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Account Supervisor

2011-06-28T13:25:00Z

Position Summary

The role of an Account Supervisor is to lead and motivate agency teams toward helping clients and their brands create a strong future. More specifically, he or she must be an active listener, passionate partner and brand steward, day in and day out. This role includes empowering involved teams, fostering collaboration, and continually pushing for fresh, new ideas. Multiple AS positions open on fast-growing Agribusiness accounts.

Colle+McVoy is Named One of the Top 100 Workplaces in Minnesota

2011-06-19T18:59:00Z

Colle+McVoy is honored to be named one of the Top 100 Workplaces in Minnesota and placed within the top 10 in the mid-size employer category based on an employee-based survey project from the Star Tribune, which appeared in the newspaper on Sunday, June 19.

Read the story »

Colle+McVoy Partner Wins at Silver Anvil Awards

2011-06-10T11:44:01Z

MINNEAPOLIS, June 10, 2011 – Colle+McVoy’s PR partner, Exponent PR, won a Silver Anvil Award and received an Award of Excellence at the Public Relations Society of America (PRSA) 2011 Silver Anvil Awards Ceremony in New York. The Silver Anvil Awards, the venerable icon of the public relations industry, honor organizations that exemplify creativity, resourcefulness and impact, and are judged by an elite group of public relations professionals.

Exponent PR received a Silver Anvil Award in the Integrated Marketing Category for its rebranding efforts on behalf of Caribou Coffee, the nation’s second largest gourmet coffee retailer. To enhance Caribou’s brand position and create new opportunities to engage with customers, Exponent, together with its advertising partner, Colle+McVoy, helped makeover the 17-year-old brand by embracing the company vision of living life to the fullest and providing the highest quality coffee possible.

Colle+McVoy Wins Two Judge’s Choice Awards at AIGA Minnesota Design Show 2011

2011-05-12T14:35:00Z

MINNEAPOLIS, May 12, 2011 – Colle+McVoy won two Judge’s Choice Awards and had seven pieces selected (tied for the most selected) at the AIGA Minnesota Design Show 2011. The awards, sponsored by AIGA Minnesota, highlight the region’s top work, submitted by creative professionals and students and is judged by a panel of nationally recognized design professionals.

“This is incredible recognition since the Twin Cities design community features some of the most creative work in the nation,” said Ed Bennett, design director, Colle+McVoy.

PR Writer

2011-05-05T14:48:00Z

Position Summary

As an Exponent PR Writer you are responsible for helping to plan, researching, interviewing and repurposing writing of all kinds to support public relations initiatives for clients. The ideal candidate will produce bold, strategic, persuasive messages in all media for clients.

Colle+McVoy Names Craig Pladson Director of Interactive Innovation

2011-04-20T18:36:00Z

MINNEAPOLIS, April 20, 2011 – Craig Pladson has been named director of interactive innovation at Colle+McVoy to expand the current and identify the future interactive opportunities for its clients. In this new position, Pladson will lead the agency’s efforts to identify and build emerging platform solutions, as well as continue to infuse interactive marketing and technology throughout core disciplines at the agency.

“I am thrilled to recognize Craig who has been instrumental in the development and tremendous growth of our interactive expertise at the agency,” said Christine Fruechte, president and CEO, Colle+McVoy. “He will now lead our client partners in harnessing interactive and emerging platforms to grow their businesses.”

Colle+McVoy Wins Best of Show in NAMA National Awards Competition

2011-04-19T15:55:00Z

MINNEAPOLIS, April 19, 2011 – The National Agri-Marketing Association (NAMA) awarded Colle+McVoy Best of Show (advertising) at the national 2011 Best of NAMA awards ceremony in Kansas City. The advertising Best of Show award was one of four first place wins for Colle+McVoy and its PR partner Exponent PR. The Best of NAMA program recognizes excellence in advertising, public relations and digital communications in agribusiness and related industries.

“Colle+McVoy strives to provide smart and creative work that achieves strong results for our agribusiness client partners,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are honored to have the work of our growing Food & Agribusiness practice recognized.”

Colle+McVoy Nominated For Three Webby Awards

2011-04-13T19:16:01Z

The Webby Award is the Internet’s highest honor and we’re up for three. Vote now and help our clients win: Caribou Coffee, Schwinn and Aveda.

Vote Now »

Colle+McVoy and Exponent Expand Food & Agribusiness Practice

2011-04-12T14:18:00Z

Minneapolis-based advertising agency Colle+McVoy and its public relations partner, Exponent PR, announced the expansion of their burgeoning Food & Agribusiness practice.

The agencies hired Carol Anderson as senior strategist and Julie Carver as account director to help lead the food and agriculture business.

“Carol and Julie are very strong additions to our team. They bring deep experience and leadership, as well as further expand the offerings to our clients,” said Phil Johnson, chief operating officer, Colle+McVoy.

