The Basics

Any time you trade with any company on the internet, including SEO companies, you need to check:

• Whether they have a physical address and phone number
• Whether somebody answers the phone with the business name when you call
• Whether they have an ABN listed, and whether it matches with their business name
• Whether there are any complaints about them with the ACCC.
• Whether they promise things which are too good to be true.

SEO References

The best way to choose an SEO company is to see their work. A good SEO company’s website should list their current clients, giving you the opportunity to visit their sites, see what they look like and garner some idea of their SEO tactics.

SEO Company Pricing

Most SEO companies use a package-pricing approach, where your price is based on:

• Number of keywords optimised
• Length of campaign
• Number of backlinks
• Some other SEO metric.

However, no business actually cares about backlinks or keywords for their own value – you want Google rankings and people coming to your site! Look for a results guarantee within your SEO company’s package to ensure that you actually get what you need out of the whole experience

Why Your SEO Company’s Ranking Doesn’t Necessarily Make a Difference

You would think that if an SEO company can’t get their own website to a #1 Google ranking they will have little hope with yours. Actually, many customers have missed out on fantastic SEOs because of this assumption! The industry is extremely competitive for the top rankings, and the #1 position often changes daily because of this. An SEO company that chooses to spend a bit more of their time and money on YOUR rankings rather than their own could be a much better choice!