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	<title>Vancouver SEO (Search Engine Optimization)</title>
	
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		<title>Writing Web Copy That Converts :: Article 1 in a Series :: Internet Marketing Strategies</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/_KZup_UZWfA/writing-web-copy-that-converts-article-1-in-a-series-internet-marketing-strategies.html</link>
		<comments>http://www.colewiebe.com/blog/archives/writing-web-copy-that-converts-article-1-in-a-series-internet-marketing-strategies.html#comments</comments>
		<pubDate>Wed, 04 Aug 2010 16:35:30 +0000</pubDate>
		<dc:creator>colewiebe</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[copy writing vancouver]]></category>
		<category><![CDATA[vancouver copy writing]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/archives/writing-web-copy-that-converts-article-1-in-a-series-internet-marketing-strategies.html</guid>
		<description><![CDATA[When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for Attention, Interest, Desire and Action. Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a web copywriting professional. [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
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		<title>Does the META ‘keywords’ Tag Matter?</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/Aym3JJTGmvc/does-the-meta-keywords-tag-matter.html</link>
		<comments>http://www.colewiebe.com/blog/archives/does-the-meta-keywords-tag-matter.html#comments</comments>
		<pubDate>Mon, 28 Jun 2010 22:22:36 +0000</pubDate>
		<dc:creator>Cole</dc:creator>
				<category><![CDATA[vancouver seo]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=304</guid>
		<description><![CDATA[We are often asked if the meta &#8216;keywords&#8217; tag factors into your search engine ranking. A few years ago search engines began to place considerably less value on meta keywords because the tag was abused. Webmasters and SEOs were stuffing the keywords tag with keywords that often did not even appear in the page. This [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
</ul>
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		<title>Web 2.0 and Search Engine Optimization</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/rAvrZ2SJUio/web-2-0-and-search-engine-optimization.html</link>
		<comments>http://www.colewiebe.com/blog/archives/web-2-0-and-search-engine-optimization.html#comments</comments>
		<pubDate>Tue, 15 Jun 2010 21:54:49 +0000</pubDate>
		<dc:creator>Cole</dc:creator>
				<category><![CDATA[seo for flash]]></category>
		<category><![CDATA[vancouver seo]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=22</guid>
		<description><![CDATA[It would be great if all of those cool new Web 2.0 interactive elements, based upon AJAX and Flash, things like widgets, Google Maps, content overlay panels, etc. were search engine friendly. Unfortunately, these technologies are inherently unfriendly towards search engine spiders. User friendly usually does not translate into search engine friendly. Should you avoid [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
</ul>
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		<title>SEO, It Never Ends</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/skYDK0EIOJ4/seo-it-never-ends.html</link>
		<comments>http://www.colewiebe.com/blog/archives/seo-it-never-ends.html#comments</comments>
		<pubDate>Tue, 23 Mar 2010 20:47:56 +0000</pubDate>
		<dc:creator>colewiebe</dc:creator>
				<category><![CDATA[vancouver seo]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/archives/seo-it-never-ends.html</guid>
		<description><![CDATA[SEO is not a one time deal, a &#8216;set it and forget it&#8217; procedure. Getting to the first page can take six months to a year; and its going to be an ongoing competitive struggle every month to stay there. Your competitors want the very same top-10 spots you do and they hire SEO professionals [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
</ul>
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		<title>SEO in a Nutshell</title>
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		<pubDate>Mon, 22 Mar 2010 00:26:20 +0000</pubDate>
		<dc:creator>colewiebe</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[vancouver seo]]></category>
		<category><![CDATA[vancouver internet marketing strategy]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=274</guid>
		<description><![CDATA[I&#8217;m frequently asked to define SEO. First of all, a lot more than Search Engine Optimization is required to market your products and services effectively on the Internet. Traffic is only part of the equation. I firmly believe in SEO web design, where optimization of the site occurs on the design, code and content levels. [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
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		<title>SEO Tip: Don’t Use Too Much JavaScript</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/Hiayq_NLGos/seo-tip-dont-use-too-much-javascript.html</link>
		<comments>http://www.colewiebe.com/blog/archives/seo-tip-dont-use-too-much-javascript.html#comments</comments>
		<pubDate>Thu, 18 Mar 2010 14:52:58 +0000</pubDate>
		<dc:creator>colewiebe</dc:creator>
				<category><![CDATA[vancouver seo]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=270</guid>
		<description><![CDATA[Searchbots are not designed to read, follow or index JavaScript code. If your website contains a few lines of text in the JavaScript code, chances are the searchbots will ignore the entire block of code along with your text. JavaScript menus are the same as Flash menus; unreadable. The search engines will not follow your [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
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		<title>SEO Tip: Choosing the Right Keywords</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/RvjnUiT8fqc/choosing-the-right-keywords.html</link>