Colle+McVoy’s PR Partner, Exponent PR, Is Most Awarded Agency at 33rd Annual Minnesota PRSA Classics

2011-04-01T14:40:00Z

Exponent PR received 12 awards last night during the 33rd annual Minnesota PRSA Classics Awards, the most received by any agency or company. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2010.

“It’s an honor to have our work recognized as some of the region’s best,” said Tom Lindell, managing director, Exponent PR. “This recognition is a tribute to great client partners and their success.”

EXPLORE MINNESOTA - MORE TO EXPLORE TV

2011-03-30T15:24:00Z

A new TV spot for Explore Minnesota Tourism featuring Joe Mauer, indie rockers Solid Gold and a guy who looks an awful lot like Paul Bunyan.

Nicole Pomerleau Joins Colle+McVoy As Media Director

2011-03-08T20:32:00Z

Colle+McVoy announced today that Nicole Pomerleau has joined the agency as media director. She will be responsible for all media planning and buying activities, as well as guiding expertise on new and emerging media strategies.

"Nicole is a tremendous asset to our team and our client partners,” said Christine Fruechte, president and CEO, Colle+McVoy. "Her impressive national and international experience will expand the capabilities we offer our clients, as well as accommodate future agency growth and opportunities."

Pomerleau joins the agency from Fallon following stints at Mediacom London, Grey Worldwide, Universal McCann and Foote Cone & Belding. Most recently she managed the media for the launch of the Cosmopolitan Hotel and Resort in Las Vegas along with leading the media on both Bravo and USA Network brands. She has extensive media planning and strategy experience leading blue chip brands across multiple categories including Microsoft Office, Sandisk, Escada, Dunhill, Holiday Inn & Express, Lacoste and Levi Strauss & Co.

Pomerleau believes the best media ideas come from building, not buying, and her passion for creative, innovative media brought her to Colle+McVoy. “The dynamic culture and drive for creativity and collaboration across all departments is inspiring,” said Pomerleau. "I am excited to join a team with such tremendous growth and momentum."

Pomerleau is one of many recent significant new hires by Colle+McVoy, which boosted staff by more than 40 professionals in the last 12 months to manage new business and growth in digital billings. Colle+McVoy billings have grown annually for the fifth consecutive year and are expected to continue throughout 2011.

Colle+McVoy Profiled in Communication Arts

2011-03-07T18:20:00Z

+ Download Full Article as PDF

Communication Arts is the highly regarded and premiere publication for inspiration and insight into the world of creativity. It reviews and promotes the best of the best as it relates to graphic design, advertising, photography, illustration and interactive media. We thank Communication Arts for recognizing us for our reinvention, success and the high caliber of work we strive for every day. We share the excitement and honor of with all of our forward-thinking client partners. Without their trust and involvement this tremendous honor simply would not have been realized.

Colle+McVoy Is Finalist In Two Effie Award Categories

2011-03-04T20:26:00Z

Gold, silver or bronze awards to be announced June 7 in New York

Colle+McVoy has reached the finalist stage in two Effie Award categories. The Effie Awards are the pre-eminent award in the industry honoring the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 43rd annual Effie Awards on June 7 in New York.

Colle+McVoy is a finalist in the David vs. Goliath and Retail categories for its overall marketing approach and rebranding of Caribou Coffee, the world’s second-largest coffee retailer. To better communicate the soul of the company and differentiate Caribou Coffee from its more-corporate competitors with giant budgets, Colle+McVoy completely relaunched the brand. The revitalization included uncovering the brand’s core DNA and reviving its original tagline, “Life is short. Stay awake for it,” a new logo, packaging and in-store signage, as well as website and advertising support.

The relaunched brand has positively impacted sales and customer traffic. Since engaging Colle+McVoy, Caribou Coffee has achieved significant net sales increases, outperforming the QSR category and increasing shareholder.

CARIBOU COFFEE - COFFEE BAG REDESIGN

2011-03-02T16:57:00Z

The redesign of the Caribou Coffee brand and logo can now be found on its coffee bags nationwide. Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. The new coffee bag design now wraps the entire bag with burlap and labels that give the packaging more of a handcrafted and artisan feel. The front label for each specific coffee was kept simple and includes a small hand-rendered sketch that references the country of origin or the unique coffee blend inside the bag.

Colle+McVoy Hires Paul Isakson As Director Of Strategy

2011-03-01T20:46:00Z

MINNEAPOLIS, March 01, 2011 – Colle+McVoy announced today that Paul Isakson has joined the agency in the new position of director of strategy. Isakson will oversee brand and consumer strategy and planning, as well as lead digital strategy. He will also play a leading role in the agency’s new business efforts.

“Paul is a globally recognized leader in strategic thinking who thrives on finding new and inventive ways of connecting brands and people,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are thrilled to bring his leadership to the agency as we continue to position Colle+McVoy as a leading creative, strategic and digitally driven agency.”

