Compelling Marketing Blog

Who Do You Celebrate In Your Network?

admin — Wed, 11 Nov 2009 16:50:28 +0000

In addition to honoring our military heroes here in the U.S., Liz Lynch–author of Smart Networking: Attract A Following In Person and Online– has also suggested we celebrate our own personal heroes as part of Network Appreciation Day today. Because even if you’ve thanked someone for the help they gave you at the time, they may [...]

Winning Back Former Customers–Kennedy Style

admin — Mon, 09 Nov 2009 15:40:27 +0000

When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception. I let my subscription to the No BS Marketing Newsletter lapse a few months ago and recently received a 6 x 9 envelope touting the No BS Insider’s [...]

Pull the Trigger on New Clients

admin — Wed, 04 Nov 2009 21:19:07 +0000

Zeroing in on events that prompt prospects to realize it’s time for a new solution (aka “trigger events”) are a great way to find new prospects because it focuses your efforts on a market of ready or nearly ready buyers. Whether you love or hate him, the election of President Bill Clinton was a HUGE [...]

Joint Venture Mistake #5 — Thinking Small

admin — Fri, 30 Oct 2009 15:30:39 +0000

As Michael Jordan says, you miss 100% of the shots you don’t take. So identify the rockstar joint ventures you would love to have and approach them. All they can do is ignore you or say no. One of my clients was looking for speakers and JV partners for an upcoming telesummit and was happily surprised [...]

Don’t Jeopardize Their Affiliate Commissions

admin — Thu, 29 Oct 2009 17:43:19 +0000

While JV partners may give you more leeway because of the relationship you have with them, affiliates often won’t. If they see something that could reduce their chances of success, they’ll just move on to another product. So here are a few things to be mindful of: No one wants to be your guinea pig–wasting their time [...]

How to Make it Hard for Others to Promote You

admin — Wed, 28 Oct 2009 14:28:52 +0000

So far, we’ve discussed the difference between joint ventures and affiliates as well as the first two all-too-common mistakes entrepreneurs make when building these types of relationships–forgetting the “what’s in it for me?” and failing to set yourself up for success. Now we have… Mistake #3 — Giving Them the Wrong Promotional Tools Just as you [...]

Failing to Set Your Joint Venture Up for Success

admin — Tue, 27 Oct 2009 14:21:16 +0000

One of the biggest disappointments with joint ventures or affiliate marketing is when a big partner (or any partner, for that matter) doesn’t come through for you. Unfortunately, it’s an all-too-common occurrence. People forget. Or agree to more email blasts than they can actually do without their subscribers running for the exits. Or sometimes, their own [...]

5 Common Mistakes When Approaching Joint Venture & Affiliate Relationships

admin — Mon, 26 Oct 2009 14:41:51 +0000

Last weekend’s Warrior Forum event has me thinking a lot about joint ventures and affiliate marketing these days. While the words “joint venture” and “affiliate” are often used interchangeably, technically, there IS a difference. Of course, WHAT that difference is depends on who you ask. I know one marketer who draws the line in the sand based [...]

Warrior Forum Internet Marketing Event Raleigh Photos

admin — Mon, 26 Oct 2009 13:05:39 +0000

Here’s my photo set from the event–I think you can guess which one I am… The other folks are (from left to right) Cynthia Richards, Jason Fladlian, Tim Castleman, Willie Crawford, Robert Plank and Niche Prof Ron Capps. You can click on each photo for more comments… Tweet This Post

A 3-Part Strategy for Motivating Clients to Give Referrals

admin — Tue, 13 Oct 2009 17:23:22 +0000

Recently, I had a Marketing Strategy Session with a chiropractor client and one of the topics was getting more referrals from past and current patients–here are a few tips I shared that could be applied to all types of businesses. First, it’s important to know most people really do like to give referrals because it makes [...]