Before I got this computer, I had sworn to myself that I was never going to spend this much on a machine that I used for basically checking my social networking websites and writing assignments for University. However, around half way into 2010, my younger brother started talking about buying a MacBook, and he began to tell us everything about it, and everything that it could do. When my laptop stopped working suddenly in 2011, losing a lot of my work in the process which I could not get back, I knew that I had to get something that was reliable. I started searching on the internet and certain things started to become clear to me. The first thing was that opinion was very split. Some people say it is too expensive, some say it is an investment. The second thing that dawned on me was that those who said it was too expensive didn’t have one, and those who said it was an investment did. Hardly anybody seemed to regret their decision. I have an Aunt who still runs a Mac from 2001, which is 11 years old now, and she says that the only things that has gone wrong with it is that the battery has needed changing a couple of times because, naturally, it wears down. I thought to myself that even if mine only lasted for five years, I would have spent a lot more than that on two or maybe even three laptops during that time. So, in April 2011, I bit the bullet and bought my MacBook Pro.

From the second I turned it on, I loved it. It was a different experience to anything that I’d ever had before. Funny, but you never hear of anyone talking about the “experience” of having any other kind of laptop, do you? Everything was just so simple to use. There was no question of “what do I do now then?” it was all just there for me waiting to work. It worked like clockwork, very fast and efficient, and I couldn’t find anything that it was unable to do. By chance, I hovered my cursor above the battery icon, and it informed me that I had 11 hours remaining. Not a chance, I thought, it’s just a mistake because it’s new. It wasn’t. Around 10 hours later was the first time that I had to plug it into a power pack, and that was at least five times the amount of time that any of my other laptops would have lasted. Not only this, but once I had plugged it in, it only took around two and a half hours to charg completely. Now, I sometimes go for two days without having to plug it in once, which is great if I am away from home and I am not able to get to a power source. 

So, would I recommend the Mac? Well I don’t pretend to be an expert. The fact that I only mentioned battery life and speed shows you that; but yes I would. It proves to me that you really do get what you pay for. Yes, you could probably get a high end Windows’ PC that does the same job, but you would end up forking out at least £1,000 for this, which is well more expensive than what I paid for mine in the end. 

Here is a way to be honest:

1. Silence Better Than Lying

If we asked someone else to tell the truth, then if we do not want to answer the conversation should turn your attention (one topic), Pilon belaga silent or say “want to know aja” or “no deh”.

2. That’s a lie Sin

If you believe in God then you should be scared of the name of sin. Sin that has accumulated and many could drag us into hell. A lie that must be covered by many other lies. So it adds a lot of sins deh!

3. Think of Lies That is a shame and disgusting

If we do not want to lie we have to assume that lying was something queer, ugly, ugly, dirty, shameful, bloody, rude, disgraceful, and so forth. A lie that makes us criminals can be maintained in the future. That way we will try to be honest.

4. Continuous Train

If we’ve always lie, then do not hesitate to enlist the help of a wife, husband, boyfriend, friend, parent, or friend to help us eliminate the habit of lying. If we ask him to lie pinching or hitting us as punishment for behavior lie.

5. Imagine the victim’s face is always the Awakened

Just try to imagine the faces of people angry, sad, disappointed, and others that he knew we lied. Facial expressions of course they can make our lives uncomfortable. Thus we will try not to lie anymore.

6. Disease is a lie

With so membiasaan liar, then these habits will continue to infect and undermine ourselves until the end of our life. Especially if the people around us are the same we do not believe anymore that we are ostracized by those around us. After all the lies covered up will be known also by others (like the carcass of the old-time scent will smell as well).

7. Mingling With the liar / cheater Professional

To feel what it’s like being lied to bad we have to be a victim cheated, deceived, dikadali, lied, manipulated, humiliated, and so forth by people who are better at lying / deceiving than we are. With the idea that pain is not being lied to, we will do it to others.

1 First of all, you have to define who you are or what the organisation is about. Make sure you clearly display your company name, logo and tag line preferably near the top of the page. Generally users will scan your page starting at the top-left, so this is ideal place for your logo. Clearly show your identity and make sure it is aligned with what they are expecting. Also clearly state if your site is local or national, a small business or a corporation and if it is modern or traditional.

2 Avoid sleazy elements such as a lot of scrolling text, animated GIFS, blinking, flashing objects or sound that auto-loads. Sounds and animation are very distracting. Visitors with slow connections may feel resentful that you’re wasting their time by forcing them to load animations and sound files before actually seeing your page. It is conventionally thought that people are drawn to an animated ad, but in reality quite the opposite is true.If you assault readers with blinking ads, they are more likely to leave your site immediately without clicking on a thing.They are also far less likely to bookmark such a site, link to it, recommend or return to it.The exact same is to be said about scrolling text. Not only do people find it most annoying, they also can not read it at their own pace but are forced to read it at the slow or fast speed it scrolls down in. Scrolling text never serves the visitor, it only shows the owner of the website tried to look cool.

3 Another thing to avoid is to install pop-up windows as this is almost always the most annoying to any visitor. Nobody likes to be bombarded with a lot of pop-ups. By adding pop-up windows you will ensure that your visitors never return. Most people tend to forget their own experience of browsing the web and clicking on a site that overloads you with pop-ups when they start designing their own homepages. Always think what annoys you most of other websites and ensure you do not include that on your own site.

4 Organizing your homepage is extremely important and you need to put some thought into that before making it. Make it easy to find stuff on your homepage. Don’t haphazardly clutter your page with all kinds of tit-bits. Think of what content you want to put on it and how it should be organized. A haphazardly thrown together page is neither interesting to read or look at nor is it a page anyone would ever want to revisit.

5 Minimize clicking as much as you possibly can as this is another big reason why so many sites on the web are not revisited. If visitors are forced to click around your homepage, they might not leave immediately, but will definitely get annoyed and will most probably not view as much of your content as you would have liked them to. On the other hand, also don’t let your homepage be a ’splash page’ (a page that just “welcomes” visitors and has no meaningful information on it) neither. A far better idea is to put meaningful amounts of information on each page of your website, starting with your homepage but keep in mind to minimize clicking and scrolling.

