I recently had an important sales lesson crammed into my skull.

It’s a lesson that I’ve known for years but haven’t thought about for a while.

And not keeping this lesson in mind at all times during the sales process is complete SALES DEATH!

Seems a bit dramatic but it’s true.

And since it’s so important I wanted to share it with you so you can get more sales today.

So a couple weeks ago my wife and I strolled into one of those large department stores that sells just about everything like fridges, TVs, grills, washer/dryer sets etc.

We were looking for a new barbeque grill because we just moved into a new house and wanted an upgrade (I have some more lessons that I learned from buying the house but I’ll save those for another day).

So it’s the weekend before Labor Day and as we are walking in I can just hear those large flat-screen TVs calling my name. We weren’t even thinking of buying one that day but decided to go have a look because we were looking to upgrade to a new TV soon.

So we walk around the numerous TVs and the salesman points out a new model “LED” TV they just got and it’s a great deal because they just lowered the price over $1,000. The TV is slim, has a great picture and all the other bells & whistles you could ask for.

I’m very interested and I don’t hide it!

I ask distinct buyer questions like how do you mount it on the wall, what does it come with, and how soon it can be delivered.

The salesman at this point goes on to talk about how you can buy on credit, and the 0% interest rate, their 30-day price guarantee where they match any other store, etc.

And I’m thinking “Credit? 0%? I never asked about that stuff and I basically said I want the dang thing so close me!”

But he doesn’t.

At that point since he didn’t push at all I started to question the purchase and I ask him, “well Labor Day is on Monday, do you think it will go on sale even more?”

He then says to me, “It might. Our biggest sales of the year are on Labor Day. Do you want me to call you on Monday and let you know?”

Call me? I was in a hot buying mode and my brain was practically disconnected with my wallet. I was just about to spend over $3,000 on a TV and all he had to do was close me. He could have said just about anything to get me to buy.

But he made the mistake of not overcoming an objection and DELAYED the sale. In fact he took my objection and amplified it by saying he’d call me later if the price did come down.

So what should he have said?

What he should have said was, “It’s possible it might go on sale. But it’s already over $1,000 off and I doubt it will come down further. But lucky for you even if it does come down we have that 30 day price guarantee so if the price goes down or you find it cheaper anywhere else we’ll beat it by 10%. I’d really hate for you to miss out on this because I’ve never seen a deal like this on one of our new models. In fact I’ll call you personally if the price goes down further and we’ll take care of it over the phone. So which wall mount were you thinking of getting with this TV?” etc.

See what I did? I took the objection, covered it, and then I started the closing process. If I (as the customer) would’ve balked or shown hesitation I’d know there were more objections and I’d back up and cover those and then try to close again.

Just rinse and repeat.

But he didn’t so he lost out. And I KNOW they work on commission so he also missed out on money going into his pocket. Bummer.

But wait, it gets worse.

After the salesman and I exchange cards we walk over to the barbecue grills. Now the grill was not an impulse. We researched earlier and found two grills that we were going back and forth on and we wanted to go into the store to get a salesperson to help us decide on which one to get.

My point is we were going in to BUY one.

So we get over to the grills, ask the saleswoman about both, listen to her facts and opinions about both grills and we make a decision. We pick out a grill and then I decided to ask her, “Do you think it might go on sale on Monday since it’s labor day?”

And she responded, “You know this grill goes on sale every now and then. I could call you next week on Labor Day and let you know if it does.”

Are you kidding me?

These two salespeople were practically talking me out of everything I wanted.

We went into the store to buy a grill, happened to find a TV to buy as well but we walked out empty handed. Nothing.

My wife and I were shocked (she was once in sales herself).

So why did this happen?

Both of these salespeople DELAYED the sale and wussed out with the “I’ll call you on Monday”. And they even had a perfectly good tactic to get around the price/labor day sale objection. The 30 day price guarantee was DESIGNED by the store to overcome this exact objection. But the salespeople didn’t use the tool that was given to them and delayed the sale anyway.

Now the store designed that 30 day guarantee tool specifically because they know that DELAY is the death of the sale.

Always remember that!

The old saying is “ABC” or “Always Be Closing”. The reason why that saying is so popular in sales is because DELAY IS THE DEATH OF A SALE…and I’ll prove it now.

