The Write Stuff

I just can’t get you out of my head – taglines that stick!

Anna Butler — Sat, 28 Jul 2012 02:52:47 PDT

Just like getting some songs out of your head, getting your business name IN to people’s head can be quite a challenge. That’s where creating a memorable tagline can be worth its weight in gold (OK, so a tagline doesn’t … Continue reading →

Anna Butler

What is a meta tag? (And what you need to know about them)

Anna Butler — Sun, 22 Apr 2012 14:30:50 PDT

The Write Stuff

If you’re new to SEO, you may have heard the terms “meta tag”, “meta title”, “meta description” and “meta keyword tag”, but not really known what they were or how they could benefit your business. So what is a meta … Continue reading →

Anna Butler

The False Economy of Stingy Service

Anna Butler — Mon, 09 Apr 2012 14:30:56 PDT

The Write Stuff

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy … Continue reading →

Anna Butler

Creating a Successful Inbound Marketing Strategy in Less Than 30 Min Per Week

Anna Butler — Sun, 18 Mar 2012 14:00:49 PDT

The Write Stuff

Last week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy“. It was chock full of solid advice on how to create an inbound marketing strategy, but … Continue reading →

Anna Butler

How to Write a Press Release – 6 Rookie Mistakes to Avoid

Anna Butler — Sun, 04 Mar 2012 12:30:51 PST

The Write Stuff

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build … Continue reading →

Anna Butler

10 Favourite Words

Anna Butler — Sun, 19 Feb 2012 13:00:22 PST

The Write Stuff

It’s funny how some words strike a chord. They may set your teeth on edge, or they may make you smile. Here a 10 of my favourite words. 10. Snarky – sarcastic, irritable or disrespectful behaviour This attitude seems adopted … Continue reading →

Anna Butler

8 Reasons the English Language is Crazy!

Anna Butler — Sun, 05 Feb 2012 13:00:57 PST

The Write Stuff

The English language with all its rules, countless exceptions to the rules and endless inconsistencies… it’s enough to drive you to French! (The language or the kissing… entirely up to you!) It truly is an irksome language and these are … Continue reading →

Anna Butler

6 Easy Ways to Identify Your Target Market and Their Needs

Anna Butler — Sun, 29 Jan 2012 13:00:10 PST

The Write Stuff

Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focussing on a specific target market, rather than trying to appeal to … Continue reading →

Anna Butler