6 It is equally important that you prioritize your content and display items on the homepage that are held in the highest priority. A good idea is to let the most important content be large and closest to the top-left portion of your homepage. If you need to display several important services, products or pieces of content, make sure they are weighted accordingly to size and location within the page.

7 Do not bog your homepage or website down with too large image files. Compress your image files with a graphics software so they take up less room and therefore less time to load into your visitors browsers. There a several graphics software that shrinks your graphics to an acceptable size. Programs such as Gifbot is not only quick and easy to use but shrinks your graphics right there on the web page. You can also download graphics software such as Windows HVSGifCruncher and JPEG Wizard and for Macintosh it is GraphicConverter.

8 Use simple backgrounds or contrasting colors as it is very hard to read dark text on a dark background and light text on a light background. There are also a few color combinations that simply just don’t work. For example putting red text on a dark blue background makes it awfully hard for visitors to read and chances are pretty good they won’t even attempt it. Also ensure that the text is large enough for people to read comfortably since nobody likes to have to squint when they read something.The most comfortable sizes to use are 12 or 13 px Arial or 11 or 12 px Verdana.

9 A display of professional and visually pleasing graphics on your homepage will go a long way in showing the visitors that your organisation has the wherewithal to take the time and spend the money to produce an aesthetically pleasing experience for them. This in turn is a good indicator to them that the same care and attention has been paid to your products or services. Also always provide up-to-date content, keeping it relevant and fresh and if the information is a lot, offer users a “read more” call-to-action.

10 The Internet has become increasingly competitive so it is therefore vital to get users to your site and keep them there. An excellent way to achieve this and compel users to visit further into your site, and if needed to offer up their email address, is to provide them with some kind of incentive. The incentive can be anything such as an e-book, access to exclusive content or special discounts on items, etc. Incentives always add value to the experience a user get and thus will ultimately improve the success of your website.

Remember to always ensure that you focus on delivering a satisfying and pleasing experience and pay enough attention to the smallest detail that might otherwise be overlooked. Every single little detail on your homepage is all important to ensure the success of your entire website.

The comparitives are orgainized in terms of their syllables such that one syllable adjectives with the exception of good and bad, are turned into their comparative form by adding er to their base form if there in “e” present or “er to their base form. So nice becomes nicer and rich becomes riccher. To complete the comparison to be made between two subjects, one has to add the word than after the adjective. Thus someone who is “more” nice than you is nicer than you and the word more is left out.

Once two syllable words are used to relate to subjects together, then one must use the word more before the word and the er form is dropped. This rule is applied to two syllable words that end in a consonant since those that end in a vowel like happy are treated as one syllable words. There are exceptions to this rule as the author has come across words like common, whose comparative form can be either commoner or more common.

Three syllable words use the word more before the word to create the comparative. So beautiful becomes more beautiful and wonderful becomes more wonderful.

The exceptions of good and bad are well rememebered because of their distinct difference to the other forms. Something that is “more” bad is than called worse as something that is “more” good” is called better.

Creating the superlative means understanding the comaprative first since it involves understanding what is the “best” of a group, or what has the most outstanding qualties, enought to bake it distinct from the rest. It is expressed with the definite article the because one is referring to a specific thing and involves adding an est to the base form of the adjecive. So fast becomes “the fastest” and slow becomes “the slowest”.

For your Android phone users who are enjoying video on Youtubeand confusion in to download video in youtube, this time we will give you tips on Android Download Youtube Videos with Tubemateapplications. Tubemate application can be downloaded for free at its official website http://tubemate.net because these applications are not available in the android market.
After you download and install Tubemate on your AndroidSmartphone, immediately run the application. And in the applicationwill have a view like Youtube for Android. You just choose the video you want to download and once selected click on the video. Later the note whether you want to download or want to see it. If you choose to download, it will display the video quality options.
And the great of this Tubemate application is, besides being able todownload the video, it can convert video into MP3 form. Here are tipson Android Download Youtube Videos to MP3

1.Run the application and search for music clips Tubemate who want to download.

2.Select the appropriate format cell phone screen size. It is advisable to choose the video quality of HD 720p or Full HD 1080p so that the resulting good MP3

3.Go to the Downloads on TubeMate application and select Convert toMP3. After that will display a notification that contains a way toconvert video into mp3 files.

4.After that you will be asked to download an application called Mp3Media Converter

5.Notification will appear again with the words: ”Additional ffmpegcodec needs to be installed, click Find to search and install. ClickFind.

6.Open the application Mp3 Media conveter, locate and select theVideo folder you wish to edit video files. If so, click Convert to MP3.

Executive Summary

In today’s society, when anyone says the word Apple they automatically associate it with technology, rather than the fruit. This is solely due to the fascination of a brand name that has taken this society by storm. Not many people know a whole lot of detail about the Apple Company other than the products: iMac, iPod, iPhone, iPad, iCloud, iTunes Store, and much more. Behind these products, there is a great deal of passion, enthusiasm, hardship, and focus. Walter Isaacson, the author of Steve Jobs, goes behind the scenes on how these products were able to capture the world’s attention.

Steve Jobs had started a company building computers in his parent’s garage. With his partner Steve Wozniak, they were able to connect with Mark Markkula to begin a corporation, Apple Computer Company. The company started off building computers and introducing the Apple I, Apple II, Apple III, and the Macintosh. Not all of the products produced were huge hits but they led to developing products that would become a new age of technology during certain time periods. Jobs had gone through conflicts while at Apple and unfortunately was ousted from the company he had originally co-founded.

During his time away from Apple, Job decided to take on a new endeavor. He joined up with Pixar with their graphical design and animation in movies. While at Pixar he rubbed elbows with well-known people in the movie industry: George Lucas, Michael Eisner, and John Lasseter. Jobs and Lasseter became a hot item and caught the attention of the film division at Disney. Through negotiations, Disney and Pixar became a team and created well-known movies such as Toy Story, Cars, and The Incredibles. Jobs was having a great time at Pixar while Apple was slowly falling in every aspect. The only person anyone could think of to fix the issue was Jobs himself.