After I left the store I did some research on TVs that night. I found that I wanted a slightly different model and that Amazon had it, so I bought it from them. I then did further research on grills and picked out an entirely different model and we went into a DIFFERENT store and paid more than double what I originally planned to at the first store (so you know price wasn’t a major concern).

So even though I put up the objection about price, I didn’t really care. Sure I wanted the best deal but when people want something they want it now. So close them! Don’t let them delay.

When I was talking to those salespeople I wanted to make a purchase but needed help, a little push would have done it. But they both delayed the sale and neither one of them made the commission.

What’s funny is the TV salesman never ended up calling me and the grill saleswoman only called me once and left a pitiful voice mail saying something like, “The grill didn’t go on sale so I’ll keep my eye on it and call you later” which she never did.

But even if they followed up they lost because they didn’t close the sale the first time.

I had already bought a grill and TV from someone else. Too bad to because I liked both of the salespeople because they were helpful and nice, but that alone doesn’t make sales.

So the moral of the story is…

DELAY IS THE DEATH OF SALES

We as humans try to put off decisions, especially ones that involve spending money and if we as salespeople or business owners let our customers delay then we run a very high risk of losing the sale. I dare say it’s a 95% chance or higher that you’ll lose the sale in situations like this. Sure you need to keep on following up with prospects if they don’t buy but don’t let following up distract you from making the sale the first time.

So always remember to never let your prospects delay. Just that one tip alone will make you a lot more commissions and sales!

Whoever thought that you’d find profound selling lessons in Pee-Wee’s playhouse?

Not me but there are some very important lessons to be learned from watching the clip above.

So after watching the video what can you take away?

It might be different for you but what I took away from it were two huge principles that I’ve been trying to get salespeople to take note of and to start using.

1. If you are perceived as a salesperson you have lost the game before it started.

This is simple but powerful.

Those who sell successfully know that in order to do it effectively they need to avoid looking like a salesperson at all cost.

Why?

Well because we are conditioned to avoid salespeople. Salespeople are perceived as annoying pests who do nothing but take, take, take.
In order to sell well you need to be seen as a trusted adviser or an authority in your field. This only takes a couple small changes in your daily routine but it makes a world of difference once you position yourself differently.

Big hint: add value to your prospects before you ever ask for the sale.

2. Cold calling doesn’t work

We all know that cold calling is extremely ineffective but this video hammers it home. Pee-Wee yells and screams every time this pesky salesperson cold calls at his door and he slams the door each and every time rejecting the salesperson.

I cringe when I see this because I know that’s how people reacted to me when I was cold calling early in my sales career.

It also so aptly illustrates that cold calling doesn’t work because it turns out in the end that the salesperson was offering something that the Pee-Wee (the prospect) actually wanted in the beginning.

And this is true for everyone. We have products and services that people desperately want but we have almost no chance of getting past the brick wall that prospects put up because we are seen as cold calling salespeople.

So the main points to take home are to not come off like a salesperson (become a trusted adviser and an authority) and don’t cold call.

There are simply so many alternatives that will make your life much easier…and a whole lot more profitable.

Tyler

P.S. If you are looking for a way to become a trusted adviser, stop cold calling, and go from annoying pest to trusted guest then try out the Cold Call Crusher system for free for 30 days: http://www.ColdCallCrusher.com/thesystem.html

A short video on the two qualities that will help you be a success in sales or any other thing you want to do.

Tell me what you think in the comments below.

Tyler

http://www.ColdCallCrusher.com/thesystem.html

Well it’s been pretty quite around the Cold Call Crusher blog for some time now. The reason it’s been that way is because I’ve been so busy with all the Crusher students, my private coaching clients, and also still selling in my field that I managed to develop the Crusher system in.

And it’s been a blast!

Even though most people are talking recession and are projecting the media’s scarcity type mindset, I (and a large majority of Crusher students) are breaking sales records and literally doubling or tripling our incomes.

How can this be?!

Well there are many reason for this but one is when you have a steady stream of leads coming in you tend to not worry about the economy because you have more people to sell to than you know what to do with. This in turn keeps you positive and allows you to kick your competitors’ butts because you know there is a lot of money out there.

In fact there is more money out there right now then before because so many “cold calling” and other dinosaur type businesses are laying off employees left and right, leaving huge amount of customers for us to sweep in and sell to (bringing in lots of income)!

So life is good but I also wanted to let you know I’ll be back posting on the blog to continue to provide you with great tips, techniques and other downright cool stuff to dominate your market with.

