Comscore Blog

Young Women Emerge as Fastest-Growing Sports Audience

webmaster@comscore.com (Zach Gill) — Wed, 02 Aug 2023 16:00:00 +0000

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout¹. This is happening as women's sports are becoming more mainstream, with new leagues, more investment, and increased screen time. It's also a major trend to watch during the 2023 Women's FIFA World Cup.

Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic’s Predictive Audiences Suite

webmaster@comscore.com (Zach Gill) — Wed, 02 Aug 2023 10:00:00 +0000

If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.

‘Barbenheimer’ and Redefining Movie Marketing Strategies

webmaster@comscore.com (Ferry Gijzel) — Wed, 02 Aug 2023 04:18:00 +0000

It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.

Local News Engages Audiences in St. Louis, MO

webmaster@comscore.com (Zach Gill) — Tue, 01 Aug 2023 14:00:00 +0000

Comscore Markets® - Interactive Map

webmaster@comscore.com (Ferry Gijzel) — Mon, 31 Jul 2023 04:01:00 +0000

Our Comscore Markets Interactive Map, enriched with data from the American Communities Project, provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel mix to reach their best audiences.

MLB All-Star Weekend Shines in San Francisco - San Jose, CA

webmaster@comscore.com (Zach Gill) — Wed, 26 Jul 2023 18:00:00 +0000

Barbenheimer and Redefining Movie Marketing Strategies

webmaster@comscore.com (Ferry Gijzel) — Mon, 24 Jul 2023 20:48:00 +0000

It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.

Wimbledon 2023: Alcaraz wins to usher in a new era with social media a key player

webmaster@comscore.com (Wesley Jonker) — Fri, 21 Jul 2023 04:22:00 +0000

Wimbledon 2023 wrapped up with a men’s final tennis masterclass, and social media didn't miss out on the action.

Game On! How to Unlock the Potential of Fall Sports Viewership

webmaster@comscore.com (Zach Gill) — Wed, 19 Jul 2023 10:00:00 +0000

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.

NASCAR and Local News Drive Chicago, IL Viewing

webmaster@comscore.com (Zach Gill) — Tue, 18 Jul 2023 14:00:00 +0000

Brasil, México e Argentina lideram na adoção da TV Conectada

webmaster@comscore.com (Wesley Jonker) — Tue, 18 Jul 2023 04:18:00 +0000

Nos últimos tempos, a América Latina experimentou um rápido crescimento no uso de CTV, graças à ampla variedade de conteúdo e à expansão das plataformas de streaming de vídeo. Embora na América Latina o consumo tenha crescido consideravelmente, atingindo mais de 150 milhões de espectadores, o equivalente a 41% da população digital latino-americana, quando olhamos para os cortes de consumo por país, identificamos grandes lacunas na região, que representam oportunidades de crescimento em cada país.

'La Velada del Año 3': Un fenómeno global que rompe récords en el mundo del streaming

webmaster@comscore.com (Wesley Jonker) — Tue, 18 Jul 2023 04:18:00 +0000

El sábado 1 de julio de 2023, tuvo lugar el evento más destacado del mundo del streaming. Ibai Llanos, el reconocido streamer, youtuber y presentador español, organizó 'La Velada del Año 3', un emocionante encuentro que reunió a varios streamers, youtubers y artistas de España y Latinoamérica en un ring de boxeo ubicado en el estadio Cívitas Metropolitano de Madrid. El evento fue todo un éxito, con una gran multitud de fanáticos entusiastas que disfrutaron del espectáculo en vivo, mientras que muchos otros lo siguieron a través de Twitch.

How the Women's World Cup Scores Big

webmaster@comscore.com (Zach Gill) — Thu, 13 Jul 2023 10:00:00 +0000

Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.

It’s All About MLB Baseball in Cleveland, OH

webmaster@comscore.com (Zach Gill) — Wed, 12 Jul 2023 16:00:00 +0000

The Prime Day Effect

webmaster@comscore.com (Zach Gill) — Tue, 11 Jul 2023 15:00:00 +0000

In the lead up to this year’s Prime Day, we took a closer look at the transactions, visits, and unique visitors in recent years to spotlight some key shifts in consumer behavior.

