really understand the problems that people were running into. I’m not just talking about problems with RescueTime. It’s important to fix bugs of course, but understanding what someone is personally trying to accomplish or overcome when choosing a tool like RescueTime is one of the most important things for us to hear about.

Mohit: Sure Robby, in the beginning stage every firm must have a firm understanding of what people want from your product, which can very well be understood by answering questions through customer support. But what if, in the near future, you become something short of an internet giant. Would you still go forward with answering such plethora of questions with an ever increasing user base?

Robby: Well, I've worked at some of those "internet giants" before. In the most successful one, the CEO made it a point to speak with at least one customer a day. Obviously you have to structure things differently when working at a larger scale like that, but like I said before, I can't imagine ANY scenario where we would choose to completely cut ourselves off from that feedback channel. It's just way too valuable.

The Business Part

Mohit: First time users often take a shot in the dark when they use RescueTime. How do you encourage new users to try your service?

Robby: We've been really fortunate to have had a lot of people say nice things about us, so that certainly helps. We work really hard to give people a good experience and actually solve problems, and if we’re doing that correctly then our users become the best amplifier of who we are and what we’re doing. If I’m having a one-on-one conversation with someone, I tell them to think about the last time a manager or colleague asked them what they've been working on lately. Was it a struggle to remember? Did it feel awkward? That feeling was the reason we built RescueTime in the first place. We were sick of tripping over our tongues looking for answers when people asked us things like that.

The Technical Part

Mohit: It is awfully difficult to integrate one service into so many environments like PC, Android, iOS etc. But for RescueTime you have to do it for efficiency's sake. What were the challenges you faced when you try to integrate a service in several environments?

Robby: The big challenge is figuring out how to manage the data across different devices. We chose early on to go with a cloud-based approach, largely because we were all better at building web applications than we were at native apps. It turned out to be a really good decision, because it means that to support a new platform, all we have to do is write a relatively lightweight client that tracks data and sends it back to the server for further processing. It’s helped us stay focused on the overall experience.

Mohit: Talking about receiving data, you must receive a huge amount of data from an equally large number of users. How do you ensure that the personal data you receive from the users are stored safely and cannot be hacked by or leaked to other parties?

Robby: That's not really my area, so I'm light on the details, but we use industry-standard secure data practices to isolate the data in a private network, and control access to it through authenticated and encrypted trails with an audit path.

On RescueTime Blog

Mohit: You also have a RescueTime Blog where you often discuss its applications. What role does a blog play in creating a positive image for RescueTime?

Robby: It gives us an outlet to tell the story of RescueTime from our perspective. Working with this type of application, we get to explore a lot of interesting things, and we love sharing what we find. Sometimes it’s a new way to use RescueTime. Other times it’s interesting things we’ve learned from researchers studying attention and productivity. We don’t have a structured content strategy. We just post the things that we feel like sharing with our users.

Conclusion

Mohit: I have been using RescueTime for quite some time and let me tell you, it has shown me ways to shut non productive distractions and focus on the rewarding ones. Visiting your testimonials confirmed that this view was shared by many. Did you envisage your service to be so popular and utilitarian?

Robby: When we started building RescueTime, we thought it would only appeal to complete nerds like us. But when we started telling people about it, we found that the problems we were working on are pretty universal. People spend a LOT of time in front of a computer (or some other digital device), and there are so many competing things going on, all vying for our time, that it’s REALLY easy for it to start to feel like a black hole. RescueTime gives people a way to feel more in control over their time, and that’s something that it turns out a lot of people can appreciate.

That’s all for today, I on behalf of our readers would thank Robby for taking time out of his busy schedule and answering our questions. Do you know he battled blizzards (and emerged victorious) at his town to send us his answers? But that is for another time.

If our readers have some questions that they would like answered; add it to the comments below and I’ll make sure it reaches Robby. The last interview was made interesting by one of our readers who added an insightful question, which was answered gracefully (have a look at the interview with the geniuses at Degoo.com).

Also you can find them at their twitter handle or at their facebook page too.

This was,

An introduction to Content Marketing

2015-02-16T04:30:00.000+05:30

Content Marketing or Internet Marketing is basically advertising whose main job is to direct traffic from one website to another. This might include direction of traffic from a blog to an eCommerce website or from a social network to a blog/ website.

More often than not, advertisements lead to a series of events not envisioned even by the web owner.