So stay tuned.

Oh, and if you haven’t already make sure to head on over to http://www.ColdCallCrusher.com and get in the system now so you can start dominating your market and make the income you desire.

Talk soon.

Tyler

I got an email yesterday that read: “Cold Calling works and is one of the fundamentals of selling. If you have the resources to generate leads without cold calling or telemarketing, direct mail, or some other form of advertising, Cold Calling is the most cost effective and efficient for those disciplined enough to follow a routine.” (Spelling corrected)

I get emails like this all the time.

Instead of going into a huge rant about why cold calling doesn’t work (cold calling is like taking a model T car and trying to race at the Indy 500) I want to dissect what this person believes selling is. And why you shouldn’t think like him if you crave success.

First off he used the word “fundamental.” Really? Cold calling is fundamental to selling? That’s weird because I make a very nice income in selling and I don’t cold call…EVER! In fact all very successful salespeople I know don’t cold call. It’s not a good use of their time. So it’s not fundamental at all.

Secondly he says “…for those disciplined enough to follow a routine.” Yikes, disciplined and routine in the same sentence. It makes me shudder! Although I think you need a little bit of both I don’t think any salesperson wants a routine that they need to be disciplined enough to follow. In fact that’s what I think attracts people to selling; there’s no routine and every day brings something new.

This email probably came from some cold calling zealot that doesn’t make an income from his commissions. He probably got promoted to some middle management job and makes the new salespeople’s jobs pure hell by teaching them tactics that are about 20 years old.

No wonder salespeople have such a hard time! All the managers are so disconnected with the world that they are no longer relevant. In fact I predict that in the next 5-10 years sales training will be completely different and they will finally start to teach the techniques that I and hundreds of others use everyday.

Of course if I were you I wouldn’t wait. It’s time to evolve or die. If what you are doing doesn’t work, then find something else.

Until next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html

Being persistent in selling, as you may know, is vital to success.

You have to keep going until things work out.

For example; if you try to close your prospect and you get a “no” you don’t just walk away, you keep going and overcome their objections. Then you try to close again. Rinse and repeat.

Persistence, also known as determination, is equally important when you encounter road blocks to your success.

The last 100 people didn’t buy from you? Well keep on going until someone does. Keep on tweaking your approach until you discover what works.

I’ve noticed that the mindset of persistence is common to all successful people.

But I’ve also noticed another common trait; they know when to cash in their chips.

They know when to be persistent and they know when it’s time to find another way.

Most people will only tell you to be persistent but what they often don’t mention is that you have to be persistent with things that are likely to pay off.

For example; if I’m trying to sell my new widget and have been turned down thousands of times with no one showing the least bit of interest…I might want to find something else to sell. All I have to do is cut my losses and move on before I waste even more time and money trying to sell something nobody wants. This leads me to my next point.

I believe you can be successful in just about any selling environment; however some are much easier than others. And I know this all too well. For instance in a cold calling environment you CAN be “successful” if you’re persistent enough…but you have to work your butt off and the rewards aren’t so great.

The nice thing is you can CHANGE your environment. I have been in cold calling environments and have struggled to put food on the table, then I make one small change, stop cold calling, and then I have more sales than I know what to do with.

So when people come to me and say cold calling works I just have to laugh. It may indeed “work” (as in you see some results) but you’ll never get the great results you want. It’s like trying to ride a scooter across the United States. You may complete your journey on the scooter but wouldn’t it be a lot better to take your private jet?

You have to think about selling like you think of technology. And some technology is so outdated that you need to upgrade. An analogy to technology would be to stop being persistently stupid using your typewriter and move on to a computer already. The typewriter may work but the computer has so many advantages that it’s not even up for discussion, and you should upgrade immediately!

So take a look at your selling. Are you using a typewriter and a scooter, or a jet and a computer?

Remember to always be persistent, but not persistently stupid.

Until next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html

I find that in order to get better at sales, you must allow yourself to experience the sales processes of others.

What I’m trying to say is in order to get good in sales you have to constantly let salespeople try to sell to you.

Yeah it’s not always pleasant, but by constantly gauging your reactions to what other salespeople do while they are selling to you, you will improve faster than most people.

For example: Yesterday my wife and I went on an adventure to find a new car for her. Her car is on its last days and we decided to look at what was out there.

Keep in mind that although we have been thinking about getting a new car for sometime, we decided, on a whim, that we would drop by a couple car lots to see what was out there.

