http://www.etourism.com.au/Blog of eTourismeni4u Feed Generatorhttp://www.etourism.com.au/blog/achieving-greater-email-marketing/281http://www.etourism.com.au/blog/achieving-greater-email-marketing/281#listcommentsTue, 21 May 2013 05:00:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=281In today's society, email marketing continues to be the most popular digital marketing channel among businesses, so it is fair to say that when you do it, you want to be doing it right. So what is considered to be great email marketing? Images, content,http://www.etourism.com.au/blog/creating-lovable-marketing/280http://www.etourism.com.au/blog/creating-lovable-marketing/280#listcommentsThu, 14 Mar 2013 06:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=280When was the last time you heard someone say 'I really do love being marketed to'? Probably never. If you take a moment to think about the things you love...chances are your guests feel exactly the same. The idea behind this so called 'loveable marketing'http://www.etourism.com.au/blog/bing-incorporates-5x-more-facebook-data-into-its-search-results/279http://www.etourism.com.au/blog/bing-incorporates-5x-more-facebook-data-into-its-search-results/279#listcommentsThu, 14 Mar 2013 05:30:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=279Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses 'Likes' to create a personalised social search experience, Bing announced that it willnow incorporate 5x more social content from Facebook into its own search rehttp://www.etourism.com.au/blog/why-facebook-graph-search-is-unique/278http://www.etourism.com.au/blog/why-facebook-graph-search-is-unique/278#listcommentsThu, 14 Mar 2013 05:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=278As we've discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world's favourite social network is at last getting serious about search.However, although it may look like Facebook is finally stepping up to challehttp://www.etourism.com.au/blog/6-tips-for-passing-the-blink-test/277http://www.etourism.com.au/blog/6-tips-for-passing-the-blink-test/277#listcommentsThu, 28 Feb 2013 05:47:00 +0000eTourismWebsite Designhttp://www.etourism.com.au/?blog=277Your website needs to grab visitors' attention, communicate your message and spark the viewer's interest...and all within the blink of an eye. This is the dreaded 'Blink Test' of online marketing, the 3-5 seconds it takes for a visitor to land on your webhttp://www.etourism.com.au/blog/opening-up-tactics-to-achieve-higher-open-rates/276http://www.etourism.com.au/blog/opening-up-tactics-to-achieve-higher-open-rates/276#listcommentsFri, 22 Feb 2013 06:15:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=276Pick me, pick me! It's the endless task of trying to get subscribers to not only open your emails but also to take action. In the second half (July - December) of 2012, Unique Open Rates across the board were reported at 21.95% (Source: www.vision6.com.auhttp://www.etourism.com.au/blog/google-analytics-gets-a-makeover/275http://www.etourism.com.au/blog/google-analytics-gets-a-makeover/275#listcommentsTue, 19 Feb 2013 04:20:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=275Google has recently revamped the design of its Analytics interface, streamlining several features that were strewn across different tabs and making it a more coherent, easy to use product. Here is a run through of the most prominent changes.http://www.etourism.com.au/blog/9-ways-to-drive-hotel-guest-reviews-online/274http://www.etourism.com.au/blog/9-ways-to-drive-hotel-guest-reviews-online/274#listcommentsWed, 30 Jan 2013 04:17:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=274Guest reviews are a hugely valuable way to improve your booking rate, with research showing that 61% of internet users seek out reviews before parting with their cash online, while as many as 63% say they are more likely to buy from a website that featurehttp://www.etourism.com.au/blog/5-tips-your-hotel-needs-for-getting-the-most-out-of-facebook-graph-search/273http://www.etourism.com.au/blog/5-tips-your-hotel-needs-for-getting-the-most-out-of-facebook-graph-search/273#listcommentsFri, 25 Jan 2013 04:04:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=273Facebook Graph Search, as we covered in a recent blog, is the latest development in social search. Unlike a traditional search engine such as Google, which traverses vast search archives to find relevant information on topics, Graph Search allows Facebookhttp://www.etourism.com.au/blog/facebook-introduces-graph-search/272http://www.etourism.com.au/blog/facebook-introduces-graph-search/272#listcommentsThu, 24 Jan 2013 00:44:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=272Facebook has recently unveiled Facebook Graph Search, a new feature which demonstrates that the social network is finally getting serious about search.http://www.etourism.com.au/blog/13-free-design-tools-to-transform-your-marketing-campaign/271http://www.etourism.com.au/blog/13-free-design-tools-to-transform-your-marketing-campaign/271#listcommentsWed, 23 Jan 2013 06:17:00 +0000eTourismTechhttp://www.etourism.com.au/?blog=271There's no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time it takes to actually work out how to use it, can make it all toohttp://www.etourism.com.au/blog/8-tips-for-landing-page-success/270http://www.etourism.com.au/blog/8-tips-for-landing-page-success/270#listcommentsTue, 22 Jan 2013 05:38:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=270There's no doubt about it, landing pages and lead capture forms are two of the most crucial lead generation tools at your disposal. Of course, there are a few things to bear in mind when it comes to creating and optimising your landing pages for the beshttp://www.etourism.com.au/blog/email-marketing-2012-stats-figures/269http://www.etourism.com.au/blog/email-marketing-2012-stats-figures/269#listcommentsSun, 20 Jan 2013 14:00:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=269Sometime around the end of last year, rumour had it that email was somewhat dead. What? It can't be? Exactly! It is in fact still very much thriving, which means for us, that email marketing is still an extremely powerful tool to connect with guests andhttp://www.etourism.com.au/blog/20-marketing-predictions-for-2013/268http://www.etourism.com.au/blog/20-marketing-predictions-for-2013/268#listcommentsThu, 10 Jan 2013 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=268Until recently, good SEO has been all about implementing the same tried and test techniques to get your website noticed by the search engines. Moving forward, getting noticed will be less about keyword insertion and H1 tags, and more about capitalising onhttp://www.etourism.com.au/blog/how-to-get-started-on-google-hotel-finder/266http://www.etourism.com.au/blog/how-to-get-started-on-google-hotel-finder/266#listcommentsWed, 09 Jan 2013 00:24:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=266Now that Google is rolling out Hotel Finder on a worldwide scale, it's time to pay attention to your hotel's Google Hotel Finder page. Because the product's initial feed of data was collected from sites like Yelp.com, online travel agencies and GDS reprhttp://www.etourism.com.au/blog/google-hotel-finder-list-of-gds-and-otas/267http://www.etourism.com.au/blog/google-hotel-finder-list-of-gds-and-otas/267#listcommentsTue, 08 Jan 2013 00:52:00 +0000eTourismIndustry Newshttp://www.etourism.com.au/?blog=267The following OTAs and GDSs can be used to get your hotel rooms and rates listed on Google Hotel Finder. As we find more GDS or OTAs connected to Hotel Finder we'll update the list.http://www.etourism.com.au/blog/email-consumption-on-mobile-up-50/265http://www.etourism.com.au/blog/email-consumption-on-mobile-up-50/265#listcommentsMon, 07 Jan 2013 23:30:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=265New research shows that people are increasingly using mobile devices to access their emails. While this brings fresh challenges for marketers trying to capitalise on the platform, it also provides a wealth of new opportunities with the rise of m-commercehttp://www.etourism.com.au/blog/google-hotel-finder-integrated-into-serps/264http://www.etourism.com.au/blog/google-hotel-finder-integrated-into-serps/264#listcommentsMon, 17 Dec 2012 00:34:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=264Google's Hotel Finder product has recently become available on a global scale and the company is beginning to display Google Hotel results in regular search engine results pages.http://www.etourism.com.au/blog/spam-is-a-bad-word/263http://www.etourism.com.au/blog/spam-is-a-bad-word/263#listcommentsSun, 16 Dec 2012 14:00:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=263So you've created a fantastic email campaign, you're offering unbeatable deals, showcasing your hotel or resort with stunning imagery and content and it's now on its way to everyone in your database.http://www.etourism.com.au/blog/ilaunchs-new-functionality-add-names-to-your-subject-lines/262http://www.etourism.com.au/blog/ilaunchs-new-functionality-add-names-to-your-subject-lines/262#listcommentsThu, 13 Dec 2012 00:00:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=262I'm sure you've questioned how effective personalising an email subject line actually is. Does including something as simple as the recipient's name really work? Well, it is definitely one way to make your email stand out when someone is scanning their buhttp://www.etourism.com.au/blog/ppc-ads-and-facebook/261http://www.etourism.com.au/blog/ppc-ads-and-facebook/261#listcommentsMon, 19 Nov 2012 23:30:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=261Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who thttp://www.etourism.com.au/blog/50-of-facebook-users-value-brand-pages-over-official-websites/260http://www.etourism.com.au/blog/50-of-facebook-users-value-brand-pages-over-official-websites/260#listcommentsMon, 19 Nov 2012 23:10:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=260If you're ever in doubt about the power of social media as a marketing tool for your resort, here's yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact withhttp://www.etourism.com.au/blog/creative-email-deals-that-get-results-for-hotels/259http://www.etourism.com.au/blog/creative-email-deals-that-get-results-for-hotels/259#listcommentsMon, 19 Nov 2012 04:39:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=259If you've noticed the click-through rates on your email marketing campaigns have take a nose dive recently, it's time to inject some creativity into the special promotions you're sending your guests. So what kind of deals can you send? Take a look at thehttp://www.etourism.com.au/blog/being-creative-with-your-specials/258http://www.etourism.com.au/blog/being-creative-with-your-specials/258#listcommentsTue, 06 Nov 2012 23:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=258What makes a special attractive and sell to your audience? That is the key question. Is it price? Is it the inclusion? Is it the way it is presented? The answer is simple, it is all of them. There is no use advertising or promoting a special on your websihttp://www.etourism.com.au/blog/what-to-do-with-your-social-media/257http://www.etourism.com.au/blog/what-to-do-with-your-social-media/257#listcommentsMon, 05 Nov 2012 02:49:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=257Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question 'What Now? Firstly be under no impression that you arehttp://www.etourism.com.au/blog/enhancements-to-daily-booking-report/256http://www.etourism.com.au/blog/enhancements-to-daily-booking-report/256#listcommentsWed, 17 Oct 2012 00:30:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=256We are continually looking at ways to communicate information in a better way to our clients so that they are fully informed on their bookings. This week, on our latest release, we have upgraded our eTourism Online Daily Booking Report to include some newhttp://www.etourism.com.au/blog/keywords-meta-tags-are-obsolete/255http://www.etourism.com.au/blog/keywords-meta-tags-are-obsolete/255#listcommentsTue, 16 Oct 2012 01:03:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=255Meta tags are html codes that contain your pages' metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak.http://www.etourism.com.au/blog/how-to-boost-your-blogs-performance-without-creating-more-content/254http://www.etourism.com.au/blog/how-to-boost-your-blogs-performance-without-creating-more-content/254#listcommentsWed, 10 Oct 2012 06:39:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=254If you want to get more out of your blogging campaign, but don't have the time to produce more content, you'll be pleased to hear there are plenty of things you can do to take your hotel's blog to the next level, without spending hours slaving over the kehttp://www.etourism.com.au/blog/etourism-introduces-automated-email-marketing-product/252http://www.etourism.com.au/blog/etourism-introduces-automated-email-marketing-product/252#listcommentsWed, 03 Oct 2012 23:00:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=252We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the launch of Guest Connect, a new module within the iLaunch Contenthttp://www.etourism.com.au/blog/promoting-your-specials-in-etourism-online/253http://www.etourism.com.au/blog/promoting-your-specials-in-etourism-online/253#listcommentsWed, 03 Oct 2012 01:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=253At eTourism we are constantly looking at ways to improve how we promote specials and grow your sales. In our latest upgrade, we have added in 'Flames' to promote your specials in the booking engine. This is something that we have been using in eTourism Hohttp://www.etourism.com.au/blog/how-to-identify-your-guests-needs-and-take-email-segmentation-to-the-next-level/251http://www.etourism.com.au/blog/how-to-identify-your-guests-needs-and-take-email-segmentation-to-the-next-level/251#listcommentsThu, 27 Sep 2012 05:28:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=251We've already discussed the importance of using segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You might choose to segment your leads based on demographic information suchhttp://www.etourism.com.au/blog/four-reasons-why-blogging-is-more-crucial-than-ever/250http://www.etourism.com.au/blog/four-reasons-why-blogging-is-more-crucial-than-ever/250#listcommentsTue, 25 Sep 2012 04:11:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=250As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up thttp://www.etourism.com.au/blog/why-your-content-doesnt-attract-links-6-common-blogging-mistakes-to-avoid/249http://www.etourism.com.au/blog/why-your-content-doesnt-attract-links-6-common-blogging-mistakes-to-avoid/249#listcommentsTue, 18 Sep 2012 06:14:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=249As