After careful consideration, Jobs had become the new CEO of Apple and began to rebuild the company in a different sense. He came up with creative products that were daring, innovative, exciting, and capturing to Apple customers. The launch of iTunes was the ripple effect to the launch of many other well-known Apple products: the iPod, iPhone, iPad, and iCloud. Jobs knew what people wanted to see in new technology and was not holding back any creative ideas that he was able to come up with. These products are the ones that people have grown to appreciate today.

While introducing some of these new products, Jobs had been diagnosed with pancreatic cancer. He was not letting his illness prevent him from making great products. Medical leaves during these years were crucial but he was able to fight back and get back to work. Unfortunately his medical leave in 2011 was the worst and last leave that he had experienced. Jobs made the hardest decision of his career and stepped down as CEO of Apple leaving the title to Tim Cook. Jobs had gone through major medical treatments to try and beat this cancer. Unfortunately on October 5, 2011, cancer took the life of Apple’s CEO Steve Jobs. Steve Jobs went through a life full of ups and downs. Jobs’ legacy is one that will be remembered by all for years to come. He was an innovative, passionate, hard-working businessman who fought everyday to produce products that would change the technological world.

The Ten Things CEOs Need to Know from Steve Jobs

           
1.         Focus. The main point of being a good CEO is to stay focus on the task at hand. The book has mentioned Steve Jobs actually showing how focus played a huge part in his career. If you have too many ideas and do no know where to begin with the creation of them, focus can help eliminate the hardship of many products for your company.

2.         “Keep your friends close and your enemies closer”. This phrase has been said for years and it holds true in this book as well. Steve Jobs and Bill Gates have been constant rivals since the 80’s. There work relationship was very different compared to their relationship outside of the technology world. They were at one point able to have a deal with Microsoft making Windows compatible with the Mac. When you have fallouts with people, some situations benefit from keeping in touch with the enemy. It may not be a pleasant situation but it could be beneficial.

3.         Do not settle for just ordinary. Steve Jobs was very insistent or trying to have his employees do more than they thought they could do. He always strived for having products that were innovative and top of the line. CEOs have the ability and power to push their employees to do remarkable things. If you feel as if they can do better, then push them and do not settle for bottom line products.

4.         Allow employees to have a say in some parts of the project. Jobs had a particularly hard time doing this. Employers would come to him with creative ideas but he would tend to always shoot them down because he knew exactly what he wanted. It is important to let people show you what they have to offer. It gives them positive reinforcement when their boss sees and appreciates what they have come up with. Employers also become a little more passionate with their job if they have made a contribution acknowledged by the CEO.

5.         When times are tough, do not give up. Apple, like many other companies in the world, definitely went through a rough patch in its career. When Jobs had been ousted, the company definitely took a turn for the worse. The main thing was that it did not shut down because it was not excelling like the Apple Company we know today. When your company is declining, do not give up and shut the doors. It is best to use up all your resources to try and see if good things are possible in the future.

6.         Spread your wings. Once Jobs had been let go at Apple, he decided to venture off to something new and different from the average computer world. He dove right into the movie scene with Pixar. His knowledge of computers was put into use in a different way when it came to movies. CEOs should not be afraid to spread their wings and try their knowledge in a different field. This should be done carefully with the proper research and resources.

7.         Be ahead of everyone else. Apple products were always ones that were new to the scene and exciting. Jobs did not want to give the people what they wanted, he wanted to show the people what they could have and give it to them in this fashion. Jobs always showed that Apple was ahead of the curve by coming up with products no one else had ever thought to do. CEOs need to think ahead regarding technology, competitors, the market, and also the consumer. Be the company that sets the bar for everyone else.

8.         Be creative. Creativity has definitely been shown in Apple products since day one. This creativity was shown in the Apple environment, the employees, and the products. Jobs’ way of showing creativity was simple: Simplicity. Being creative does not necessarily mean going over board with details and features. It is showing the consumer something that is easy, friendly, exciting, and new. Creativity can come from many places and is used in the end of all products.

9.         Do not let life fly by you just because of work. In today’s society, a majority of people let their work consume their life. Jobs was a victim of this as well. He let Apple and also Pixar take trump over his family life. In the book, it describes his relationship with his family and the reasoning behind it not being as strong was because of the workload. This is important for CEOs to learn because at the end of the day work is not everything. It plays a huge role but it should not trump over other priorities in your personal life.

10.       Follow your goals. This point is one of the most important after reading this book. Steve Jobs showed great enthusiasm about his work, which showed in the final products. He always set goals for his company and sure enough they were followed through. Every CEO should come up with goals for their company. Proper staffing, encouragement, knowledge, and loyalty are just a few things that will help accomplish the goals at hand.

Full Summary of Steve Jobs

In today’s society, when anyone says the word Apple they automatically associate it with technology rather than the fruit. This is solely due to the fascination of a brand name that has taken this society by storm. Not many people know a whole lot of detail about the Apple Company other than the products: iMac, iPod, iPhone, iPad, iCloud, iTunes Store, and much more. Behind these products, there is a great deal of passion, enthusiasm, hardship, and focus. Walter Isaacson, the author of Steve Jobs, goes behind the scenes on how these products were able to capture the world’s attention.

To begin the story, Isaacson first dives into the person behind the jeans and black turtlenecks. Paul and Clara Jobs adopted Steve Jobs, born on February 24, 1955. Jobs’ biological mother was Joanne Schieble, a rural girl from Washington with a German background. She fell in love with a Muslim teaching assistant. Joanne’s father was very strict when it came to Joanne falling in love with a Muslim rather than a Catholic gentleman, therefore threatening to cut her off. Joanne and John went to Syria to spend time with his family. Once they returned she found out that she was pregnant. Joanne was in a difficult spot because her father was not going to support a wedding and an abortion was out of the question. The next best thing was adoption. Joanne had one rule upon adoption: the parents had to be graduates from college. She wanted her child to be raised in a family that was well educated. Unfortunately that rule was broken when Paul and Clara adopted Steve. Paul and Clara had not even graduated high school, which stopped Joanne from signing the adoption papers. After a few battles going back and forth the papers were signed and Paul and Clara had a beautiful baby boy.  

