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<channel>
	<title>for and from the curious - web 2.0, social media and cause marketing explored</title>
	
	<link>http://www.conceptbakery.com/blog</link>
	<description>An opinionated view at the world of non-traditional &amp; cause marketing, web videos, trends in social media and web 2.0 - mixed with my own two cents on unrelated topics;-)</description>
	<lastBuildDate>Thu, 11 Mar 2010 17:31:49 +0000</lastBuildDate>
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		<title>This Week’s Video Treats: songs, dogs, falls, and a mystery</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/VZXwiamzLJg/</link>
		<comments>http://www.conceptbakery.com/blog/2010/03/11/this-weeks-video-treats-songs-dogs-falls-and-a-mystery/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 17:31:49 +0000</pubDate>
		<dc:creator>A. Jinnie McManus</dc:creator>
				<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[Brad Paisley]]></category>
		<category><![CDATA[Christina Aguilera]]></category>
		<category><![CDATA[Dave Carroll]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[United Breaks Guitars]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=489</guid>
		<description><![CDATA[Here&#8217;s your weekly gourmet selection of viral videos. Just like last week, we&#8217;ve picked some that really caught our interest.
[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]
You might remember Dave Carroll &#8212; or at least his famous &#8220;United Breaks Guitars&#8221; viral videos. In 2008, [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/03/11/this-weeks-video-treats-songs-dogs-falls-and-a-mystery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/03/11/this-weeks-video-treats-songs-dogs-falls-and-a-mystery/</feedburner:origLink></item>
		<item>
		<title>Seventh Generation pushing the cause marketing envelope</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/qagaSGFajA4/</link>
		<comments>http://www.conceptbakery.com/blog/2010/03/09/seventh-generation-pushing-the-cause-marketing-envelope/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:20:53 +0000</pubDate>
		<dc:creator>dominique</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[Million Baby Crawl]]></category>
		<category><![CDATA[Seventh Generation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=473</guid>
		<description><![CDATA[At conceptbakery, we&#8217;re always looking out for great new cause marketing case studies. Recently, we&#8217;ve been quite taken with Seventh Generation&#8217;s Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products.
[There is a video that cannot be displayed in this feed. Visit the blog entry [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/03/09/seventh-generation-pushing-the-cause-marketing-envelope/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/03/09/seventh-generation-pushing-the-cause-marketing-envelope/</feedburner:origLink></item>
		<item>
		<title>This week’s video treats: Parody, mishaps and some brilliance</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/TvHqe_VOgM0/</link>
		<comments>http://www.conceptbakery.com/blog/2010/02/26/this-weeks-videos-parody-mishaps-and-some-brilliance/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:02:56 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[bitly.tv]]></category>
		<category><![CDATA[comedy.com]]></category>
		<category><![CDATA[Curling]]></category>
		<category><![CDATA[funnyordie]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[parody]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[web video]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=447</guid>
		<description><![CDATA[Web videos are interesting from the marketer&#8217;s perspective for a number of reasons. What makes people laugh? What style do most popular videos have? What SEO techniques are being used to market videos? Needless to say, the web video niche is a dynamic one. New opportunities arise almost daily.
Since we produce our own videos via our [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/02/26/this-weeks-videos-parody-mishaps-and-some-brilliance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/02/26/this-weeks-videos-parody-mishaps-and-some-brilliance/</feedburner:origLink></item>
		<item>
		<title>More reasons for more social consciousness</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/feumCutH3Yc/</link>
		<comments>http://www.conceptbakery.com/blog/2009/12/29/more-reasons-for-more-social-consciousness/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 20:34:46 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[solidarity]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=443</guid>
		<description><![CDATA[A study by Globescan and the University of Maryland, ordered by the BBC, revealed some interesting numbers. The study was conducted in 27 countries.

