A little of what we’ve been up to.

OpenAI recently changed how ChatGPT presents its answers.

You've put in the work. Your pages rank. Your organic traffic is solid. Your SEO agency sends you a monthly report full of green arrows. And then a colleague runs a prompt through ChatGPT (or, pick your agent) to research your industry and your brand isn't mentioned once.

Every design decision we make is in service of an outcome, like getting people to take a next step, building better brand recognition, and getting people behind an idea. As designers, we define these outcomes from the start of our work because they’re essential to set our course, inform our choices, and measure our success. But our designs have the potential to reach far beyond our project scope and can amount to real life situations where people are left out, trust is eroded, audiences are disrespected, and these can all cause harm.

Your POS handles operations. Happy Food handles everything your customers see.

If you’re responsible for B2B lead generation, you know the feeling: your dashboards in Google Ads or LinkedIn look great. Conversion rates are up, cost-per-lead is down, and the chart is moving in the right direction. Then you talk to your sales team. They tell you the leads are "trash."

Most teams have repetitive, high-volume tasks that eat up their week: migrating components, generating tests, auditing content. Nightshift is a batch processing framework that delegates that work to specialized AI agents, self-improving its instructions with every item it completes.

The question "Is SEO dead?" has become a recurring headline in our industry. The short answer is a definitive no. While the organic search landscape has undergone a dramatic transformation over the last few years, the discipline is far from obsolete; it is simply evolving.

The digital advertising landscape has moved past its reliance on the third-party (3P) cookie. For years, this "workhorse" of ad tech drove measurement, but persistent signal loss has rendered legacy tracking methods obsolete. In this new reality, user privacy and business performance must not only coexist but thrive together.

The era of traditional SEO is ending. The era of AI-driven "Answer Engines" has begun. Is your organization prepared for a world where users might never click through to your website?

At Happy Cog, we've been working with a client on their expansive content ecosystem. Their team has been incredibly productive, creating hundreds of case studies, webinars, blog posts, and resources over the years. But there was one growing challenge: most of their content lacked the concise summaries needed for listing pages, search results, and content discovery.

Last week, Google unveiled its latest advancements in advertising at its annual Google Marketing Live (GML) event, and as anticipated, Artificial Intelligence (AI) dominated the conversation. These announcements signal a significant evolution in how we'll create, manage, and optimize Google Ads campaigns.

When choosing a Content Management System (CMS) for your organization, there's no one-size-fits-all solution. Each business has its own needs, audiences, content strategy, and goals. For the majority of Happy Cog's clients, a CMS is in use for years, and making an optimal platform choice is key to ensure longevity and keep costs down. Whether you are building a new web property or replatforming an existing site, making the right decision requires careful consideration of several key factors.