Exponent PR received a Silver Anvil Award in the Integrated Marketing Category for its rebranding efforts on behalf of Caribou Coffee, the nation’s second largest gourmet coffee retailer. To enhance Caribou’s brand position and create new opportunities to engage with customers, Exponent, together with its advertising partner, Colle+McVoy, helped makeover the 17-year-old brand by embracing the company vision of living life to the fullest and providing the highest quality coffee possible.
]]>“This is incredible recognition since the Twin Cities design community features some of the most creative work in the nation,” said Ed Bennett, design director, Colle+McVoy.
]]>“I am thrilled to recognize Craig who has been instrumental in the development and tremendous growth of our interactive expertise at the agency,” said Christine Fruechte, president and CEO, Colle+McVoy. “He will now lead our client partners in harnessing interactive and emerging platforms to grow their businesses.”
]]>“Colle+McVoy strives to provide smart and creative work that achieves strong results for our agribusiness client partners,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are honored to have the work of our growing Food & Agribusiness practice recognized.”
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The Webby Award is the Internet’s highest honor and we’re up for three. Vote now and help our clients win: Caribou Coffee, Schwinn and Aveda.
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Minneapolis-based advertising agency Colle+McVoy and its public relations partner, Exponent PR, announced the expansion of their burgeoning Food & Agribusiness practice.
The agencies hired Carol Anderson as senior strategist and Julie Carver as account director to help lead the food and agriculture business.
“Carol and Julie are very strong additions to our team. They bring deep experience and leadership, as well as further expand the offerings to our clients,” said Phil Johnson, chief operating officer, Colle+McVoy.
“It’s an honor to have our work recognized as some of the region’s best,” said Tom Lindell, managing director, Exponent PR. “This recognition is a tribute to great client partners and their success.”
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Colle+McVoy announced today that Nicole Pomerleau has joined the agency as media director. She will be responsible for all media planning and buying activities, as well as guiding expertise on new and emerging media strategies.
"Nicole is a tremendous asset to our team and our client partners,” said Christine Fruechte, president and CEO, Colle+McVoy. "Her impressive national and international experience will expand the capabilities we offer our clients, as well as accommodate future agency growth and opportunities."
Pomerleau joins the agency from Fallon following stints at Mediacom London, Grey Worldwide, Universal McCann and Foote Cone & Belding. Most recently she managed the media for the launch of the Cosmopolitan Hotel and Resort in Las Vegas along with leading the media on both Bravo and USA Network brands. She has extensive media planning and strategy experience leading blue chip brands across multiple categories including Microsoft Office, Sandisk, Escada, Dunhill, Holiday Inn & Express, Lacoste and Levi Strauss & Co.
Pomerleau believes the best media ideas come from building, not buying, and her passion for creative, innovative media brought her to Colle+McVoy. “The dynamic culture and drive for creativity and collaboration across all departments is inspiring,” said Pomerleau. "I am excited to join a team with such tremendous growth and momentum."
Pomerleau is one of many recent significant new hires by Colle+McVoy, which boosted staff by more than 40 professionals in the last 12 months to manage new business and growth in digital billings. Colle+McVoy billings have grown annually for the fifth consecutive year and are expected to continue throughout 2011.
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Communication Arts is the highly regarded and premiere publication for inspiration and insight into the world of creativity. It reviews and promotes the best of the best as it relates to graphic design, advertising, photography, illustration and interactive media. We thank Communication Arts for recognizing us for our reinvention, success and the high caliber of work we strive for every day. We share the excitement and honor of with all of our forward-thinking client partners. Without their trust and involvement this tremendous honor simply would not have been realized.
]]>Colle+McVoy has reached the finalist stage in two Effie Award categories. The Effie Awards are the pre-eminent award in the industry honoring the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 43rd annual Effie Awards on June 7 in New York.
Colle+McVoy is a finalist in the David vs. Goliath and Retail categories for its overall marketing approach and rebranding of Caribou Coffee, the world’s second-largest coffee retailer. To better communicate the soul of the company and differentiate Caribou Coffee from its more-corporate competitors with giant budgets, Colle+McVoy completely relaunched the brand. The revitalization included uncovering the brand’s core DNA and reviving its original tagline, “Life is short. Stay awake for it,” a new logo, packaging and in-store signage, as well as website and advertising support.
The relaunched brand has positively impacted sales and customer traffic. Since engaging Colle+McVoy, Caribou Coffee has achieved significant net sales increases, outperforming the QSR category and increasing shareholder.
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MINNEAPOLIS, March 01, 2011 – Colle+McVoy announced today that Paul Isakson has joined the agency in the new position of director of strategy. Isakson will oversee brand and consumer strategy and planning, as well as lead digital strategy. He will also play a leading role in the agency’s new business efforts.
“Paul is a globally recognized leader in strategic thinking who thrives on finding new and inventive ways of connecting brands and people,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are thrilled to bring his leadership to the agency as we continue to position Colle+McVoy as a leading creative, strategic and digitally driven agency.”
As a strategist and creative thinker, Isakson has broad experience in digital, design, advertising, and retail/shopper marketing. Prior to joining Colle+McVoy, he was a co founder of Thinkers & Makers, LLC, an innovation and growth consultancy that blended anthropology, design and technology to inspire and create ideas that spread. Over the course of his career, he has collaborated with American Express, General Mills, Dairy Queen, Imation Corporation, Memorex, TDK Life on Record, Starz Entertainment, Molson Coors Brewing Company, General Electric, Sun Microsystems and the Colorado Rockies while in strategic leadership positions at space150, Sukle Advertising & Design and The Integer Group.
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