Coffeepreneur

noreply@blogger.com (Tracy Little) — Sun, 15 Mar 2009 15:47:00 +0000

Roasting has been going great. In about two weeks time I did a little over $100 in sales just by word of mouth. The feed back I've gotten has all been really positive and encouraging. I think that instead of moving into the Farmer's Market at this time, I'm leaning more towards building relationships with local businesses who may be willing to carry my coffee. I'm already realizing the limitations of my roaster and am looking at what I would need to do to be able to step up my production level. From batch start to finish it takes me about 45 minutes to make one pound of coffee. If I were able to move even to a 5 kilo roaster I'd feel more capable of running a website and selling from there, but as it is, if I were doing more than a few pounds at a time I could very easily fall behind.

My next endeavor is to find a decaf that I like. From what I understand decafs roast differently than caffeinated because the processing that the beans go through mean that they're yellow, like unprocessed beans become after a few minutes in the roaster. So, I'll be back to some trial and error there, but I keep getting asked about it, so it's worth playing with!

We've had a crazy last two months since my last post. My husband had surgery and we had a cross country move - so things have been a little busy in our household, but despite all of that I'm still happily roasting and working at getting my coffee out there.

Elusive Roast Times

noreply@blogger.com (Tracy Little) — Sat, 17 Jan 2009 04:58:00 +0000

I've been playing more with my Behmor. There's no way to gauge the temp as the beans roast, so I'm left a little in the dark wondering when I can stop the roast and get the color I prefer. This has led to sour batches and 'roasty' batches. I think I was saddest to get a really 'roasty' tasting Ethiopian Harrar that burnt off all of the blueberry notes. It did, however, make an okay espresso shot. I think that whatever blend I use for espresso will definitely include a bit of Harrar.

After destroying one batch of Harrar, I tried it again and managed to taste all of its berry wonderfulness, but I think there's more I could do to get it just right. I've learned that the best time to cup a coffee is two days after it's roasted, so I'm trying to do a better job of sitting on my beans before I break them out. I have a batch of Guatemalan that Carrie and I are going to taste tomorrow. I gave some of this batch to my mom the day I made it and she said it was the 'perfect roast'. Here's a cheer for being believed in!

I took my roaster to my parents' house to play with last weekend, and Fritz, my step-dad, the nuclear engineer, took a look at how to tell roast temp. He -gave- me a laser gun that you shoot at the beans and read their surface temp with. Now, this is still an imperfect tool, because there's a glass screen between my beans and me that reads at 180 degrees right when I want to stop my roast. BUT, all I have to do is crack the door and shoot the beam at my beans when I intend to stop the roast and perhaps that will at least prevent me from stopping the roast too soon. Opening the door changes everything in terms of the temp inside the roaster and could make a roast difficult to duplicate, but it could also be a good way for me to discover how the temperature corresponds to the color, times and sounds of the roast.

The hope is that I could get a good roast on my little home roaster and possibly recreate that same roast again and again. I also received my voltage regulator in the mail the other day, so that should help with variations that exist just because it uses a variable electrical current. So, more to come on all of that in the future!

First Roast

noreply@blogger.com (Tracy Little) — Sun, 04 Jan 2009 05:16:00 +0000

I did it. I don't have a scale yet, but I had a one pound sample bag of Sumatra Mandheling Gayo Supreme FTO and decided to take it for a test drive. I did a dry run to burn off all the residue from my factory fresh roaster, and then started in on a 1/4# batch. It ran a little cool and a little short, because after 10:50 I was just getting into what I'm now sure was my 1st crack. (The beans have two cracks during roast time, they give an audible cue to where the beans are in the roast. The crack is caused by the change in moisture content), but I wasn't really sure what was going on and the cycle was wrapping up, so I just let it. The beans were lighter than I usually think of Sumatra as being, but I was so excited I ground it up and served it, french press style, to my husband and two housemates.

Benny took the cup and kept to himself about his opinions, but Carrie, John and I had fun reading into the different flavors. Right on top was a buttery chocolate earthy flavor, there was just a hint of cinnamon and barely a touch of fruit (John suggest pomegranate) and then it finished out with a sour acidity and a hint of pepper. Eww. It was great until that sour hit me. I puzzled about what could have caused it, and figured that the roast must have been too light, maybe a cinnamon roast. There was also a good deal of chaff still on the beans.

Encouraged by the good flavors I did get out of the beans, I tried again in the afternoon. This time I told the machine that my 1/4# batch was a 1/2# to get the heat up a little higher and tried a different roast cycle. I head the scattered couple of first cracks, then a silence and a smattering of rapid cracks like popcorn. I had a hard time telling if it was first crack or second crack because they happened so close together, but the smoke billowing out of the machine told me it was time to quit the roast and start cooling at 8:50. I wondered if I had burnt the beans, but as it cooled the smoke gave way to a bit of aroma that gave me hope. 10 minutes of cool down is a long time to wonder if you were successful or not.