you have probably heard by now, to attract links you need great content. But defining what it is exactly that makes great content is not always so easy. Bad content, however, typically follows the same patterns, making it easy to spot and avoid.http://www.etourism.com.au/blog/google-snaps-up-frommers-deal/248http://www.etourism.com.au/blog/google-snaps-up-frommers-deal/248#listcommentsTue, 18 Sep 2012 06:04:00 +0000eTourismIndustry Newshttp://www.etourism.com.au/?blog=248Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's.http://www.etourism.com.au/blog/where-to-find-images-for-your-hotels-blog-posts/247http://www.etourism.com.au/blog/where-to-find-images-for-your-hotels-blog-posts/247#listcommentsSun, 09 Sep 2012 22:58:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=247Including an image with your blog post is one of the best ways to catch the reader's eye, stir their interest and make them start reading. If you are holding back from brightening up your hotel's blog for fear of cost or copyright issues, you'll be pleahttp://www.etourism.com.au/blog/how-hotel-image-choice-impacts-click-through-rates/246http://www.etourism.com.au/blog/how-hotel-image-choice-impacts-click-through-rates/246#listcommentsFri, 07 Sep 2012 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=246A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates.http://www.etourism.com.au/blog/new-custom-urls-for-your-google-plus-hotel-page/245http://www.etourism.com.au/blog/new-custom-urls-for-your-google-plus-hotel-page/245#listcommentsWed, 05 Sep 2012 22:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=245If you struggle to memorise that long string of random numbers that makes up your hotel's Google + business page, you'll be pleased to hear that Google is in the process of rolling out shorter, more professional custom URLs to thousands of its users.http://www.etourism.com.au/blog/using-your-daily-booking-report/243http://www.etourism.com.au/blog/using-your-daily-booking-report/243#listcommentsThu, 23 Aug 2012 23:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=243Ever wondered how are bookings missed and not received? Well, email and the internet is unfortunately not 100% foolproof and emails do on occasions get put into spam/junk folders or are simply not received. In the modern day world, you would think that thhttp://www.etourism.com.au/blog/four-reasons-why-blogging-is-more-crucial-than-ever-for-your-resort/244http://www.etourism.com.au/blog/four-reasons-why-blogging-is-more-crucial-than-ever-for-your-resort/244#listcommentsThu, 23 Aug 2012 22:35:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=244As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up thttp://www.etourism.com.au/blog/how-to-personalise-your-email-marketing-campaign/242http://www.etourism.com.au/blog/how-to-personalise-your-email-marketing-campaign/242#listcommentsMon, 09 Jul 2012 00:30:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=242Good marketing is all about creating an experience that makes your guests feel like your addressing their specific needs as individuals. When it comes to your email marketing campaign, the most effective way to do this is to personalise your message, andhttp://www.etourism.com.au/blog/google-how-to-get-started-in-seo/241http://www.etourism.com.au/blog/google-how-to-get-started-in-seo/241#listcommentsSun, 08 Jul 2012 23:37:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=241Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort's website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than fromhttp://www.etourism.com.au/blog/making-the-most-of-your-channel-manager/239http://www.etourism.com.au/blog/making-the-most-of-your-channel-manager/239#listcommentsWed, 04 Jul 2012 03:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=239We often get asked a lot of questions about how you connect your channel manager to eTourism Online. eTourism Online works with the major most popular channel managers in the marketplace including Siteminder, Resonline, HiSite, Ezychannel Update 247.http://www.etourism.com.au/blog/six-steps-for-successful-email-subject-lines/238http://www.etourism.com.au/blog/six-steps-for-successful-email-subject-lines/238#listcommentsWed, 04 Jul 2012 00:33:00 +0000eTourismEmail Marketinghttp://www.etourism.com.au/?blog=238How many emails do you receive each day? And how many of those do you actually open? When you're scanning your inbox each morning, chances are it's the email subject line that determines which emails you open and which you send straight to your trash canhttp://www.etourism.com.au/blog/blogging-a-simple-framework-for-quality-posts/235http://www.etourism.com.au/blog/blogging-a-simple-framework-for-quality-posts/235#listcommentsMon, 25 Jun 2012 06:32:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=235You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media communityhttp://www.etourism.com.au/blog/last-room-availability/234http://www.etourism.com.au/blog/last-room-availability/234#listcommentsThu, 21 Jun 2012 05:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=234Have you heard of the term 'Last Room Availability'?How does that benefit me? Well the simple answer is more online bookings. To achieve this you should have your property management system connected to your channel manager. The concept is that if you havhttp://www.etourism.com.au/blog/how-to-track-your-email-marketing-campaign-in-google-analytics/230http://www.etourism.com.au/blog/how-to-track-your-email-marketing-campaign-in-google-analytics/230#listcommentsWed, 20 Jun 2012 22:46:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=230Email marketing campaigns are an effective and affordable way to attract return visitors to your resort's website. Campaign tags help you to analyze the success of each email you send so you can stay on top of your campaign and maximize your return on invhttp://www.etourism.com.au/blog/why-list-segmentation-is-crucial-to-your-resorts-email-marketing-campaign/233http://www.etourism.com.au/blog/why-list-segmentation-is-crucial-to-your-resorts-email-marketing-campaign/233#listcommentsFri, 15 Jun 2012 05:49:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=233Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmentinhttp://www.etourism.com.au/blog/5-reasons-why-landing-pages-are-essential-for-your-resort/232http://www.etourism.com.au/blog/5-reasons-why-landing-pages-are-essential-for-your-resort/232#listcommentsFri, 15 Jun 2012 03:43:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=232Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.http://www.etourism.com.au/blog/video-is-one-simple-way-to-boost-your-presence-in-local-search/231http://www.etourism.com.au/blog/video-is-one-simple-way-to-boost-your-presence-in-local-search/231#listcommentsWed, 13 Jun 2012 01:10:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=231Appearing in local search results is pretty essential to the success of your resort's internet marketing campaign. While there's been lots written about the importance of Google Place pages and local web content when it comes to boosting your local searchhttp://www.etourism.com.au/blog/back-to-seo-basics/229http://www.etourism.com.au/blog/back-to-seo-basics/229#listcommentsTue, 12 Jun 2012 00:44:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=229In plain English, SEO is generally a number of techniques or processes used to optimise a website and give it the best chance to be seen in search engines like Google or Bing.http://www.etourism.com.au/blog/the-value-of-discounts-in-online-marketing/236http://www.etourism.com.au/blog/the-value-of-discounts-in-online-marketing/236#listcommentsFri, 08 Jun 2012 01:09:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=236From online vouchers to emailed discount codes, the benefits of using discounts in your online marketing campaign should not be overlooked. Here's a look at how you can use this tactic to drive traffic to your resort's website, as well as a few of the pothttp://www.etourism.com.au/blog/facebook-offers-is-available-for-your-resort/228http://www.etourism.com.au/blog/facebook-offers-is-available-for-your-resort/228#listcommentsThu, 07 Jun 2012 01:50:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=228Facebook is currently testing a new feature called 'Offers' for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and user's news feeds. The development could mean big things for your resort's sochttp://www.etourism.com.au/blog/promotions-in-etourism-online/226http://www.etourism.com.au/blog/promotions-in-etourism-online/226#listcommentsThu, 07 Jun 2012 00:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=226eTourism Online has a range of very powerful tools that can help you create, manage and sell your special promotions. To follow are just a few examples of what can be achieved with eTourism Online. Have you ever wanted to reward repeat guests with a dhttp://www.etourism.com.au/blog/keep-referrals-in-mind/225http://www.etourism.com.au/blog/keep-referrals-in-mind/225#listcommentsTue, 05 Jun 2012 02:49:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=225A referral is the natural result of excellent customer service and surpassed expectations. Since people don't give referrals unless they are deserved, a referral is not a foregone conclusion unless you start every decision you make about running your resohttp://www.etourism.com.au/blog/how-to-use-newsletter-campaigns-in-ilaunch/224http://www.etourism.com.au/blog/how-to-use-newsletter-campaigns-in-ilaunch/224#listcommentsMon, 04 Jun 2012 01:07:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=224In the iLaunch Content Management System, we try to make newsletter campaigns as powerful and painless as possible. iLaunch allows you to build your contact database in a number of ways and then provide you a comprehensive campaign builder for selecting,http://www.etourism.com.au/blog/is-it-time-to-focus-on-direct-bookings/223http://www.etourism.com.au/blog/is-it-time-to-focus-on-direct-bookings/223#listcommentsFri, 01 Jun 2012 03:57:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=223Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly through a hotel-owned website. The site is a collaborative venture by Hilton, Intercontinental Hotels Group, Choice Hotels, Wyndham, Marrihttp://www.etourism.com.au/blog/yahoo-timetraveller-personalised-trip-itineraries-on-the-go/222http://www.etourism.com.au/blog/yahoo-timetraveller-personalised-trip-itineraries-on-the-go/222#listcommentsThu, 31 May 2012 01:49:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=222What would you do on a whirlwind trip to Paris? London? Rome? Yahoo! has just released TimeTraveller, a new app to help you make the most out of your time in a new city, no matter how few hours you have to spare.http://www.etourism.com.au/blog/mac-users-spend-more-on-hotels/221http://www.etourism.com.au/blog/mac-users-spend-more-on-hotels/221#listcommentsWed, 23 May 2012 22:00:00 +0000eTourismIndustry Newshttp://www.etourism.com.au/?blog=221In an attempt to understand the travel planning behaviour of its customers, Orbitz have discovered a surprising fact: Mac users are 40% more likely to book a 4 or 5 star hotel than their PC using counterparts. The findings are being used along with a mounhttp://www.etourism.com.au/blog/twitter-launches-weekly-email-digest/220http://www.etourism.com.au/blog/twitter-launches-weekly-email-digest/220#listcommentsWed, 23 May 2012 05:54:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=220Twitter just announced that it will be sending its users an email every week, presenting tweets and stories shared by their Twitter contacts over the last seven days. The new service will highlight who shared the feature stories and you'll be able to clichttp://www.etourism.com.au/blog/how-etourism-handles-your-data/219http://www.etourism.com.au/blog/how-etourism-handles-your-data/219#listcommentsWed, 23 May 2012 03:00:00 +0000eTourismeTourism Newshttp://www.etourism.com.au/?blog=219After receiving a number of queries in regards to how or what eTourism does with your private data, including email lists, I thought I would write this blog post to let you all know what eTourism's policy is in regards to this.eTourism DOES NOT engage inhttp://www.etourism.com.au/blog/broadcasting-your-blogs/218http://www.etourism.com.au/blog/broadcasting-your-blogs/218#listcommentsMon, 21 May 2012 00:28:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=218Blogging is a popular way for businesses to communicate updates such as upcoming events, special deals, and timely information with their clients. It's also a fantastic way to increase your visibility in search engines such as Google and Bing because thehttp://www.etourism.com.au/blog/facebook-launch-pages-manager-app/217http://www.etourism.com.au/blog/facebook-launch-pages-manager-app/217#listcommentsThu, 17 May 2012 22:37:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=217One of the criticisms leveled at Facebook's mobile apps in the past has been that the social network giant simply has too many features to cram into one mobile experience. Facebook began to address this issue with the launch of Facebook Messenger, and nhttp://www.etourism.com.au/blog/how-to-create-a-pinterest-profile/216http://www.etourism.com.au/blog/how-to-create-a-pinterest-profile/216#listcommentsThu, 17 May 2012 00:55:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=216As discussed in a recent post on our hotel marketing blog, Pinterest has caught the attention of marketers and is already beginning to make waves in the travel industry. It goes without saying that there are some huge potential benefits to having your reshttp://www.etourism.com.au/blog/whats-in-your-room-descriptions/215http://www.etourism.com.au/blog/whats-in-your-room-descriptions/215#listcommentsWed, 16 May 2012 05:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=215A common area that gets overlooked in eTourism Online is our room package descriptions. Too often we will see simply '3 Night Stay' which gives the potential customer no real information about what they are getting.When someone is looking to stay at ahttp://www.etourism.com.au/blog/top-5-asia-pacific-travel-trends/212http://www.etourism.com.au/blog/top-5-asia-pacific-travel-trends/212#listcommentsTue, 15 May 2012 00:15:00 +0000eTourismIndustry Newshttp://www.etourism.com.au/?blog=212Travel firms all over the world have had to keep pace with rapid changes within the industry over the past few years. Many of these new challenges are common to all markets but there are specific differences in individual market development levels and conhttp://www.etourism.com.au/blog/pinterest-meets-the-travel-world/214http://www.etourism.com.au/blog/pinterest-meets-the-travel-world/214#listcommentsMon, 14 May 2012 23:56:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=214New