2023 NBA Finals: Local & National TV Recap

webmaster@comscore.com (Zach Gill) — Wed, 05 Jul 2023 09:00:00 +0000

Another year of the NBA Finals has come and gone, and for the first time in history, the Denver Nuggets are NBA Champions. The five-game series didn’t just make a splash in the NBA history books though, as the series garnered strong ratings and viewership across linear television.

AI's Role in the Partnership of Data + Creativity

webmaster@comscore.com (Ferry Gijzel) — Fri, 30 Jun 2023 10:00:00 +0000

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create video, images and text content, or predicting a consumer’s digital behavior.

U.S. Open Outpaces the NBA Finals in Tampa-St. Petersburg, FL

webmaster@comscore.com (Zach Gill) — Mon, 26 Jun 2023 16:00:00 +0000

NBA Finals Drive Ratings in Dallas-Ft. Worth, TX

webmaster@comscore.com (Farena Sadiq) — Tue, 20 Jun 2023 12:00:00 +0000

What are the most used social media apps among Gen Z?

webmaster@comscore.com (Wesley Jonker) — Tue, 20 Jun 2023 04:18:00 +0000

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely to find this cohort scrolling, liking, and viewing, covering the following topics:

What social media app has the highest reach among Gen Z?
What social media app has grown the fastest among Gen Z?
How does Gen Z’s social media usage compare to the general population?
How does Gen Z’s social media usage compare to other age groups?

Why you need a hybrid targeting strategy

webmaster@comscore.com (Zach Gill) — Wed, 14 Jun 2023 11:00:00 +0000

What are the most visited social media platforms among Gen Z?

webmaster@comscore.com (Zach Gill) — Wed, 07 Jun 2023 14:00:00 +0000

Indy 500 Drives Ratings in Indianapolis, IN

webmaster@comscore.com (Farena Sadiq) — Tue, 06 Jun 2023 15:00:00 +0000

Relevance is the new Reach: Comscore Interact London 2023 Summit

webmaster@comscore.com (Wesley Jonker) — Fri, 02 Jun 2023 04:18:00 +0000

Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions, presentations and Q&As throughout the day it was that relevance is the true path to reach.

Local Market Preview: Indianapolis, IN

webmaster@comscore.com (Zach Gill) — Wed, 31 May 2023 20:00:00 +0000

Local News Engages Audiences in Savannah, GA

webmaster@comscore.com (Zach Gill) — Wed, 24 May 2023 14:00:00 +0000

Kentucky Derby Takeover in Louisville, KY

webmaster@comscore.com (Zach Gill) — Mon, 15 May 2023 16:00:00 +0000

Local Market Preview: Louisville, KY

webmaster@comscore.com (Ferry Gijzel) — Wed, 10 May 2023 15:00:00 +0000

The 149th Kentucky Derby is here, and although fancy hats and mint juleps get all the attention at the event, many of us tune in from the comfort of our own homes. Get a sneak peek at viewership in the Louisville, KY market below!

Coronation of King Charles III

webmaster@comscore.com (Ferry Gijzel) — Tue, 09 May 2023 18:17:00 +0000

On May 6, 2023 King Charles III and Queen Camilla were crowned in a historic coronation ceremony at Westminster Abbey.

NHL Playoffs Drive Viewing in the Denver-Aurora, CO Market

webmaster@comscore.com (Ferry Gijzel) — Fri, 05 May 2023 19:00:00 +0000

MET Gala 2023: The Top Trending Celebrities, Publishers, and More on Social

webmaster@comscore.com (Zach Gill) — Thu, 04 May 2023 11:00:00 +0000

The Met Gala once again took over NYC - and our social feeds. This year’s theme, “Karl Lagerfeld: A Line of Beauty”, paid homage to one of fashion’s greatest designers on one of fashion’s biggest nights.

5 cosas que hemos aprendido sobre el Estudio de CTV en México

webmaster@comscore.com (Wesley Jonker) — Tue, 02 May 2023 04:18:00 +0000

Recientemente en el equipo de Comscore hemos tenido la oportunidad de participar en eventos de industria en los que con agrado escuchamos que los ponentes y participantes de paneles han retomado varios de los indicadores de este estudio para sustentar la evolución de Connected TV (CTV), OTT y Addressable Advertising en Latam pero, sobre todo, para resaltar la oportunidad publicitaria de este fenómeno para los anunciantes.

