Digital Democracy

Clubhouse is it right for your organisation?

Jenni Beattie — Tue, 23 Mar 2021 23:45:26 +0000

What is Clubhouse? Should I jump onboard the latest social media craze? ‘Clubhouse : Drop-in audio cha‪t’ is a social media app currently only available on iphones. It’s where people can chat verbally in real time or listen to others chat about any topic which interests them. It’s like listening to a radio program where […]

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Medical Council of NSW – Social Media Strategy

Jenni Beattie — Thu, 28 May 2020 05:13:43 +0000

Digital Democracy was commissioned and delivered a Social Media Capability Assessment report and a comprehensive Social Media Strategy to the Medical Council of NSW. The Medical Council of NSW protect the public by managing complaints about medical practitioners in NSW. They are one of 15 NSW Councils that focus on individual health professions. The work included […]

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COSA – Digital Marketing Strategy

Jenni Beattie — Thu, 28 May 2020 02:19:27 +0000

In 2020 Digital Democracy worked with the team to develop a comprehensive digital marketing strategy including SEO, social media channel choice, content strategy, online advertising, metrics and the roll out roadmap. We undertook stakeholder interviews and delivered a comprehensive social and digital media audit with key recommendations. COSA (The Clinical Oncology Society of Australia) is […]

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Ethics Centre – Digital Content Strategy

Jenni Beattie — Sat, 23 Nov 2019 20:59:45 +0000

Digital Content Strategy In November 2019 we undertook a digital content strategy for The Ethics Centre. The Ethics Centre is a not-for-profit organisation delivering innovative programs & experiences, designed to bring ethics to the centre of your life. The project included comprehensive stakeholder interviews, channel and content audit, and process, people and technology recommendations. The […]

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GI Cancer Institute

Jenni Beattie — Sat, 23 Nov 2019 20:39:36 +0000

Digital Communication Consulting Project In 2019, Digital Democracy consulted to the GI Cancer Institute. We undertook a comprehensive audit of the internal and external landscape. In addition, we assessed their communication and digital marketing requirements. We also undertook a skills assessment of staff, developed a business case for the Board regarding the right roles for […]

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Medical PR – What regulatory guidelines are relevant for medical marketing?

Jenni Beattie — Sat, 23 Nov 2019 03:53:30 +0000

Medical PR – ensure your pr and marketing comply Medical PR as a discipline has come a long way, from media releases to digital marketing. Ensure your agency is across the regulations for the industry. This is important to ensure they comply. Below are just some of the regulations to be mindful of if you […]

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Instagram – What Motivates Users to Post?

Jenni Beattie — Sat, 19 Oct 2019 22:18:04 +0000

A survey of college students revealed that the main reasons for Instagram use are “Surveillance/Knowledge about others,” “Documentation,” “Coolness,” and “Creativity.” The next significant finding was a positive relationship between those who scored high in interpersonal interaction and using Instagram for coolness, creative purposes, and surveillance. A positive relationship between high levels of social activity […]

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Healthcare Social Media Trends

Jenni Beattie — Thu, 17 Oct 2019 08:54:54 +0000

Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with […]

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Healthcare Social Media: Maximising Social Media to Enable Increased Patient Engagement

Jenni Beattie — Sat, 28 Sep 2019 23:39:05 +0000

Social media and social networking sites are crucial tools in communicating in real-time. The Online Journal of Public Health Informatics looked at the uses of these tools in public health and medicine. Today, higher-quality studies are available to enable healthcare professionals to gain a deeper insight into the effective uses of social media. Why Use […]

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Laundry Lane – Digital Strategy 2019

Jenni Beattie — Sat, 15 Jun 2019 05:00:02 +0000

In 2019 Digital Democracy worked with the partners of Laundry Lane video production. The main objective was to deliver a comprehensive digital marketing strategy. The strategy made recommendations on website functionality, inbound marketing, content strategy, SEO and other key elements. The strategy was delivered in-house and the document also contained detailed training guides for each […]

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