Just looking at the beans got me all giddy, they were a deep brown with an oily surface, maybe a Vienna or French roast. A little darker than I had hoped for, but still beautiful. I ground up a smaller batch (most of the first press got dumped because of the sour notes) and did a two cup press poured for Carrie, John and I. I can't tell you how great it is to have a few extra sets of coffee loving taste buds around to pander my wares to! Again, it was heavy with earth and chocolate tones, but it was full-bodied, smooth, and almost creamy, with a peppery finish. The sour tones must have been from the greenness of the beans, because the darker roast completely took them out.

I'd like to try it again with a roast just under where I got it today. The darker roast took out the more subtle nuances of cinnamon and pomegranate, and I think roasting a hair or two lighter could possibly bring those back. The darker roast from today though would make excellent straight espresso, but might be a little 'dirty' for milk based drinks.

Anyways, I had fun playing today!

Behmor 1600

noreply@blogger.com (Tracy Little) — Sat, 03 Jan 2009 07:09:00 +0000

It's here! I got my Behmor, my 1/2# bags, and 55 lbs of green beans! I'm so excited! For beans I got 6 lbs of freebies (including Guatemala, Sumatra, Ethiopian Harrar, Costa Rica, Timor, and Sulewesi), and 4 different fair trade organic origins: Guatemala Asobagri SHB, Ethiopia Natural Sidamo Shanta Golba, Timor Maubesse, and Paupa New Guinea Purosa Grade A. I'm really excited to start playing around, but I'm going to try to wait until my scale gets here (on the 6th supposedly). It's very possible though that I might take it for a spin with one of my freebie pounds because they're already measured out and I really am just so excited! I mean, let's review the exclamation points used so far in this post...

Beauty in Ritual

noreply@blogger.com (Tracy Little) — Fri, 02 Jan 2009 06:59:00 +0000

I love hearing about the ritualism associated with coffee. Coffee isn't just something you pick up and drink because you thirst, it's not even something soley picked up for caffineation. Between reading "Javatrekker" and "Home Coffee Roasting" by Kenneth Davids I'm brought into a depth of ritual that most of us have lost. I've read about the rituals of the Ethiopians (where the air is first purified by sweetgrass and burnt frankincense, and then coffee is roasted in a skillet over fire and then pulverized in mortar before three cups are served in succession) and the memoirs of an Italian (waking up each morning to the smell of coffee roasting on patios all over the neighborhood in little pans of coals with manual crank run cylinders turning over top). I thirst for a little adventure in my otherwise common life. I long to be welcomed in to the beauty of small celebrations of culture.

What is our American ritual? Have we become too rushed for simple beauties? Reducing ourselves to gas station coffee to get us through on long road trips, and we stumble out of bed happy to get a waft of anything to get us through our Mondays. There is an alternative, we can treat coffee like a fine wine, according to bean origin, depth of roast, freshness, grade of grind, method of brewing, quality of water. We can take something that has been stripped to the ordinary and restore it to beauty and art.

I boil the kettle, weigh the beans, grind them coarsely, poor the hot water over the grounds, cover loosely for 4 minutes and then slowly plunge the grinds to the bottom of the press. I choose a certain mug, not all of my mugs are meant for french press, I have a thin small mug with textured lines on it like string tied around it. I pour. I inhale. I slurp. I welcome you in.

Look for beauty in the common. Create ritual in the everyday.

* On a side note *
I spent more time today looking into what I will need to sell at the local farmer's market. Currently I need to find a commercial kitchen to roast in for food safety and I need to find out more about what I need to do personally to be licensed.

My roaster still hasn't arrived, but it is the holidays (and Happy New Year, by the way) and package delivery is slow. That means more time to really read "Home Coffee Roasting" instead of just excitedly jumping straight to the "how to" parts.

How Do I Know If My Coffee Is Fair Trade?

noreply@blogger.com (Tracy Little) — Wed, 31 Dec 2008 05:54:00 +0000

Most companies that carry a fair trade certification will label their coffee with their fair trade logo,. Fair Trade classification is determined by the Fair Trade Labeling Organization International (FLO), their U.S. division is known as TransFair. Some companies have their own version of fair trade labeling because they want to offer different things to farmers, like higher prices (Direct Trade offers 25% more than Fair Trade prices) or allowing farmers to join in fair trade practices without joining a farmer coop. So, you might see a label that touts "Fair Trade", "Equal Exchange" or "Direct Trade" depending on which company is backing the standards.