A very simple example can be a situation where a user sees an advertisement on Facebook which he clicks on. This leads him to the particular blog. An advertisement about headphones pulls his focus and he clicks it which leads him towards amazon, where he buys a headphone.
There are three types of internet marketing,

Email Marketing,

You know the advertisements and the content you receive at your inbox. Often this invariably leads to maximum buying behavior. This may be related to the psychological behavior which goes like this. "If you see a coca cola advertisement in your living room you are more likely to buy a coca cola than when you see one at a banner outside. But this does not mean you should resort to phishing scams.

Web Marketing,

This includes e-commerce, website promotions, search engine advertising, affiliate marketing and search engine optimization practices. This also includes stuff like which font should you use for better visitor interaction or certain website best practices.

Social Media Marketing,

This involves marketing efforts from websites like Facebook, Twitter (though it is not better than facebook) etc. where you try to increase your social media efficiency. Marketing efforts at such websites are so popular mainly due to the unprecedented amount of visitor interactions present at them.

This was about,

What happened when I increased Font Sizes

2015-02-09T04:30:00.000+05:30

Website font sizes are an important factor in determining if a visitor leaves your website happy or sad. The current study will help you figure out what effect increasing your website's font size will have on the overall quality and quantity of visitors.

One of the most popular articles on codemakit was based on a study which answered a simple question. One which has been asked by numerous webmasters, designers and bloggers worldwide. The question was "What is the best font size?" it could be rephrased as "Which font size would lead to highest user interaction?" or "Which of these should I choose, 12px, 14px, or 16px?"

During the research, I came across several opinions. Some wanted to "Follow your heart!" (I don't know how their websites are read), Some said "The size depends on the type of website" (Which is why I conducted the study). You can still check out the complete study on Type of Fonts, Size of Fonts and Color of Fonts. But, after the study, the result were condensed into simple 4 letters ; 14px.

The preface

Based on the previous study, codemakit changed the default font size from its 12px to 14px. Then the blog was observed for 30 days during which several parameters were monitored closely. The following parameters were studied.

Number of Visitors (Page views)
Bounce Rates (%)
Pages per Session
Percentage New Sessions

The Results

The following data was observed from the blog after the change in text size was made.
After the change in font size was made, Several parameters were observed for a period of 17 days.

Changes in Page Views

Regarding the changes in page views. It is abundantly clear that the number of page views increased after the changes were made. A rough estimation points out that the increase in page views were upwards of 35 percentage. Though the direct increase in the number of page views is often attributed to marketing strategies and Search Engine Optimization, the sudden increase in the number of page views can be indirectly caused by an increase in returning visitors and the increase in the number of pages viewed in one session. Those parameter shall be discussed separately later.

The following Graph depicts the changes in the number of page views in the 43 day period. Kindly keep in mind that the changes in the font size were completed on 25th December 2014. The repercussions from it are depicted in the later part of the graph.

Bounce Rate

It was found that the overall bounce rate of the blog decreased. Though bounce rates are never a perfect indicator of a blog's health, they are still a good indicator of what your visitors do when they enter your website. A lower bounce rate would inevitably be better than a higher one. A question arises, Is it possible that the bounce rate was decreasing from before the time the changes were made?

Though it is possible for a growing and improving blog, one can still find out if the change in the bounce rate was premeditated by the change in font size. Hence we take two different data sets, One from the bounce rates of the blog before changes were made and another, bounce rates at the blog after the changes were made.

With the help of excel trend-line function, trend lines were created for both the data sets. It was found that the bounce rate decreased from 87.7% to 86.4%, i.e. a 1.5% decrease. However one look at the data after changes were made would show that the bounce rate decreased from 89.5% to 77.1% i.e. 14% decrease. This proves that increasing the font size decreases bounce rate at a much higher rate than better content quality management practices.

Percentage New Sessions

Percentage New sessions are the total percentage of sessions opened with new users. decreasing this number from 100 would give you the percentage of users which came to the website for more than one time. A higher percentage new sessions might mean that most of your readers are first timers. A lower percentage new sessions would indicate the presence of loyal returning visitors who come back to the blog because of sheer content quality or better marketing practices.

Percentage new Sessions in the experiment decreased from 90% to 88%. Though the decrease is a meager 2.2 percent, this might indicate an increase in returning visitors as a result of the changes made. Further analysis from data sets created before the experiment and after the experiment said that the % new sessions increased before and after the changes. But the changes led to an initial lowering of the values. In short, the effects of the changes made could not be analysed properly and can be termed inconclusive.