When Jobs was in high school, he was able to participate in the Hewlett-Packard Explorers Club. This club was a small group and when they would have meetings and engineers from HP would come and talk about his latest project. The members were encouraged to do certain projects and thus began the infatuation with technology. In one of his classes, Steve met his better half Steve Wozniak. Their friendship flourished and was soon to become a friendship that started the beginning of something great.

Wozniack had a lot more knowledge of electronics than Jobs. With the five-year difference in age, Jobs definitely looked to Wozniack for guidance and experience when it came to electronics. They were a great pair in being able to share stories about electronic designs and projects that each has worked on in the past. One story that was mentioned was that of the “Blue Box”. The story shows both Jobs and Wozniak’s sense of humor along with their passion for electronics. Wozniak’s mother had shown him an article of people making long distant calls from a blue box. The boys put their heads together and were able to replicate this and make a long distance call to the Pope. After the success of putting these two minds together, the world was in for a huge treat of what the future would bring for them.

Even though neither Paul nor Clara went to college, they made a promise that one day Steve would be able to attend. So when Steve Jobs was 17 years old, he attended Reed College. Unfortunately for Clara and Paul, this was the most expensive school that Jobs could have chosen. It was a liberal arts school but it was college and they had to fulfill their promise of him attending college. Jobs was always one to do what he felt like doing. This was shown when he refused to go to classes that he was assigned to. He felt that there was no reason to sit in a class that was boring when he could be in another class doing something he had a passion for. Unlike Wozniack, he felt that he should not have to do those classes that the college was making him take. So after awhile he felt bad wasting his parent’s money and decided to drop out of college.

Once Jobs dropped out of college, he was focused on doing his own projects. This would then lead to the beginning of the Apple Company. In 1975, an issue of Popular Mechanics was released and introduced the Altair. Altair was a group of parts that needed to be assembled together. The finished product did not accomplish a lot but Wozniack and Jobs wanted to create something more. Each day after work Wozniack would go back to his HP cubicle and begin to fiddle with his computer. He was smart in writing codes and did this by hand. Months later he then decided to test out to see if his codes could actually work. On June 29, 1975, Wozniack was able to type characters on a keyboard that would display on the screen. This was a giant leap for personal computers. It gave Wozniack the confidence that his codes could be used for the beginning of something no one has ever seen before. Jobs saw this as an opportunity of a lifetime. Wozniack would be behind all of the technical aspects of the project and Jobs would be at the front line doing the business aspects.

As they decided to go into the business venture, they needed to come up with a name for themselves. Jobs had proposed the Apple Computer, which was actually thought of from the actual fruit due to Job’s crazy diets. It was a charming name that portrayed simplicity. Even though Wozniack was the master behind the technology of Apple, he was not in it 100%. He was invested in HP and enjoyed working there very much. Jobs had to somehow convince Wozniack to be fully onboard, so he brought in Ron Wayne, a friend who was an engineer at Atari. After much discussion, they were able to convince Wozniack that Apple would be a partnership. On April 1, 1976, Apple was born as a partnership between the three. However Wayne had second thoughts. In a partnership, partners are liable for the debts in the company. Wayne did not have much in his name so he decided to back out. Looking back on this decision, Wayne would have a lot more in his pocket today if he would have stuck it out.

Jobs and Wozniack presented their product, under the name Apple, to the Homebrew Computer Club. They tried to convince the club members that their computer was unlike any other. Unfortunately, the club was not impressed and filed out of the meeting. One person stayed behind: Paul Terrell. Paul Terrell just opened up a computer shop in 1975 and was impressed by the computer presented by Apple. So Jobs kept in contact with him and soon they were able to make a deal with Terrell. The details on the deal were mind blowing to Wozniack. Jobs and Wozniack had a lot to do so production of their computers began in the garage of Jobs’ parent’s house and the Apple I computer was born.

After the success of starting a computer company, Jobs had already come up with ideas for the Apple II computer. Terrell had mentioned to Jobs that consumers want their product complete. Jobs agreed with him 100% and came up with the end-to-end integration system. The computer would have a case, keyboard, and power supply all in one main completed product. This system left no loops holes for other people to integrate outside products. When the production began to flourish, a main factor was money. In order to have this integrated system, thousands of dollars were needed in hand. Neither Jobs nor Wozniack had that kind of money, so they tried to find someone who would invest in their product. The investor chosen was Mike Markkula. Markkula had previously worked at Fairchild and Intel so he was knowledgeable of the technology field. Jobs and Markkula had come up with a business plan and eventually a deal was met. Markkula would give a line of credit of $250,000 and would own 26% of stock along with Jobs and Wozniack. This new corporation was created on January 3,1977. It had bought out the partnership that was originally set by Jobs and Wozniack.

Now that Apple Computer Co. was official, the launch of their products was in order. The first launch was in April 1977 in San Francisco at the West Coast Computer Faire. The launch was successful and Apple had three hundred orders at the show including a dealer from Japan. This was huge for Wozniack and Jobs because they were able to see consumers appreciate the job that they had done in making the Apple II. With this huge step, Apple needed to expand as a company. Apple was able to hire a few more people as employees and begin to start the customer supply and demand chain for a company. Apple II was a huge success and would become the outline of what personal computer would model after for the next sixteen years.

Jobs was not the easiest person to work with or even for in that matter. Markkula came to the decision to hire a president because he could not handle confrontation with Jobs as well as someone else possibly could have. So Mike brought in Mike Scott, a former coworker from Fairchild. His main task as president was to manage Jobs and handle the situations that brought on confrontation. This was not highly seen by Jobs. He wanted to be the one in charge over the company and products. Jobs was very much a perfectionist in how the products turned out to become.  

After seeing that Apple II was a huge success, Jobs decided he wanted to make a product even better. One that he could say was his own creation and also the one to make an even bigger impact on the technology world. He decided to create the Apple III, which unfortunately was a flop once it began shipping in May 1980. Having seen the failure in the Apple III, Jobs decided to move away from it and begin thinking of a new product. Jobs realized that he needed people to help with the launch of a new computer. So he brought in two engineers from HP to begin working on the Lisa, which was named after the daughter he had abandoned. Wozniack’s knowledge was not behind the development of the Lisa. He was busy trying to renovate the Apple II.  