We had no idea what we wanted, we had no idea what we wanted to pay, and we were really “just looking.”

It was also late at night (9pm which is late for car lots) and most places were closed (which was nice).

However we happened upon a used car lot that was open and decided to take a look.

Now this car lot is a chain and sells more used cars in our state than anybody else. They have more advertising than just about anybody else on the radio/TV and they are not a small company by any means. So I would’ve expected that their salespeople were well trained and knew what they were doing. I was wrong though.

So we pull in and get out of our car.

Less than 1 minute on the lot and we already had a salesman on our heels. Note: That by the time we got to this car lot we had been to a couple others and decided that we might be interested in a certain model.

The salesman greeted us and asked what we were looking for. We asked him if he had any of the particular models we were thinking of on the lot. He said they had one but they just sold it, but he quickly got us inside to see if he had anymore of that model on any other lots.

Up to this point the salesman was very kind and I felt pretty good about him. Even the manager who was brought over to help find us the model we wanted on another lot was very nice and helpful.

We learned that the salesman we were dealing with was one of the top performers there. He had plaques all over the wall and even had a ring that indicated that he sold 20 cars a month for more than three months in a row. Now I don’t know a lot about the car business but that sounds like a good number of cars to sell in a month. I mean, if they have a special ring for that accomplishment it must be somewhat significant.

So I would’ve expected this guy to know how to sell a car.

So eventually after some checking the salesman and manager realized they had a car similar to what we were looking for in the back that was currently being washed. The car was just in and they were cleaning it before putting it out on the lot.

So we took a quick walk to the back to take a look at the car while it was being cleaned. And although we didn’t get a great look at it we thought it looked like a possibility. So we asked to test drive it.

They happily agreed.

After it was cleaned they brought it around front and they gave us the keys to take it on a quick spin (alone, which I liked).

My wife took the wheel.

She liked how it handled and was pleased with the interior. After a couple minutes I made her pull over at a parking lot that had big bright lights so we could get a better look at the exterior.

After getting out we noticed a couple things we didn’t like. First off there was no sun roof which we didn’t notice the first time we looked at it. And we wanted a sun roof.

Second, there were some major cosmetic damages to the front of the car which we couldn’t see when the car was wet. In particular there was a horizontal dent on the hood that was starting to show the paint chipping. This was not good considering it was an ’06 and was not priced to reflect these damages.

This was an easy decision since we keep our cars looking nice. It just wasn’t the car for us, plain and simple. That’s ok because we weren’t in any hurry anyway and didn’t expect to buy anything that night (which they knew).

So we took the car back and told the salesman what we didn’t like about it and that it was a “no go.”

So at this point you would expect him to try and convince us otherwise or to say something like “OK, well lets figure out if we have anything else, and if not I’ll get your information and let you know when we get something in that you may like.”

Really all he had to do was find the same car with a sun roof with no major dents and he would have sold a car.

But no, nothing of the sort occurred.

When we got back he acted shocked that we didn’t like the car and immediately changed into another person.

Now of course this was all an act and he was (incorrectly) trying to exert his non-existent power and try to do a takeaway. He turned to his manager and rudely said, “They didn’t like the car.” like we were crazy or something. The manager replied, “They didn’t like the car!?” again, like we were nutcases.

So what was wrong with that? Well first, they are placing blame on us and actually trying to make us feel bad for not liking their car. It’s a pretty stupid thing to do when you have a whole lot of other cars to sell us. Do they think we’ll just feel bad and say, “Well ok, since you sales guys think this car is so great…we’ll take it, where do we sign?!” No.

And to top it off that was the end of our conversation. The salesman said, “OK, thanks for coming in.” That’s it. Didn’t want to give us his card, didn’t want us to give him our info if he got another car in (keep in mind this is the biggest used car dealer in the state and they get many cars in every day), he didn’t want anything.

And of course my wife and I are savvy customers and don’t play games so we just shrugged our shoulders and left. In fact we laughed all the way back to our car and discussed how weird the whole situation was. We even told our friends how ridiculous the whole situation was and to steer clear of that business.

Now you may not think that’s such a big deal but for a salesperson like this it should be. Why? Well first because we are looking to buy a car, and soon. Also, we were great customers. We didn’t dodge any questions, we told them what we wanted, we told them what we wanted to pay, we told them our time frame, etc. All they had to do was find us the right car. Done deal!

