CodezQR Blog

CodeZ QR Licensee Snags New Opportunity In 24 Hours

Joe Barber — Wed, 05 May 2010 20:30:00 GMT

A progressive printer/marketing services provider just shared a big win from their most recent CodeZ QR powered campaign.

CodeZ QR enabled post cards were mailed last week to their existing clients and key targets.

As the post cards hit the recipient's mailboxes QR scan alerts were immediately registered at the printer’s facility. Representatives from the printer immediately initiated sales calls to the recipients who had scanned their cards.

The quick and specific response so impressed recipients (who were primarily marketing professionals) that follow up meetings were quickly established.

One such instance was a Friday scan, an immediate follow-up call and scheduled meeting the next business day! The meeting went well and should result in a profitable new business relationship very shortly.

This campaign demonstrates the immediate profit opportunities printers can create by empowering their print assets with the CodeZ QR Solutions Set.

For more information about the CodeZ QR Solution Set>>>

Pazazz Printing of Montreal Launches CodeZ QR New Business Campaign

Joe Barber — Mon, 01 Mar 2010 18:15:00 GMT

Pazazz Printing, one of North America’s most innovative printers, joined the CodeZ QR family of clients with last week’s highly creative QRPurlZ postcard campaign to hundreds of clients and prospects.

The post cards (see below) demonstrate Pazazz’s marketing creativity merged with the power of CodeZ QR to increase campaign effectiveness and response analytics for their clients.

This is the first in a four part postcard campaign in which Pazazz leverages CodeZ QR to promote a greater understanding of their company and its variety of services. I especially like the graphic of Warren Werbitt, Pazazz’s CEO, sitting on the QR code.

Pazazz’s combination of creativity, personality and technology has resulted in global recognition for this Montreal based printer. If you are not yet one of the 250,000+ people who have viewed Warren Werbitt’s YouTube video see it now.

Pazazz’s CodeZ QR campaign is one more example of the creative leadership they bring to the print market space.

The CodeZ QR team considers each of our clients as partners and we are committed to working closely with them to maximize their CodeZ QR success. I salute Pazazz for their excellent job of incorporating CodeZ QR’s Best Practices into their campaign.

As the Pazazz campaign progresses I will be blogging about the results.

Ralph Lauren & CodeZ QR Recognized for QR Creativity

Joe Barber — Mon, 18 Jan 2010 18:02:21 GMT

Coming on the heels of CodeZ QR’s 2009 Print & Imaging IT Innovation Award, Ralph Lauren’s 2009 Mobile Marketer of the Year award is further evidence of the growing recognition of the value QR Codes provide marketers who are leveraging the mobile platform.

As more firms exercise the power of the CodeZ QR platform for 1to1 client dialogues, I expect the 2010 Mobile Marketer of the Year will be a company leveraging 1to1 QR across their entire enterprise.

ShopSavvy Recognizes CodeZ QR Momentum

Joe Barber — Fri, 08 Jan 2010 18:20:23 GMT

The ShopSavvy comparison shopping bar code scanning application announced support for QR Codes with the following statement "QR codes are a Japanese technology that had not gotten much traction among U.S. retailers, but because they can store far more information than standard 1D barcodes, we’re seeing increasing adoption here."

Google's recent roll out of over 100,000 QR Code stickers to "Favorite Places" was cited.

CodeZ QR's ability to initiate 1on1 dialogues via mobile devices will expand QR effectiveness even beyond ShopSavvy's predictions.

Google Confirms Need For CodeZ QR

Joe Barber — Thu, 07 Jan 2010 11:06:14 GMT

Google announced their new Nexus One mobile phone in recognition of the fact that "people increasingly surf the Web on handsets instead of personal computers.”

This speaks well for CodeZ QR applications that are being launched by corporations and print service providers in 2010. CodeZ QR launches mobile phone users to 1to1 web experiences in the easiest manner possible.