Apple had many projects going on at once: Wozniack trying to fix the Apple II, the HP engineers trying to come up with the Lisa, and the slump of the Apple III. Jobs was not happy with any of these so he ventured out to try and find something that caught his attention. Xerox was able to do just that. They had a bitmap system that no one else had come up with yet. It had interesting features that caught the attention of Jobs. Xerox was allowing Jobs to see their new technology in return for a nice chunk of their shares. Jobs brought the Bill Atkinson and Bruce Horn to see what Xerox had come up with. Jobs knew what he saw was vital in making a computer that was not ever conceived of before. So Jobs did the task that needed to be done, he stole the idea from right under Xerox. He knew that his team at Apple could execute it correctly. By stealing this idea, computers now had the mouse, which could drag, click, and touch things on the computer. It was a huge step for Apple once again in having a product no one else has produced to the public. At this point in Apple’s history, a major change needed to occur. Scott and Markkula finally decided to stand up to Jobs in displaying some type of order in the company. The engineers on the Lisa team were getting frustrated with the way Jobs operated and took control. Scott and Markkula decided to remove Jobs from the Lisa team, take away his title of being vice president for R&D, and just have him be a non-executive chairman. His job now was to be the face of Apple and no longer have any control on operations.

Now that the company has had years to grow, Markkula decided it was time to take this creation to the public. The company that became a corporation in 1977 was estimated to be worth $1.79 billion by the end of 1980. It is remarkable to grasp around the idea that a company was able to grow that much in a matter of three years. The company needed to find and connect with the financial banks that will be able to manage their shares correctly. The lucky banks that were going to be part of this were Morgan Stanley and Hambrecht & Quist. On December 12, 1980, Apple officially went public with a stock price of $22 a share. The stock had gone up a couple of dollars within the first day and Jobs, at 25 years old, was worth a staggering $256 million.

For years to come, Apple would begin the line of new products to be produced. The Mac was born when employee Jeff Raskin went to Markkula interested in building a new product. Of course Jobs had to get involved with this project as well. Raskin became furious with Jobs’ interference and wrote a letter to Markkula explaining his concerns “He is a dreadful manager…I have always liked Steve, but I have found it impossible to work for him…” (Isaacson, 182). The feud was settled after Markkula decided to side with jobs and allow him to continue on the Mac project. Raskin was asked to take a leave of absence from the company and then joined Canon. Jobs took over the Mac project unfortunately this was another flop. Jobs could not another one of his creations become another Apple III disaster. He decided to hire people to help rebuild the Mac, as it should be presented. Now that Jobs was head of this division, he had one thing standing in his way: Mike Scott. He knew if he could drive Scott out of the position of president, he would have full control to take on the Mac division as he had envisioned. Jobs dream came true and Markkula became the interim, which allowed Jobs to go full force on the Mac vision.

With Jobs being the leader of the team, many people went back to remembering that he was not a pleasant person to work with. Jobs had a way of getting to the Mac team: “the reality distortion field”. This term simply meant that Jobs would have this vision into the future of being having the breakout product. The vision was completely absurd but somehow Jobs had a way of making people believe that it was true. He had done this with pretty much everyone that he had worked with on projects. The way he portrayed his vision made it seem that his way was the best way and nothing else would compare to what he had in mind. This “reality distortion field” was able to have Jobs’ visions become realities.

In 1982, Markkula decided to announce that the Apple Company would need to find replacement for him as president. Jobs and Markkula hired someone to find a decent replacement. That replacement was John Sculley, the president of the Pepsi-Cola division. It seems odd that they would hire someone from a beverage company to become the new president of a computer company. The niche that Sculley had was his marketing strategies. Sculley was taken to a computer store and noticed how terrible the product was being marketed. Sculley knew exactly how to capture the audience with displaying the product at hand. Jobs was blown away on how Sculley knew the correct way to market. He thought that the proper marketing strategy was exactly hat Apple needed. With Sculley as the new president and marketing manager, Apple was able to release the launch of its first ad in 1984. The addition of Sculley helped Apple take a huge leap into launching the Macintosh. The launch event was on January 24, 1984. The Macintosh was introduced by itself, which astonished the entire auditorium. This was the launch event that set the bar for more to come in the future.

With the high from the Macintosh, the mood around the Apple Company became very diverse. Jobs would jaunt at the Lisa team and brag about how his Macintosh was so much better than the Lisa. Jobs had been thinking of branching out and forming another company. He would do this and take some people from Apple to help begin this new venture. This caused major turmoil within Apple because people felt absolutely betrayed by Jobs. The entire situation had blown up and the result was that in 1985 Apple ousted Jobs from the company he had cofounded.

In the years that Jobs was no longer part of the Apple Company, he decided to venture on some rather new endeavors. He started a company called NeXT. The forming of the company came with many challenges from Apple. It did not want the computers to have an operating system that was compatible to the Macintosh. Apple did not want to have any ties to NeXT because they were still hurt by Jobs’ betrayal. The NeXT platform was not favored by many including Bill Gates. However it did catch the eye of IBM. The computer was launched in 1989 and was not a huge success. It did not bring the numbers that Jobs was expecting. NeXT computer was another failure put on Jobs record.

Another venture that Jobs decided to get into while out from Apple, was joining the team at Pixar. This is part of Jobs’ resume that not many people are too familiar that he participated in. On this part of his career, Jobs rubbed elbows with movie legends: George Lucas, Michael Eisner, and John Lasseter.  Jobs main focus during this endeavor was animation. He was intrigued in the sense of movie coming together with technology. Once Jobs stepped in the Pixar picture, he and Lasseter began developing a share in graphical design. Lasseter had created a short called Tiny Toy, which went on to win an Academy Award in 1988. This win caught the eye of a major company, Disney. Disney’s CEO Michael Eisner and Jeffrey Katzenburg, who was in the film division, wanted to combine forces with Jobs and Lasseter to create something remarkable. The joint forces did happen when Disney had licensed Pixar Computer Animation Production System. Disney and Pixar were now able to create magic together.  The magic created has been seen in the movies Toy-Story, which was the first huge success of the joint companies, Cars, The Incredibles, and Toy-Story 2. Many have recognized these films and Steve Jobs played a huge role in their success.