Many companies will advertise upfront their personal relationship with farmers or that they offer a fair price. Starbucks claims on every bag that they support farmers. In their annual corporate social responsibility report they advertise that they paid $1.43/lb on average in 2007, but they only specify one country as an example where farmers retain most of that profit. There is no mention of how much of that price goes to farmers in other countries. They do have one coffee that is expressly labeled "Fair Trade" by TransFair. So, while it sounds mildly impressive that they 'support farmers' and pay '$1.43/lb', it's still not clear how much of that money goes back to the actual farmers. One company that advertises it's relationship with supplying farmers is 'Dean's Beans'. I like this company a lot. They're very transparent with their prices (no less than $1.41/lb going directly to the farmers), they pay an additional $.06/lb for "social equity" where they help build services in the communities and they submitted themselves to an external audit of their fair trade practices.

I just read last night in "Javatrekker", by Dean Cycon, the founder of Dean's Beans, that $.60 is the make or break. When a farmer makes less than $.60/lb he is no longer making any money on his crop. Often, in this situation the farmer won't even have the money to finish harvesting his crop and the berries are left to rot on the tree. At $.60 the banks don't want to offer the farmers any more assistance either because there is no guarantee that it could be repaid. The price for coffee is set on Wall Street and the buy and sell of coffee futures which vary depending on what the weather will be like in Brazil and whatnot.

If you want to know if your coffee is fair trade I would recommend checking out the web page of the company you get your coffee from or asking the roaster directly. Often a roaster will carry some fairly traded coffees and a majority that aren't. If they don't offer fair trade coffees ask them if they'd consider carrying some. There are less than a dozen 100% fair trade coffee companies in the U.S. according to the Dean's Beans web page, but this is the direction I want to go with my business. In time, as I grow, I would love to be able to travel to the coffeelands and foster relationships directly with the farmers. I already have people-who-know-people in El Salvador, Uganda and Rwanda and I'd like to see that list of countries grow. I'm so excited that I could be a part of this change.

Why FairTrade is Important

noreply@blogger.com (Tracy Little) — Tue, 30 Dec 2008 04:27:00 +0000

This is actually a new concept for me and I might stumble about on it, but, even with my limited knowledge I know it's important and I want you to get on board too.

See, farmers in third world countries are at the whim of what companies are willing to offer them. Many times farmers with the highest grade coffees aren't given their fair price because of improper grading methods because there isn't a universal standard for what determines a coffee's grade. A perfect example of this is in Paupa New Guinea where coffees grown by tribal people are automatically given a "Y" classification and given less for their beans regardless of the cupping quality. This means that a coffee bought for $.25/lb could be resold at the standard rate for green beans despite the original low grade it was given. This is where fair trade comes in, by guaranteeing the farmer a minimum of $1.26/lb.

Small farms form cooperatives and submit themselves to fair trade regulation and requirements. In return they are given a fair price for their labors according the regional costs for living and farming expenses. This isn't a charity, but simply a fair price for the product purchased. Because the farmers are exporting their product directly through the fair trade organization the cost to the consumer is cut because there isn't a middle man jacking up the price. Sure, it might be putting one middleman out of a job, but the goal is to protect the millions of third world farmers and labors working and working in substandard conditions. The fair trade organization that works with the farmers also use the money from the subsequent sale of green beans to build schools, medical facilities, clean water supplies, create micro-loans for women trying to start businesses, prohibit child labor, provide safe work environments for farmers, and teach farmers about sustainable agricultural practices. Not to mention, when coffee becomes profitable to farmers, fewer farmers will sow their fields with the previously more profitable coca, poppy and khat crops.

This isn't a matter of whether Wal-Mart employees get breaks, this is life or death, clean water, drug-free, family orientated, educating... it's hope, for millions of impoverished people, and we can help by purchasing fair trade coffee. It makes so much sense.

An Entirely Too Wordy Mission Statement

noreply@blogger.com (Tracy Little) — Mon, 29 Dec 2008 05:30:00 +0000

Since I don't have my roaster yet, I'm left to muck through all of the technicalities that will one day make my business successful, so I started work on a rough draft business plan. I can tell that this is going to take a lot of time, work, revision, and advice to complete. I feel like I'm in WAY over my head with all the little technicalities, but to me that's also just proof that I need to put in more hours! I'm playing around with my mission statement, I want it to include the following:

- Only purchase coffee where the farmer is given a fair price for his work and care is taken to keep his land sustainable. I'm still learning about the different classifications that coffee can fall under. I don't want to be too narrow to only purchase TransFair, but I need to come up with a standard for what the minimum price I'll need to know is guaranteed to the farmer and whether I'll limit myself to 'organic certified' farms or just farms that don't use pesticides but maybe haven't become 'certified' because of cost or years needed to make certification.

- Educate consumers about coffee origins, flavor profiles, roasts and production (including the importance of fair wages and working conditions and the benefits brought back to the countries through efforts like Fair Trade and Rain Forest Alliance). Of course, currently, I'm stronger in knowing origins and profiles, and weaker in knowing the ins and outs of coffee roasting and production.