social media site Pinterest has been creating a buzz in the marketing world recently, and it looks as though the travel industry is beginning to jump onboard.http://www.etourism.com.au/blog/facebook-to-resorts-the-rules-of-engagement/213http://www.etourism.com.au/blog/facebook-to-resorts-the-rules-of-engagement/213#listcommentsMon, 14 May 2012 23:36:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=213Facebook has made it ok for brands to chat to their online fans as if they were old friends, but new research from the social media site itself has suggested that this conversational strategy falls short when it comes to true customer engagement.http://www.etourism.com.au/blog/google-why-a-mobile-website-instead-of-an-app-for-your-resort/211http://www.etourism.com.au/blog/google-why-a-mobile-website-instead-of-an-app-for-your-resort/211#listcommentsSun, 13 May 2012 22:21:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=211Writing recently in Google's AdSense blog, app expert Tuyen Nguyen weighed up the pros and cons of mobile sites and apps. Although many view apps as the natural step-up from mobile sites, there are some questions to consider when selecting the best platfohttp://www.etourism.com.au/blog/how-mobile-technology-has-transformed-travel/210http://www.etourism.com.au/blog/how-mobile-technology-has-transformed-travel/210#listcommentsFri, 11 May 2012 01:39:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=210The arrival of mobile technology has changed the travel industry forever, allowing consumers to select flights, book tickets and even check-in just by tapping a few buttons on their Smart-phones.http://www.etourism.com.au/blog/pinterest-the-internets-favourite-new-social-media-site/209http://www.etourism.com.au/blog/pinterest-the-internets-favourite-new-social-media-site/209#listcommentsWed, 11 Apr 2012 23:44:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=209Pinterest is the latest social media network taking the world by storm, and if you haven't checked it out yet, well, you should.http://www.etourism.com.au/blog/google-reveals-augmented-reality-glasses/208http://www.etourism.com.au/blog/google-reveals-augmented-reality-glasses/208#listcommentsWed, 11 Apr 2012 21:55:00 +0000eTourismTechhttp://www.etourism.com.au/?blog=208Google have recently revealed Project Glass, augmented reality glasses which will allow wearers to access the web on a screen no bigger than a postage stamp attached to a pair of specs.http://www.etourism.com.au/blog/hoteliers-unconvinced-by-group-discount-sites/207http://www.etourism.com.au/blog/hoteliers-unconvinced-by-group-discount-sites/207#listcommentsTue, 10 Apr 2012 01:40:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=207The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as Groupon and Living Social when it comes to driving room bookings.http://www.etourism.com.au/blog/google-you-have-to-pay-to-get-ahead/206http://www.etourism.com.au/blog/google-you-have-to-pay-to-get-ahead/206#listcommentsWed, 04 Apr 2012 01:43:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=206Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert.http://www.etourism.com.au/blog/whats-in-your-terms-conditions/205http://www.etourism.com.au/blog/whats-in-your-terms-conditions/205#listcommentsMon, 26 Mar 2012 00:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=205Your Terms and Conditions are a major part of the booking process, however more often than not; they aren't given the time and attention needed to be useful. They are one of the key factors when handling a situation such as a cancellation, a change of minhttp://www.etourism.com.au/blog/hotel-booking-attribution-more-important-than-ever/204http://www.etourism.com.au/blog/hotel-booking-attribution-more-important-than-ever/204#listcommentsThu, 15 Mar 2012 15:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=204The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it's more important than ever to understand which elements of your marketing campaign are working for you, and which aren't.http://www.etourism.com.au/blog/facebook-introduce-private-messaging-for-brands/203http://www.etourism.com.au/blog/facebook-introduce-private-messaging-for-brands/203#listcommentsWed, 14 Mar 2012 21:12:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=203The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new system.http://www.etourism.com.au/blog/what-do-i-need-to-know-about-tripadvisor/202http://www.etourism.com.au/blog/what-do-i-need-to-know-about-tripadvisor/202#listcommentsWed, 14 Mar 2012 02:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=202TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60 million reviews and opinions on accommodation and more arouhttp://www.etourism.com.au/blog/facebook-premium-big-news-for-your-social-media-campaign/201http://www.etourism.com.au/blog/facebook-premium-big-news-for-your-social-media-campaign/201#listcommentsFri, 09 Mar 2012 00:08:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=201Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network's marhttp://www.etourism.com.au/blog/facebook-introduces-real-time-analytics/200http://www.etourism.com.au/blog/facebook-introduces-real-time-analytics/200#listcommentsWed, 07 Mar 2012 23:53:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=200Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and productive manner is not always straight forward.http://www.etourism.com.au/blog/compete-study-rethinks-facebook-likes/197http://www.etourism.com.au/blog/compete-study-rethinks-facebook-likes/197#listcommentsWed, 07 Mar 2012 03:22:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=197The 'Like' has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the true value of their Facebook campaign.http://www.etourism.com.au/blog/the-new-breed-of-seo/196http://www.etourism.com.au/blog/the-new-breed-of-seo/196#listcommentsWed, 07 Mar 2012 02:48:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=196Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.http://www.etourism.com.au/blog/cancelling-and-amending-bookings-in-etourism-online/199http://www.etourism.com.au/blog/cancelling-and-amending-bookings-in-etourism-online/199#listcommentsTue, 06 Mar 2012 23:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=199Of course, we would love if our guests never changed their minds, but the reality is they do! So how do we handle the amendments and cancellations in eTourism Online when this happens?First and foremost we need to know about it! This is particularly imporhttp://www.etourism.com.au/blog/tripadvisor-suspends-hotel-rating-system/198http://www.etourism.com.au/blog/tripadvisor-suspends-hotel-rating-system/198#listcommentsTue, 06 Mar 2012 04:23:00 +0000eTourismIndustry Newshttp://www.etourism.com.au/?blog=198Only Months after the launch of TripAdvisor's new hotel ratings system it has been pulled. The reason we believe is due to negative feedback from the hospitality industry with TripAdvisor admitting it has some work to do.http://www.etourism.com.au/blog/10-of-the-best-tweets-for-hotels/195http://www.etourism.com.au/blog/10-of-the-best-tweets-for-hotels/195#listcommentsTue, 06 Mar 2012 01:16:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=195Are you running out of tweet ideas? Josiah Mackenzie at ReviewPro has turned the spotlight on the accounts of some of the most successful Tweeters in the hospitality industry to put together a rundown of the ten most effective kind of tweets for hotels.http://www.etourism.com.au/blog/how-to-use-the-new-facebook-timeline-for-pages/194http://www.etourism.com.au/blog/how-to-use-the-new-facebook-timeline-for-pages/194#listcommentsMon, 05 Mar 2012 23:05:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=194Last Wednesday, Facebook launched a bunch of new features around Timeline for Pages, giving Page administrators the ability to upgrade to the Timeline redesign now or wait until forced in 30 days. There are a number of changes that will affect your hotel'http://www.etourism.com.au/blog/6-reasons-why-your-hotel-or-resort-needs-a-blog/193http://www.etourism.com.au/blog/6-reasons-why-your-hotel-or-resort-needs-a-blog/193#listcommentsWed, 29 Feb 2012 23:49:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=193When it comes to blogging, it's surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn't really need a blog, or that maintaining a regular blog would just be too time-consuming.http://www.etourism.com.au/blog/using-the-etourism-online-request-feature/192http://www.etourism.com.au/blog/using-the-etourism-online-request-feature/192#listcommentsWed, 29 Feb 2012 23:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=192We often get asked about our eTourism Online request feature and how this works so I thought it would be a good idea to write this blog post about it.Have you ever had a time when you only had a couple of rooms left and you wanted to put them online but chttp://www.etourism.com.au/blog/phocuswright-report-mobile-hits-the-mainstream-technology-and-industry-trends/191http://www.etourism.com.au/blog/phocuswright-report-mobile-hits-the-mainstream-technology-and-industry-trends/191#listcommentsTue, 28 Feb 2012 04:46:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=191After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and Europe,http://www.etourism.com.au/blog/how-google-plus-changes-your-resorts-seo-strategy/190http://www.etourism.com.au/blog/how-google-plus-changes-your-resorts-seo-strategy/190#listcommentsWed, 15 Feb 2012 04:54:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=190Google have recently introduced Search Plus Your World, a new personalised search results page that incorporates social content from your Google Plus network with standard search results. The new layout displays results which have been recommended or gihttp://www.etourism.com.au/blog/why-google-plus-is-essential-for-your-resort/189http://www.etourism.com.au/blog/why-google-plus-is-essential-for-your-resort/189#listcommentsTue, 14 Feb 2012 03:19:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=189The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump onhttp://www.etourism.com.au/blog/internet-users-uneasy-about-personalised-search-results/188http://www.etourism.com.au/blog/internet-users-uneasy-about-personalised-search-results/188#listcommentsTue, 14 Feb 2012 02:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=188As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly personal direction in which search results are heading.http://www.etourism.com.au/blog/distribution-channel-study-under-scrutiny/187http://www.etourism.com.au/blog/distribution-channel-study-under-scrutiny/187#listcommentsMon, 13 Feb 2012 04:57:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=187Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the American Hotel Lodging Association and STR. The 214 page report is the most extensive examination to date of the use of distribution channelshttp://www.etourism.com.au/blog/hilton-on-hotel-search-marketing-trends/186http://www.etourism.com.au/blog/hilton-on-hotel-search-marketing-trends/186#listcommentsFri, 10 Feb 2012 04:12:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=186With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand's online reputation, says James Harrower, search marhttp://www.etourism.com.au/blog/tablets-lead-the-way-in-online-retail/185http://www.etourism.com.au/blog/tablets-lead-the-way-in-online-retail/185#listcommentsFri, 10 Feb 2012 02:00:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=185Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users.http://www.etourism.com.au/blog/travel-companies-miss-out-on-facebook-likes/184http://www.etourism.com.au/blog/travel-companies-miss-out-on-facebook-likes/184#listcommentsThu, 09 Feb 2012 04:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=184A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind.http://www.etourism.com.au/blog/tripadvisor-launch-performance-analysis-service-for-hotels/183http://www.etourism.com.au/blog/tripadvisor-launch-performance-analysis-service-for-hotels/183#listcommentsMon, 06 Feb 2012 04:48:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=183TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of individual property's performance and reputation on TripAdvisor,http://www.etourism.com.au/blog/kayak-iphone-users-buy-travel-online-android-not-so-much/182http://www.etourism.com.au/blog/kayak-iphone-users-buy-travel-online-android-not-so-much/182#listcommentsWed, 01 Feb 2012 03:04:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=182If you want to reach mobile consumers who'll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go?http://www.etourism.com.au/blog/mobile-compatible-website-new-years-resolution/181http://www.etourism.com.au/blog/mobile-compatible-website-new-years-resolution/181#listcommentsWed, 07 Dec 2011 02:08:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=181There's no question that mobile devices have become a staple in everyday living around the world. With the number of Smartphones and other mobile devices being used on the rise, there comes a corresponding growth in mobile Internet browsing.http://www.etourism.com.au/blog/traveling-in-the-age-of-facebook-open-graph/180http://www.etourism.com.au/blog/traveling-in-the-age-of-facebook-open-graph/180#listcommentsFri, 02 Dec 2011 04:19:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=180Travel and shopping are probably two of the most social activities we do with friends and loved ones. The hyper-interactive travel consumer is a new breed of engaged and informed traveler. They talk about travel before they travel, while they travel, andhttp://www.etourism.com.au/blog/google-turns-on-indoor-mapping/179http://www.etourism.com.au/blog/google-turns-on-indoor-mapping/179#listcommentsThu, 01 Dec 2011 03:52:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=179Android users who download the latest version of Google Maps from Android Market will now be able to locate themselves inside airports, malls and big department stores that partner with Google and share their floor plans. Google Maps will offer the familihttp://www.etourism.com.au/blog/what-independent-hotels-need-to-do-to-compete-against-the-big-travel-brands/178http://www.etourism.com.au/blog/what-independent-hotels-need-to-do-to-compete-against-the-big-travel-brands/178#listcommentsThu, 01 Dec 2011 03:41:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=178The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain compethttp://www.etourism.com.au/blog/6-reasons-great-content-fails/175http://www.etourism.com.au/blog/6-reasons-great-content-fails/175#listcommentsMon, 14 Nov 2011 00:47:00 +0000eTourismContent Marketinghttp://www.etourism.com.au/?blog=175That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understandinghttp://www.etourism.com.au/blog/etourism-releases-mobile-interface-for-cms-customers/177http://www.etourism.com.au/blog/etourism-releases-mobile-interface-for-cms-customers/177#listcommentsFri, 