Comments for Prevail PR http://prevailpr.com Step-By-Step Marketing Success Wed, 03 Jun 2009 09:15:59 -0600 http://wordpress.org/?v=2.8 hourly 1 Comment on HOW TO: Write The Perfect Press Release by Aaron http://prevailpr.com/how-to-write-the-perfect-press-release/comment-page-1/#comment-912 Aaron Wed, 03 Jun 2009 09:15:59 +0000 http://prevailpr.com/how-to-write-the-perfect-press-release#comment-912 Thanks for the terrific comment Heidi. You've added some very good ideas that I had not thought of, even as a former newspaper editor myself. Thanks for the terrific comment Heidi. You’ve added some very good ideas that I had not thought of, even as a former newspaper editor myself.

]]> Comment on HOW TO: Write The Perfect Press Release by Heidi Berden http://prevailpr.com/how-to-write-the-perfect-press-release/comment-page-1/#comment-910 Heidi Berden Mon, 01 Jun 2009 16:05:35 +0000 http://prevailpr.com/how-to-write-the-perfect-press-release#comment-910 I'm a former newspaper editor and can offer the following: Discover the style of your editor/publisher and customize your release right down to the quote attribution (some use "says" others use "said"). Every keystroke you save them increases your odds of coverage. Do they use "AM" or "a.m." when noting time? Don't use italics, bold or ALL CAPS in the body of your release. If you become known as a high-maintenance release sender, yours will end up in a recycling bin. Customize and localize whenever possible. Weave the name of the city or county into the subject line of your e-mail. Regional and local newspaper editors will delete anything too broad in scope. Avoid a "broadcast" release at all costs. Even "hidden" lists make an editor feel as though they are just another contact. If they are a weekly publication, you just let them know that all the dailies will run it and they don't need to bother. My recycling bins (both electronic and paper) were filled with poorly written releases sent by deserving organizations. It occurred to me that those were potential clients and I've spent the last year increasing their credibility and coverage. If you receive coverage with releases breaking any of the rules it is because you are important to the community and the editor may be going to work on Sundays to fix your material (I did). We all can make a difference and help the remaining members of the media keep their jobs. We also can influence what ends up in the media by sending news they can use in the format required (radio producers often need five lines or less). Don't know? Ask! Last tip of the day: PUT YOUR RELEASE IN THE BODY OF THE E-MAIL AND ATTACH IT. IF THEY LIKE WHAT THEY SEE ON SCREEN, THEY CAN CLICK AND SAVE IT IN THEIR PRODUCTION FOLDER. I’m a former newspaper editor and can offer the following:
Discover the style of your editor/publisher and customize your release right down to the quote attribution (some use “says” others use “said”). Every keystroke you save them increases your odds of coverage. Do they use “AM” or “a.m.” when noting time? Don’t use italics, bold or ALL CAPS in the body of your release.
If you become known as a high-maintenance release sender, yours will end up in a recycling bin.
Customize and localize whenever possible. Weave the name of the city or county into the subject line of your e-mail. Regional and local newspaper editors will delete anything too broad in scope. Avoid a “broadcast” release at all costs. Even “hidden” lists make an editor feel as though they are just another contact. If they are a weekly publication, you just let them know that all the dailies will run it and they don’t need to bother.
My recycling bins (both electronic and paper) were filled with poorly written releases sent by deserving organizations. It occurred to me that those were potential clients and I’ve spent the last year increasing their credibility and coverage.
If you receive coverage with releases breaking any of the rules it is because you are important to the community and the editor may be going to work on Sundays to fix your material (I did).
We all can make a difference and help the remaining members of the media keep their jobs. We also can influence what ends up in the media by sending news they can use in the format required (radio producers often need five lines or less). Don’t know? Ask!
Last tip of the day:
PUT YOUR RELEASE IN THE BODY OF THE E-MAIL AND ATTACH IT. IF THEY LIKE WHAT THEY SEE ON SCREEN, THEY CAN CLICK AND SAVE IT IN THEIR PRODUCTION FOLDER.

]]> Comment on HOW TO: 20 Ways To Get People To Follow Your Business On Twitter by Rochelle Robinson » Blog Archive » Twitter Tools, Tutorials, and People to Follow http://prevailpr.com/how-to-get-people-to-follow-your-business-on-twitter/comment-page-1/#comment-909 Rochelle Robinson » Blog Archive » Twitter Tools, Tutorials, and People to Follow Mon, 01 Jun 2009 03:15:18 +0000 http://prevailpr.com/how-to-get-people-to-follow-your-business-on-twitter#comment-909 [...] HOW TO: 20 Ways To Get People To Follow Your Business On Twitter [...] [...] HOW TO: 20 Ways To Get People To Follow Your Business On Twitter [...]