With his success a CEO title at Pixar, Jobs came to the realization that the company he co-found years ago was slowly crashing to the ground. In 1996, Apple stock prices had taken a dramatic fall and there was only one person who could bring Apple back to life. Within the past few years, Sculley was replaced a couple of times and the most recent replacement was Gil Amelio. Amelio had voiced that he was not a huge fan of Jobs but he had no other choice but to reach out to him. Jobs would come back to Apple with some baggage. He brought up the idea that Apple buy NeXT company and this would be a way for him to get back in control of Apple without actually purchasing the company. After many negotiations, Amelio introduced Jobs on December 20,1996 as a part-time advisor to Apple. At this point jobs was torn between two companies that he had deep passion for.

Now that Jobs was back in the picture at Apple, things needed to change in order to bring Apple back to its high point. Jobs had come up with a new ad campaign: “Think Different”. With the new campaign ad, came a new title for Jobs. Jobs began to think differently for him and what he wanted out of the company. He decided to announce on September 16, 1997 that he was the new CEO. He did not want a salary or contract just the ability to take control. The “i” did not last very long and therefore Jobs was at the top of the company as Apple’s CEO. Jobs had a new vision with the company: focus on the products rather than the profits. This caught the attention of Jony Ive who was tired of people focusing on the profits rather than the quality of the product. The team of Ive and Jobs led to some of the greatest products that Apple has every produced. The focus was simplicity and the product first introduced by the team was in May 1998, the iMac.

With the CEO title behind his name and also Ive on his side, Jobs began building the Apple Company people know today. The creation of Apple stores was a major step for the company. They were now going to be able to physically reach out to consumers and let them experience Apple products like never before. The first store opened on May 19, 2001 in Virginia. The stores had staggering profit numbers that had gone through the roof. Jobs was not interested in the profit numbers. All he was looking to accomplish was an experience that customers would never forget. The next chapter in his career was the introduction of the Apple diving into the music industry.

Jobs had a huge passion for music, most notably Bob Dylan and the Beatles. He decided to take Apple on a new journey away from the computer world. He wanted to be able to create a product that could hold all the songs that one would have on a device that would fit in your pocket. Jobs introduced iTunes in January 2001 to show the new age of having a digital hub strategy.  In revealing iTunes and watch how users went about using the program, Jobs decided he could make a product that would make the task much easier. He introduced the iPod, which was the product that put Apple in the position of not only being a computer company but a company that was the top in the world. Eventually Jobs began to strategize on what new product would grab the attention of customers. He took on the phone world and introduced a product that was ahead of its time. iPhone was simply an iPod that could make calls. New technology such as multi-touch was introduced through the iPhone. Many people tried to copy this idea such as Google with the Android but it was not nearly as successful as the iPhone.

Jobs next big project was to make a tablet, without a stylus, that would capture the personalization of the iPhone and the laptop. He wanted to have a middle device between those two products and he rose to the occasion and introduced the iPad. At the launch event, that it the point that Jobs portrayed to the audience. This device would be a lot more personal. With any product that has been introduced, there were some people that were blown away by the features of the iPad and then there were other who did not see anything special about it. Jobs was passionate to give people products that they didn’t think was possible to have or that they even wanted. He made sure that with every product the customer would get a thrill by the experience they were having. Every product introduced had updated versions that followed afterwards. These updates took Apple to a whole new level of technology and were not just one step ahead of everyone in the industry but about a million steps.

In the years of introducing these products, Jobs did have medical issues. He did not like to bring them to the attention of everyone because he felt he could work even with the conditions. Jobs had been running around being CEO to both Pixar and Apple. He did not take very good care of himself restricting his eating habits to a strict vegan diet and at times fasts. In October 2003, he visited a doctor because he felt really weak and that immune system was not as strong as it had been in the past. Doctors took tests and came across tumor cells in his pancreas. Jobs did not take the proper precautions to this because he thought that with his own fashion of eating the tumor would disappear. Nine months later the doctors suggested surgery to remove some of the pancreas and the tumor. Unfortunately for Jobs, this would come back years later. In 2008 his cancer was spreading and round two was taking place. While introducing his products at launch events, people took notice to his change in appearance. He never wanted to flat out tell people he was sick so he fought through the pain to give to his Apple customers. Jobs had taken a few medical leaves during those few years but a major was taken in when round three occurred in 2011.

In 2010, Jobs had one dream before he died: see his son Reed graduate from high school. He was able to attend his graduation and also do a vacation with his daughter to Japan. Jobs knew that his time was ticking down and every one around him also became well aware when he took his medical leave in 2011. This was the third and worst medical leave that Jobs had experienced. January 2011 Jobs made the hardest decision of his career by stepping down as CEO of Apple due to his condition. Tim Cook took over the company while Jobs was at home fighting for his life. Jobs had gone through major medical treatments to try and beat this cancer. Unfortunately on October 5, 2011, cancer took the life of Apple’s CEO Steve Jobs.

Steve Jobs went through a life full of ups and downs. Jobs’ legacy is one that will be remembered by all for years to come. He was an innovative, passionate, hard-working businessman who fought everyday to produce products that would change the technological world. Jobs was definitely not an easy person to work with but those who had the privilege learned a lot from him in seeing how he would push people to achieve the best that he knew they could accomplish in life. Steve Jobs was not just the face of Apple products but also the face that people will see when they hear the word genius.   

The Video Lounge

This video shows a short little time line of Jobs’ accomplishments in respect to his Apple career. There are pictures as well as video clips that CNN used to show when the announcement of his death went public. It is the tribute of a businessman who started in his parent’s garage and has brought Apple to a whole new level of excellence. I enjoyed watching this video as it showed the pictures and video clips because it gave you a same glance at Steve Jobs during peak times in his career.