Pages per Session

The pages per session is the number of webpages opened by the user during his visit. The only anomaly observed in the experiment was that the pages per session actually decreased during time. Though the decrease was a meager 0.1 which is a decrease of 6%, a value much higher to be discarded. No logical reason explains this phenomena.

It is thought that more data for Percentage New Sessions and Pages per Session are required before venturing into an in-depth analysis of the reasoning of the phenomena.

Interview with the geniuses at Degoo.com

2015-02-02T05:00:00.000+05:30

Today we have with us the founders of a really interesting cloud based service, degoo.com. Often users face problems when they try to back up their computers.

Some suffer due to lack of processing power. But, our Dynamic duo Carl Hasselskog (CEO) and Mattias Nylitz (Co-Founder) worked upon their master's thesis and created degoo.com, a service that lets you automatically back your computer on the cloud by sharing your unused hard drive space. What’s more? You can get up to 100GBs of Back-Up space for the same!

You just need to select the folders you want to back-up and whenever changes are made, they will be backed up. The space you designate will be used for storing the back up of other users. The files are compressed and stored with 128-bit AES encryption which reduces the safety concern substantially.

Degoo is also currently working on another service which personally interests me more, i.e. Processor time sharing. A concept, which can very well be a stepping stone in the world of computing. But enough of that let’s hear it from Carl and Mattias the founders of Degoo.com!

An Introduction

Mohit: Alright Carl! Here’s the first question. How did you start degoo and what does the word 'degoo' signify?

Carl: Hi! Degoo started off as my Master’s thesis at the Royal Institute of Technology in Stockholm. I felt that there was great demand for a backup but that the current solutions were too hard to use and expensive.

About the Team

Mohit: We'll be delighted to know about you and your team. What functions do you handle and how do you delegate responsibilities to the team?

Carl: When working at a start-up you have to be prepared to do pretty much anything. One day I could be optimizing a compression algorithm, the next day I might be pitching to investors or answering support tickets. Lately we’ve been growing very rapidly and we’re therefore in the process of delegating some of the support work to an outside firm. However, we will never outsource all support. I think it’s crucial that the founders always stay very close to the customers to really understand their needs and struggles. Doing support is a crucial part of that.

On the Cloud Storage

Mohit: Though I have mentioned the workings before, I'm sure the readers would be thrilled to understand degoo's workings in the words of its creator.

Carl: There’s so much very highly technical stuff going on that it’s hard to describe everything in detail. My own Master’s thesis was written in Swedish but we have published some work in English. For instance this paper describes how we measure the online time of each computer.

Mohit: If you store all data on the computers of your own users, none of the data is actually stored on any of your servers, is that true?

Carl: Since we’re still in beta we actually store an extra copy on servers, in addition to the copies stored at users computers (just to be safe).

Mohit: You call users providing storage space as 'subcontractors' and further add that the 'subcontractor' and not degoo is responsible to any damage to users' data stored on its computer. What if someone successfully hacks the user data stored on its PC and proceeds harm the owner of the data? Will degoo not be responsible?

Carl: Before uploading any data the files are encrypted and then split into small fragments. You therefore only store a very small encrypted fragment of the file. We can also detect if someone tries to tamper with a fragment and if that happens we will just ignore that fragment and just one of the fragments that we’ve replicated to other users (we have lots of redundancy in place here).

On Processor Sharing

Mohit: Tell us something about how degoo shares processor time among users.

Carl: The idea is that you will get more storage in exchange for sharing some of your processor time. This is an optional feature that you can opt-out of at anytime you like. Our long term goal is that this processor capacity will be used to create a giant virtual super computer.

Mohit: A virtual super computer sounds awfully futuristic! Do you envision your technology to be used for research and industrial applications in the future?

Carl: Yes, our long term goal is to create a super computer that drastically reduces the cost of computing in the world. We’d love to give researchers, corporations and hobbyists access to the vast amounts of computing power this would provide.

On Customer Support

Mohit: Why do you choose desk.com to be your front end for customer support instead of using degoo itself?

Carl: Desk.com is a great way for us to stay productive and keep track of all support tickets coming in. The support portal that we can create with Desk.com allows us to rapidly improve our support articles whenever we feel that they need to be made clearer.

We give up some flexibility compared to doing it ourselves but we think the productivity gains outweigh that.

Question from our Readers

Recently one of our readers asked a really insightful question. Something that can be viewed both as a technical and a moral one. So, Carl here's a question from Rachel.

Rachel: Interesting concept. I hope my hard drive is not being used to store pirated or risque content of other users. How do you ensure that my hard drive is being used for legitimate purpose?

