What does the future of digital advertising look like? Are you interested in transforming the connections between brands and consumers across all digital media? We are too!
Cognitive Match, the global leader in Dynamic Creative Optimization, uses the latest advances in data, creative, machine learning and psychology to create cutting edge solutions for top marketers. We deliver relevant messaging to individuals in real-time for top brands across every consumer touch point including display ads, onsite, mobile and tablet.
Cognitive Match is changing the way people look at digital advertising resulting in higher engagement & response rates, increased conversions, and more revenue for our clients.

We are seeking an experienced leader for our Account Management team to support our most valued clients in UK and Europe.

Role Description
 

• Our new Director, Account Management will be both a contributor on our valuable partners’ day to day business as well as an overall Business lead for our agency partners.
• Satisfy customers and grow overall business relationships with key agencies while supporting day-to-day campaign development and management
• Manage various pre-sales support activities, campaign on-boarding with Ad Ops team, and day-to-day account management duties across multiple campaigns simultaneously.
• Provide technical guidance to agency regarding campaign development and deployment.
• Deliver excellent customer service including reporting, insights and proactively highlighting areas of new growth opportunity for specific campaigns.
• Act in partnership with Ad Operations team to ensure client satisfaction and provide materials to support account retention.

Requirements

• 5-7+ years experience in the digital advertising industry (agency or ad technology provider preferred), including at least 4+ years in a client-facing service role.
• Fluent, clear, effective communication both oral and written in both French and English
• Ability and willingness to take full ownership of client relationship to answer questions and resolve issues both technical and business related
• Proven success in fast-paced environments and ability to juggle multiple clients’ priorities and deadlines
• A great personality capable of working with maturity across client teams as well as internal sales, operations, account management and product teams as needed
• Ability to thrive in a fast-paced environment with minimal direction
• Strong process, management and analytical skills
• Proficiency in Excel, Tableau and spread sheets with working knowledge of CRM platforms such as Salesforce.com
• Strong understanding of ad serving technology and the online advertising industry in general

What We Offer

Cognitive Match is full of smart, respected industry leaders and offers a fun, flexible, rewarding work environment. We value a team spirit, a sense of humor, hard work and a commitment to success.

We provide incentives in the shape of bonuses, share options, paid time off, medical benefits and more.

recruitme@cognitivematch.com

What does the future of digital advertising look like? Are you interested in transforming the connections between brands and consumers across all digital media? We are too!

Cognitive Match, the global leader in Dynamic Creative Optimization, uses the latest advances in data, creative, machine learning and psychology to create cutting edge solutions for top marketers. We deliver relevant messaging to individuals in real-time for top brands across every consumer touch point including display ads, onsite, mobile and tablet. Cognitive Match is changing the way people look at digital advertising resulting in higher engagement & response rates, increased conversions, and more revenue for our clients.

We are seeking an exceptional Graphic Designer to handle Flash production.

Role Description
 

• Work with Cognitive Match proprietary products to produce dynamic banner ads for Cognitive Match advertisers
• Develop mocks for prospective clients, partners, and agencies
• Provide input on product development
• Work with product marketing on how to position or address needs of external creative teams
• Collaborate with marketing team to support development of marketing materials

Requirements

• Expert in Flash with an understanding of Actionscript 3 and object oriented programming
• Highly skilled with current versions of Photoshop and Illustrator
• Strong design experience including typographic and layout skills
• Experience with HTML a plus
• Proven success in handling multiple projects, meeting deadlines, and turning projects around quickly
• Ability to thrive in a fast-paced environment with minimal direction
• Ability to collaborate across sales, operations, and product teams
• Strong attention to detail with excellent communication skills
• Experience in the digital advertising industry a plus

What We Offer

Cognitive Match is full of smart, respected industry leaders and offers a fun, flexible, rewarding work environment. We value a team spirit, a sense of humor, hard work and a commitment to success.

We provide incentives in the shape of bonuses, share options, 401K, paid time off, benefits and more.

recruitme@cognitivematch.com

What does the future of digital advertising look like? Are you interested in transforming the connections between brands and consumers across all digital media? We are too!