Personal Insights

Why I think:

• The author is one of the most brilliant people around…or is full of $%&#, because:

            The author is one of the most brilliant people around because he told the story of Steve Jobs exactly how it should have been told. He mentioned in the book that he was not going to hold anything back regarding Jobs personality or work ethics. Isaacson showed Jobs at his worst points of how he treated his employees to his great points of making Apple a successful company. The way he talked to people who were close to Jobs to get insight of his life and also talking to enemies to get their point of view on certain situations. It showed both sides of a business man/father who was liked some days and hated others. I also enjoyed learning that Jobs had no say on what was to be told about him. Jobs did not want to tell Isaacson what he could or couldn’t write about, which gave Isaacson free range to show the true colors of Steve Jobs.

• If I were the author of the book, I would have done these three things differently:

1.         I would have stuck to the typical chronological order of Jobs’ life. For the most part Isaacson did this, but their were some chapters where he would go back to the 80’s when the topic was about instances that were happening in the 90’s. I found it a little hard to keep up with so I would have done the typical chorological time frame without going back to past events.

2.         I would not have spent as much time talking about Jobs’ Zen experiences. Those chapters didn’t connect with me, so I was losing interest when I was reading about him going to try and find his Zen teacher and taking spiritual trips. This is something that makes Jobs the type of man that he was, but I wouldn’t have spent so much time in writing about that subject.

3.         Isaacson reached out to a lot of people connected with Jobs, but at some points of the book it was hard to keep up with “who was who”. Jobs encountered many people in his life but I feel it was not necessary to have as many people referred to in the book. I think people who were vital in Apple, Pixar, and his family were easy to relate to and remember so I would have kept it to those groups of people.

• Reading this book made me think differently about the topic in these ways:

1.         I have great respect for Jobs in how he was ousted from Apple in the 80’s and then he decided to come back and rebuild the company he started in his parent’s garage. Not many people would go back to a job that did not appreciate them anymore, but Jobs came back full force. He was able to take the company from their lowest point to one of the top technological companies in the world.

2.         This book showed Jobs’ personality at the good times and even the bad times. He was not a very nice person to his employees so I also have respect for the people that worked at Apple. It takes a lot for someone to be able to handle certain situations that Jobs had created for his employees. The book showed that working for Jobs was a task within itself and for those who survived without quitting or being fired definitely deserve recognition.

3.     Steve Jobs’ job was not an easy one but someone had to do it. Someone had to be the one who would bear the failure of products and also be the bearer of bad news to people. Being a CEO, comes with challenges and it takes a strong willed person to be able to handle that pressure. The CEO has to be able to take the blame for everything and anything that results from their company. This book showed both the good and the bad results for Jobs from being the CEO of both Apple and Pixar.

• I’ll apply what I’ve learned in this book in my career by:

1.         One thing that I have learned from this book is respect. People should show everyone whether it be in the office or casually on the street some type of respect. You never know what other people are going through in life so it is best to treat them with the respect they deserve being a person with feelings.

2.         Another thing that I have learned is that hard work can bring you places you would have never thought you would journey to. With hard work come dedication, passion, and long workdays. These things can drive you to succeed and any person strives for success in their career.

3.         The last thing that I will take away from reading this book is to do something in life that excites me. I can’t go into a career field that does not bring some type of excitement because then I will be miserable. If I work with something that I enjoy, my production will be higher as well as my drive to accomplish company goals.

• Here is a sampling of what others have said about the book and its author:

“As a biographer of Albert Einstein and Benjamin Franklin, Mr. Isaacson knows how to explicate and celebrate genius: revered, long-dead genius.” – Janet Maslin, New York Times

“Walter Isaacson has become the James Boswell of genius. For the past 25 years, Mr. Isaacson has been examining the lives of subjects whose common thread is that they have been judged to have exceptional intellectual abilities that give them unprecedented insight. That last phrase, by the way, is the Wikipedia definition of genius. So there.” – James Srodes, The Washington Times

“Steve Jobs, the book, is very much a product of its time, which is to say, a product of its subject’s fastidious narcissism and the broader culture’s limitless capacity for nurturing it. With any luck future generations will saddle Steve Jobs, the brand, with the blemish of all the jobs (small “j”) a once-great nation relinquished because of brand-name billionaires like Jobs. But we are not there yet.”- Maureen Tkacik

“Steve Jobs, Isaacson’s biography makes clear, was a complicated and exhausting man. ‘There are parts of his life and personality that are extremely messy, and that’s the truth,’ Powell tells Isaacson. ‘You shouldn’t whitewash it.’ Isaacson, to his credit, does not.”- Malcolm Gladwell

“Isaacson, though, has done an admirable job navigating the minefields with his biography, simply titled “Steve Jobs.” The result is a book that, although not perfect, is a reliable and captivating guide to a man who reshaped the computing industry and more.”-Stephen Shankland

“Isaacson’s biography-which is nothing if not a comprehensive catalog of Jobs’s steps and missteps as he went from being an arrogant, mediocre engineer who had been relegated to the night shift at Atari because of his poor hygiene to one of the most celebrated people in the world, widely credited with revolutionizing the businesses of personal computing, digital publishing, animated movies, tablet computing, music distribution, and cellular phones-is distinguished from previous books about Jobs by the author’s relationship with his subject.”- Sue Halpren

Bibliography

Gladwell, Malcolm. (November 11, 2011). The Tweaker: the real genius of Steve Jobs.

The New Yorker. <http://www.newyorker.com/reporting/2011/11/14/111114fa_fact_gladwell#ixzz1qGHUoqYt>.

Halpren, Sue. (January 12, 2012). Who was Steve Jobs?. The New Yorker Review of

Books. <http://www.nybooks.com/articles/archives/2012/jan/12/who-was-steve-jobs/?pagination=false>.

Isaacson, Walter. (2011). Steve Jobs. New York : Simon & Schuster
Maslin, Janet. (October 21, 2011). Making the iBio for Apple’s Genius.  The New York

Times. <http://www.nytimes.com/2011/10/22/books/steve-jobs-by-walter-isaacson-review.html?pagewanted=all>.

Shankland, Stephen. (October 24, 2011). ‘Steve Jobs’ an apt portrait of a jerk and a

genius. CNET News Deep Tech. <http://news.cnet.com/8301-30685_3-20124694-264/steve-jobs-an-apt-portrait-of-a-jerk-and-a-genius/>.