Carl: Before the upload all files encrypted and split up into tiny fragments. The data stored at each hard drive is therefore just a tiny encrypted fragment of a file. You therefore never run into the risk of storing some illegitimate content on your hard drive.

Lastly

Mohit: A large project entails gigantic problems. What was the biggest difficulty or setback that you encountered in the project?

Carl: The biggest challenge so far has been to make the system reliable and easy-to-use despite the very complex technology going on behind the scenes. P2P makes everything much more challenging.

Security, performance and reliability all become much more difficult when the underlying hardware can be unreliable and slow. Handling all of that complexity without confusing the user is very difficult.

That’s all for today folks, codemakit would like to extend its heartiest congratulations on the success of degoo.com and would hope for more innovative surprises from the firm.

Thank you Carl and Mattias (Whose photo can be seen at the right), you've been a true sport answering every question with utmost zeal. If our readers have some queries or suggestions for degoo.com, put them in the comments section and I would make sure that they reach Carl or Mattias.

Solutions to Copyright Problems in Interviews

2015-01-26T21:51:00.000+05:30

When an interview is conducted for the purpose of publishing, who owns the copyright? Is it the interviewee who responds to questions or the interviewer who shoots the questions?

Codemakit has conducted a fair share of interviews with prominent web personalities in its term. With the pressure to create new and original articles, on often wonders, if an article is created with the cooperation of two individuals, who claims the ownership?

Let us take an example of an email interview. The interviewer or the person who asks the question has as much right over the content as the interviewee who answers the question.

Prevailing Theory

Now let us take a moment to digest. In an article or a video, what readers look after is not the questions of the interviewer, but the answers of the interviewee. So the copyright could be attributed to the interviewee. However since the interview is of no consequence if it is not published through a media, the interviewer too can claim copyright for the same.

One theory often prevails that if the interviewer publishes the interview at a location, he/she is called the de facto copyright holder. However as is mentioned in the "Rights of Writers" article, which is not the case always.

If a preset agreement between the interviewer and the interviewee is not present, some courts can look at it in a different light. It can be seen as if the interviewee had agreed implicitly to the copyright.

The matter of copyright often creeps up when the interviewee does not want the interview to be used in one way or another. For example, if you interview a person who does not want a specific part of interview to be broadcasted. When you publish it, you are liable to attract problems on the basis of copyright violation.

Best Practice

So what is the best practice? It is highly advised to get the interviewee to agree to transfer copyright to you before conducting the interview. If it is an email interview, ask the interviewee to accede to an agreement. If it is a videotaped interview, get them to agree on the tape that the copyright of the following interview will be held by the publisher itself. However, if the interviewee wants to say something 'of the records', ensure that you honor the request.

If you’re not much of a control freak, you can get the interviewee to agree to a creative commons type license to the work created (Though you’ll have to first check which creative commons license would suit the work better).

Examples

The following is a sample document asking interviewees to accede to the agreement before getting interviewed. Click here to get the sample copyright document for Email Interview and Click here to get the sample copyright document for Video Interview.

How will my Blog Die? (New and Returning Visitors)

2015-01-19T04:37:00.000+05:30

There are two types of visitors on a blog, an impressed one which has returned to the website and an unimpressed one which has arrived for for the first time.

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

Several parameters define the quality of visitors on a website, percentage new sessions and percentage returning sessions are some of them. Percentage New Session and Percentage returning sessions are basically two interdependent parameters which depict the percentage of new users entering the website and the percentage of returning users entering the website respectively.

The Results

For example, if the percentage of New session is 80%, then the percentage of returning sessions would amount to 20%. This means 80% of the users on your website would be new users who have not visited the website before. 20% would be the ones that have visited your website before and have come for more.

There is one fundamental difference between sessions and users. A session is the time, a user spends on the website before closing the window or leaving it.

Correlation Between Average Session time and Percentage Returning Sessions.

It is interesting to correlate the average session time and percentage returning sessions. As seen in the graph given below, it becomes very clear that the average session time varied quite proportionally to the percentage returning sessions. This is logical as the returning number of visitors are expected to spend more time on the website. Which is because, new visitors often spend lesser time if they do not agree with the overall layout, design (Font Size, Font Type and Font color) or the writing style of the author. Returning visitors do agree with them and hence are expected to stay.

Correlation of Bounce Rate and Percentage New Sessions

One thing that can be correlated effectively with Percentage of new sessions is bounce rate. It was interesting to find out the correlation between bounce rates and percentage new sessions.