]]> Comment on Top 25 Twitter Tools For Small Business by Aaron http://prevailpr.com/top-25-twitter-tools-for-small-business/comment-page-1/#comment-861 Aaron Thu, 07 May 2009 10:31:02 +0000 http://prevailpr.com/top-25-twitter-tools-for-small-business#comment-861 Thank you Kate, I hope they can help you build your coaching business. I sent you an invite on LinkedIn. Thanks for the connection! Thank you Kate, I hope they can help you build your coaching business. I sent you an invite on LinkedIn. Thanks for the connection!

]]> Comment on HOW TO: 20 Ways To Get People To Follow Your Business On Twitter by Fresh Jen Dizzle http://prevailpr.com/how-to-get-people-to-follow-your-business-on-twitter/comment-page-1/#comment-814 Fresh Jen Dizzle Thu, 30 Apr 2009 18:33:53 +0000 http://prevailpr.com/how-to-get-people-to-follow-your-business-on-twitter#comment-814 This is valuable information for new twitter users. And people who have a blog or business website that haven't tapped into the fun twitter world. Thanks! -Jen @freshjendizzle This is valuable information for new twitter users. And people who have a blog or business website that haven’t tapped into the fun twitter world.

Thanks!
-Jen

@freshjendizzle

]]> Comment on HOW TO: 20 Ways To Get People To Follow Your Business On Twitter by We are a twittering | flokkaEtc http://prevailpr.com/how-to-get-people-to-follow-your-business-on-twitter/comment-page-1/#comment-795 We are a twittering | flokkaEtc Thu, 23 Apr 2009 10:26:54 +0000 http://prevailpr.com/how-to-get-people-to-follow-your-business-on-twitter#comment-795 [...] How to get people to follow your business on twitter   [...] [...] How to get people to follow your business on twitter   [...]

]]> Comment on Win FREE Prizes By Following Prevail PR On Twitter by Shubhamoy http://prevailpr.com/win-free-prizes-by-following-prevail-pr-on-twitter/comment-page-1/#comment-783 Shubhamoy Sun, 19 Apr 2009 17:38:53 +0000 http://prevailpr.com/win-free-prizes-by-following-prevail-pr-on-twitter#comment-783 Hi Admin, Twitter Message : http://twitter.com/shubhamoy/status/1559199020 Blog Post : http://shubhamoy.wordpress.com/2009/04/19/win-free-prizes-by-following-prevail-pr-on-twitter/ BR, Shubhamoy Hi Admin,

Twitter Message : http://twitter.com/shubhamoy/status/1559199020

Blog Post : http://shubhamoy.wordpress.com/2009/04/19/win-free-prizes-by-following-prevail-pr-on-twitter/

BR,
Shubhamoy

]]> Comment on Win FREE Prizes By Following Prevail PR On Twitter by Win FREE Prizes By Following Prevail PR On Twitter « Welcome to ~S’moy’s~ World http://prevailpr.com/win-free-prizes-by-following-prevail-pr-on-twitter/comment-page-1/#comment-782 Win FREE Prizes By Following Prevail PR On Twitter « Welcome to ~S’moy’s~ World Sun, 19 Apr 2009 17:38:01 +0000 http://prevailpr.com/win-free-prizes-by-following-prevail-pr-on-twitter#comment-782 [...] Contest URL: Win FREE Prizes By Following Prevail PR On Twitter [...] [...] Contest URL: Win FREE Prizes By Following Prevail PR On Twitter [...]

]]> Comment on HOW TO: Write The Perfect Press Release by How To Write The Perfect Press Release - prevailpr.com - Twitoaster http://prevailpr.com/how-to-write-the-perfect-press-release/comment-page-1/#comment-781 How To Write The Perfect Press Release - prevailpr.com - Twitoaster Sun, 19 Apr 2009 11:31:07 +0000 http://prevailpr.com/how-to-write-the-perfect-press-release#comment-781 [...] 7, 2009 How To Write The Perfect Press Release - http://prevailpr.com/how-to-write-the-pe... [...] [...] 7, 2009 How To Write The Perfect Press Release – http://prevailpr.com/how-to-write-the-pe... [...]

]]> Comment on HOW TO: 25 Twitter Strategies To Improve Your Business by iZeby http://prevailpr.com/how-to-25-twitter-strategies-to-improve-your-business/comment-page-1/#comment-773 iZeby Sat, 18 Apr 2009 09:58:42 +0000 http://prevailpr.com/how-to-25-twitter-strategies-to-improve-your-business#comment-773 You should think about adding izeby.com to your list of social bookmarking sites. You should think about adding izeby.com to your list of social bookmarking sites.

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