Cognitive Match, the global leader in Dynamic Creative Optimization, uses the latest advances in data, creative, machine learning and psychology to create cutting edge solutions for top marketers. We deliver relevant messaging to individuals in real-time for top brands across every consumer touch point including display ads, onsite, mobile and tablet. Cognitive Match is changing the way people look at digital advertising resulting in higher engagement & response rates, increased conversions, and more revenue for our clients.

Role Description

• The professional services team is responsible for providing the technical assistance to our ad operations team in setting up and delivering our dynamically optimized ad campaigns. The role covers a wide range of responsibilities from early prototyping of new features through to implementation, deployment and troubleshooting of live campaigns. This is an exciting role which require constant liaison with every single team in Cognitive Match – thus giving the Professional Services team a pivotal role in the company.
• We are looking for vibrant and enthusiastic candidate to add to this team. This role encompasses a range of skills including both server-side (java, groovy, sql) and front-end coding skills (HTML, JavaScript). It also offers you a chance to be exposed to a wide variety of cutting-edge technologies which make up our serving and analytics platforms including NoSql databases (Couchbase, Cassandra, Hadoop), cloud services (AWS) and our “MatchingEngine” machine learning software.
• You will also be involved regularly with the product development team – discussing specific requirements which you have encountered and helping them build a generic product/feature which will encompass all such specific cases. You will not be responsible for sales/pre-sales process but you will be a central hub for our commercial team in terms of capabilities and features available to our partners as well as possibilities of expanding certain features to deliver a better solution for our clients. Also you will get the chance to work with our analytics team and find different ways of analyzing the large data we collect for our partners in order to extract certain specific information.
• Since this position requires constant contact with customers and various teams within Cognitive Match, we are looking for someone who has very good communication skills, be it face-to-face, over the phone, email, Skype etc. If your ideal job is receiving detailed specifications and then working without interruptions till the project is complete then this is not the job for you! If, however, you can start working on sometimes incomplete specifications and engage with the other members of the team at each point to make sure you are on the right track and scope out changes required then read on!

Technical Requirements

• BS in Computer Science (or related)
• Core java, 2+ years professional experience
• Strong database/SQL skills (ideally with MySql)
• Core Javascript
• Html/CSS
• Data exchange formats like XML/JSON
• Command-line unix experience (shell scripting, ssh, scp, grep, etc.)

Preferred Additional Skills

• Experience using Content Delivery Networks (CDNs)/li>
• Knowledge of common 3rd party javascript libraries (jquery, prototype.js, etc.)/li>
• Server-side scripting experience (ideally Groovy)
• Html5
• Maven
• Spring
• ActionScript/Adobe FlashBuilder
• Cloud Services experience (ideally AWS)

Most importantly, you are a strong coder who understands the importance of software craftsmanship and can deliver clean, efficient and well documented code in a range of languages.

What We Offer
We are a young and dynamic startup company with major momentum in the marketplace – you will be given the chance to grow and develop with the company. You will be exposed to exciting emerging technologies and will be assisted and helped in learning these and integrate them into our platform.

We provide incentives in the shape of bonuses, share options, 401K, paid time off, benefits and more.

recruitme@cognitivematch.com

Heat Map Study Shows Politics Influences Ad Focus

Susan Kuchinskas  |  October 24, 2012   |  Comments

sponsored by:  Resonate

Cognitive Match helps see beyond the words – Presidential Debate

Dynamic Content Optimization helps advertisers target their audience for stronger ROI.

New York, NY – October 24, 2012

Cognitive Match, a leading provider of Dynamic Creative Optimization, today announced the results of a survey evaluating the consumption of online display ads by young, single, working professionals, ages 22-33, organized by Lisa Villano, Cognitive Match’s Client Manager.