Only 11% of the surveyed are happy with Capitalism as is.
23% think that our free economy is prone with errors.
43% of people in France agreed with that statement.
The United States (25%) and [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/12/29/more-reasons-for-more-social-consciousness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/12/29/more-reasons-for-more-social-consciousness/</feedburner:origLink></item>
		<item>
		<title>Meet conceptbakery at dmexco in Cologne</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/R74rTGAlohk/</link>
		<comments>http://www.conceptbakery.com/blog/2009/09/15/meet-conceptbakery-at-dmexco-in-cologne/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:35:17 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Cologne]]></category>
		<category><![CDATA[dmexco]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=438</guid>
		<description><![CDATA[dmexco – a digital marketing exposition &#38; conference – is taking place in Cologne on September 23rd &#38; 24th. It the first time the event is hosted in the city. Felix Holzapfel, Managing Partner of conceptbakery Germany will be participating in a panel talking about effective ways to advertise in the world of social media.

Since [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/09/15/meet-conceptbakery-at-dmexco-in-cologne/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/09/15/meet-conceptbakery-at-dmexco-in-cologne/</feedburner:origLink></item>
		<item>
		<title>What’s the virality of your marketing efforts? Passive viral marketing as the key to success?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/bDKS9IX7-Mo/</link>
		<comments>http://www.conceptbakery.com/blog/2009/08/10/whats-the-virality-of-your-marketing-efforts-passive-viral-marketing-as-the-key-to-success/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:20:27 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Benchmarks]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interactions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Virality]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=431</guid>
		<description><![CDATA[



Image by Jacob Bøtter via Flickr



Everyone tries to solve the riddle of successfully using viral marketing. That&#8217;s a no-brainer.
During client meetings we often begin by explaining the difference between active and passive virality.
Our clients are interested in their marketing messages &#8220;going viral&#8221;. The first element required for what we call &#8220;active viral marketing&#8221; is outstanding [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/08/10/whats-the-virality-of-your-marketing-efforts-passive-viral-marketing-as-the-key-to-success/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/08/10/whats-the-virality-of-your-marketing-efforts-passive-viral-marketing-as-the-key-to-success/</feedburner:origLink></item>
		<item>
		<title>Does Social Media Marketing add to your bottom line?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/8wstxvoUz7Y/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/31/does-social-media-marketing-add-to-your-bottom-line/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 16:37:23 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Study]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=424</guid>
		<description><![CDATA[A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors:
The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. These &#8220;Social Media Mavens&#8221; on [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/31/does-social-media-marketing-add-to-your-bottom-line/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/31/does-social-media-marketing-add-to-your-bottom-line/</feedburner:origLink></item>
		<item>
		<title>GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube &amp; Co. allow for an easy way to join the web 2.0 conversation</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/flI4GPiR4lM/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/24/getsocialmedianow-com-bundle-kits-for-facebook-twitter-youtube-co-allow-for-an-easy-way-to-join-the-web-2-0-conversation/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 22:37:10 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Bundle Kits]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fan Pages]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Word of mouth]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=418</guid>
		<description><![CDATA[More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe.
Our solution: social media bundle kits 
GetSocialMedia.com offers various social media bundle kits leading to a professional presence on major social [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/24/getsocialmedianow-com-bundle-kits-for-facebook-twitter-youtube-co-allow-for-an-easy-way-to-join-the-web-2-0-conversation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/24/getsocialmedianow-com-bundle-kits-for-facebook-twitter-youtube-co-allow-for-an-easy-way-to-join-the-web-2-0-conversation/</feedburner:origLink></item>
		<item>
		<title>Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/pZXpH9roQ3M/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/14/marketing-love-story-web-20-sellers-and-buyers-versus-men-and-women-in-the-real-world/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 14:46:00 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[This n That]]></category>
		<category><![CDATA[Analogy]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Long-Term]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[One-night stand]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social web]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=412</guid>
		<description><![CDATA[



