The comScore Data Mine

Young Brits Have A Higher Recall of Mobile Advertising

amohamud — Thu, 16 May 2013 08:52:16 +0000

Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone.

The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged 18-24 have an especially high recall of mobile advertising (38.1 percent), as opposed to the general smartphone population (26.5 percent). In regards to mobile social networking, 26.7 percent of 18-24 year old smartphone users actually clicked on an advert in March 2013, compared to only 16.5 percent of the total smartphone owners in the UK.

AutoScout24 is Most Popular Automotive Site in Italy

psanchezmartinez — Wed, 08 May 2013 08:02:21 +0000

In March 2013, the automotive category was visited by over 8.6 million Italian internet users, an increase of 3 percent compared to March last year.

AutoScout24 is the clear leader in this top 10 ranking with 2.8 million unique visitors – more than triple that of CRM S.r.l who came in second place with an audience of 884,000 in March 2013. Quattroruote.it and Volkswagen Group follow in third and fourth position with 631,000 and 630,000 unique visitors respectively.

Looking at engagement with the top 10 automotive websites in Italy, visitors to AutoScout24 and Mobile.International Sites spent the most time during March 2013, with 15.8 and 13.4 minutes per visitor, respectively. CRM S.r.l. ranked in third place with 12.4 average minutes spent per visitor in that month.

Who is Advertising on Facebook in France?

amohamud — Fri, 03 May 2013 11:44:39 +0000

In France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which 13.5 billion were served on Facebook by over 2100 advertisers.

Zalando GmbH led the way with 246.5 million display ad impressions, Otto GmbH & Co KG came in second with 198.6 million impressions and Microsoft was third with 96.3 million display ad impressions served on Facebook during the month.

Understanding their ad exposed audience reach is also important for advertisers. Beyond ad impression volumes, France Telecom Group’s display ads reached the highest percentage (46%) of Facebook’s French audience in March 2013.

Growth of Video in Germany: PC and Mobile

amohamud — Mon, 29 Apr 2013 09:00:33 +0000

The video landscape in Germany is changing as consumption on mobile devices has seen a dramatic growth of 215 percent over the year to 11.5 million mobile viewers in February 2013. In comparison, 46.6 million Germans watched an online video via their desktop PC or laptop during the month, but the number of online viewers has only grown by 1.5 percent throughout the year.

For more insights into the video landscape in Germany and the rest of Europe, download our presentation from Audiovisual Media Days in Munich, titled: ‘The Past, Present and Future of Online Video’.

Holiday Hunting: Top 10 Travel Sites in Europe

amohamud — Wed, 24 Apr 2013 10:39:00 +0000

The travel category was visited by nearly 183 million internet users in Europe in March 2013. Taking the top spot was Priceline.com with 31.4 million unique visitors, followed by TripAdvisor with 25.7 million and Odigeo with 14.1 million unique visitors that month.

Digging a little deeper into engagement with these top 10 travel sites in Europe, visitors to Deutsche Bahn and Groupe SNCF accessed the most pages during March 2013, namely 24 and 23 pages per visitor, respectively. TUI Group is not far behind with 21 average pages per visitor, followed by Travora Media with 17 pages per visitor.

Spanish Smartphone Shoppers: iPhone vs Android

amohamud — Fri, 19 Apr 2013 09:21:03 +0000

Mobile shopping is growing amongst Spain’s 24 million smartphone users. In the three month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile purchases range from clothing and accessories, to airline tickets and consumer electronics, but exclude digital content such as games or apps.

The comparison between iPhone and Android users shows that their mobile shopping behaviours differ significantly. In February 2013, Spanish iPhone users were twice as likely as Spanish Android users to shop 1-3 times during the month. Additionally, nearly 1 in 5 iPhone users in Spain made a mobile purchase at least once during the month, compared to 9.4 percent of Android users.

For more insights into the Spanish market – both mobile and online – register for the 2013 Spain Digital Future in Focus Webinar or download our Spanish ‘El Mercado Digital Español’ report.

Which Sites Capture The Most Screen Time in Russia?

amohamud — Fri, 12 Apr 2013 15:19:36 +0000

During February 2013, there were 61.4 million Russians who went online via a desktop PC or laptop. Ranked by total unique visitors, Mail.ru Group and Yandex Sites were the top 2 web properties in Russia, with 52.5 million and 51.8 million visitors respectively in February 2013. Google Sites attracted 45.8 million users putting it in third place, followed by VK.com with an audience of 43.9 million unique visitors during the month.

Mail.ru Group not only had the biggest audience in February 2013, but users also spent the most time on their sites – an average of 356.7 minutes per visitor. VK.com has the second highest engagement in Russia with 343.2 average minutes spent per visitor, followed by Google sites in third position with 101.8 minutes per visitor during February 2013.

Nearly 2 in 3 Dutch Internet Users visit Banking Sites

amohamud — Thu, 04 Apr 2013 14:16:08 +0000

155 million internet users in Europe accessed a banking website via their PC in February 2013 and spent an average of 35.8 minutes per visitor on these sites. Out of the 18 European markets analysed, Netherlands tops the rankings with 64.3 percent of the Dutch internet audience visiting a banking website at least once during the month.

France and Finland take second and third place with 58.1 percent and 55.1 percent reach respectively, followed by Sweden with 54.3 percent and the UK with 53.3 percent. The average reach of banking websites in Europe lies at 38.2 percent. Switzerland concludes the rankings with only 16.7 percent of Swiss internet users banking online in February 2013.

For more insights into the European digital marketplace, register for our 2013 Europe Digital Future in Focus webinar on the 9^th of April.

Infographic: Leading Online Video Properties Worldwide

hazevedo — Mon, 25 Mar 2013 13:40:40 +0000

The French economic newspaper Les Echos recently published an infographic using comScore Video Metrix data showing the main online video properties worldwide in January 2013. In 12^th place is the French online video site Dailymotion, which attracted 116.12 million online viewers worldwide during the month.

The leading global properties for video ads and video content were Google Sites (755 million unique viewers), Facebook (296 million) and Vevo (256 million).

Smartphones Reach Majority in all EU5 Countries

amohamud — Fri, 15 Mar 2013 16:00:53 +0000

The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark.

Spain leads the rankings with 66 percent of mobile users owning a smartphone in December 2012, followed by the UK with 64 percent – both countries were above the European average of 57 percent. In France and Italy, smartphone ownership was at 53 percent amongst the mobile population, with Germany concluding the rankings at 51 percent during the three month average ending in December 2012.

For more country specific insights into the mobile and online landscape, you can download our free series of 2013 Future in Focus reports for Germany, France and the UK. These reports include the latest trends in digital behaviour, social media, search, ecommerce, online advertising and mobile.