This group was selected because it represents a now mature generation that was strategic to Obama’s first term election. In 2008, Obama captured 66% of the youth vote (ages 18-29) according to Pew Research Center for the People & the Press, a Washington based independent opinion research group studying attitudes toward the press, politics and public policy issues. The study is conducted by monitoring participants’ focus as they view online display ads, averaging the results in a cumulative heat map (see images below).

During this very moment, ad agencies are fervently working towards optimizing the performance of online display through discovering effective use of catch phrases and bullet points.  Besides buzz words like economy and jobs, we have found that 14% more females than males concentrated on the phrase “banning all abortions”.  The heat maps illustrated that men’s focus gravitated towards the dollarization of the tax increases at twice the rate of women.  This may not come as a surprise with the gender stereotypes that exist within our society; but this is tremendously insightful if an agency can serve an impression powered by BIG DATA, helping to reach the right voter with the right message.

“The surprising results of our survey reflect the current trend in overall digital marketing towards creating messaging more likely to resonate with an individual consumer over a generic target audience. This highlights the future of political marketing as candidates and their teams consider tailoring message to maximize impact at the voter level,” noted Jacob Ajwani, VP, Strategic Accounts, Cognitive Match, “much as leading brands have been doing at an increasing pace”

About Cognitive Match

Founded in 2009, Cognitive Match is the world’s leading provider of Dynamic Creative Optimization; changing the online experience for both advertisers and consumers by eliminating generic ads and utilizing various content libraries that are tailored to individuals. Cognitive Match works with top agencies, advertisers and publishers – helping companies like the Guardian, Financial Times, Steve Madden and Net-A-Porter maximize the return on their digital marketing spend.  The company recently won the TechCrunch Europa Award for Best Advertising & Marketing Technology. 

For more information about Cognitive Match, please visit www.cognitivematch.com

Business Contact

Natalie Kubitz

Natalie@cognitivematch.com

(773) 531-2755

Press Contact

Mark Nachlis

Mark@cognitivematch.com

(408) 835-486

What does the future of digital advertising look like? Are you interested in transforming the connections between brands and consumers across all digital media? We are too!

Cognitive Match, the global leader in Dynamic Creative Optimization, uses the latest advances in data, creative, machine learning and psychology to create cutting edge solutions for top marketers. We deliver relevant messaging to individuals in real-time for top brands across every consumer touch point including display ads, onsite, mobile and tablet. Cognitive Match is changing the way people look at digital advertising resulting in higher engagement & response rates, increased conversions, and more revenue for our clients.

We are seeking a lead for our Global Agency Development team to work with our most valued agency partners.

Role Description

• Our new Director, Global Agency Development will work primarily with established Agency partners to maximize our relationships; create specific programs for their advertisers, support key contacts in multiple regions, and deepen our overall partnerships.
• Maintain, and grow, relationships at the highest level of partners and throughout their organizations to foster fast, frequent adoption of Cognitive Match & increase usage of the Cognitive Match solution on their advertiser’s campaigns.
• Work at the every level within the agencies to help formulate campaign strategies and sell through to end advertiser as needed.
• Clearly articulate why, and how, dynamic ads should be combined with other prevalent digital display deployments i.e. RTB, Targeting, Measurement, Data Management/CRM, etc.
• Work seamlessly with the Ad Operations team to ensure campaigns are launched properly and to assist in communication to the partner contacts & advertisers as needed.
• Partner with the Account Management team to ensure that all campaigns receive the highest level of service required..

Requirements

• 7-10 years of experience in digital media (agency, publisher, ad serving technology)
• Capable of managing global relationships; juggling multiple projects and priorities
• Deep understanding of agency environment, processes and challenges
• Excellent presentation capabilities and high level of comfort speaking with senior level executives
• Fast moving, self-starting, positive individual with a great personality capable of working with sales, operations, account management and product teams as needed
• Ability to create mutually beneficial business agreements, solid negotiation skills, and a commitment to growing Cognitive Match’s footprint within the agency world
• Basic knowledge of Dynamic Creative Optimization solutions and competitive providers including an understanding of rich media and other creative development systems
• Familiarity with ad serving systems such as DART
• Understanding of campaign measurement tactics, willingness to perform strategic campaign analysis, ability to present findings to build goodwill with agencies and marketers

Cognitive Match is full of smart, respected industry leaders and offers a fun, flexible, rewarding work environment. We value a team spirit, a sense of humor, hard work and a commitment to success.

recruitme@cognitivematch.com

Ideally, of course, great ads and efficient targeting & buying would go hand in hand in every instance making advertising relevant in terms of both ad placement and ad content based on audience- in a way that garners consumer attention.