11 Nov 2011 04:32:00 +0000eTourismeTourism Newshttp://www.etourism.com.au/?blog=177Today we're excited to announce the release of our Mobile Interface on the eTourism Content Management System. The eTourism Development Team have been hard at work building an interface that is feature rich but simple to use. This new feature has been rolhttp://www.etourism.com.au/blog/think-insights-with-google-help-for-travel-marketers/176http://www.etourism.com.au/blog/think-insights-with-google-help-for-travel-marketers/176#listcommentsFri, 11 Nov 2011 00:51:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=176Google has just released the new Think Insights with Google from beta, that sports a new playful look, helpful tools, more studies, the latest trends and exciting videos.http://www.etourism.com.au/blog/why-we-need-a-new-hotel-reservations-sales-process/174http://www.etourism.com.au/blog/why-we-need-a-new-hotel-reservations-sales-process/174#listcommentsFri, 11 Nov 2011 00:25:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=174Today's callers have evolved faster than most hotel sales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual thttp://www.etourism.com.au/blog/how-to-create-your-hotel-or-resorts-google-page/173http://www.etourism.com.au/blog/how-to-create-your-hotel-or-resorts-google-page/173#listcommentsTue, 08 Nov 2011 23:45:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=173Google has announced Google+ Pages for your Resort or Hotel. These pages have been specifically created for businesses on Google+. We'll show you how to create your very own Google+ Page.http://www.etourism.com.au/blog/four-seasons-allows-guests-to-digitally-connect-with-their-hotel/172http://www.etourism.com.au/blog/four-seasons-allows-guests-to-digitally-connect-with-their-hotel/172#listcommentsWed, 19 Oct 2011 05:56:00 +0000eTourismTechhttp://www.etourism.com.au/?blog=172Four Seasons Hotel Los Angeles at Beverly Hills became the first Four Seasons in the world to launch ICE technology in their guestrooms and suites, allowing guests to digitally connect with all areas of the hotel.http://www.etourism.com.au/blog/how-to-put-a-facebook-subscribe-widget-on-your-site/171http://www.etourism.com.au/blog/how-to-put-a-facebook-subscribe-widget-on-your-site/171#listcommentsTue, 18 Oct 2011 05:27:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=171Facebook has yet to release a plugin that websites can install to ask for subscribers to Facebook profiles. Here's how to create your own, using the social network's badge creator.http://www.etourism.com.au/blog/facebook-opens-up-places-deals-to-aussie-brands/170http://www.etourism.com.au/blog/facebook-opens-up-places-deals-to-aussie-brands/170#listcommentsWed, 14 Sep 2011 00:48:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=170Facebook has opened up its Places check-in service to brands with its first four Australian partners announced back in August.http://www.etourism.com.au/blog/responding-to-expansion-of-facebooks-location-based-check-ins-as-a-hotelier/169http://www.etourism.com.au/blog/responding-to-expansion-of-facebooks-location-based-check-ins-as-a-hotelier/169#listcommentsTue, 13 Sep 2011 00:43:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=169Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the X check-ins verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with X were herehttp://www.etourism.com.au/blog/twitter-launches-a-new-follow-button/168http://www.etourism.com.au/blog/twitter-launches-a-new-follow-button/168#listcommentsTue, 31 May 2011 23:29:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=168Twitter has just made it a whole lot easier to increase your following. Today, Twitter announced it has introduced its new, official Follow Button.http://www.etourism.com.au/blog/how-to-create-a-hotel-facebook-fan-page/167http://www.etourism.com.au/blog/how-to-create-a-hotel-facebook-fan-page/167#listcommentsWed, 18 May 2011 04:10:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=167Tutorial on how to create a Facebook Fan page for your Hotel or Resort.http://www.etourism.com.au/blog/almost-20-of-visits-to-your-website-are-prompted-by-social-media/166http://www.etourism.com.au/blog/almost-20-of-visits-to-your-website-are-prompted-by-social-media/166#listcommentsThu, 14 Apr 2011 00:52:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=166According to research released last Thursday by ForeSee Results, fewer than 1% of website visits, on average, come directly from a social media URL. While only 1% of site visitors come from a social media URL, 18% of site visitors report being influencedhttp://www.etourism.com.au/blog/google-1-for-your-resorts-website/165http://www.etourism.com.au/blog/google-1-for-your-resorts-website/165#listcommentsTue, 05 Apr 2011 05:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=165Last week Google announced the +1 button, it's latest push into social search, nearly a year after Facebook launched Like buttons. The Google +1 button allows you to +1 the search results and advertisements that you like. Soon you will also be able to ahttp://www.etourism.com.au/blog/how-to-activate-facebook-insights-for-your-hotels-website/164http://www.etourism.com.au/blog/how-to-activate-facebook-insights-for-your-hotels-website/164#listcommentsTue, 22 Mar 2011 22:50:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=164Today we're going to demonstrate how to activate Facebook Insights for your hotels website. To do this you will need to have a Facebook Fan page setup for your Hotel, be the administrator of this Hotel Facebook Page and have access to your websites contenhttp://www.etourism.com.au/blog/how-to-get-your-pages-ranking-in-google/163http://www.etourism.com.au/blog/how-to-get-your-pages-ranking-in-google/163#listcommentsThu, 17 Mar 2011 04:17:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=163Today I would like to demonstrate how blogging can increase the search ranking of certain pages within your website. One of the features of your resort might be that it has a unique location for example it is situated within walking distance from the locahttp://www.etourism.com.au/blog/video-now-50-of-us-bandwidth/162http://www.etourism.com.au/blog/video-now-50-of-us-bandwidth/162#listcommentsTue, 15 Mar 2011 23:22:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=162Limelight Networks reports that just over 50% of bandwidth usage in the US is online video. That's a 107% growth in video bandwidth over last year, what an incredible statistic. Today very few Australian resorts and serviced apartments are using online vihttp://www.etourism.com.au/blog/facebook-like-button-now-has-better-sharing/161http://www.etourism.com.au/blog/facebook-like-button-now-has-better-sharing/161#listcommentsWed, 09 Mar 2011 05:38:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=161Facebook's like functionality has just been revamped to now publish a full news feed instead of just a one-line Recent Activity story. Previously the Like button would only publish the name of the page being Liked to the Recent Activity section of your prhttp://www.etourism.com.au/blog/a-hotel-room-search-engine-room-77/160http://www.etourism.com.au/blog/a-hotel-room-search-engine-room-77/160#listcommentsTue, 01 Mar 2011 04:27:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=160Room77 is a search engine for hotel rooms with over 425,000 hotel rooms in 16 cites in the US and UK. The developer have built profiles of thousands of hotel rooms detailing information on the room location, bed types, size, proximity to the elevator plushttp://www.etourism.com.au/blog/whats-the-value-of-your-twitter-strategy-445688/159http://www.etourism.com.au/blog/whats-the-value-of-your-twitter-strategy-445688/159#listcommentsMon, 28 Feb 2011 04:12:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=159Are you struggling to work out how your Hotel's Twitter account will deliver bottom-line value? Ever wondered which hotels have mastered their Twitter strategy creating enormous value for their property? Why not learn from the most successful Hotel's besthttp://www.etourism.com.au/blog/the-facebook-fan-page-got-revamped/158http://www.etourism.com.au/blog/the-facebook-fan-page-got-revamped/158#listcommentsThu, 17 Feb 2011 23:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=158Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that accommodation managers can easily manage their marketing strategies through these fan pages.http://www.etourism.com.au/blog/the-way-of-the-future-automatic-hotel-check-in/157http://www.etourism.com.au/blog/the-way-of-the-future-automatic-hotel-check-in/157#listcommentsWed, 16 Feb 2011 23:00:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=157Hotels such as YOTEL can benefit from partial automation up to a fully automated service. This way hotles can adjust conditions to accommodate guests' individual preferences.http://www.etourism.com.au/blog/why-understanding-your-web-traffic-is-important-to-your-business/156http://www.etourism.com.au/blog/why-understanding-your-web-traffic-is-important-to-your-business/156#listcommentsTue, 15 Feb 2011 23:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=156Website analytics tools can be used to spot potential growth, determine needed improvements for efficiency, draw attention to potential website problems, and point out what went wrong.http://www.etourism.com.au/blog/the-importance-of-web-presence-in-hospitality-industry/155http://www.etourism.com.au/blog/the-importance-of-web-presence-in-hospitality-industry/155#listcommentsTue, 15 Feb 2011 04:38:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=155Now, hoteliers are fully aware of the benefits that the Internet can bring to their business. Well-informed of the far reaching importance of the web, they are motivated to create more awareness of their industry, on top of getting more bookings online.http://www.etourism.com.au/blog/how-to-turn-your-rss-feed-into-a-link-building-engine/154http://www.etourism.com.au/blog/how-to-turn-your-rss-feed-into-a-link-building-engine/154#listcommentsThu, 10 Feb 2011 02:45:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=154RSS (or Really Simple Syndication) simplifies importing information from portals, weblogs and news sites. It also simplifies the way you stay informed and helps you take control of overloaded email in-boxes.http://www.etourism.com.au/blog/how-to-add-skype-capabilities-to-your-resort-website/153http://www.etourism.com.au/blog/how-to-add-skype-capabilities-to-your-resort-website/153#listcommentsFri, 04 Feb 2011 23:00:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=153In today's highly competitive resort industry, any add-on in sales or service you have over your competitors can make the difference. A standout feature for an accommodations' website is to have the ability to chat with a live person through a website - vhttp://www.etourism.com.au/blog/ten-ways-to-reach-your-customers-on-their-mobile-devices/152http://www.etourism.com.au/blog/ten-ways-to-reach-your-customers-on-their-mobile-devices/152#listcommentsThu, 03 Feb 2011 22:00:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=152You can create the most personal and influential marketing message but it won't help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particularhttp://www.etourism.com.au/blog/start-thinking-mobile-marketing/151http://www.etourism.com.au/blog/start-thinking-mobile-marketing/151#listcommentsThu, 03 Feb 2011 06:13:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=151In this digital age it's important that hoteliers respond to the new needs of guests and offer them the convenience to select and reserve a room, access and change bookings and view hotel photos and information while away from their computers.http://www.etourism.com.au/blog/how-to-link-twitter-to-your-facebook-page/150http://www.etourism.com.au/blog/how-to-link-twitter-to-your-facebook-page/150#listcommentsMon, 31 Jan 2011 07:40:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=150So if you have Facebook fans who aren't Twitter users, you can post your resorts' updates on your Facebook wall for your fans to see. When you do this, you can automatically post your Twitter updates straight to your Facebook wall.http://www.etourism.com.au/blog/how-to-design-and-launch-an-online-community-for-your-resort/148http://www.etourism.com.au/blog/how-to-design-and-launch-an-online-community-for-your-resort/148#listcommentsSun, 30 Jan 2011 06:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=148The online community is very powerful that it can drive change - both for the better and for the worse. When your online network grows and your relationships with them expand, they turn into loyal brand advocates and guardians.http://www.etourism.com.au/blog/how-to-learn-to-optimise-your-facebook-page-in-7-easy-steps/147http://www.etourism.com.au/blog/how-to-learn-to-optimise-your-facebook-page-in-7-easy-steps/147#listcommentsFri, 28 Jan 2011 23:59:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=147So how do these resort managers make the most out of Facebook Fan pages? Resort owners who advertise their business online can learn a lot from 7 easy steps that website owners should knowhttp://www.etourism.com.au/blog/how-to-evaluate-seo-effectiveness/149http://www.etourism.com.au/blog/how-to-evaluate-seo-effectiveness/149#listcommentsFri, 28 Jan 2011 07:16:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=149One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy.http://www.etourism.com.au/blog/the-seven-essential-truths-about-email-marketing/146http://www.etourism.com.au/blog/the-seven-essential-truths-about-email-marketing/146#listcommentsTue, 25 Jan 2011 04:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=146The seven truths of email - the most powerful tool for marketing, branding, direct response, and building customer relationships - can be used to evaluate your tools and resources. Electronic mail (e-mail) provides the hospitality industry a flexible andhttp://www.etourism.com.au/blog/8-sweet-ways-to-drive-more-traffic-to-your-site/145http://www.etourism.com.au/blog/8-sweet-ways-to-drive-more-traffic-to-your-site/145#listcommentsThu, 13 Jan 2011 00:43:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=145Without a steady stream of traffic to your blog, there's little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort's website get more traffic?http://www.etourism.com.au/blog/repurpose-your-old-content-for-new-leads-and-traffic/144http://www.etourism.com.au/blog/repurpose-your-old-content-for-new-leads-and-traffic/144#listcommentsWed, 24 Nov 2010 01:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=144Marketing experts always emphasise the need to regularly create