It is however very interesting to note that the Bounce Rate actually follows the percentage new Sessions values until day 35. After 5th Week, it looks as if the relation between Bounce rates and Percentage new Sessions is inverted. Higher the Percentage of new Sessions lower is the bounce rate, which also means lower the percentage of returning visitors lower is the bounce rates. Since the study was stopped after day 44, It is not clear, how long will the trend continue.

Correlation between Effective Bounce Rate and the difference of Bounce Rate and percentage new Session

Since any definite trend cannot be found out from the particular graph, It was decided to go further with the graph between Bounce Rate (B) and The percentage new sessions (PN). Instead a graph was plotted between Bounce Rate (B) and the difference between Bounce Rate and Percentage of new sessions (B-PN). The following is the graph between (B) and (B-PN).

Though generalizations cannot be accurately made from the data, It is found that more positive difference between Bounce Rate (B) and the Percentage of New Sessions (PN) would mean Lesser Bounce Rate.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

What happens to Page Views when my blog dies?

[Published on 8th Dec 2014]

What happens to Bounce Rates when my blog dies?

[Published on 15th Dec 2014]

What happens to Session Duration when my blog dies?

[Published on 22th Dec 2014]

What happens to Pages per Sessions when my blog dies?

[Published on 29th Dec 2014]

What happens to New and Returning Visitors when my blog dies?

[Published on 5th Jan 2015]

This answered,

Best Practices for Website Fonts

2015-01-12T04:30:00.000+05:30

Arial, Verdana, Georgia, Helvetica; which font is the best for websites? Which font sizes will guarantee that your website will prevail? Which font color is the best? We'll be trying to answer this question in a series of articles.

The articles shall try to answer each of the above questions as lucidly as possible. As a part of research, I came across the following interesting articles. A SixRevisions Article on user experience (Did I mention, The founder of sixrevisions gave an interview to codemakit.com, Read the interview with Jacob Gube!), the dude in that article did a split test on which font types and size would be the most effective in conversion. His results included that among 10px, 14px, 18px and 21px, users connected most with 14px fonts.

One of the best places to get a customized answer for your question is Google forum. There I asked the following question, "Which font leads to maximum User Interaction?", there I found some of the most ingenuous methodologies and concepts that many wouldn't even dream of. The solutions are incorporated into the articles.

However, every one of them stopped at one single point, as if everyone finally concludes with, ".. Any font of any size would do great, provided you choose them in accordance with your website type and content."

Though I agree font type and size must change with the type of website, (i.e. a funny comic blog can be embellished with comic sans or an official looking website to be adorned with Georgia/Arial etc), but still which font would do great for News website or a blog? There are plethoras of official looking fonts which give the feeling of authenticity to the text. But which one strikes a chord with the user? Hence this research.

Study methodology

The Study methodology is simple enough, you visit several popular websites based on either alexa rank or Pagerank or a 'list of' and check out three font parameters from the text. The parameters are Font Type (Which Font family it belongs to), Font Size (In Pixels) and Font Color (Hex Colors. Then the data is divided into 4 categories i.e. Blogs, News based Websites, Academic Journal Based Websites and Information Based websites.

Type	Website	Font Type	Font Size	Font Color (RGB)
Type	Website	Font Type	Font Size	Red	Green	Blue

blog	1stwebdesigner	Helvetica	14	34	34	34
blog	Treehugger.com	Arial	11.5	0	0	0
blog	Mashable.com	Helvetica	11.5	85	85	85
blog	Crooksandliars.com	Arial	10	34	34	34
blog	copyblogger.com	Helvetica	13.5	51	51	51
blog	thefword.org.uk	Trebuchet MS	13	102	102	102

Information	Wikipedia.org	Arial	12.5	37	37	37
Information	support.google.com	Helvetica	11.5	68	68	68
Information	Encyclopedia Britanica	Arial	10	68	68	68

Journal	Psycology today	Arial	12.5	0	0	0
Journal	Scientific America	Geogia	14	0	0	0
Journal	MIT Technology Review	Helvetica	10.5	0	0	0
Journal	ASCE	Arial	8.5	88	89	91

News	The Economist	Arial	13.5	74	74	74
News	NyTimes	Geogia	14	51	51	51
News	Forbes	Geogia	16	0	0	0
News	Wired	Geogia	11.5	51	51	51
News	The Hindu	Geogia	11	59	58	57
News	Reuters	Geogia	11.5	0	0	0
News	AlJazeera	Arial	12.5	0	0	0
News	Fox News	Helvetica	12.5	34	34	34
News	CNN	Arial	10	0	0	0
News	Wall Street Journal	Arial	10	51	51	51

Here is a pdf codemakit document of some of the samples collected for the study.