This digital ad technology landscape, and all the players within, should be working toward blend of valuable content, audiences & efficient buying and delivery mechanisms. However, in most cases today, unless advertisers are employing tools that can really use data to effectively acquire a target audience and optimize your creative message, the effect is that the power of data is being shut at the most important moment- the actual ad serve, where brands connect (or don’t) with consumers. The need to make an impact on consumers is what has lead advertisers to overcompensate at times with splashy rich media ads. We assert that when data & efficiency tools are used to acquire audiences and influence creative that the “splash” that has been valued in the past will be morphed into a new form of rich media- where the actual ad content is so relevant that consumers perceive it to be of high value and response rates rise.

To get to that point, we believe there shouldn’t be the hard and fast choice around splashy ads versus data driven buying. Instead, marketers, and all points within the digital ad system, should be harnessing today’s creative solutions to bridge the use of data for both audience acquisition and creative message optimization.

Much has been made of Dynamic Creative Optimization (DCO) both in the press and in the marketplace  Optimizing creative variations is a major trend in improving online display performance as marketers aim for better return on ad spend; much as DSPs and media optimization systems delivered with respect to efficient media buying & management in recent years. DCO has the ability to help brands win better consumer engagement and conversion rates by delivering what consumers crave most in their interactions with brands today – relevance.

Cognitive Match’s  CEO ,  Alex Kelleher, commented that “over the last six months, Cognitive Match researched and developed the most effective and easy-to-use solution to remove barriers for marketers with respect to using Dynamic Creative Optimization- first, by allowing great creative designs to easily be made into dynamic creative and, second, to radically speed up the execution of a campaign launch.”

CreativeMaker operates as a free plug-in within Adobe Creative Suite fitting within the most used creative design system and providing total creative flexibility. MatchMaker is the campaign management system, allowing marketers to select from proven creative layouts or upload custom designs built with CreativeMaker. The cloud-based MatchMaker solution then allows Dynamic Creative campaigns to be configured and deployed quickly, typically in less than one hour, besting the substantially longer development times that have plagued Dynamic Creative Optimization companies to date.

Antony Chen, Director of Smart Ads Product Management, Yahoo!’s DCO solution, supports the development of great tools which can unlock DCO for more marketers “One of the largest barriers to the adoption of dynamic creative is the time it takes to launch a campaign. Cognitive Match’s tools make significant progress in eliminating this barrier without limiting the creative freedoms of creative designers. With no workflow disruption and easy-on tools, we’re hopeful that dynamic creative setup time will decrease from weeks to hours and make DCO a much more frequently used tool to improve the performance & effectiveness of display advertising.”

Dan Davies, Director of Ad Operations at Adnetik, a publisher partner of Cognitive Match, agrees, “Cognitive Match has finally solved the challenges that have kept clients from realizing the boost Dynamic Creative Optimization can provide on Display campaigns. To date, the primary challenge has been that deploying campaigns with other DCO vendors can take months or more. Now, we can have campaigns up and running quickly, which puts Cognitive Match’s DCO solution at the same pace as digital display, overall; and our clients’ business as well”

Ben Jones, EVP of Creative at respected agency Hill Holiday was equally enthusiastic stating “’The promise of dynamic creative has always been enticing—different images and messages in different sequences for different people—but the production headaches have always been daunting. CreativeMaker is a powerful step forward, integrating scale directly into our existing production workflows.  The Hill Holliday teams are psyched for the combination of thousands of versions from a single integrated workflow”.