Image via Wikipedia



Marketing Love Story: Sellers and buyers on the social web = men and women in the real world
We have been using an analogy in many client meetings in order to illustrate how &#8220;the conversation&#8221; has changed. Some of our clients are not too social media savvy (yet) but their faces show that they [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/14/marketing-love-story-web-20-sellers-and-buyers-versus-men-and-women-in-the-real-world/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/14/marketing-love-story-web-20-sellers-and-buyers-versus-men-and-women-in-the-real-world/</feedburner:origLink></item>
		<item>
		<title>Update website conceptbakery.com – Facebook, Blog and Twitter integration</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/9gI36N5j1Ho/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/12/update-website-conceptbakerycom-facebook-blog-and-twitter-integration/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 17:00:33 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Worth checking out]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Fan Box Widget]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=406</guid>
		<description><![CDATA[Facebook Fan Page Box 
The Facebook Fan Box Widget was released just in time. So we added it to our homepage.
We are using the power of Fan Pages for our clients but I have to admit that we neglected our conceptbakery Facebook Page. Going forward we decided to put more emphasis on our Fan Page [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/12/update-website-conceptbakerycom-facebook-blog-and-twitter-integration/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/12/update-website-conceptbakerycom-facebook-blog-and-twitter-integration/</feedburner:origLink></item>
		<item>
		<title>Nokia N97 – killer launch for a killer product?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/bWmqCuBddsY/</link>
		<comments>http://www.conceptbakery.com/blog/2009/06/19/nokia-n97-killer-launch-for-a-killer-product/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 10:30:35 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Product Launch]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=388</guid>
		<description><![CDATA[I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German office and was in town we decided to swing by.
We are heading toward the Nokia store and noticed a decent [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/06/19/nokia-n97-killer-launch-for-a-killer-product/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/06/19/nokia-n97-killer-launch-for-a-killer-product/</feedburner:origLink></item>
		<item>
		<title>Popgasm – Sunrise Avenue using web videos to support album launch</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/wx_gx9kDK8I/</link>
		<comments>http://www.conceptbakery.com/blog/2009/06/02/popgasm-sunrise-avenue-using-web-videos-to-support-album-launch/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 14:14:41 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[EMI]]></category>
		<category><![CDATA[moviebakery]]></category>
		<category><![CDATA[Music industry]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=377</guid>
		<description><![CDATA[Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of &#8220;Popgasm&#8221; by the Finish pop band Sunrise Avenue.
The album name left a lot of room for creativity for our video producers. There was certainly no shortfall [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/06/02/popgasm-sunrise-avenue-using-web-videos-to-support-album-launch/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/06/02/popgasm-sunrise-avenue-using-web-videos-to-support-album-launch/</feedburner:origLink></item>
		<item>
		<title>What’s your marketing strategy right now?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/jmn8DkhaPJg/</link>
		<comments>http://www.conceptbakery.com/blog/2009/03/11/whats-your-marketing-strategy-right-now/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:38:42 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=371</guid>
		<description><![CDATA[



Image via Wikipedia



Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend.
Businesses shut down or get rid of parts of their operations &#8211; without any intensions of bringing them back.
Everyone seems to hedge their bets, tries to keep [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/03/11/whats-your-marketing-strategy-right-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/03/11/whats-your-marketing-strategy-right-now/</feedburner:origLink></item>
		<item>
		<title>20 no-brainer commandments of social media</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/H070FOyW0x8/</link>
		<comments>http://www.conceptbakery.com/blog/2009/02/20/20-no-brainer-commandments-of-social-media/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 20:58:55 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[This n That]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=359</guid>
		<description><![CDATA[1. Thou shalt not get sucked in by others to disclose too much private information.
2. Thou shalt have at least one face-to-face and one phone conversation per week.
3. Thou shalt not use performance-enhancing drugs (alcohol, Viagra, pot, etc.) before engaging with others online.
4. Thou shalt limit the number of social media accounts to 10,000.
5. Thou [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/02/20/20-no-brainer-commandments-of-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/02/20/20-no-brainer-commandments-of-social-media/</feedburner:origLink></item>
		<item>
		<title>How long to do you whine when you accidentally erased your work?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/DucyNJIb6d8/</link>
		<comments>http://www.conceptbakery.com/blog/2009/02/10/how-long-to-do-you-whine-when-you-accidentally-erased-your-work/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 14:59:35 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Accident]]></category>
		<category><![CDATA[Delete]]></category>
		<category><![CDATA[Erase]]></category>
		<category><![CDATA[TextEdit]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=354</guid>
		<description><![CDATA[