fresh and original content that it's easy to overlook the potential of previously published or posted content.http://www.etourism.com.au/blog/3-tips-on-growing-your-email-marketing-list/143http://www.etourism.com.au/blog/3-tips-on-growing-your-email-marketing-list/143#listcommentsWed, 24 Nov 2010 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=143Email marketing has always been an effective way to reach out to existing and prospective guests. It's organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you permissionhttp://www.etourism.com.au/blog/incentivise-loyal-guests-with-coupon-codes/142http://www.etourism.com.au/blog/incentivise-loyal-guests-with-coupon-codes/142#listcommentsTue, 23 Nov 2010 22:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=142Incentives are a great way to keep loyal clients as well as acquire new ones. You can reward your former and prospective guests in different channels such as social media sites or on your direct website using eTourism Online's coupon code functionalihttp://www.etourism.com.au/blog/create-live-event-broadcast-on-your-resort-with-livestream/141http://www.etourism.com.au/blog/create-live-event-broadcast-on-your-resort-with-livestream/141#listcommentsMon, 22 Nov 2010 03:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=141Are there important events at your resort that you just need to share with the world? Perhaps your resort is sponsoring a fashion show or want to show your prospective guests how close your resort is from the beach, then Livestream for Facebook is thehttp://www.etourism.com.au/blog/take-advantage-of-google-instant-previews-with-these-seo-tips/140http://www.etourism.com.au/blog/take-advantage-of-google-instant-previews-with-these-seo-tips/140#listcommentsSun, 21 Nov 2010 23:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=140It's been weeks since Google rolled out Instant Previewsa feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass.http://www.etourism.com.au/blog/google-now-allows-search-result-previews/139http://www.etourism.com.au/blog/google-now-allows-search-result-previews/139#listcommentsWed, 10 Nov 2010 23:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=139Google pushes the boundaries in search even further by creating a speedier and more useful user experience with its new feature, Instant Previewshttp://www.etourism.com.au/blog/pre-holiday-resort-marketing-checklist/138http://www.etourism.com.au/blog/pre-holiday-resort-marketing-checklist/138#listcommentsWed, 10 Nov 2010 04:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=138Christmas holidays are coming up so it's time to brush up on your Internet marketing strategies if you want increased bookings before the year ends.http://www.etourism.com.au/blog/boost-your-seo-with-these-5-tips/137http://www.etourism.com.au/blog/boost-your-seo-with-these-5-tips/137#listcommentsWed, 10 Nov 2010 02:30:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=137Time and time again, online marketing experts stress the value of a well-optimised website and content. If you're struggling with SEO, here are 5 ways on how you can optimise better.http://www.etourism.com.au/blog/twitter-about-to-join-the-geolocation-game/136http://www.etourism.com.au/blog/twitter-about-to-join-the-geolocation-game/136#listcommentsTue, 09 Nov 2010 01:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=136Twitter has allowed users in the U.S. to tweet their location via its Places feature for a while now, but recent developments show that Places may be taking it a step further by letting businesses claim a location or place.http://www.etourism.com.au/blog/facebook-announces-updated-mobile-apps-and-deals-integration/135http://www.etourism.com.au/blog/facebook-announces-updated-mobile-apps-and-deals-integration/135#listcommentsMon, 08 Nov 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=135In the Facebook press conference last Thursday, the social networking site announced that it is making updates to its mobile apps specifically when it comes to Facebook Places.http://www.etourism.com.au/blog/optimise-your-resort-for-google-places/132http://www.etourism.com.au/blog/optimise-your-resort-for-google-places/132#listcommentsThu, 04 Nov 2010 01:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=132Google Places, formerly known as Google Maps or Google Local is Google's new way of giving more localised results.http://www.etourism.com.au/blog/improve-customer-service-with-social-media/131http://www.etourism.com.au/blog/improve-customer-service-with-social-media/131#listcommentsThu, 04 Nov 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=131Social media has proven to be a great tool for resorts to reach out to a wider audience online. But not surprisingly, this marketing tool also has its way of extending its reach offline.http://www.etourism.com.au/blog/here-comes-promoted-tweets/130http://www.etourism.com.au/blog/here-comes-promoted-tweets/130#listcommentsWed, 03 Nov 2010 02:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=130After Promoted Accounts last month, Twitter will now be expanding its ad platform to the individual streams of its users with Promoted Tweets.http://www.etourism.com.au/blog/make-use-of-your-built-in-newsletter-tool/129http://www.etourism.com.au/blog/make-use-of-your-built-in-newsletter-tool/129#listcommentsWed, 03 Nov 2010 00:30:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=129In the time of Twitter, Facebook and Web 2.0, most people see publishing a newsletter as an old-fashioned, inefficient way to communicate with their desired audience. But the more savvy resort marketers realise that the benefits of a well-written, attracthttp://www.etourism.com.au/blog/listen-to-your-resorts-brand-online/134http://www.etourism.com.au/blog/listen-to-your-resorts-brand-online/134#listcommentsFri, 29 Oct 2010 03:12:00 +0000eTourismPublished Articleshttp://www.etourism.com.au/?blog=134If there is such a thing as the Holy Grail of the resort industry, it should be customer service. After all the effort that's put into the advertising and promotion about a resorts scenic views and top notch amenities, it is actually great customer servhttp://www.etourism.com.au/blog/how-to-setup-twitter-for-your-resort-video/128http://www.etourism.com.au/blog/how-to-setup-twitter-for-your-resort-video/128#listcommentsThu, 28 Oct 2010 01:00:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=128No matter how unfamiliar you are with Twitter, we will guide you on how to create your first account in less than 10 minutes.http://www.etourism.com.au/blog/top-6-ways-to-get-a-retweet/127http://www.etourism.com.au/blog/top-6-ways-to-get-a-retweet/127#listcommentsWed, 27 Oct 2010 01:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=127ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers.http://www.etourism.com.au/blog/whats-so-special-about-etourism-online-specials/126http://www.etourism.com.au/blog/whats-so-special-about-etourism-online-specials/126#listcommentsTue, 26 Oct 2010 00:00:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=126For most people, it's not only about being able to say that I stayed in Hotel So and So. Nowadays, it just feels better for people on their holidays to say, I stayed in Hotel So and So for only $XX a night!http://www.etourism.com.au/blog/how-to-claim-your-resort-on-facebook-places/125http://www.etourism.com.au/blog/how-to-claim-your-resort-on-facebook-places/125#listcommentsMon, 25 Oct 2010 00:30:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=125Facebook Places may still be new in Australia but it's no reason for your resort not to begin taking advantage of its potentials.http://www.etourism.com.au/blog/how-to-set-up-a-business-facebook-page-for-your-resort/124http://www.etourism.com.au/blog/how-to-set-up-a-business-facebook-page-for-your-resort/124#listcommentsFri, 22 Oct 2010 00:30:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=124With a business page, you can create advertisements that appear on targeted Facebook pages and allow you to reach a wider audience. With just an email address, you can quickly set up and customise your own business account on Facebook.http://www.etourism.com.au/blog/is-google-tv-the-next-cool-thing-for-your-resort/123http://www.etourism.com.au/blog/is-google-tv-the-next-cool-thing-for-your-resort/123#listcommentsThu, 21 Oct 2010 01:00:00 +0000eTourismTechhttp://www.etourism.com.au/?blog=123Google TV has finally unveiled it's first set top box to the public. You can now watch streaming movies, live webcasts, or just about any online content on your very own TV screen.http://www.etourism.com.au/blog/how-to-setup-twitter-for-your-resort/122http://www.etourism.com.au/blog/how-to-setup-twitter-for-your-resort/122#listcommentsThu, 21 Oct 2010 00:00:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=122Twitter is not just a social networking device for consumers; it has proven to be a highly successful tool for resorts.http://www.etourism.com.au/blog/how-to-take-care-of-your-twitter-followers/121http://www.etourism.com.au/blog/how-to-take-care-of-your-twitter-followers/121#listcommentsWed, 20 Oct 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=121For most people who are new to Twitter, it takes a little time to finally understand which Twitter behavior will get you followers and which ones prompt people to Unfollow.http://www.etourism.com.au/blog/bing-integrates-facebook-in-social-search/120http://www.etourism.com.au/blog/bing-integrates-facebook-in-social-search/120#listcommentsMon, 18 Oct 2010 01:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=120Microsoft and Facebook recently announced a new partnership that brings Like data and profile search to Bing.http://www.etourism.com.au/blog/latest-resort-stats-online-bookings-on-the-rise/119http://www.etourism.com.au/blog/latest-resort-stats-online-bookings-on-the-rise/119#listcommentsMon, 11 Oct 2010 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=119Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.http://www.etourism.com.au/blog/signs-your-call-to-action-may-need-a-revamp/118http://www.etourism.com.au/blog/signs-your-call-to-action-may-need-a-revamp/118#listcommentsWed, 06 Oct 2010 00:31:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=118If you're not generating enough leads and conversions, your CTA might actually be the problem. So how do you know if your CTAs may actually need a little makeover?http://www.etourism.com.au/blog/twitter-rolls-out-promoted-accounts/117http://www.etourism.com.au/blog/twitter-rolls-out-promoted-accounts/117#listcommentsTue, 05 Oct 2010 05:30:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=117Twitter officially rolls out today this new feature that allows advertisers to pay to boost their audience on Twitter by including promoted accounts on the suggestions for you feature on Twitter.com.http://www.etourism.com.au/blog/how-to-add-analytics-to-your-facebook-fan-page/116http://www.etourism.com.au/blog/how-to-add-analytics-to-your-facebook-fan-page/116#listcommentsTue, 05 Oct 2010 05:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=116Your resort's Facebook Fan page may have thousands of fans and a handful or wall comments everyday. But does this mean your Page is truly effective?http://www.etourism.com.au/blog/have-your-guests-promote-your-resort-with-etourism-social-sharing-tools/115http://www.etourism.com.au/blog/have-your-guests-promote-your-resort-with-etourism-social-sharing-tools/115#listcommentsFri, 01 Oct 2010 02:30:00 +0000eTourismeTourism Onlinehttp://www.etourism.com.au/?blog=115Gone are the days that Facebook interaction meant just occasional comment exchange on photo albums, notes and status updates. People now get to share links of articles they liked from other sites or photos they find interesting through Facebook and Twihttp://www.etourism.com.au/blog/facebook-101-a-quick-guide-for-resorts/133http://www.etourism.com.au/blog/facebook-101-a-quick-guide-for-resorts/133#listcommentsThu, 30 Sep 2010 02:57:00 +0000eTourismPublished Articleshttp://www.etourism.com.au/?blog=133Social media is fast becoming an essential part of the marketing mix for different brands. Resorts are now integrating social networking sites into their marketing campaigns; be it to promote their product, monitor conversations about their product, detehttp://www.etourism.com.au/blog/facebook-places-officially-launches-in-australia/114http://www.etourism.com.au/blog/facebook-places-officially-launches-in-australia/114#listcommentsThu, 30 Sep 2010 02:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=114Last week, we blogged that Facebook Places is nearing its official roll out in Australia. Well, today we are very excited to announce that it's finally here!http://www.etourism.com.au/blog/foursquare-20-whats-in-it-for-resorts/113http://www.etourism.com.au/blog/foursquare-20-whats-in-it-for-resorts/113#listcommentsMon, 27 Sep 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=113For Foursquare, it's out with the old and in with the new. Just last week, the social networking site introduced their new and improved version with Foursquare 2.0. Don't worry, this change can be beneficial for your resort.http://www.etourism.com.au/blog/turn-happy-guests-into-online-cheerleaders/112http://www.etourism.com.au/blog/turn-happy-guests-into-online-cheerleaders/112#listcommentsThu, 23 Sep 2010 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=112It always feels good to have a happy guest. It means that you have lived up to your guests' expectations. As a resort manager, you can turn these happy guests into your resort's very own online cheerleaders.http://www.etourism.com.au/blog/facebook-places-ready-to-launch-in-australia-in-weeks/111http://www.etourism.com.au/blog/facebook-places-ready-to-launch-in-australia-in-weeks/111#listcommentsWed, 22 Sep 2010 03:30:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=111A few weeks back, Facebook unveiled its new geolocation feature, Placeswhere users can check in at a particular place to share with friends. It was initially available in the United States but was recently launched in the United Kingdom and Japan.http://www.etourism.com.au/blog/facebook-and-microsoft-talk-about-strengthening-ties/110http://www.etourism.com.au/blog/facebook-and-microsoft-talk-about-strengthening-ties/110#listcommentsMon, 20 Sep 2010 03:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=110Facebook and Microsoft are currently in talks of expanding the search ties the two have been sharing for many years. Sources say that these talks include the possibility for Microsoft's Bing search service to find data from consumer usage of the social nhttp://www.etourism.com.au/blog/how-to-market-your-resort-using-videos/109http://www.etourism.com.au/blog/how-to-market-your-resort-using-videos/109#listcommentsMon, 20 Sep 2010 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=109Every