The study is based on the assumption that, since the websites are one of the best in their field, the font parameters would also be the top as per industry standards. Though there are a few studies in which font size or color should you use? There is a general dearth of a good quality study that would lead by example instead of just pointing out the facts.

In Conclusion,

Finally, I would like to point out the following conclusions based on previous studies by codemakit.
Based on codemakit's study, "Which Font Size is the Best?", I would highly recommend a 14 px size for better readability and ease.

Based on codemakit's study, "Which Font Type is the Best?", I would advice for a Georgia for Blogs and Arial for News Journal based Websites. Also never use your custom font or a handwritten font in the body content part of your blog, use it in titles and stuff. This would ensure best fit.

Based on codemakit's study, "Which Font Color is the Best?", I would say, #222222 for Blogs and #333333 for any other website. If you find the hexadecimal values upsetting, you can visit the article for a better feel of the color.

This showed you,

Tips for Comment Moderation. What Should you keep and what should you delete? Part 2

2015-01-05T04:00:00.000+05:30

Comment moderation is one of those important aspects of managing a blog which tells the readers about the integrity and quality of the blog.

A previous article on Tips for comment moderation talked about protecting a blog's image against comment spammers. This is the part two of the series.

The Link Factory Type

A very ancient breed of comment spammers often use a technique known as comment link flooding. In short, they flood the comment section with one or more links of a particular webpage, hoping that the sheer numbers would lead to an increase in the back links, thereby leading to higher page rank.
As mentioned above, they are an ancient breed because, such methods have already been countered by search engine's algorithms and have little or no effect on both the websites.

Another reason why such comments often do not work on websites is because, the websites have already marked their comments section as no-follow (Which means that any links in the comment section would not affect your image at google or similar search engines). Hence any attempt at garnering back links by spamming comments is foiled.

The Hire Me Type

Some Comment spams are often disguised as marketing initiatives from unemployed designers/ developers and SEO professionals. Though it is not hard to decipher what they write, their text is often accompanied by options to hire the writer. Their comment reeks of "Hire Me!" all along. Needless to say, you should remove such comments.

The Following comment was found on a previous article at codemakit talking about the dangers of trading an article with a service.

The Naked URL Type

You will often find that comments like the one below have little or no un-hyperlinked text. One often wonders if it is a ruse, with spammers trying to garner pageranks by adding links as mentioned in the first case.

However, you must be careful. One look at the URL of the link would tell you if it is related to the article or not. If it is related and genuinely adds quality to the article, you can keep it. If not you should remove it as a crushed bug on a car's windshield.

True to Myself Type

Now you might see some comments which are genuinely concerned about the article and the blog.The first method of checking a comment against spam is to find is if the comment contains a hyperlink. The second method of finding if a comment isn't spam is to check the content for relevance to the article itself.

Like the previous article on comment moderation, Here's an example of a genuine comment in which the author is concerned about the content of the article and phrases his/her comment accordingly.

The following article is on the geomatic changes in blog.

The Shakespearean Spammer

Not often you encounter wordy Shakespearean comment spammers. Only one thing differentiates such comment spammers from normal ones, The use of herculean amount of words, often relating to the article as a bee relates to a space ship and nearly every character of the comment has been copied form somewhere.

The following comment was received at codemakit's article about including a favicon to your website.

Guess what? The spammer has commented about international concept of work from home! Who the F comments about work from home at a favicon based article? The comment was so large, that complete screenshot would have increased the length of the post by 30% and would have left you dazed.

Looking London Talking Tokyo Part 2

Some comment spammers do not use hyperlinks in their comments to avoid being filtered by automatic comment spam filters. The following comment is about Business phone lines at the Jetbro Interview article.

In such cases, it is often advisable to skim through the comment to ensure that the comment is in accordance with the article itself.

Though this type of comment spam has been discussed before, I could not stop myself from entering the following comment from entering the wall of fame.

The Brazen Comment Spam

Now there exist a rare breed of brazen super-strong, fearless comment spammers who defies every law of commenting on article.

First, Comments are often advised against adding links in their comments.
Secondly, Comments should be related.
Thirdly, the transition of ideas in the comments should be smooth and not abrupt.
Fourthly, You should not comment spam on an article on "Tips for comment moderation"!