		<comments>http://www.colewiebe.com/blog/archives/choosing-the-right-keywords.html#comments</comments>
		<pubDate>Wed, 17 Mar 2010 15:52:34 +0000</pubDate>
		<dc:creator>colewiebe</dc:creator>
				<category><![CDATA[vancouver seo]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=268</guid>
		<description><![CDATA[Keywords are the cornerstone of your search engine optimization. Getting them right can mean the difference between being a nobody on the Internet and coming up as the first site on Google. Brand Keywords are associated with your company&#8217;s brand, or the product line your market. Many website owners will target a short tail keyword [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
</ul>
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		<title>How Google PageRank Passes from One Page to Another</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/qz3FiwdgRGM/how-google-pagerank-passes-from-one-page-to-another.html</link>
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		<pubDate>Thu, 11 Feb 2010 22:10:55 +0000</pubDate>
		<dc:creator>Cole</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[vancouver seo]]></category>
		<category><![CDATA[vancouver internet marketing strategy]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=256</guid>
		<description><![CDATA[A page with high PageRank will pass some of its value to a lower PR page through the link. When your website&#8217;s pages are effectively interlinked, for maximum relevancy, PageRank is distributed more evenly through your website. Writing high quality content is the most effective way to &#8216;court&#8217; links from relevant sites. As more sites [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
</ul>
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		<title>What is Google PageRank?</title>
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		<pubDate>Fri, 15 Jan 2010 17:55:59 +0000</pubDate>
		<dc:creator>colewiebe</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[vancouver seo]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=254</guid>
		<description><![CDATA[According to Google, their PR value defines the &#8220;uniquely democratic nature of the web&#8221; and &#8220;using its vast link structure as an indicator of an individual page&#8217;s value.&#8221; Google considers links from one web page to another as a &#8216;vote&#8217; for the linked page&#8217;s content. Google believes that a link from a relatively obscure website [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
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		<title>It All Begins with Keyword Research</title>
		<link>http://feedproxy.google.com/~r/colewiebe/LTRb/~3/nPoRfEy0Gj4/the-value-of-keyword-research.html</link>
		<comments>http://www.colewiebe.com/blog/archives/the-value-of-keyword-research.html#comments</comments>
		<pubDate>Sun, 04 Oct 2009 16:31:01 +0000</pubDate>
		<dc:creator>Cole</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[vancouver seo]]></category>
		<category><![CDATA[vancouver internet marketing strategy]]></category>

		<guid isPermaLink="false">http://www.colewiebe.com/blog/?p=234</guid>
		<description><![CDATA[If you target the wrong keyword search term, and rank #1 on Google, Yahoo! and Bing for that keyword, but nobody is actually searching for that keyword term, you&#8217;ve wasted a lot of time and money. You won&#8217;t receive any traffic from that top-5 ranking. Keywords with high search volume represent the ways your target [...]]]></description>
			<content:encoded><![CDATA[<p>When we write ad copy for our clients we use the AIDA formula for maximum impact. AIDA is an acronym for <span style="text-decoration: underline;">A</span>ttention, <span style="text-decoration: underline;">I</span>nterest, <span style="text-decoration: underline;">D</span>esire and <span style="text-decoration: underline;">A</span>ction.</p>
<p>Creating good copy is a time consuming task. Expect to labor over your content for many hours, to get it just right, or consider hiring a <a title="Hire a web copywriting professional" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">web copywriting professional</a>.</p>
<p>We&#8217;re going to begin with the first &#8216;A&#8217; in AIDA, grabbing your visitor&#8217;s <span style="text-decoration: underline;">A</span>ttention. Your headline, or title, is the first thing people will read, in the SERP (search engine results page). If your headline sucks you&#8217;re not going to rank well, and even if you do, visitors will skim over your listing on Google to find one that is more compelling.</p>
<p><strong>The Headline</strong></p>
<p>Your headline is the most important element to your website&#8217;s human and robot (search engine) audiences. Your title needs to be big and make a bold promise. Give your readers a reason to read on to the next line. Set your headlines in H1 tags so they get noticed.</p>
<p><strong>Sub-Headlines</strong></p>
<p>If the purpose of the headline is to get your visitors to read the next line, the sub-headline inspires them to read the first paragraph. The sub-headline backs up the promise made in the headline.</p>
<p>In article 2 in this series we will discuss benefit content.</p>
<p>nbsp;</p>
<p>» <a title="Vancouver web copywriting professionals" href=" http://www.colewiebe.com/vancouver-seo-copywriting.html">Hire the Vancouver web copywriting professionals</a></p>
<div id="apf_post_footer">
<h4>Related Articles:</h4>
<ul>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=274">SEO in a Nutshell</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=256">How Google PageRank Passes from One Page to Another</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=254">What is Google PageRank?</a></li>
<li class="apf_footer"><a href="http://www.colewiebe.com/blog/?p=234">It All Begins with Keyword Research</a></li>
</ul>
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