minute, people all over the world upload a total of 20 hours of videos in different channels such as YouTube, Vimeo, etc. As a resort manager you need to ask yourself How are we keeping up with the growing popularity of videos?http://www.etourism.com.au/blog/how-to-claim-your-resort-venue-on-foursquare/108http://www.etourism.com.au/blog/how-to-claim-your-resort-venue-on-foursquare/108#listcommentsFri, 17 Sep 2010 05:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=108Have you claimed your resort on Foursquare yet? Recently, Foursquare became more business-friendly after they created a step by step process to allow business owners to claim their venue on Foursquare.http://www.etourism.com.au/blog/increase-your-facebook-fans-in-4-simple-ways/107http://www.etourism.com.au/blog/increase-your-facebook-fans-in-4-simple-ways/107#listcommentsFri, 17 Sep 2010 02:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=107Aside from being a great resort, how else can you get more fans on Facebook? If you are running out of ideas, don't worry. We have just the 4 fan acquisition strategies to help your resort's Facebook page gain more fans.http://www.etourism.com.au/blog/how-google-instant-may-affect-your-resorts-seo-and-ppc/106http://www.etourism.com.au/blog/how-google-instant-may-affect-your-resorts-seo-and-ppc/106#listcommentsThu, 16 Sep 2010 00:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=106Last week, Google unveiled Instanta new search interface that provides real-time suggested results as keywords are entered into the Google search box. But the main question is: how will this change affect your resort? Will Google Instant Kill SEO ohttp://www.etourism.com.au/blog/google-revamps-search-with-instant/105http://www.etourism.com.au/blog/google-revamps-search-with-instant/105#listcommentsThu, 09 Sep 2010 02:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=105Today, search giant Google introduced a new version of its search engine interfaceGoogle Instant. This new interface provides real-time suggested results as keywords are entered into Google.http://www.etourism.com.au/blog/include-twitter-testimonials-in-your-blog-or-website/104http://www.etourism.com.au/blog/include-twitter-testimonials-in-your-blog-or-website/104#listcommentsThu, 09 Sep 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=104Nothing confirms how truly phenomenal your resort's services are than people raving about their experience with it through their social networking sites such as Twitter.http://www.etourism.com.au/blog/top-reasons-why-nobody-comments-on-your-blog/103http://www.etourism.com.au/blog/top-reasons-why-nobody-comments-on-your-blog/103#listcommentsWed, 08 Sep 2010 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=103Keeping a resort blog is a lot more work than most people might initially think. But after a while of blogging and not receiving comments you begin to think, don't they like my blog?http://www.etourism.com.au/blog/improve-client-relations-through-database-sharing/102http://www.etourism.com.au/blog/improve-client-relations-through-database-sharing/102#listcommentsTue, 07 Sep 2010 00:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=102How different is your database from the rest? Like others, yours contain thousands of contact details of past, current and potential guests of your resortall gathered by you to help build a strong relationship with them through occasional newsletters anhttp://www.etourism.com.au/blog/pay-attention-to-your-twitter-mentions/101http://www.etourism.com.au/blog/pay-attention-to-your-twitter-mentions/101#listcommentsMon, 06 Sep 2010 00:30:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=101Answering and acknowledging frustrated clients or interested prospects are just not enough anymore when it comes to social media marketing. We have discussed previously on how to deal with Twitter complaints but what if what you have in your hands are juhttp://www.etourism.com.au/blog/establish-new-connections-for-your-business/100http://www.etourism.com.au/blog/establish-new-connections-for-your-business/100#listcommentsWed, 01 Sep 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=100If you're running a resort, making new friends is a must to getting new clients. And there's no better place to begin than through the Internet.http://www.etourism.com.au/blog/deal-with-your-twitter-complaints-like-a-pro/99http://www.etourism.com.au/blog/deal-with-your-twitter-complaints-like-a-pro/99#listcommentsTue, 31 Aug 2010 03:15:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=99Every resort has experienced getting small complaints from their guests one time or another, be it because they don't like the scent of the free soap or that the concierge wasn't very helpful. They are usually issues that are easy to address but when theyhttp://www.etourism.com.au/blog/widen-your-resorts-reach-with-facebook-status-updates/98http://www.etourism.com.au/blog/widen-your-resorts-reach-with-facebook-status-updates/98#listcommentsTue, 31 Aug 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=98While posting Facebook status updates is a great way to engage with your resort clients, there are some ways to kick them up a notch to expand your promotional potentialby using tags. The feature was overlooked by many people who aren't staying up-to-dathttp://www.etourism.com.au/blog/protect-your-search-engine-reputation/97http://www.etourism.com.au/blog/protect-your-search-engine-reputation/97#listcommentsMon, 30 Aug 2010 03:30:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=97Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true todaythe only difference is that Internet advanchttp://www.etourism.com.au/blog/how-social-media-helps-you-and-your-business-networking/95http://www.etourism.com.au/blog/how-social-media-helps-you-and-your-business-networking/95#listcommentsMon, 30 Aug 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=95You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?http://www.etourism.com.au/blog/bing-powers-yahoo/96http://www.etourism.com.au/blog/bing-powers-yahoo/96#listcommentsThu, 26 Aug 2010 03:25:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=96Yahoo! Search Products announced this week that Bing will now officially power Yahoo's organic search results in USA and Canada, more specifically their web, image and video search. However, they have yet to announce its official roll out in Australia,http://www.etourism.com.au/blog/how-to-measure-your-resorts-social-media-health/94http://www.etourism.com.au/blog/how-to-measure-your-resorts-social-media-health/94#listcommentsWed, 25 Aug 2010 23:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=94Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won't bring you closer to success.http://www.etourism.com.au/blog/optimise-content-the-facebook-way/93http://www.etourism.com.au/blog/optimise-content-the-facebook-way/93#listcommentsWed, 25 Aug 2010 00:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=93Hotel marketers already know that content is king, queen and prime minister that's why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that chttp://www.etourism.com.au/blog/go-global-using-your-hotels-website/92http://www.etourism.com.au/blog/go-global-using-your-hotels-website/92#listcommentsTue, 24 Aug 2010 03:00:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=92To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers. How do you reach them?http://www.etourism.com.au/blog/how-google-website-optimizer-can-help-you-manage-your-hotels-website/91http://www.etourism.com.au/blog/how-google-website-optimizer-can-help-you-manage-your-hotels-website/91#listcommentsTue, 24 Aug 2010 00:00:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=91After setting up your hotel's dynamic, content-managed website, what's next? Well, you have to test if it works--by saying it works doesn't mean it's live and people can actually go to the website.http://www.etourism.com.au/blog/optimise-your-resorts-landing-pages/90http://www.etourism.com.au/blog/optimise-your-resorts-landing-pages/90#listcommentsMon, 23 Aug 2010 01:03:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=90Landing pages have become a standard marketing practice for anyone attempting to increase conversion. But to be effective, there's a bit of art and science to what makes a landing page work, so testing and tweaking will always be required.http://www.etourism.com.au/blog/facebook-launches-newest-social-networking-innovation/89http://www.etourism.com.au/blog/facebook-launches-newest-social-networking-innovation/89#listcommentsFri, 20 Aug 2010 00:21:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=89Facebook recently unveiled Places, their much-awaited geolocation feature. How is it different from other location-based services such as Foursquare?http://www.etourism.com.au/blog/essential-tools-to-help-you-upload-your-hotels-photos-in-facebook/88http://www.etourism.com.au/blog/essential-tools-to-help-you-upload-your-hotels-photos-in-facebook/88#listcommentsThu, 19 Aug 2010 07:26:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=88Most hotels and apartments post photos of products and services on their pages to keep the customers updated. To date, there are many popular tools that you can use when uploading their photos. It all depends on what you are comfortable in using.http://www.etourism.com.au/blog/a-hotels-4-steps-to-better-listening/87http://www.etourism.com.au/blog/a-hotels-4-steps-to-better-listening/87#listcommentsTue, 17 Aug 2010 01:24:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=87While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn how to listen.http://www.etourism.com.au/blog/e-newsletter-mistakes-you-should-avoid/86http://www.etourism.com.au/blog/e-newsletter-mistakes-you-should-avoid/86#listcommentsMon, 16 Aug 2010 06:26:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=86Not getting the desired number of leads from your hotel's e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don't find it interesting.http://www.etourism.com.au/blog/make-your-blog-posts-travel-friendly/85http://www.etourism.com.au/blog/make-your-blog-posts-travel-friendly/85#listcommentsFri, 13 Aug 2010 01:10:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=85From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their prospective guests can access even while on the road.http://www.etourism.com.au/blog/things-to-remember-when-making-e-newletters/84http://www.etourism.com.au/blog/things-to-remember-when-making-e-newletters/84#listcommentsThu, 12 Aug 2010 01:04:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=84Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it's a channel that's poorly treated due to our excitement at the extreme ROI potential of sochttp://www.etourism.com.au/blog/social-media-strategies-to-promote-hotels-which-one-do-you-use/83http://www.etourism.com.au/blog/social-media-strategies-to-promote-hotels-which-one-do-you-use/83#listcommentsWed, 11 Aug 2010 00:56:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=83You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote yohttp://www.etourism.com.au/blog/get-a-free-scheduler-for-your-resorts-social-media-updates/82http://www.etourism.com.au/blog/get-a-free-scheduler-for-your-resorts-social-media-updates/82#listcommentsFri, 06 Aug 2010 02:12:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=82Running a resort and an online life can be a daunting task for those unprepared. Planners and pocket calendars may have left us decades ago, but the concept of organising your schedule is still very much applicable to today's digital society.http://www.etourism.com.au/blog/how-facebooks-500-million-users-can-affect-your-hotel-business/81http://www.etourism.com.au/blog/how-facebooks-500-million-users-can-affect-your-hotel-business/81#listcommentsThu, 05 Aug 2010 06:30:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=81As widely expected, Facebook has recently announced that it has passed the 500 million member mark. In Australia alone, Facebook was able to garner 9,151,280 members on their site.http://www.etourism.com.au/blog/upcoming-apple-software-enables-direct-connection-to-hotel-services/80http://www.etourism.com.au/blog/upcoming-apple-software-enables-direct-connection-to-hotel-services/80#listcommentsThu, 05 Aug 2010 03:00:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=80For Apple, making the most-wanted gadgets like the MacBook and iPad is not enough. Recently, there have been rumors that the company wants to delve into travel as well with the application called iTravehttp://www.etourism.com.au/blog/how-to-create-and-use-your-hootsuite-account/70http://www.etourism.com.au/blog/how-to-create-and-use-your-hootsuite-account/70#listcommentsWed, 04 Aug 2010 16:42:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=70How to Create and use Your HootSuite Account: To create a HootSuite account visit http://hootsuite.com/ and click on the 'Sing up Now' button. Fill in the required fields and click the 'Create Account' button. You have the option to link up all yhttp://www.etourism.com.au/blog/3-ways-on-how-to-make-the-most-out-of-your-facebook-page/79http://www.etourism.com.au/blog/3-ways-on-how-to-make-the-most-out-of-your-facebook-page/79#listcommentsWed, 04 Aug 2010 05:29:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=79Facebook marketing is growing at such overwhelming speeds but it's still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?,http://www.etourism.com.au/blog/facebook-group-and-page-which-product-should-your-resort-choose/78http://www.etourism.com.au/blog/facebook-group-and-page-which-product-should-your-resort-choose/78#listcommentsWed, 21 Jul 2010 05:19:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=78It is seemingly the important question being asked by Resorts and Internet Marketing campaign managers; Facebook Group or Page? There has been recent discussion as to benefits of Pages and Groups for Resorts wanting to increase their Facebook and subsehttp://www.etourism.com.au/blog/consumers-and-the-online-searching-trends-for-2010/76http://www.etourism.com.au/blog/consumers-and-the-online-searching-trends-for-2010/76#listcommentsWed, 14 Jul 2010 05:48:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=76Over the past few years, the online travel industry has immerged as one of the most popular and booming online industries. Search engines have readily become one of the first points of call for prospective travelers to research all their travel related quhttp://www.etourism.com.au/blog/the-full-effects-of-googles-acquisition-and-what-this-means-for-the-online-travel-industry/75http://www.etourism.com.au/blog/the-full-effects-of-googles-acquisition-and-what-this-means-for-the-online-travel-industry/75#listcommentsThu, 08 Jul 2010 07:14:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=75By now everyone in the online