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<channel>
	<title>for and from the curious - web 2.0, social media and cause marketing explored</title>
	
	<link>http://www.conceptbakery.com/blog</link>
	<description>An opinionated view at the world of non-traditional &amp; cause marketing, web videos, trends in social media and web 2.0 - mixed with my own two cents on unrelated topics;-)</description>
	<lastBuildDate>Fri, 25 Jun 2010 15:22:36 +0000</lastBuildDate>
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		<title>Huggies Pays Attention to Working Moms</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/1yFUnUxB5yI/</link>
		<comments>http://www.conceptbakery.com/blog/2010/06/25/huggies-pays-attention-to-working-moms/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 15:22:36 +0000</pubDate>
		<dc:creator>dominique</dc:creator>
				<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Huggies]]></category>
		<category><![CDATA[Kimberly-Clark]]></category>
		<category><![CDATA[MomInspired Grant]]></category>
		<category><![CDATA[Mothers]]></category>
		<category><![CDATA[Parenting]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=723</guid>
		<description><![CDATA[Huggies, purveyor of disposable diapers and subsidiary of pharmaceutical giant, Kimberly-Clark, has launched an interesting cause marketing effort: The MomInspired Grant Program. Kimberly-Clark is asking that, using their online application, mothers submit a proposal for an innovative product  that meets a previously overlooked parenting need. The company has $250,000 in grant money to award, with [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/06/25/huggies-pays-attention-to-working-moms/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/06/25/huggies-pays-attention-to-working-moms/</feedburner:origLink></item>
		<item>
		<title>Update on our StainTalk campaign</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/16N44_Z7bX8/</link>
		<comments>http://www.conceptbakery.com/blog/2010/05/27/update-on-our-staintalk-campaign/#comments</comments>
		<pubDate>Thu, 27 May 2010 19:03:41 +0000</pubDate>
		<dc:creator>A. Jinnie McManus</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[2010 FIFA World Cup]]></category>
		<category><![CDATA[Carbona]]></category>
		<category><![CDATA[Carbona Cares]]></category>
		<category><![CDATA[StainArt]]></category>
		<category><![CDATA[StainTalk]]></category>
		<category><![CDATA[StainWear]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=696</guid>
		<description><![CDATA[We don&#8217;t talk too much about our daily work on this blog but we&#8217;d like to keep you posted on what we actually do when we don&#8217;t work on publishing a book or posting on Facebook or Twitter. In March, we introduced StainTalk, the new social media project commissioned by client Delta Carbona. (See our [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/05/27/update-on-our-staintalk-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/05/27/update-on-our-staintalk-campaign/</feedburner:origLink></item>
		<item>
		<title>Video treats: Fun, advocacy and trumping Whitney Houston</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/TUaaIie6dBg/</link>
		<comments>http://www.conceptbakery.com/blog/2010/05/13/video-treats-fun-advocacy-and-trumping-whitney-houston/#comments</comments>
		<pubDate>Thu, 13 May 2010 19:12:24 +0000</pubDate>
		<dc:creator>A. Jinnie McManus</dc:creator>
				<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chris Brown]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Supplies]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=691</guid>
		<description><![CDATA[Here&#8217;s your latest web video treats; an a la carte selection of business cards, songs, Starbucks and dancing Master of Business Card Throwing We at conceptbakery enjoy networking. But what do you do with that collection of business cards you know you&#8217;ll never need? How about using them for target practice? As this &#8216;Master&#8217; shows, [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/05/13/video-treats-fun-advocacy-and-trumping-whitney-houston/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/05/13/video-treats-fun-advocacy-and-trumping-whitney-houston/</feedburner:origLink></item>
		<item>
		<title>Facebook fan page in prime time TV</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/NV-PH-GWn_k/</link>
		<comments>http://www.conceptbakery.com/blog/2010/04/16/facebook-fan-page-in-prime-time-tv/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 19:46:25 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fans]]></category>
		<category><![CDATA[German TV]]></category>
		<category><![CDATA[Interactions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=687</guid>
		<description><![CDATA[You most probably know that we manage a number of Facebook fan pages for our clients. There&#8217;s no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it&#8217;s worth sharing. We&#8217;ve been setting up a YouTube partner channel and a fan page for a prime-time TV [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/04/16/facebook-fan-page-in-prime-time-tv/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/04/16/facebook-fan-page-in-prime-time-tv/</feedburner:origLink></item>
		<item>
		<title>Video Treats: iPads, iPhone, school play and a song without words</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/ipr_pErUXb0/</link>