For the full Google Nexus One announcement. AP story.

CodeZ QR Wins 2009 Print & Imaging IT Innovation Award

Joe Barber — Wed, 16 Dec 2009 17:00:00 GMT

CodeZ QR was honored to be recognized for the Print & Imaging IT Innovation Award in the Best Presentation category and to be a finalist for the Best In Show category at the 2009 Print & Imaging Summit. This marks the second year in a row that CodeZ QR has been recognized by the print industry executives and Gartner analysts who attend the show as a print industry innovation leader.

CodeZ QR garnered a tremendous amount of interest from the attendees at the show resulting in the launch of several new 1to1 Enterprise QR initiatives.

Our thanks and gratitude go out to all of the summit attendees who shared in our excitement for QR and voted for CodeZ QR. We look forward to continuing to share this excitement with others.

CodeZ QR Sponsors 2009 Print & Imaging Summit

Joe Barber — Mon, 23 Nov 2009 17:54:57 GMT

CodeZ QR is once again proud to be sponsoring the Print & Imaging Summit. In 2008 CodeZ QR was recognized by the print professionals attending the Summit as the Most Innovative Solution for 2008 and was a finalist for Best in Show.

We are very excited to be attending the 2009 Summit to share the latest developments for CodeZ QR with all the production print professionals and Gartner Analysts that will be attending the show.

The 2008 summit was abuzz about CodeZ QR as many attendees were learning about the incredible potential of 1to1 QR Code technology for the first time. From that summit the CodeZ QR tsunami has continued to swell in North America and across Europe as we have continued to gain additional recognitions throughout 2009.

As 2009 comes to a close we are looking forward to helping attendees of this year’s summit add CodeZ QR’s 1to1 Enterprise QR capabilities to their marketing arsenal so they are equipped to maximize their opportunities in 2010.

Please contact us if you are unable to attend the Summit but would like to hear about the announcements that we will be making at the show.

Results Show Recipients ARE Willing To Download QR Readers

Joe Barber — Fri, 06 Nov 2009 11:08:27 GMT

A recent campaign by Letterbox Deals, a coupon catalogue company, shows that consumers are willing to download a QR Code reader in order to more easily engage with printed offers.

From their 1.3 million piece mailing, over 25% of the entries that they received for a free Dell Laptop drawing came from recipients who scanned a QR Code. Of those entries through the QR Code, over 60% downloaded a QR reader in order to respond to the drawing offer.

Just one more example of how today’s easy access to QR cell phone readers can make a tremendous difference in marketing and direct mail campaigns.

CodeZ QR Supports Data Security

Joe Barber — Mon, 02 Nov 2009 06:53:15 GMT

When using CodeZ QR for your 1to1 QR Code needs you never have to worry about your valuable customer data leaving your control. CodeZ QR is a callable subroutine installed within your IT environment. You simply call our subroutine from your document composition or document management tools to add QR PurlZ or other 1to1 QR Codes to your print streams.

With CodeZ QR you never have to be exposed to the security risk of uploading your valuable customer data to a third party server. Everything happens within your secure network. Your data remains in your control the entire time.

For many of our clients in the healthcare and financial services industries control of their customer data is highly regulated and turning over that customer data would have huge implications. For many print service providers that we work with, the risk of turning over customer data to a third part is not one they wish to take on. One mistake there can mean losing a valuable client forever.

Is data security an important consideration for you?

Sony Ericsson Pre-loading QR Readers - CodeZ QR Value Increases

Joe Barber — Fri, 23 Oct 2009 17:47:29 GMT

Sony Ericsson announced this week that it will be pre-loading bar code readers on all of its camera phones.

Now that nearly every major mobile phone manufacturer is pre-loading QR readers, companies with CodeZ QR initiatives have dramatically increased the value proposition of their projects.

With critical mass of QR readers now established in North America look for a rapid roll out of CodeZ QR in 1to1 corporate communications in late 2009 and early 2010.