world has heard about Google's acquisition of Software Company ITA. We have heard the rumors of Google's potential monopoly of Cyberspace and the online travel industry, but what does this mean for companies already in the mahttp://www.etourism.com.au/blog/is-google-delving-into-the-social-networking-realm/74http://www.etourism.com.au/blog/is-google-delving-into-the-social-networking-realm/74#listcommentsWed, 07 Jul 2010 22:34:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=74It seems as though everyone's favorite search engine giant Google is not satisfied with search engine dominance, the web has been circulating rumors recently regarding the possibility of a Google version of social networking website Facebook. Faceboohttp://www.etourism.com.au/blog/googles-monopoly-over-the-online-travel-industry/73http://www.etourism.com.au/blog/googles-monopoly-over-the-online-travel-industry/73#listcommentsMon, 05 Jul 2010 10:20:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=73Google has finally announced the $700 mil deal to acquire Software Company ITA. This agreement is just another step for the search engine giant to solidly its hold on the online travel industry. Google first rumored its intentions to acquire the company ehttp://www.etourism.com.au/blog/twitter-a-guide-to-a-successful-twitter-marketing-strategy/72http://www.etourism.com.au/blog/twitter-a-guide-to-a-successful-twitter-marketing-strategy/72#listcommentsThu, 01 Jul 2010 03:38:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=72Twitter is rapidly becoming one of the most popular social networking platforms. It is continuously being the chosen forum to broadcast breaking news, host online competitions, advertisements as well as being an obvious choice for friends to interact. Twihttp://www.etourism.com.au/blog/bing-vs-google-for-the-online-travel-industry/71http://www.etourism.com.au/blog/bing-vs-google-for-the-online-travel-industry/71#listcommentsWed, 30 Jun 2010 01:28:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=71The travel industry is being taking over by internet giants. First Google infiltrated the travel industry with its Google maps, its partnership with online travel guide Ruba and rumoured acquisition of ITA, and now Microsoft is set to enter the industry whttp://www.etourism.com.au/blog/mobile-internet-what-does-this-mean-for-resorts/69http://www.etourism.com.au/blog/mobile-internet-what-does-this-mean-for-resorts/69#listcommentsMon, 28 Jun 2010 02:42:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=69The internet has truly turned mobile. The popular trend in today's society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere busehttp://www.etourism.com.au/blog/how-to-manage-your-reputation-in-the-wake-of-social-media/67http://www.etourism.com.au/blog/how-to-manage-your-reputation-in-the-wake-of-social-media/67#listcommentsThu, 24 Jun 2010 14:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=67With the developments of the internet and the increasingly popular trends of Social Media, reputation management has become a defining feature for many online users. Never before has it been this easy for people to find out personal information of other uhttp://www.etourism.com.au/blog/where-are-your-hotel-bookings-being-generated/65http://www.etourism.com.au/blog/where-are-your-hotel-bookings-being-generated/65#listcommentsTue, 22 Jun 2010 14:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=65Gone are the days where majority of hotel bookings were made via calling the hotel direct. In today's mobile and social media society, the growing trend revolves around online; Online Travel Agencies (OTA), hotel websites, and mobile devices. More and morhttp://www.etourism.com.au/blog/the-question-hotels-are-asking-is-do-we-really-need-a-mobile-strategy/64http://www.etourism.com.au/blog/the-question-hotels-are-asking-is-do-we-really-need-a-mobile-strategy/64#listcommentsSun, 20 Jun 2010 14:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=64The answer to this questions is technically no, you don't NEED one, but here are a few reasons how your hotel could benefit, and why you might WANT one. The age of the mobile is upon us Mobile technology is no longer something we are anticipating,http://www.etourism.com.au/blog/blogs-and-search-engine-traffic-go-hand-in-hand/68http://www.etourism.com.au/blog/blogs-and-search-engine-traffic-go-hand-in-hand/68#listcommentsFri, 18 Jun 2010 02:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=68In a recent blog post we explored if starting a blog was right for your hotel. In this post we are going to include some useful tips when blogging. Maintaining a regular blog is a sure way to increase your search engine traffic. A blog works as ahttp://www.etourism.com.au/blog/facebook-like-how-it-can-benefit-your-hotel/66http://www.etourism.com.au/blog/facebook-like-how-it-can-benefit-your-hotel/66#listcommentsTue, 15 Jun 2010 14:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=66The new Facebook Like button has been active since early april and we are beginning to see some interesting ways that this feature can benefit your Hotel! The new and improved Like button is said to act as an open channel, giving hotels the optionhttp://www.etourism.com.au/blog/search-engine-optimisation-via-videos/62http://www.etourism.com.au/blog/search-engine-optimisation-via-videos/62#listcommentsMon, 14 Jun 2010 02:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=62Last week we discussed the importance of content in your SEO strategy. This week I want to focus on a specific type of content the video.http://www.etourism.com.au/blog/seo-for-your-website-a-few-tips/63http://www.etourism.com.au/blog/seo-for-your-website-a-few-tips/63#listcommentsWed, 09 Jun 2010 23:02:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=63When creating a website it is important to ensure the content included within it is effectively optimised. What this entails is an effective Search Engine Optimisation (SEO) strategy. An effective strategy would see your website rank highly in major searchttp://www.etourism.com.au/blog/is-starting-a-blog-right-for-your-hotel/61http://www.etourism.com.au/blog/is-starting-a-blog-right-for-your-hotel/61#listcommentsThu, 03 Jun 2010 01:43:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=61The blog can be a very powerful tool for your website if you know how to use it effectively. It can also be a major buzz kill if you don't maintain it, and keep the posts interesting and informative. One of the biggest issues with blogs is that people stahttp://www.etourism.com.au/blog/ipad-an-automatic-hit-down-under/56http://www.etourism.com.au/blog/ipad-an-automatic-hit-down-under/56#listcommentsMon, 31 May 2010 03:25:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=56The wait is finally over for avid Apple fans, eagerly anticipating the launch of their latest product, the iPad.http://www.etourism.com.au/blog/google-makes-another-lucrative-acquisition/60http://www.etourism.com.au/blog/google-makes-another-lucrative-acquisition/60#listcommentsFri, 28 May 2010 02:00:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=60Google has taken steps to make its mark in the Travel Industry by partnering up with online travel guide and community, Ruba.http://www.etourism.com.au/blog/consumers-growing-appetite-for-videos/59http://www.etourism.com.au/blog/consumers-growing-appetite-for-videos/59#listcommentsThu, 27 May 2010 02:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=59Consumers have spoken and what they like is online videos. Retailers are reacting to the increase of consumers demanding online videos when performing online shopping. The growing trend shows consumers react positively to video's displaying images, visualhttp://www.etourism.com.au/blog/hotels-seek-to-prevent-anonymous-reviews-of-their-property/58http://www.etourism.com.au/blog/hotels-seek-to-prevent-anonymous-reviews-of-their-property/58#listcommentsTue, 25 May 2010 23:05:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=58Hotels are becoming increasingly more image conscious, especially when it comes to guests who post their reviews online. Some hotels have started to use information locations, dates and usernames that appear online to discover the identity of a guest.http://www.etourism.com.au/blog/intercontinental-and-gowalla-prepared-to-make-the-hit-it-big-summer-promotion-a-success/57http://www.etourism.com.au/blog/intercontinental-and-gowalla-prepared-to-make-the-hit-it-big-summer-promotion-a-success/57#listcommentsMon, 24 May 2010 05:52:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=57Popular location-based consumer service, Gowalla is set to assist InterContinental Hotels Group by incorporating mobile devices into their Hit it Big Summer promotion.http://www.etourism.com.au/blog/etourism-onlines-new-look-interface/55http://www.etourism.com.au/blog/etourism-onlines-new-look-interface/55#listcommentsThu, 20 May 2010 14:00:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=55Here at eTourism we pride ourselves on being innovative and technologically savvy. We are continuously updating our website and products to ensure we can offer the very best to all our clients. If you have visited eTourism online recently you would have nhttp://www.etourism.com.au/blog/how-to-use-google-analytics/54http://www.etourism.com.au/blog/how-to-use-google-analytics/54#listcommentsThu, 20 May 2010 03:36:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=54Now that you have set up your Google Analytics account, let's see how you can use it to view your website's traffic:http://www.etourism.com.au/blog/how-to-set-up-a-google-analytics-account/53http://www.etourism.com.au/blog/how-to-set-up-a-google-analytics-account/53#listcommentsThu, 20 May 2010 03:13:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=53Google Analytics is a great tool which allows you to analyse the traffic on your website. It provides you the tools to view who is visiting your site, what they are looking for and how they are getting to your site. It also allows you to monitor your webshttp://www.etourism.com.au/blog/the-flip-side-of-social-media/52http://www.etourism.com.au/blog/the-flip-side-of-social-media/52#listcommentsThu, 20 May 2010 00:40:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=52How to deal with negative reviews in a consumer-driven Hotel industry? Social Media is rapidly taking over the way both you (a person involved in the Hotel industry), and the consumers look, feel and think about products.http://www.etourism.com.au/blog/ipad-for-your-hotel/51http://www.etourism.com.au/blog/ipad-for-your-hotel/51#listcommentsWed, 19 May 2010 02:49:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=51With the iPad's impending release and its (already) massive popularity, I thought it was a good time to get you thinking above and beyond when it comes to new technology and your Hotel.http://www.etourism.com.au/blog/the-ipad-count-down-is-on/50http://www.etourism.com.au/blog/the-ipad-count-down-is-on/50#listcommentsMon, 17 May 2010 05:49:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=50Apple announced last week that the highly anticipated iPad will be available in Australia on Friday 28th of May.http://www.etourism.com.au/blog/google-sizes-up-the-online-competition/49http://www.etourism.com.au/blog/google-sizes-up-the-online-competition/49#listcommentsFri, 14 May 2010 02:22:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=49There is a buzz in cyber space in the wake of Google's release of the new look interfaces.http://www.etourism.com.au/blog/twitters-new-business-features/48http://www.etourism.com.au/blog/twitters-new-business-features/48#listcommentsThu, 13 May 2010 02:10:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=48Twitter has hand selected businesses to participate in the beta testing of the products, having the 'Twitter Business Centre' only available to this handful of accounts. Twitter plans on expanding the accessibility once further testing results have been chttp://www.etourism.com.au/blog/google-launches-new-search-engine-interface/47http://www.etourism.com.au/blog/google-launches-new-search-engine-interface/47#listcommentsThu, 06 May 2010 01:32:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=47Google announced its plans to launch its new Search Engine Interface, which according to ITech Report should be visible to Australian users later today.http://www.etourism.com.au/blog/improve-your-hotels-social-media-presence-in-just-10-minutes-a-day/46http://www.etourism.com.au/blog/improve-your-hotels-social-media-presence-in-just-10-minutes-a-day/46#listcommentsThu, 06 May 2010 00:05:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=46Social Media is steadily taking over marketing practises in businesses everywhere. If you're still not convinced that social media marketing is the way, here are a few simple reasons why spending just 10 minutes a day on it, can improve your Hotel's onlinhttp://www.etourism.com.au/blog/what-does-googles-potential-acquisition-mean-for-the-travel-industry/45http://www.etourism.com.au/blog/what-does-googles-potential-acquisition-mean-for-the-travel-industry/45#listcommentsThu, 29 Apr 2010 01:26:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=45The Web has recently been bombarded with rumours surrounding the possible transaction between Google, Software Company ITA and their rumoured 1 billion dollar deal.http://www.etourism.com.au/blog/google-set-to-take-on-the-online-travel-industry/44http://www.etourism.com.au/blog/google-set-to-take-on-the-online-travel-industry/44#listcommentsWed, 28 Apr 2010 03:54:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=44Search engine giant, Google is said to be in talks to purchase Cambridge based Software Company, ITA Software Inc.http://www.etourism.com.au/blog/facebook-changes-go-live/43http://www.etourism.com.au/blog/facebook-changes-go-live/43#listcommentsTue, 27 Apr 2010 23:32:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=43Last month we discussed the impending changes to the Facebook Like button. It looks like the wait for this new feature to become available is officially over. This week the popular social networking group released their new Like button for all accounhttp://www.etourism.com.au/blog/web-20-and-your-resort/42http://www.etourism.com.au/blog/web-20-and-your-resort/42#listcommentsTue, 27 Apr 2010 23:20:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=42Web 2.0 is the growing trend in online communities. It involves businesses using online content made by web users, as opposed to traditional publishers. This new trend ultimately incorporates online technologies focused on social media and interactinghttp://www.etourism.com.au/blog/how-to-google-alerts/41http://www.etourism.com.au/blog/how-to-google-alerts/41#listcommentsTue, 27 Apr 2010 23:11:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=41Google