But I guess not. Apparently if you don’t like the first option they show you it’s over at that dealership. And what’s funny is that it really is over for them. We will buy a car within a week or two and it won’t be from them. It’s sad because they started out the relationship so well and could have made a huge commission on us. Oh well, we’ll take our money elsewhere.

So, lessons I took away from this experience: Don’t be offended if somebody doesn’t immediately fall in love with what you recommend or try to sell to them. Ask them why they have their objections and then try to overcome them. Don’t just throw a fit like a child and quit.

Also, if something doesn’t work out the first time it’s nice to leave the relationship you just built with your prospect on a good note. If this salesman had done this we would have been back and he probably would have made a sale without any extra work. Or we might have referred someone to him. Don’t get me wrong, it’s nice to close people the first time but sometimes you just can’t. Prospects tend to go back to salespeople they’ve already built a relationship with. So if the buying time isn’t right right now, it may be in the future for your prospect and he may be back.

So anyway, that’s the story how I didn’t get sold a car.

Do you have any stories about salespeople who did or didn’t do something right? Send them in and I’ll publish them on this blog.

Until next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html

P.S. If you want a system to automatically build relationships with prospects and follow up with them until they buy, you need to get here now: http://www.coldcallcrusher.com/thesystem.html

I’ve got a little tip for you that I absolutely love and that makes me a lot of money. But it is kinda hard to communicate sometimes, so I’ll do my best.

To start off let me ask you a question: Do you ever tell people they CAN’T buy from you??

And I don’t mean that you turn them down because you are all out of your product or your boss told you that you can’t sell to a particular area or something. I’m talking about a person who is ready to hand you money and you could easily take it in exchange for what you’re selling…but for one reason or another, YOU REFUSE to sell to them.

Do you ever do that?

I do it all the time. And no I’m not talking about “take-away selling” (which is very powerful but that’s another topic). I’m talking about refusing their money…forever.

Now this may seem a little strange because as salespeople and businesses that’s how we make a living; giving people what they want in exchange for money.

And don’t get me wrong I love to make sales but I also know the signs of a troubled prospect. I know that taking money from a troubled prospect that will turn into a troubled client is costing me more money than it’s worth. Their endless problems and extra favors they ask for is NOT worth it.

For every troubled client I have to deal with I lose out on getting to serve three great clients.

There are several other benefits to turning down these types of clients.

For starters you will feel much more abundant because you can easily turn down money. And when you come from a place of abundance and not scarcity you seem to attract much more abundance.

Another good reason for turning down clients is exclusivity. You and your company are coming off as a business that is exclusive, and it’s a privilege (not a right), to do business with you. People flock to organizations and salespeople who are exclusive and who won’t do business with everybody.

The last very important reason why it’s important to turn some people down is that it trains you to hold the power in your selling relationships. You won’t come off as a whiny, wimpy salesperson or business that is begging for the sale. Rather, you come off as if you don’t really need the sale and the client must in some way prove themselves as worthy buyers.

If your clients feel like they have to prove themselves to you in order to buy, do you think they’ll have much resistance when you try to close the sale? NO WAY!

A favorite quote from the movie Boiler Room sums it up best, “I don’t need your business, I value it.”

A couple things to watch out for:

1. Don’t come off as cocky! People detest cocky salespeople and won’t do business with you no matter how much they want what you have. Remember, you are coming from a place of POWER not arrogance or cockiness.

2. This technique is not to be used to make people mad. If you have to refuse a potential customer, do it in a nice way. Telling them that it’s not a good fit for both of you is a good start. But don’t insult them.

3. Don’t make exceptions or rationalize when you know you shouldn’t do business with a particular prospect. “Just this once” will leave you in a whole lotta pain and leave you worse off than when you started.

So there you go. Don’t be afraid to lose sales and don’t be afraid to refuse problematic customers and you will see your results increase to a level you never thought possible.

Till next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html

P.S. If you still haven’t figured out to use power and leverage to generate tons of leads and sales than you need to grab the Cold Call Crusher training course right now. You only pay shipping for the first 30 days and it’s guaranteed for over 120 days from the day you buy. You also get hundreds of dollars in bonuses but hurry before they are gone!
Go to http://www.coldcallcrusher.com/thesystem.html

Do you remember why you got into sales?

If you’re anything like most salespeople it was because you wanted to make some of that “green stuff.”