As a strategist and creative thinker, Isakson has broad experience in digital, design, advertising, and retail/shopper marketing. Prior to joining Colle+McVoy, he was a co founder of Thinkers & Makers, LLC, an innovation and growth consultancy that blended anthropology, design and technology to inspire and create ideas that spread. Over the course of his career, he has collaborated with American Express, General Mills, Dairy Queen, Imation Corporation, Memorex, TDK Life on Record, Starz Entertainment, Molson Coors Brewing Company, General Electric, Sun Microsystems and the Colorado Rockies while in strategic leadership positions at space150, Sukle Advertising & Design and The Integer Group.

SUPER CHATTER XLV

2011-03-01T17:58:00Z

C+M's Super Chatter brings you every social behavior that happened during the Super Bowl into one tasty infographic.

www.collemcvoy.com/superchatter

PEOPLE FOR BIKES - SIGNATURE ADS

2011-02-28T21:59:00Z

Used in bike-friendly publications and at events, this ad graphically depicts the importance of every signature.

Colle+McVoy Launches New Campaign for Mammoth

2011-02-24T23:25:00Z

January 2011 - As AOR for Mammoth Mountain Ski Resort, Colle+McVoy recently launched its first campaign for the resort that in some ways is like a grand opening. For decades, Mammoth's jaw-dropping topography and famous terrain parks were only accessible by car - preferably the 4x4 variety. But with new air service from Los Angeles, the Bay Area and beyond, Mammoth's 11,000-foot summit is now accessible to all. Higher than any West Coast resort, we introduced the tagline, "the top of California."

View the work here

Colle+McVoy Creates “Real” TV Campaign for Cost Cutters

2011-02-24T20:23:00Z

There's a fundamental, human truth when people get a new hairstyle or cut: if it looks good, people they know will compliment them. Never before has this insight or moment been captured in a campaign. Recognizing this, Colle+McVoy based its creative concept for Cost Cutters TV spots on showing these complimentary moments to prove that Cost Cutters offers a salon cut at an affordable price. Two actors were hired, given new Cost Cutters hairstyles, and then the real reactions from friends and loved ones were documented as they unfolded.

View the work here

Colle+McVoy Launches New Mobile Site For RBFF

2011-02-24T20:10:00Z

Feb 24, 2011 - Colle+McVoy launched today a new, fully integrated mobile website for the Recreational Boating & Fishing Foundation (RBFF) and its Take Me Fishing brand. Mobile site users now have on-the-go access to plan, prepare and equip for a great day on the water. Overall, the mobile site works to take the most mobile-appropriate and relevant offerings from takemefishing.org (the most comprehensive source on the web for all things fishing and boating) and puts them into an easy to navigate layout, allowing visitors to access information quickly and simply.

http://www.takemefishing.org/mobile (best viewed on a mobile device)

TAKE ME FISHING - MOBILE SITE

2011-02-22T17:04:00Z

We launched today a new, fully integrated mobile website for the Recreational Boating & Fishing Foundation (RBFF) and its Take Me Fishing brand. Mobile site users now have on-the-go access to plan, prepare and equip for a great day on the water. Overall, the mobile site works to take the most mobile-appropriate and relevant offerings from takemefishing.org (the most comprehensive source on the web for all things fishing and boating) and puts them into an easy to navigate layout, allowing visitors to access information quickly and simply.

+ View Mobile Site (Best viewed on a mobile device)

CARIBOU COFFEE - MAKE THE CUP

2011-02-18T18:54:01Z

As part of Caribou Coffee’s “Life is short. Stay awake for it.” campaign, we created MakeTheCup.com and asked coffee drinkers what they stay awake for. More than 25,000 responded and the top 125 made it onto one of seven new coffee cups.

+ More at CaribouCoffee.com

COST CUTTERS - REAL TV

2011-02-16T12:56:00Z

When it comes to a getting a new haircut or hairstyle, there’s one simple, human truth: if it looks good, people can’t help but compliment you on it. It’s universal. Our mission was to capture those compliments. To do this, we affixed hidden cameras called “Cost Cutters Compliment Cams,” to customers who’d recently received a new cut and style from Cost Cutters. Then we sent them out to capture the real, unvarnished reactions (which ended up being compliments, of course) of family, friends and coworkers. All to demonstrate how Cost Cutters keeps you looking your best at an affordable price.

MAMMOTH MOUNTAIN - CAMPAIGN

2011-02-15T23:31:00Z

Print

Interactive

Outdoor

Our first campaign for Mammoth Mountain was, in some ways, like a grand opening. For decades, Mammoth's jaw-dropping topography and famous terrain parks were only accessible by car - preferably the 4x4 variety. But with new air service from Los Angeles, the Bay Area and beyond, Mammoth's 11,000-foot summit is now accessible to all. Higher than any West Coast resort, we introduced the tagline, the top of California.

Side note: This year, more than ever, Mammoth is living up to its name. It was officially recorded as having the most snow in the world after a storm dumped more than 13 feet of the white stuff.