Cognitive Match’s solutions also go beyond the application to display ads and are able to use the same Dynamic Creative Optimization technology to place promotions on brand or publisher sites to optimize landing pages, promotions, products or content; truly transforming generic content around the web into personally relevant experiences.

Cognitive Match enlisted hundreds of volunteers over a matter of weeks to gauge how people respond to ads, giving valuable insight into how potential customers would react to new user acquisition display ad campaigns from leading brands. Dynamic creative optimization, or more simply, showing ad content best suited for each user based on known data, sits at the intersection between data and creative, eye-tracking data could be a useful add-on for any creative optimization program.

Natalie Kubitz, SVP of Product Marketing, notes that “being able to tie actual user response to creative versus predicted response allows us identify and validate response trends across different verticals. It’s our plan to share that with our clients in the form of vertical specific creative best practices”.

The traditional advertising paradigm has often asserted that men respond better to visual ads, but in this study Cognitive Match discovered that men showed higher engagement than women with ads featuring more text.

Further, in this same case, women were drawn to images and, specifically, pictures of other women, something Cognitive Match has seen hold true across other client campaigns. This data has subsequently been used for creative development and can feed into optimization of campaigns in real time as well.

Much has been made of Dynamic Creative Optimization (DCO) both in the press and in the marketplace  Optimizing creative variations is a major trend in improving online display performance as marketers aim for better return on ad spend; much as DSPs and media optimization systems delivered with respect to efficient media buying & management in recent years. DCO has the ability to help brands win better consumer engagement and conversion rates by delivering what consumers crave most in their interactions with brands today – relevance.

Cognitive Match’s  CEO ,  Alex Kelleher, commented that “over the last six months, Cognitive Match researched and developed the most effective and easy-to-use solution to remove barriers for marketers with respect to using Dynamic Creative Optimization- first, by allowing great creative designs to easily be made into dynamic creative and, second, to radically speed up the execution of a campaign launch.”

CreativeMaker operates as a free plug-in within Adobe Creative Suite fitting within the most used creative design system and providing total creative flexibility. MatchMaker is the campaign management system, allowing marketers to select from proven creative layouts or upload custom designs built with CreativeMaker. The cloud-based MatchMaker solution then allows Dynamic Creative campaigns to be configured and deployed quickly, typically in less than one hour, besting the substantially longer development times that have plagued Dynamic Creative Optimization companies to date.

Antony Chen, Director of Smart Ads Product Management, Yahoo!’s DCO solution, supports the development of great tools which can unlock DCO for more marketers “One of the largest barriers to the adoption of dynamic creative is the time it takes to launch a campaign. Cognitive Match’s tools make significant progress in eliminating this barrier without limiting the creative freedoms of creative designers. With no workflow disruption and easy-on tools, we’re hopeful that dynamic creative setup time will decrease from weeks to hours and make DCO a much more frequently used tool to improve the performance & effectiveness of display advertising.”

Dan Davies, Director of Ad Operations at Adnetik, a publisher partner of Cognitive Match, agrees, “Cognitive Match has finally solved the challenges that have kept clients from realizing the boost Dynamic Creative Optimization can provide on Display campaigns. To date, the primary challenge has been that deploying campaigns with other DCO vendors can take months or more. Now, we can have campaigns up and running quickly, which puts Cognitive Match’s DCO solution at the same pace as digital display, overall; and our clients’ business as well”

Ben Jones, EVP of Creative at respected agency Hill Holiday was equally enthusiastic stating “’The promise of dynamic creative has always been enticing—different images and messages in different sequences for different people—but the production headaches have always been daunting. CreativeMaker is a powerful step forward, integrating scale directly into our existing production workflows.  The Hill Holliday teams are psyched for the combination of thousands of versions from a single integrated workflow”.

Cognitive Match’s solutions also go beyond the application to display ads and are able to use the same Dynamic Creative Optimization technology to place promotions on brand or publisher sites to optimize landing pages, promotions, products or content; truly transforming generic content around the web into personally relevant experiences.