		<comments>http://www.conceptbakery.com/blog/2010/04/15/video-treats-ipads-iphone-school-play-and-a-song-without-words/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 19:20:48 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[IPad]]></category>
		<category><![CDATA[Trololo]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=665</guid>
		<description><![CDATA[You wonder how responsive the touch screen of the iPad is? Take a look at Yoshitoshi Abw doing some mange scribbling with it. Try that at home and send us your masterpiece ;) You might have seen the Fuehrer&#8217;s take on Twitter and Friendfeed. In this parody he puts his eyes on the iPad. It [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/04/15/video-treats-ipads-iphone-school-play-and-a-song-without-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/04/15/video-treats-ipads-iphone-school-play-and-a-song-without-words/</feedburner:origLink></item>
		<item>
		<title>Ford’s Socially Responsible Comeback</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/-xbcftvbq5Q/</link>
		<comments>http://www.conceptbakery.com/blog/2010/04/10/fords-socially-responsible-comeback/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 19:05:19 +0000</pubDate>
		<dc:creator>dominique</dc:creator>
				<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[Ford Motor Company]]></category>
		<category><![CDATA[Homelessness]]></category>
		<category><![CDATA[InvisiblePeople.tv]]></category>
		<category><![CDATA[mark hovarth]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=616</guid>
		<description><![CDATA[. With the majority of the American auto industry in shambles, Ford Motor Company has made heroic efforts in marketing to both maintain its company image and stay financially afloat. In executing these plans, however, Ford has gone beyond mere brand maintenance to a company well on its way to a complete revitalization of its [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/04/10/fords-socially-responsible-comeback/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/04/10/fords-socially-responsible-comeback/</feedburner:origLink></item>
		<item>
		<title>Collection of random social media stats</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/D5A9vg2YL8I/</link>
		<comments>http://www.conceptbakery.com/blog/2010/03/23/collection-of-random-social-media-stats/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 01:04:18 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FourSquare]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yelp]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=509</guid>
		<description><![CDATA[Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little &#8220;refreshing&#8221; once in a while. Twitter Stats Image by littleREDelf via Flickr As of February 2010 50% of all Twitter messages are in English Source: [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/03/23/collection-of-random-social-media-stats/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/03/23/collection-of-random-social-media-stats/</feedburner:origLink></item>
		<item>
		<title>Showcase –  A US household brand gets up and running in the social media sphere</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/UXJJAPLqZ_Y/</link>
		<comments>http://www.conceptbakery.com/blog/2010/03/18/showcase-a-us-household-brand-gets-up-and-running-in-the-social-media-sphere/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 16:30:41 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Carbona]]></category>
		<category><![CDATA[Cross-media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=495</guid>
		<description><![CDATA[Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their &#8220;Stain Devils&#8221; are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and the Stain Devils really impressed [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/03/18/showcase-a-us-household-brand-gets-up-and-running-in-the-social-media-sphere/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/03/18/showcase-a-us-household-brand-gets-up-and-running-in-the-social-media-sphere/</feedburner:origLink></item>
		<item>
		<title>This Week’s Video Treats: songs, dogs, falls, and a mystery</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/VZXwiamzLJg/</link>
		<comments>http://www.conceptbakery.com/blog/2010/03/11/this-weeks-video-treats-songs-dogs-falls-and-a-mystery/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 17:31:49 +0000</pubDate>
		<dc:creator>A. Jinnie McManus</dc:creator>
				<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[Brad Paisley]]></category>
		<category><![CDATA[Christina Aguilera]]></category>
		<category><![CDATA[Dave Carroll]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[United Breaks Guitars]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=489</guid>
		<description><![CDATA[Here&#8217;s your weekly gourmet selection of viral videos. Just like last week, we&#8217;ve picked some that really caught our interest. You might remember Dave Carroll &#8212; or at least his famous &#8220;United Breaks Guitars&#8221; viral videos. In 2008, he watched in horror from an airplane as United Airlines baggage handlers threw his $3500 guitar and [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/03/11/this-weeks-video-treats-songs-dogs-falls-and-a-mystery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/03/11/this-weeks-video-treats-songs-dogs-falls-and-a-mystery/</feedburner:origLink></item>
		<item>