Srodes, James. (February 12, 2012). Book Reviews: ‘Steve Jobs’. The Washington

Times.< http://www.washingtontimes.com/news/2012/feb/10/book-review-steve-jobs/?page=all>.

Tkcacik, Maureen. (February 22, 2012). The Book of Jobs. The Great Debate.

<http://blogs.reuters.com/great-debate/2012/02/22/the-book-of-steve-jobs-apple/>.

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Contact Info:

To contact the author of this article, “A Management in a Minute Book Overview of Steve Jobs by Walter Isaacson for Practicing and Aspiring CEOs,” please email katherine.couret@selu.edu.

About the Publisher  

David C. Wyld (dwyld.kwu@gmail.com) is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Business, can be viewed at http://wyld-business.blogspot.com/. He also serves as the Director of the Reverse Auction Research Center (http://reverseauctionresearch.com/), a hub of research and news in the expanding world of competitive bidding. Dr. Wyld also maintains compilations of his student’s publications regarding:

• management concepts (http://toptenmanagement.blogspot.com/)
• book reviews (http://wyld-about-books.blogspot.com/) and
• international foods  (http://wyldaboutinternationalfoods.blogspot.com/)                                             

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In the attempt to keep ‘trendy’, Every year you keep rolling out changes to your user interface. You say we need more boxes and more places to put more ads. While I can understand your need to fill your Multibillion dollar wallets with (even more) ad revenue, please think before you roll out another eyesore. Of course, this and the complaints of millions of people never really stop you. You even go so far as to ask us for feedback on the new designs, only to ignore us in the end. Hey, I get it. It’s kind of your thing. I’ve gotten used to our abusive relationship. But this is a travesty. It doesn’t flow right, No ‘theme’ works well with it. It’s a mess.

Let me ask you this: Who is your lead designer? You should fire him. Fire the fuck out of him right now! Fire him out of a canon (figuratively speaking)! I’m not kidding. Just go to his desk and hand him a pink slip. Tell him to get the fuck out because he has quite literally disgraced the entire design community.

Normally, computers store information as a “bit”. A bit is stored in either an ON or an OFF state, and be interpreting the various combinations a computer can store and analyse massive amounts of data. However, as explained here, there is a limit to how powerfula  computer can be made using bits. Once the amount of stored data reaches a certain amount, the time taken to run simulations and programs increases to a phenomenal degree.

Quantum computing introduces Qubits. Unlike bits, Qubits store information as an ON or OFF state as well as possibly storing it in every position in between. The power of Qubits becomes apparent when you realise that it can see every possible combination of Qubits, all at once. Billions of calculations and combinations can be made in less than a second. The power of computers increases a billion fold, with huge repercussions for society, science and human development as we know it. Sounds like the work of science fiction, right?

Except IBM recently announced they have found a way to stabilise Qubits for 100 milliseconds. Doesn’t sound like much, for a normal person. But for a computer capable of theoretically knowing everything? That’s a lifetime.

This is the future.

For centuries, dogs have been domesticated as herders, guardians and pets. People ascribe a number of human emotional attributes to dogs, such as loyalty, affection and devotion. Because of man’s affinity for canines, dogs are a favorite subject for use in art. 

In digital art, dogs are often portrayed in a humorous manner, lending digital art works a friendly, funny attitude. The familiar shape of dogs makes them an easy artistic subject to work with. Photoshop artists can easily exaggerate facial features to create funny caricatures and parodies of man’s best friend. 

Above: If the wacky world of Photoshop were real, this bird dog would guard your home and learn to say, “Polly wanna cracker!”

Above: It’s a dog’s life. Even Michelangelo’s cherubs have given up their heavenly jobs so that these two canine cuties can take over.

Above: It’s a bird! It’s a plane! No! It’s a flying beagle!

Above: While humans fail to be able to lick their own elbows, genetically advanced Photoshop dogs can lick their own eyebrows, from behind.

Above: Not quite a hot dog, the Photoshop burger dog is the perfect companion for people who like to play fetch with their food.

Above: Googly human eyes add to the humor of this man animal hybrid.

Above: A pug loaf, baked in Photoshop from one part pug dog and two parts wholewheat bread flour.

Above: A car advertisement shows a Photoshop dog crammed into a gap in the car seat. 

Above: A Photoshop Jack Russel sports his latest morph – the removal of two legs and his torso. His owners have called him Skippy.

Above: Could this be a form of animal cruelty? Cross-specie bullying? This nasty Photoshop artist has placed a cat’s face on a chow chow’s body.

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The process of giving animals human characteristics is called personification. In literature, animals have been given human attributes in stories such as Watership Down and The Wind in the Willows. In visual media, animals are personified by depicting them as walking on their hind legs or wearing human clothes. Photoshop and other image manipulation programs allow digital artists to create a photo-realistic depiction of man animal hybrids.

One of the more humorous personifications used by digital artists is the act of giving an animal a human smile. Human teeth have a distinctive shape, and while they look “normal” in a human head, they look rather silly when photoshopped into the face of an animal.

Above: As if walking around on their front paws wasn’t funny enough, a photoshop artist has decided to give this pug a humorous grin to complete its performance.

Above: The lesser spotted straight-toothed toad.

Above: Is it weird if this cow is saying, “Cheese!” for the camera?

Above: Photoshop pig is happy.

Above: Looks legit. Last one in’s a rotten egg!

Above: Nemo’s second cousin and half-brother, Stan.

Windows to the Soul

Along with human teeth, Photoshop artists have added human eyes to further personify these animals. The results are funny Photoshop animal pictures that can be just a little bit unsettling at times. Human eyes can be painted in Photoshop or cut out of existing photos of people. The trickiest part of creating a realistic eye in Photoshop is giving the eyeball correct reflections. The better the reflection on the shiny surface of the eye, the more lifelike it becomes.

Above: Almost human, both genetically and, erm, photoshopically.

Above: A funny photoshop female! The rarest of the man animal hybrid breeds.

Above: That awkward moment when you realize you’re a hedgehog.

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