How will my blog die? (Pages per Sessions)

2014-12-29T04:37:00.000+05:30

Pages per Session as the name suggests is the number of internal pages visited by your reader when he browses your website in one go. But what happens to the number of pages per session when your blog starts dying?

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

There is a parameter known as pages per session for determining a website's health. This is only when the bounce rate (discussed before) is less than 100%.

Based on the data received from the website during its 44 Day dry spell, It was found that the number pages viewed by a visitor per session reduced constantly. The number changed mildly at first but it was after 32 days when the graph showed extraordinary fluctuation.

The timing of the fluctuation actually matches the 5 week mark of reduction in the number of visitors received by the blog as discussed previously.

Correlation between Bounce Rate and Pages per Session

The correlation between Bounce Rate and Pages per session is interesting. It seems, lower the bounce rate, higher the pages per session. This is actually logical as the pages per session is actually the average of all the user sessions for the day. So, when the bounce rate is higher, the number of pages for that session is lower.

Take an example, for a bounce rate of 100%, every visitor landing on the webpage would leave it without clicking on any other link. So in short, he/she would visit just the landing page and the pages per session would be equal to 1. If Bounce rate is 0% (an extremely unlikely scenario) each and every visitor landing on the page will click on an internal link before leaving the website. This would mean, pages per session would be higher than 1 at all times.

Correlation between Average Session Time and Pages per Session

Contrary to all the parameters studied in the research, the correlation between average session time and the number of page per session is the most unique. The two parameters seem to depend on each other directly. Even as time passes, the relation stays intact and doesn't change. In every other parameter the relation changes after the 35 days mark.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

What happens to Page Views when my blog dies?

[Published on 8th Dec 2014]

What happens to Bounce Rates when my blog dies?

[Published on 15th Dec 2014]

What happens to Session Duration when my blog dies?

[Published on 22th Dec 2014]

What happens to Pages per Sessions when my blog dies?

[Published on 29th Dec 2014]

What happens to New and Returning Visitors when my blog dies?

[Published on 19th Jan 2015]

This was,

How will my blog die? (Session Duration)

2014-12-22T04:37:00.000+05:30

Session duration in simple words is the amount of time spent by a user or a reader on your website. This article will tell you what happens to that session duration when a blog is gearing towards death.

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

Session duration is one of the parameters that define the quality of writing of the author. Higher average session duration would mean that the visitor is present on the webpage for a higher period of time. This implies that the visitor is hooked to the writing thereby justifying the efforts of the author.

In the present case, the blog started receiving higher average session duration as the time progressed. The average session duration increased at a much higher rate than did the bounce rate.

Change in Session Duration with Time

However, Session duration too showed signs of fluctuation at the end of 35 days, i.e. 5 weeks time. This is actually in conformation with similar sightings of the bounce rate, Number of Visitors and average number of pages per session.

Correlation of Session Duration with Bounce Rate

The constant upward movement of Session duration with time correlated with the bounce rate which actually reduced with time. This depicts that as the bounce rate decreased visitors started viewing higher number of pages thereby spending higher amount of time at the website in one session.

Correlation of Session Duration with Number of Visitors

The upward movement of session duration in correlation with the constant dip in the number of visitors and lowering bounce rate on the website showed that as the time passed, the visitors remaining were actually interested in the content instead of surfing. In short this meant that the truly loyal or sincere visitors remained with the website towards its death.

Correlation of Session Duration with Pages per Session

Another Correlation can be found with the average session time and Pages per session, where one can find that the abrupt increase in the average session time can be attributed to an increase in the number of pages viewed in one session. This would mean that the session time increases because the readers are opening more pages and not because there was a sudden increase in the curiosity on the subject.

Correlation of Session Duration with Percentage Returning sessions

As is evident from the graph below, it was found that the changes in average session time were proportional to the percentage of returning sessions for the first 35 days. This is quite logical as the returning visitors are keen on finding and exploring the website over again. This might be in search of new content or due to simple veneration. However, after 35 days the relationship between the two parameters became inverse. The average session time actually reduced with an increase in returning sessions.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

What happens to Page Views when my blog dies?

[Published on 8th Dec 2014]

What happens to Bounce Rates when my blog dies?

[Published on 15th Dec 2014]

What happens to Session Duration when my blog dies?

[Published on 22th Dec 2014]

What happens to Pages per Sessions when my blog dies?

[Published on 29th Dec 2014]

What happens to New and Returning Visitors when my blog dies?

[Published on 19th Jan 2015]

This was,

How will my blog die? (Bounce Rate)

2014-12-15T04:37:00.000+05:30

Ever wondered how will your blog die? Or What would happen when your blog dies?