Alerts is a great tool businesses can use to monitor their online presence. This function allows you to create Alerts in relation to particular topics.http://www.etourism.com.au/blog/how-to-get-your-business-on-foursquare/40http://www.etourism.com.au/blog/how-to-get-your-business-on-foursquare/40#listcommentsWed, 21 Apr 2010 02:24:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=40Setting up a Foursquare account is a quick and easy way to increase your online presence.http://www.etourism.com.au/blog/building-an-online-community-for-your-business/39http://www.etourism.com.au/blog/building-an-online-community-for-your-business/39#listcommentsWed, 21 Apr 2010 01:28:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=39One of the most important factors for your hotel or resort is building a loyal online community. Inherent in this idea is ensuring you have the trust of your followers. So what are some easy ways you can build the trust of the people involved in your onlihttp://www.etourism.com.au/blog/foursquares-new-tools-for-businesses/38http://www.etourism.com.au/blog/foursquares-new-tools-for-businesses/38#listcommentsThu, 15 Apr 2010 01:19:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=38If you haven't heard of Foursqaure by now, here is a quick run down. Foursquare is a location-based social network that allows users to share their location with a group of friends by checking in. Users can check-in to restaurants, business or other vhttp://www.etourism.com.au/blog/apple-makes-its-claim-on-internet-marketing/37http://www.etourism.com.au/blog/apple-makes-its-claim-on-internet-marketing/37#listcommentsMon, 12 Apr 2010 02:48:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=37Apple is making waves by launching a new program, iAds for mobiles. This new software is the first step made by Apple to enter the business of selling advertising, once again placing itself at odds with Google. Google's AdWords application features a simihttp://www.etourism.com.au/blog/time-to-get-social-how-your-business-can-benefit-from-getting-with-the-times/36http://www.etourism.com.au/blog/time-to-get-social-how-your-business-can-benefit-from-getting-with-the-times/36#listcommentsThu, 08 Apr 2010 03:34:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=36It's no surprise that social media is the way of the future. Would you like to improve your Resorts social media visibility? Whilst there is no set method of optimizing your Web 2.0 content, there are definitely a few key ideas that Resort can implemhttp://www.etourism.com.au/blog/facebook-more-popular-than-google-the-big-news-not-so-big-after-all/35http://www.etourism.com.au/blog/facebook-more-popular-than-google-the-big-news-not-so-big-after-all/35#listcommentsThu, 08 Apr 2010 00:58:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=35Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly rehttp://www.etourism.com.au/blog/facebook-why-your-business-needs-one/34http://www.etourism.com.au/blog/facebook-why-your-business-needs-one/34#listcommentsThu, 08 Apr 2010 00:52:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=34In recent years we have seen a shift in the way businesses are conducting their marketing. With the emergence of social media, the internet is becoming a prime source to interact with customers (present and future). Facebook is one of the leaders in thishttp://www.etourism.com.au/blog/google-maps-why-go-any-further/33http://www.etourism.com.au/blog/google-maps-why-go-any-further/33#listcommentsTue, 06 Apr 2010 02:03:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=33Google Maps is currently experimenting with a new feature which aims to make planning for vacations faster and more effective. The new feature on Google Maps displays specific prices for selected hotel listings.http://www.etourism.com.au/blog/facebook-for-your-business/32http://www.etourism.com.au/blog/facebook-for-your-business/32#listcommentsMon, 05 Apr 2010 23:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=32Create a Facebook Page for your Business: Setting up a Facebook Page for your business is a quick and effective way to put your business online. A Page is similar to a personal Profile, except that instead of people Friending' you, public users can behttp://www.etourism.com.au/blog/changes-to-facebook-to-like-or-not/31http://www.etourism.com.au/blog/changes-to-facebook-to-like-or-not/31#listcommentsWed, 31 Mar 2010 03:13:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=31Facebook is making a minor change to the way users interact with Product Pages. According to a recent confidential e-mail sent to several ad agencies, the popular social networking site announced they will be replacing the Become a Fan button with a Lihttp://www.etourism.com.au/blog/openways-presents-its-iphone-application-to-bypass-front-desks-and-open-room-locks/29http://www.etourism.com.au/blog/openways-presents-its-iphone-application-to-bypass-front-desks-and-open-room-locks/29#listcommentsMon, 15 Mar 2010 01:33:00 +0000eTourismMobilehttp://www.etourism.com.au/?blog=29Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services.http://www.etourism.com.au/blog/hotels-are-angling-for-their-foursquare-check-in-badge/30http://www.etourism.com.au/blog/hotels-are-angling-for-their-foursquare-check-in-badge/30#listcommentsMon, 15 Mar 2010 00:09:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=30Do you Foursquare? No, not the game you used to play on the blacktop at recess. We're talking about Foursquare, the newest darling of the social media realm that allows you to declare your exact locations via your mobile devices. That's what's called a chttp://www.etourism.com.au/blog/marketing-with-social-media-try-some-local-european-networks/28http://www.etourism.com.au/blog/marketing-with-social-media-try-some-local-european-networks/28#listcommentsFri, 12 Mar 2010 01:03:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=28For online marketers, optimizing for social media has become not just interesting, but a must. All major search engines have embraced social media. And with Google incorporating Facebook content into its real time results the integration of social media ahttp://www.etourism.com.au/blog/foursquare-introduces-new-tools-for-businesses/27http://www.etourism.com.au/blog/foursquare-introduces-new-tools-for-businesses/27#listcommentsThu, 11 Mar 2010 05:25:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=27Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. Tristan Walkerhttp://www.etourism.com.au/blog/stay-and-receive-a-free-kindle/26http://www.etourism.com.au/blog/stay-and-receive-a-free-kindle/26#listcommentsSun, 20 Dec 2009 00:41:00 +0000eTourismHotel Marketinghttp://www.etourism.com.au/?blog=26A few weeks back I bought myself a new Amazon Kindle. Amazon have only recently opened this to the Australian market - my Kindle congratulated me for being one of the first in Australia to purchase, cool! One of the reasons I got this Kindle was to followhttp://www.etourism.com.au/blog/the-roger-smith-hotel-case-study/24http://www.etourism.com.au/blog/the-roger-smith-hotel-case-study/24#listcommentsSat, 19 Dec 2009 01:09:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=24I found this short video from Social Media expert Chris Brogan. Chris was giving a keynote speech at the Web 2.0 Expo with using a case study of the Roger Smith Hotel.http://www.etourism.com.au/blog/facebook-fan-pages/25http://www.etourism.com.au/blog/facebook-fan-pages/25#listcommentsFri, 18 Dec 2009 01:37:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=25Facebook claims to have more than 700,000 local business pages already created (http://www.facebook.com/press/info.php?statistics). This number is growing significantly each day, however Australian hotels and resorts seem to be slow on the up take.http://www.etourism.com.au/blog/1-reason-why-your-hotel-or-resort-should-embrace-social-media-today/23http://www.etourism.com.au/blog/1-reason-why-your-hotel-or-resort-should-embrace-social-media-today/23#listcommentsFri, 13 Nov 2009 00:56:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=23Most hotels and resorts in Australia have not adopted social media. Social media is not going away, it is not something you can forget about and hope it passes by quietly. Social media is not a fad, its a trend, a game changer that needs to be adopted.http://www.etourism.com.au/blog/googles-gift-of-free-wifi/22http://www.etourism.com.au/blog/googles-gift-of-free-wifi/22#listcommentsThu, 12 Nov 2009 03:34:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=22Well, Google has started the season of giving by providing free Wi-Fi on all Virgin America flights until January 15th. Yesterday, Google announced they are extending the gift of free Wi-Fi to 47 airports throughout America. Good work Google, when is it chttp://www.etourism.com.au/blog/tutorial-using-tweetdeck-to-manage-your-twitter-accounts/21http://www.etourism.com.au/blog/tutorial-using-tweetdeck-to-manage-your-twitter-accounts/21#listcommentsTue, 10 Nov 2009 06:00:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=21This post will guide you through the steps required to set-up TweetDeck, a great tool for managing one or more Twitter accounts.http://www.etourism.com.au/blog/twitter-how-to-get-started/20http://www.etourism.com.au/blog/twitter-how-to-get-started/20#listcommentsThu, 29 Oct 2009 04:41:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=20This tutorial is to help you get started with Twitter. We will show you how to: Create a twitter account Find friends (twitters) Send Tweets, Replies and Direct Messages (DM's).http://www.etourism.com.au/blog/what-is-twitter-and-is-it-useful-for-my-hotel/19http://www.etourism.com.au/blog/what-is-twitter-and-is-it-useful-for-my-hotel/19#listcommentsWed, 28 Oct 2009 05:23:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=19Twitter is a social networking and micro-blogging service that allows you answer the question, What are you doing? by sending short text messages, similar to SMS, 140 characters in length, called tweets, to your friends, or followers.http://www.etourism.com.au/blog/integrating-social-media-into-your-hotels-marketing-communication/18http://www.etourism.com.au/blog/integrating-social-media-into-your-hotels-marketing-communication/18#listcommentsWed, 21 Oct 2009 04:43:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=18If you are embracing consumer generated media, guest reviews, and social networking as marketing and public relation opportunities to get the good news out about your hotel, here are some interesting points of discussion for your next meeting.http://www.etourism.com.au/blog/handling-customer-reviews-best-practice/15http://www.etourism.com.au/blog/handling-customer-reviews-best-practice/15#listcommentsTue, 20 Oct 2009 02:56:00 +0000eTourismhttp://www.etourism.com.au/?blog=15The goal of this post is to help hotel and resort managers implement the necessary guidelines to monitor, respond and action reviews. The first step to dealing with these reviews is to Monitor what is being said.http://www.etourism.com.au/blog/going-open-source-why-were-giving-it-away-for-free/17http://www.etourism.com.au/blog/going-open-source-why-were-giving-it-away-for-free/17#listcommentsThu, 24 Sep 2009 03:40:00 +0000eTourismOpen Sourcehttp://www.etourism.com.au/?blog=17Our company has taken the initiative over the past 6 months to try new things, act socially, and become community driven. We see going open source as a natural step in this initiative.http://www.etourism.com.au/blog/tutorial-how-to-resize-and-crop-your-images/16http://www.etourism.com.au/blog/tutorial-how-to-resize-and-crop-your-images/16#listcommentsWed, 23 Sep 2009 00:35:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=16We are commonly asked how to resize images and which program is the best to use. So checkout this video tutorial on using a great free program for resizing and cropping photos and images.http://www.etourism.com.au/blog/have-you-embraced-customer-reviews/14http://www.etourism.com.au/blog/have-you-embraced-customer-reviews/14#listcommentsWed, 02 Sep 2009 14:00:00 +0000eTourismSocial Mediahttp://www.etourism.com.au/?blog=14It's a well known fact that consumers are less trusting of controlled content usually found on TV, magazines and direct mail.http://www.etourism.com.au/blog/why-you-need-online-reservations/13http://www.etourism.com.au/blog/why-you-need-online-reservations/13#listcommentsMon, 31 Aug 2009 14:00:00 +0000eTourismOnline Reservationshttp://www.etourism.com.au/?blog=13Every now and again we stumble upon a resort or serviced apartment that refuses to consider online reservations. It continues to amaze me that these hotels and resorts insist there is no need to offer online reservations to their guestshttp://www.etourism.com.au/blog/how-to-use-rss-feeds-google-reader/237http://www.etourism.com.au/blog/how-to-use-rss-feeds-google-reader/237#listcommentsThu, 20 Aug 2009 23:00:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=237RSS lets online users subscribe to content sources across the web. Aggregation tools, such as Google Reader, display summaries of these subscriptions, which update automatically when new information is available.http://www.etourism.com.au/blog/how-to-on-google-reader-and-rss-feeds/12http://www.etourism.com.au/blog/how-to-on-google-reader-and-rss-feeds/12#listcommentsThu, 20 Aug 2009 14:00:00 +0000eTourismTutorialshttp://www.etourism.com.au/?blog=12We have just published a how-to whitepaper on using Google Reader and RSS Feeds.http://www.etourism.com.au/blog/google-caffeine-decaf-or-caffeinated/11http://www.etourism.com.au/blog/google-caffeine-decaf-or-caffeinated/11#listcommentsMon, 17 Aug 2009 14:00:00 +0000eTourismSearch Engine Marketinghttp://www.etourism.com.au/?blog=11On Monday, August 10, Google made an unusual announcement by pre-warning the world about changes to its organic search algorithm.http://www.etourism.com.au/blog/price-parity-availability-distribution-equals-more-online-bookings/10http://www.etourism.com.au/blog/price-parity-availability-distribution-equals-more-online-bookings/10#listcommentsThu, 13 Aug 2009 14:00:00 +0000eTourismhttp://www.etourism.com.au/?blog=10We are finding it very difficult to fulfill our customers' needs, mainly due to a lack of stock and price parity. We are being very aggressive in our online marketing, our traffic is increasing considerably, but we need your helphttp://www.etourism.com.au/blog/welcome-to-the-etourism-corporate-blog/9http://www.etourism.com.au/blog/welcome-to-the-etourism-corporate-blog/9#listcommentsSun, 02 Aug 2009 14:00:00 +0000eTourismhttp://www.etourism.com.au/?blog=9Welcome to the eTourism corporate blog. My name is Bryan Marsh and I'm the Managing Director at eTourism.This blog is intended for eTourism customers and anyone else interested in keeping up to date with eTourism...