NBA Playoffs & Local News Drive 2.7% Viewing Increase in Houston, TX

webmaster@comscore.com (Zach Gill) — Mon, 01 May 2023 15:00:00 +0000

Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes on social media

webmaster@comscore.com (Zach Gill) — Fri, 28 Apr 2023 13:00:00 +0000

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.

Have the signal loss challenges of the future already arrived?

webmaster@comscore.com (Zach Gill) — Thu, 27 Apr 2023 11:00:00 +0000

It feels like just yesterday Google announced its plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.

It’s All About the NBA Playoffs in Atlanta, GA

webmaster@comscore.com (Zach Gill) — Tue, 25 Apr 2023 20:00:00 +0000

#deinfluencing: Descifrando la nueva tendencia de las redes sociales

webmaster@comscore.com (Wesley Jonker) — Mon, 24 Apr 2023 04:18:00 +0000

¿En qué momento la influencia se convierte en una falta de influencia?

The "Barbie movie" went viral. You might have helped.

webmaster@comscore.com (Wesley Jonker) — Mon, 17 Apr 2023 14:00:00 +0000

A Championship Week for the Hartford-New Haven, CT Market

webmaster@comscore.com (Zach Gill) — Mon, 17 Apr 2023 13:00:00 +0000

"The Super Mario Bros Movie" Powers Up Audiences at the Box Office & on Digital Platforms

webmaster@comscore.com (Ferry Gijzel) — Thu, 13 Apr 2023 15:00:00 +0000

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros Movie.

Local Market Preview: Hartford-New Haven, CT

webmaster@comscore.com (Ferry Gijzel) — Wed, 12 Apr 2023 15:00:00 +0000

It was a big week for Connecticut sports fans as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.

The Madness Slows Down, and Spring Baseball is Back in San Diego, CA

webmaster@comscore.com (Zach Gill) — Mon, 10 Apr 2023 16:00:00 +0000

College Sports Spark Media Madness

webmaster@comscore.com (Ferry Gijzel) — Fri, 07 Apr 2023 17:00:00 +0000

March Madness is a big deal, and not just for student-athletes.

Local Market Preview: San Diego, CA

webmaster@comscore.com (Ferry Gijzel) — Thu, 06 Apr 2023 20:00:00 +0000

San Diego State University's national semifinal victory in the Final Four made for an electrifying weekend for both the students and residents of San Diego. Get a sneak peek at the weekend viewership for SDSU’s Final Four game below.

Comscore amplía su oferta de análisis lanzando un nuevo estudio de mercado sobre Consumo de medios digitales para Centroamérica y Cono Sur 2023

webmaster@comscore.com (Ferry Gijzel) — Tue, 04 Apr 2023 04:22:00 +0000

El estudio que considera 13 países de la región proporcionará información valiosa para la planificación, evaluación y comercialización de publicidad en medios y plataformas digitales.

Madness in March for Las Vegas, NV

webmaster@comscore.com (Ferry Gijzel) — Mon, 03 Apr 2023 17:00:00 +0000

For the first time, fast viewing results for every local market

webmaster@comscore.com (Ferry Gijzel) — Mon, 03 Apr 2023 13:00:00 +0000

"The Last of Us" Clicks With Digital Audiences

webmaster@comscore.com (Ferry Gijzel) — Fri, 31 Mar 2023 09:00:00 +0000

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves even beyond the streaming universe.

Desbloquee datos de TikTok y cree un análisis comparativo junto a Shareablee

webmaster@comscore.com (Ferry Gijzel) — Thu, 30 Mar 2023 04:18:00 +0000

Shareablee, la herramienta líder en medición de audiencias en redes sociales y digitales habilita 26 nuevas métricas de medición enfocadas en la plataforma de TikTok para Latinoamérica

Detroit’s Average Ratings Increase 2.3% Versus Prior Week

webmaster@comscore.com (Ferry Gijzel) — Mon, 27 Mar 2023 12:00:00 +0000