The article series will help you answer this question in detail. This article will discuss the changes in the bounce rate when your blog dies.

Note. If you think you've missed the previous part, check out the 'When will my blog die?' study from the start.

Though it has been proved more than once that bounce rates are never a perfect indicator of a website's health as they change with the type of your website, a bounce rate of 100 is still worse than a bounce rate of 90.

(For more information on bounce rate you can check out a previous article on 'How is bounce rate calculated').

Here are the results of an experiment proposed in which no changes were made on a blog for a total of 44 days.

The following study was conducted in the time frame of 19th Sept, 2014 to 1st November, 2014.

Change in Bounce Rate with Time

As seen in the graph below, the change in bounce rate with respect to time is minimal. The bounce rate is edging towards a full 100% i.e. a all visitors who land on the website leave without visiting any internal link on the page. This in short is dismal and points towards an impending doom.

The good news however is that the bounce rate is increasing glacially slow and it would be 424 days (about 60 Weeks) before the bounce rate touches 100% for good. We know from the previous article that the number of visitors would be down to zero before that.

Correlation between Bounce Rate and Pages per Session

A nice correlation can be made between bounce rate and pages per session. It was seen initially that higher the bounce rate lower were the pages visited by the user per session.

This was perfectly understandable, i.e. if more percentage of people are leaving the blog, it means that they are visiting lesser number of internal links and thereby lesser number of internal pages of your blog. This trend continued throughout the period of study.

Correlation between Bounce Rates and Percentage New Sessions

Another relation can be found out between Bounce rates and Percentage new sessions. It was found that higher the bounce rates, Higher the percentage new sessions. This further concretes our understanding that newer visitors will not be highly interested in the articles, than that of returning visitors who have actually come back as a sign of veneration or sheer trust, hence they will not leave the blog without surfing further.

This trend was however, shattered after 35 days since the last article, Bounce rates were suddenly inversely proportional to the percentage new sessions.

Though it looks scary, but even if bounce rates touch a hundred, It is not tough to bring it back to your desired level by using simple tricks to improving bounce rate.

The Complete Study

The Complete 5 Part Study can be accessed from here as it is published,

What happens to Page Views when my blog dies?

[Published on 8th Dec 2014]

What happens to Bounce Rates when my blog dies?

[Published on 15th Dec 2014]

What happens to Session Duration when my blog dies?

[Published on 22th Dec 2014]

What happens to Pages per Sessions when my blog dies?

[Published on 29th Dec 2014]

What happens to New and Returning Visitors when my blog dies?

[Published on 19th Jan 2015]

This answered,

codemakit | Website Research and Interviews

Vowel Length of the Top Million Website Names

But what about the number of vowels?

Observations

Conclusions

Related Reading,

Character Length of the Top Million Website Names

The Premise

The Experiment

Conclusions

Related Reading,

Website Name Trends in the Top Million Websites

Word Length

Vowel Length

Vowels as a percentage of Word length

In Conclusion,

Related Reading,

An experiment on user response to Colors

Further Reading.

Why do Black and White images look awesome?

Uncluttered,

See beyond,

More Objectivity

Higher Visual interaction

Related Reading,

A Chat at InsideIIM

On the Website

On Growth Strategy

On Business

On Making a Difference

Relation Between Page Views and Syllables, A Comparison

How does it matter you ask?

The Experiment,

Relation between Syllables per word and page views

Conclusion,

Related Reading

Relation Between Page Views and Sentence Length, A Comparison

Sample A

Sample B

The Experiment,

Relation Between number of sentences or words and page views

Relation between average number of words per sentence and page views

Conclusion,

Related Reading

This was about,

How to calculate the readability of a passage

Simple Textual Properties of the passage

Scores found through empirical Formulas

Related Reading,

A Dialogue with Allie from Grammarly

Introduction

About the Team

Tackling Competitors

On Business

Related Reading

An Experiment on the Ease of Reading Text

The Study Participants

The Study

Analysis of the Results

Advanced Tests

Related Reading

Auto Grammar Check, Grammarly, A Review

Let us check out Grammarly's features.

Signing-up is simple enough,

Adding it to chrome is easiest

The Test Results

Other Reviews

Final Verdict

Update

Related Reading,

The Relation between Reading ease and Viewership

The Premise

The Results

Related Reading,

4 Crucial facts Google Analytics can tell about your readers

Why Google Analytics?

Who are they?

Where do they come from and what do they speak

How do they get here?

From where do they get here?