		<title>Seventh Generation pushing the cause marketing envelope</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/qagaSGFajA4/</link>
		<comments>http://www.conceptbakery.com/blog/2010/03/09/seventh-generation-pushing-the-cause-marketing-envelope/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:20:53 +0000</pubDate>
		<dc:creator>dominique</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[Million Baby Crawl]]></category>
		<category><![CDATA[Seventh Generation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=473</guid>
		<description><![CDATA[At conceptbakery, we&#8217;re always looking out for great new cause marketing case studies. Recently, we&#8217;ve been quite taken with Seventh Generation&#8217;s Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products. Specifically, the cause cites mounting scientific evidence that highlights the widespread exposure to chemicals [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/03/09/seventh-generation-pushing-the-cause-marketing-envelope/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/03/09/seventh-generation-pushing-the-cause-marketing-envelope/</feedburner:origLink></item>
		<item>
		<title>This week’s video treats: Parody, mishaps and some brilliance</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/TvHqe_VOgM0/</link>
		<comments>http://www.conceptbakery.com/blog/2010/02/26/this-weeks-videos-parody-mishaps-and-some-brilliance/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:02:56 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[bitly.tv]]></category>
		<category><![CDATA[comedy.com]]></category>
		<category><![CDATA[funnyordie]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[parody]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[web video]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=447</guid>
		<description><![CDATA[Web videos are interesting from the marketer&#8217;s perspective for a number of reasons. What makes people laugh? What style do most popular videos have? What SEO techniques are being used to market videos? Needless to say, the web video niche is a dynamic one. New opportunities arise almost daily. Since we produce our own videos via [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2010/02/26/this-weeks-videos-parody-mishaps-and-some-brilliance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2010/02/26/this-weeks-videos-parody-mishaps-and-some-brilliance/</feedburner:origLink></item>
		<item>
		<title>More reasons for more social consciousness</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/feumCutH3Yc/</link>
		<comments>http://www.conceptbakery.com/blog/2009/12/29/more-reasons-for-more-social-consciousness/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 20:34:46 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[solidarity]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=443</guid>
		<description><![CDATA[A study by Globescan and the University of Maryland, ordered by the BBC, revealed some interesting numbers. The study was conducted in 27 countries. Only 11% of the surveyed are happy with Capitalism as is. 23% think that our free economy is prone with errors. 43% of people in France agreed with that statement. The [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/12/29/more-reasons-for-more-social-consciousness/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/12/29/more-reasons-for-more-social-consciousness/</feedburner:origLink></item>
		<item>
		<title>Meet conceptbakery at dmexco in Cologne</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/R74rTGAlohk/</link>
		<comments>http://www.conceptbakery.com/blog/2009/09/15/meet-conceptbakery-at-dmexco-in-cologne/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:35:17 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[dmexco]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[panel]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=438</guid>
		<description><![CDATA[dmexco – a digital marketing exposition &#38; conference – is taking place in Cologne on September 23rd &#38; 24th. It the first time the event is hosted in the city. Felix Holzapfel, Managing Partner of conceptbakery Germany will be participating in a panel talking about effective ways to advertise in the world of social media. [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/09/15/meet-conceptbakery-at-dmexco-in-cologne/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/09/15/meet-conceptbakery-at-dmexco-in-cologne/</feedburner:origLink></item>
		<item>
		<title>What’s the virality of your marketing efforts? Passive viral marketing as the key to success?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/bDKS9IX7-Mo/</link>
		<comments>http://www.conceptbakery.com/blog/2009/08/10/whats-the-virality-of-your-marketing-efforts-passive-viral-marketing-as-the-key-to-success/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 14:20:27 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Benchmarks]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interactions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Virality]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=431</guid>
		<description><![CDATA[Image by Jacob Bøtter via Flickr Everyone tries to solve the riddle of successfully using viral marketing. That&#8217;s a no-brainer. During client meetings we often begin by explaining the difference between active and passive virality. Our clients are interested in their marketing messages &#8220;going viral&#8221;. The first element required for what we call &#8220;active viral [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/08/10/whats-the-virality-of-your-marketing-efforts-passive-viral-marketing-as-the-key-to-success/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/08/10/whats-the-virality-of-your-marketing-efforts-passive-viral-marketing-as-the-key-to-success/</feedburner:origLink></item>