Image via Wikipedia



Yesterday, I lost an entire blog post that was finished and ready to go. The fault was mine completely. No one else is to blame. Blaming someone else is rarely an option since I switched to a Mac ;-)
I usually type in TextEdit, the basic Mac editor. I simply open up a new [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/02/10/how-long-to-do-you-whine-when-you-accidentally-erased-your-work/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/02/10/how-long-to-do-you-whine-when-you-accidentally-erased-your-work/</feedburner:origLink></item>
		<item>
		<title>Where do you get your news from?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/5-PfxVL_fT4/</link>
		<comments>http://www.conceptbakery.com/blog/2009/02/09/where-do-you-get-your-news-from/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:02:39 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=350</guid>
		<description><![CDATA[



Image by Getty Images via Daylife



Blogs and micro-blogs have greatly enhanced my communication: I can reach out, I can share, comment, learn etc.
Here is what they can&#8217;t do:
They will not replace papers and magazines as my #1 resource of information.
Why?
Comparing a leading paper and news blog might explain where I am coming from:
Look and feel
The [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/02/09/where-do-you-get-your-news-from/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/02/09/where-do-you-get-your-news-from/</feedburner:origLink></item>
		<item>
		<title>Brainstorming for a better Twitter</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/0x-z_-eN6l4/</link>
		<comments>http://www.conceptbakery.com/blog/2009/01/28/brainstorming-for-a-better-twitter/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 17:03:50 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Application programming interface]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Spamming]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=344</guid>
		<description><![CDATA[Twitter has changed its order of displaying followers a few months ago. The latest followers are now shown on top. This makes it very easy to follow a person who aggressively adds new (auto) followers and build a big number of followers for themselves. Many people have issues with this and call it spamming.

Instead of complaining about the status quo I'd much rather look ahead and address some things that could easily be improved - without making Twitter too complex and all of us ending up with the almost permanent "fail whale" again:]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/01/28/brainstorming-for-a-better-twitter/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/01/28/brainstorming-for-a-better-twitter/</feedburner:origLink></item>
		<item>
		<title>The beginning of a new era for marketers?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/0Su0SN4zGFw/</link>
		<comments>http://www.conceptbakery.com/blog/2009/01/21/the-beginning-of-a-new-era-for-marketers/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 13:49:22 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Challenge]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Era]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=337</guid>
		<description><![CDATA[



Image by Thomas Hawk via Flickr



President Obama called on Americans to confront “our collective failure to make hard choices.”
How does this apply to us?
This country could change quite fundamentally with the new administration. The President  called the Americans to action. Many people that enthusiastically supported his election took on a liability and won&#8217;t pull [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/01/21/the-beginning-of-a-new-era-for-marketers/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/01/21/the-beginning-of-a-new-era-for-marketers/</feedburner:origLink></item>
		<item>
		<title>TÜV Rheinland – using social media to reach out to car tuners</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/ioPTVEcz0Yw/</link>
		<comments>http://www.conceptbakery.com/blog/2009/01/16/introducing-tuv-rheinland-on-facebook-twitter-youtube-and-flickr/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 13:18:57 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[Leg Mich Tiefer]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TÜV]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=311</guid>
		<description><![CDATA[We created an enhanced social media presence for TÜV Rheinland: Facebook, YouTube, Twitter, Flickr all woven together...]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/01/16/introducing-tuv-rheinland-on-facebook-twitter-youtube-and-flickr/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/01/16/introducing-tuv-rheinland-on-facebook-twitter-youtube-and-flickr/</feedburner:origLink></item>
		<item>
		<title>You really don’t need my new years resolutions</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/ZB22TNrHXtQ/</link>
		<comments>http://www.conceptbakery.com/blog/2009/01/04/you-really-dont-need-my-new-years-resolutions/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 16:25:03 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Guru]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Target audience]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=303</guid>
		<description><![CDATA[