What are your plans to capitalize on this game-changing CodeZ QR opportunity?

1to1 QR = Better Metrics

Joe Barber — Mon, 19 Oct 2009 21:50:20 GMT

I am often asked, “What are the biggest value adds of 1to1 QR Codes?” My answers are:

1. Lower barriers to response

a. Scanning a CodeZ QR is much easier than fat-fingering a URL into a phone or computer keyboard.

2. Increased response rates

a. People are much more likely to respond to an ad at the point of initial interest rather than waiting to get to a computer.

3. Better metrics.

a. CodeZ QR’s data capacity enables demographic based response metrics for enhanced campaign effectiveness measurement.

What would your response be?

Please join our LinkedIn discussion on this topic or feel free to contact me directly, jb@CodeZQR.com.

Great Discussion on CodeZ QR LinkedIn Group

Joe Barber — Fri, 16 Oct 2009 17:52:35 GMT

If you are not already a member of our CodeZ QR One-to-One QR Communications group on LinkedIn I encourage you check it out.

This group is a great place to get to know other marketing, print, and technology professionals who are also interested the use of QR Codes in 1to1 communications such as Transpromo and Direct Mail.

Come join the discussions surrounding the use of 1to1 QR.

Enterprise QR or Lite QR - This is the ?

Joe Barber — Thu, 15 Oct 2009 01:00:00 GMT

As previously discussed in this blog there are 3 different levels of QR. But how do you know if in an Enterprise QR or a QR Lite Solution is best for your enterprise?

Ask these questions:

Will your enterprise incorporate QR into all of its corporate communications channels?
Does your enterprise understand the power of using QR for non-communication channel applications – name badges, inventory control, warehouse tracking, asset tracking, security applications, advertisements, magazines …?
Does your enterprise employ multiple composition and management tools to create transaction documents, marketing materials, advertisements, offsite documents?
Will your enterprise utilize QR codes as a key component for future communications strategies?
Is 1to1 communications with the enterprise’s stakeholders a key strategy?

If you answered yes to any one of these questions then investing in an Enterprise QR solution will provide the best ROI for your enterprise.

What is involved in moving from a Lite Solution if it is found that an Enterprise Solution is needed?

This will require removal of the Lite Solution, installation of the Enterprise Solution, re-programming of the various document composition systems, regeneration of document templates … all of which will far exceed the cost of licensing a CodeZ QR Enterprise Solution.

For more discussion on QR Enterprise versus QR Lite join us in the CodeZ QR 1to1 LinkedIn Group.

2009 Nobel Prize Winners & CodeZ QR

Joe Barber — Mon, 12 Oct 2009 13:33:26 GMT

CodeZ QR salutes Willard Boyle and George Smith for their 2009 Nobel prize in Physics for their invention of CCDs. CCD’s are the technology that provides cell phones and scanners the capability to read QR Codes.

Thanks to these gentlemen the power of CodeZ QR is now available to corporate enterprises around the world.

For more discussions on the power of 1to1 QR join us in the CodeZ QR's One-to-one QR Communications LinkedIn Group.

BlackBerry's QR Reader Officially Released

Joe Barber — Fri, 09 Oct 2009 09:31:20 GMT

RIM has finally officially released BlackBerry Messenger 5.0. BBM 5.0 includes a built in QR Code reader. Leaked versions of the software have been out for several weeks and there have been You Tube videos demonstrating the QR Code reader. Now the software is in general availability for existing BlackBerry users for the first time.

Owners of BlackBerry camera phones can upgrade to BBM 5.0 and now easily read QR Codes just like their other smart phone counterparts.

RIM's improvement of their code reading capabilities was an essential move in their battle for market share with Apple, Nokia, Google, HTC and others smart phone manufacturers.

With RIM and Nokia now including QR readers as a preloaded feature of their phones, don't you think Apple, Google, and the rest of the gang will do the same soon?