comScore Voices

A Day in Boston at the Internet Retailer Conference

Gian Fulgoni — Mon, 29 Jun 2009 09:45:30 -0600

Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368...

The Physics of Online Advertising

Gian Fulgoni — Tue, 16 Jun 2009 15:52:19 -0600

comScore’s paper “Whither the Click”, which reveals the significant positive impact of display ads even when there’s no click, is being published in this month's issue of the Journal of Advertising Research. The results have also been cited in a...

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Magid Abraham — Mon, 08 Jun 2009 12:35:50 -0600

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360. I’ve known John Battelle for many years and was delighted to...

Huffington Post Defies Expectations, Reaches New Heights Post-Election

Andrew Lipsman — Thu, 04 Jun 2009 14:55:11 -0600

In the run-up to the 2008 presidential election, mainstream America first became acquainted with Huffington Post (aka Huff Post), the popular news aggregator and commentary site. The site featured a swirl of real-time news and analysis that fed the addiction...

Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

Tania Yuki — Thu, 28 May 2009 11:02:02 -0600

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the...

American Idol Predictions – Final Thoughts

Eli Goodman — Wed, 27 May 2009 11:30:46 -0600

Well, it looks like I came up empty on my prediction about the winner of American Idol last week, so I’ve done some follow up investigation to see where I might have erred. A few qualitative points have come to...

comScore Brand Crosses India

Dilip Ramachandran — Thu, 21 May 2009 13:21:09 -0600

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural...

American Idol Searches Predict Lambert Landslide

Eli Goodman — Tue, 19 May 2009 11:30:29 -0600

If Americans’ search behavior is any indication which way they’re leaning towards voting for the next American Idol, it looks like it’ll be a runaway victory for Adam Lambert. Compared to other contestants Kris Allen and Danny Gokey, Lambert generated...

What's Driving the Decline in Search Ad Coverage?

Gian Fulgoni — Thu, 14 May 2009 17:20:37 -0600

During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog. I first showed that the number of...

Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months

Andrew Lipsman — Tue, 12 May 2009 11:55:06 -0600

Well, Twitter has done it again. Within a few short months this relative newbie on the social media scene has gone from having a modest following to being a decidedly mainstream Web attraction. Of course, this rush of new followers...

Will Technology Help Businesses in Latin America Navigate the Economic Downturn?

Magid Abraham — Tue, 28 Apr 2009 11:00:00 -0600

Two weeks ago, I was invited to speak on a panel at the World Economic Forum’s conference on Latin America. Readers of this blog will remember that comScore was named by the WEF in 2007 as a technology pioneer, the...

Valencia Festival of Media

Jamie Gavin — Mon, 27 Apr 2009 14:33:29 -0600

With comScore chairman and co-founder Gian Fulgoni, and comScore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media. The sun shone brightly on the modern senate building, providing...

On Branding Versus Direct Response Advertising

Gian Fulgoni — Wed, 22 Apr 2009 13:10:05 -0600

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response...

Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Million U.S. Visitors!

Andrew Lipsman — Wed, 15 Apr 2009 12:00:00 -0600

Last week, Sarah Radwanick posted to the comScore blog about Twitter’s exponential growth curve during the past twelve months, and that the growth appeared to be driven by older Internet users. The post set off a firestorm of commentary to...

Auto Advertisers Go Digital: Doing a Good Job

Jeff Hackett — Mon, 13 Apr 2009 16:40:00 -0600

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of...