Image by Rich Anderson via Flickr



I won&#8217;t spill my new years resolutions over you but I&#8217;ll share this much with you:
I was (and am) very passionate about our political and economical debate. Due to a lack of self discipline that spilled over into this blog. That will stop in 2009 and I will stay closer [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/01/04/you-really-dont-need-my-new-years-resolutions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/01/04/you-really-dont-need-my-new-years-resolutions/</feedburner:origLink></item>
		<item>
		<title>conceptbakery 2008 recap and 2009 outlook</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/Ophd_DmBdQM/</link>
		<comments>http://www.conceptbakery.com/blog/2008/12/31/conceptbakery-2008-recap-and-2009-outlook/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 16:18:54 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=300</guid>
		<description><![CDATA[1. What did we miss?
We are not pretending to be perfect superstars but always look at our shortcomings as well (Yes, we do have them). Therefore let&#8217;s start with what didn&#8217;t work out too well:
2008 was a year of mixed results for us. On the one hand we were invited to pitch to many major [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/12/31/conceptbakery-2008-recap-and-2009-outlook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/12/31/conceptbakery-2008-recap-and-2009-outlook/</feedburner:origLink></item>
		<item>
		<title>US Car Industry – Throwing more good money after bad money?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/SIV9ZGZp1E0/</link>
		<comments>http://www.conceptbakery.com/blog/2008/12/03/us-car-industry-throwing-more-good-money-after-bad-money/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 16:58:38 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Ford Motor Company]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Opel]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=294</guid>
		<description><![CDATA[



Image by Getty Images via Daylife



Tomorrow we won&#8217;t see those private jets landing in Washington again. No guys in expensive suits wearing beggar hats will get off. Instead the car manufacturers are driving their Hybrids into Washington to set a signal.
Banks screwed up over the last 15-20 years. The structural problems of the car industry [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/12/03/us-car-industry-throwing-more-good-money-after-bad-money/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/12/03/us-car-industry-throwing-more-good-money-after-bad-money/</feedburner:origLink></item>
		<item>
		<title>Who are they endorsing and why?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/mDIP-ur0wiM/</link>
		<comments>http://www.conceptbakery.com/blog/2008/11/03/who-are-they-endorsing-and-why/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 17:19:59 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Elections]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[McCain]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Saturday Night Live]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=291</guid>
		<description><![CDATA[I made a shortlist of some international leaders that won’t be allowed to vote. But I have their endorsements for you;-)
Nicolas Sarkozy – President, France
McCain – Sarkozy would be terrified to bring his wife Carla Bruni to the states when the President looks way better and is way more charming than him. That won’t be [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/11/03/who-are-they-endorsing-and-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/11/03/who-are-they-endorsing-and-why/</feedburner:origLink></item>
		<item>
		<title>Well spoken Tim O’Reilly</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/Scn-I8akwUA/</link>
		<comments>http://www.conceptbakery.com/blog/2008/10/24/well-spoken-tim-oreilly/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 14:26:01 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[moviebakery]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[South Africa Project]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=288</guid>
		<description><![CDATA[I like when people get it right. So did Tim O&#8217;Reilly at the WEB 2.0 EXPO BERLIN today (surprise, surprise;-)
He stated that all the web-clones are unnecessary &#8211; How many Twitter copies do we have now? He also told everyone to stop looking for the quick buck &#8211; these days are over. &#8220;Ignore the wealth [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/10/24/well-spoken-tim-oreilly/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/10/24/well-spoken-tim-oreilly/</feedburner:origLink></item>
		<item>
		<title>Meeting Biz Stone at the Aloha Summit</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/hd3Tm3Y3kVw/</link>
		<comments>http://www.conceptbakery.com/blog/2008/10/09/meeting-biz-stone-at-the-aloha-summit/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 15:55:57 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[This n That]]></category>
		<category><![CDATA[Aloha Summit]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=284</guid>
		<description><![CDATA[I had the great pleasure to meet Biz Stone, Co-founder of Twitter at the Aloha Summit in Boulder earlier this week.
He spoke a bit about the reasons for Twitter:
In 2006 phone companies would allow SMS to go from one network to another. That&#8217;s when the idea of Twitter become something worth pursuing for him.
He spoke [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2008/10/09/meeting-biz-stone-at-the-aloha-summit/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2008/10/09/meeting-biz-stone-at-the-aloha-summit/</feedburner:origLink></item>
	</channel>
</rss>