- Return 10% of profits back to social ventures within coffee producing countries. I have some inkling of what I want this to look like. I have a friend in Rwanda who is working to help translate educational material for children in Kigali, she is so much of my inspiration for wanting to give back, but as I learn more about the living and working conditions of so many farmers living in poverty, I know that I need to spread money out to the rural regions too. I realized just the other day what an absolute blessing it is that whenever I thirst, I have clean water, and whenever my 2 year old asks for a cup, I know I'm giving her a good thing. I can't imagine what it must be like knowing that your children are drinking water that could kill them. So, clean water sources are at the forefront of my mind right now.

I'm so excited just thinking about how this could become something bigger than a hobby or a passion, but a means for changing lives the world over.

Beyond that, I also spent time looking into the requirements for roasting and selling at the Tacoma farmer's market. I think the biggest trouble will be with making sure I'm properly licensed, and then the expense of buying a tent, table, sign and whatnot. Otherwise, the market takes 5% of sales after the $20 application fee.

Clarification

noreply@blogger.com (Tracy Little) — Sun, 28 Dec 2008 03:40:00 +0000

I realized after my first post that I could be a little more specific as to what my direction is. I'm starting on a home roaster (my Behmor) to get a feel for things. I want to learn the nuances associated with different roast times and temps for different origins and I want to better understand everything that goes into a finished product. I know it would be silly for me to just decide that I'm a competent enough roaster to grab a commercial machine and go to town selling crappy coffee willy-nilly. I recognize that I have so much to learn.

Earlier today I stumbled upon Daniel Humphries' blog. He's the founder of the New York Coffee Society and apparently an elbow-rubbing coffee guru with an obsession for El Salvadorian coffees. I love his picturesque writing and all of the things he gave me to Google from his blog. I think I'll be referring back to him more often.

Tonight, I called my mother-in-law, who was in El Salvador last month to visit a former exchange student. While there she had an opportunity to tour a coffee plantation, take part in a cupping, and meet the woman who owns the Monte Sion coffee plantations. I, of course, was extremely jealous! I can't wait for the day when I can travel to plantations and hob-nob with the people who have put their sweat into the beans I taste (not exactly the best word picture for flavor, hmm). I want to see their lifestyle and hear the stories of how getting fair market prices for their coffee has improved the quality of life in their communities.

I get so excited about all of this. My road will be long, I know, but I guess that's why it's such a good idea to start on it today.

Coffeepreneur

noreply@blogger.com (Tracy Little) — Sat, 27 Dec 2008 03:20:00 +0000

You always hear people say, "Do what you love.". Well, I love coffee. I started drinking when I was I was 10 and 15 years later it remains my passion. My first cup was laden with milk and sugar, hardly coffee at all, and from there, I went to three lattes a week on my way to jazz band rehearsal. It was expected that I would show up a few minutes late with my daily special in hand.

From there though, I moved to Portland, and truly, what better playground for coffee. With Stumptown roasting and the little cafes wielding their portafilters; Bi-Partisan, Rimsky-Korsakoffee and Pied Cow, late night study sessions at Java Vivache, and the relative new comer, Albina Press, with their award winning baristas.

It was there that I touched the surface to realizing the depth of coffee. Coffee has over 800 discernible flavor components, that's twice the amount of wine! And so much of it is missed by the common coffee drinker because they can only access stale flat coffee beans beaten to death by a blade grinder. I had no idea how flavorful a coffee could be until I had my first cup of Ethiopian Harrar fresh from a french press. And I learned how much more amazing a latte could be with creamy, dense foam and just a hint of Monin syrup.

And so, it began.

Now, at 25, married, staying at home with two kids, I hope to realize my dream of bringing all of this to a town of 60,000 in the mid-west. I want to provide the most amazing experience, like you only could in a west coast city, and gift it to the people of this college town. Now, not to decieve, I currently live in Tacoma, Washington, but we're planning to move in about nine more months, so now is the time to prepare. Beyond just giving an incredible experience, I also want to educate consumers about why fair trade is important and give 10% of all profits back to charities working in coffee producing countries.

I ordered my first roaster just days ago, a small Behmor 1600 1 lb. home roaster that I hope to use to find my favorite origins, suppliers and roasts on. I guess you could call this research and development. My hope is to get things in order in time to sell at my local farmer's market in the spring. So, I'm here to invite you along on my journey. I want to share with you my trial and error, my successes and my failures, and I want to grow with your advice, suggestions and accountability.

Currently Reading: "The Idiot's Guide to Starting and Running a Coffee Bar" by Susan Gilbert and "Javatrekker: Dispatches from the World of Fair Trade Coffee" by Dean Cycon