Search Engine Optimisation

E-card Marketing

seotech — Mon, 28 Jun 2010 23:46:19 +0000

Once you have a product you need to market it well for it to be a success. For the best marketing results it is best to take a multi-phased approach to your campaign. One technique that can be used within a marketing campaign is the distribution of e-cards (electronic greeting cards). These work on a [...]

PPC-Pay Per Click

seotech — Tue, 15 Jun 2010 04:54:54 +0000

Pay-per-click (PPC) advertising is one of the fastest methods of driving sales for your business. It is form of search engine advertising where the advertiser only pays when a user actually clicks on an ad to visit the advertiser’s web site. The prospective advertisers bid on keywords they predict their target market will use as [...]

Voiceovers

seotech — Tue, 18 May 2010 00:20:03 +0000

Voiceover is a production technique where a non-diegetic voice is used in a radio, television, film, theatre or other presentation. The commercial use of voiceover in advertising has been popular since the beginning of radio broadcasting. In the early years, before effective sound recording and mixing, announcements were produced “live” and at-once in a studio with [...]

Online Video Production

seotech — Tue, 20 Apr 2010 23:51:00 +0000

Video is a great quick and effective way in which to attract people’s attention and convey your message. Video has a unique ability to ‘bring a message to life’. That no other media has. Advantages of online video production Publishing video online is also much more cost effective. Producing video on a DVD can cost up to [...]

Current Web Development Trends

seotech — Wed, 17 Mar 2010 00:15:51 +0000

It is important that websites are keep up to date with current web design and development trends. When a user visits a website they pass judgment very quickly about the company based on the quality of the design and development of the site. Current Web Development Trends Some trends that are currently very popular in websites include: CMS [...]

SEO Blogs

seotech — Mon, 15 Mar 2010 21:55:12 +0000

Blogs Blogs were originally created as a form of on-line journal where people can share their personal experiences and hobbies with the world. They were traditional written in a diary entry format and contained reflections and opinions. Today, however, blogs serve a much larger purpose. Blogs now serve a very vital role within the search engine optimisation [...]

Flash Banner Ads

seotech — Mon, 15 Mar 2010 21:09:43 +0000

Banner Ads Banner ads are a form of advertising delivered via the web. It involves embedding an advertisement into a web page to attract traffic to the advertiser’s website through linking. Usually the ad is an image or multimedia object that uses technologies such as Java or Flash to employ sound, animation or video. The idea is [...]

Tips for PowerPoint

seotech — Tue, 09 Feb 2010 23:05:38 +0000

PowerPoint Tips Sadly, many PowerPoint presentations are both unoriginal and unprofessional. To make the best impression possible with your PowerPoint presentation there are a few things to keep in mind regarding text, co-ordination and graphics. Firstly, PowerPoint offers a variety of layouts. By using the Slide Master you can customise the positioning and appearance of the slide [...]

Powerpoint Presentations

seotech — Wed, 06 Jan 2010 03:35:08 +0000

Powerpoint Presentations The program Microsoft PowerPoint is a great tool for developing creative and attention-grabbing presentations to accompany your business proposal, lecture or shareholder presentation. Rather than bringing along posters with graphs, or photocopying handouts, fiddling around with CD or DVD players during the presentation or trying to centre transparencies on the overhead projector, PowerPoint makes [...]

Easy Web Content Management

seotech — Tue, 29 Dec 2009 03:16:21 +0000

Web Content Management Web content management systems (CMS) are applications used to create websites and maintain them. It allows web content to be published in an organised manner, with all versions stored for later retrieval. These software applications can handle a variety of media- from text (reports, documents), to PDF files, photos and images. CMS can be [...]