And there is absolutely nothing wrong with that! Isn’t it funny that some people will look down on salespeople and businesses and criticize them for being too focused on money?

What these people don’t realize is that there is nothing wrong with wanting to have more “moola.” So don’t let these people phase you, they have their own inner demons and insecurities to deal with.

Aaaaanyway…

A more important question that I’d like to propose to you is…what do you NOT want to do in sales?

It’s VERY important to be completely honest here because once you STOP doing what you hate at work, and START doing what brings you more money, guess what…you will be happier and much more wealthier.

So here’s what you need to do:

1. Make a list of the top things that bring in more money to you.

And then…

2. Make a list of all the things you hate doing and you refuse to do.

Keep these lists above your desk or in your pocket and constantly review them. You will be SHOCKED at how often you go off course and continue to do the things that keep you poor and miserable.

Keeping these two lists around you will allow you to reflect and keep yourself on the right path. Just imagine how much more effective you will be if you only focus on tasks that get you results and that you like to do.

Salespeople are infamous for wasting time, so don’t be one of them!

Do what makes you the most money and stop doing the things you hate that take all your precious time up.

And that leads me my last point I want to make: Savor your time!

Your time is probably the most important thing you have, so don’t let people still it from you. You can always replace possessions, and money is probably the most easily replaceable thing in the world…there’s a lot of money out there.

So if you’re cold calling (wasting time) realize there’s a better way! If you have troublesome clients that are time VAMPIRES, dump them! If you’re selling system isn’t effective, find a new way!

But don’t you dare waste time because you can never get it back.

Remember, just because you’re busy doesn’t mean you’re being productive.

That’s a statement you should probably plaster over your desk.

It’ll change your life.

Until next time…
Tyler
http://www.coldcallcrusher.com/thesystem.html

P.S. If you want to quit wasting time and start bringing in leads on autopilot then check out the Cold Call Crusher course and regain your most valuable resource…TIME!
http://www.coldcallcrusher.com/thesystem.html

Stories are a proven way to help increase sales.

What do I mean by stories? Here’s an example:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both–as young college graduates are–were filled with ambitious dreams for the future.

Recently, these men returned to their college for their 25th reunion.

They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same company as salespeople, and were still there.

But there was a difference. One of the men was only an average salesperson and lived almost paycheck to paycheck. The other drove expensive cars, enjoyed being the company’s highest producer, and was set to retire whenever he desired.

What made the difference?

Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.

The difference lies in what each person knows and how he or she makes use of that knowledge.

And that is why I’m telling you this story and revealing to you the Cold Call Crusher training course. Because the sole purpose of the Cold Call Crusher training course is to give you the right knowledge to eliminate cold calling and to give you a step-by-step system to put into place so you can start to bring in massive amounts of hot, qualified leads with virtually zero effort.

Each and every day salespeople who have implemented the Cold Call Crusher system wake up to a flood of new leads and prospects chasing them.

And what’s great about this system is that you can immediately learn the secrets of successful salespeople by only paying the shipping to bring this highly acclaimed course to your door. The small course investment of just 97 dollars will be charged after the 30 days. But don’t worry, you still have a full 120 days from your date of purchase to return the course for a full refund of the course price.
Simply visit us here: http://www.coldcallcrusher.com/thesystem.html and get a head start on success in selling.

If you feel as I do that this is a fair and reasonable proposition, then you will want to find out without delay what the Cold Call Crusher training course can do for you what it is doing for hundreds of other salespeople. So please visit the link above and we’ll rush your course to your door.

About those two college classmates I mention at the beginning of this post: They were graduated from college together and together got started in the selling profession. So what made their RESULTS in selling different?

Knowledge. A system. And putting them to use.

END STORY

I used a story about my system but I did it only to show you an example. Can you see how stories may help you sell? If not maybe you should look around at how stories influence the world around you.

The story above is a classic and was not written by me, although I used the basic outline and used it to make a point of my own.

Stories are often like a parable in nature and don’t have to be an actual account. Stories just help you make lasting impressions by putting your ideas into the real world.

Start collecting stories and then tell them during your presentations. I guarantee you’ll see huge results.

Until next time…
Tyler

P.S. I truly believe the moral of the story I just told you. If you want to be one of the successful people you need to take the right action and have the right tools. So visit my website: http://www.coldcallcrusher.com/thesystem.html to get on the right track today.