		<item>
		<title>Does Social Media Marketing add to your bottom line?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/8wstxvoUz7Y/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/31/does-social-media-marketing-add-to-your-bottom-line/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 16:37:23 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Study]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=424</guid>
		<description><![CDATA[A new study has just been published by Wetpaint and Altimeter Group. It shows that companies that use social media are more successful than their competitors: The ENGAGEMENTdb study (www.engagementdb.com) showed significant positive financial results for the companies who measured as having the greatest breadth and depth of social media engagement. These &#8220;Social Media Mavens&#8221; [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/31/does-social-media-marketing-add-to-your-bottom-line/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/31/does-social-media-marketing-add-to-your-bottom-line/</feedburner:origLink></item>
		<item>
		<title>GetSocialMediaNow.com – Bundle kits for Facebook, Twitter, YouTube &amp; Co. allow for an easy way to join the web 2.0 conversation</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/flI4GPiR4lM/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/24/getsocialmedianow-com-bundle-kits-for-facebook-twitter-youtube-co-allow-for-an-easy-way-to-join-the-web-2-0-conversation/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 22:37:10 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Bundle Kits]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fan Pages]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Word of mouth]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=418</guid>
		<description><![CDATA[More and more people are spending more and more time on Facebook, Twitter, YouTube and other social networks. More and more clients are asking us how they could get access to the social media universe. Our solution: social media bundle kits GetSocialMedia.com offers various social media bundle kits leading to a professional presence on major [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/24/getsocialmedianow-com-bundle-kits-for-facebook-twitter-youtube-co-allow-for-an-easy-way-to-join-the-web-2-0-conversation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/24/getsocialmedianow-com-bundle-kits-for-facebook-twitter-youtube-co-allow-for-an-easy-way-to-join-the-web-2-0-conversation/</feedburner:origLink></item>
		<item>
		<title>Marketing Love Story: Web 2.0 sellers and buyers versus men and women in the real world</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/pZXpH9roQ3M/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/14/marketing-love-story-web-20-sellers-and-buyers-versus-men-and-women-in-the-real-world/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 14:46:00 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[analogy]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[One-night stand]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social web]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=412</guid>
		<description><![CDATA[Image via Wikipedia Marketing Love Story: Sellers and buyers on the social web = men and women in the real world We have been using an analogy in many client meetings in order to illustrate how &#8220;the conversation&#8221; has changed. Some of our clients are not too social media savvy (yet) but their faces show [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/14/marketing-love-story-web-20-sellers-and-buyers-versus-men-and-women-in-the-real-world/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/14/marketing-love-story-web-20-sellers-and-buyers-versus-men-and-women-in-the-real-world/</feedburner:origLink></item>
		<item>
		<title>Update website conceptbakery.com – Facebook, Blog and Twitter integration</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/9gI36N5j1Ho/</link>
		<comments>http://www.conceptbakery.com/blog/2009/07/12/update-website-conceptbakerycom-facebook-blog-and-twitter-integration/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 17:00:33 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Fan Box Widget]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=406</guid>
		<description><![CDATA[Facebook Fan Page Box The Facebook Fan Box Widget was released just in time. So we added it to our homepage. We are using the power of Fan Pages for our clients but I have to admit that we neglected our conceptbakery Facebook Page. Going forward we decided to put more emphasis on our Fan [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/07/12/update-website-conceptbakerycom-facebook-blog-and-twitter-integration/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/07/12/update-website-conceptbakerycom-facebook-blog-and-twitter-integration/</feedburner:origLink></item>
		<item>
		<title>Nokia N97 – killer launch for a killer product?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/bWmqCuBddsY/</link>
		<comments>http://www.conceptbakery.com/blog/2009/06/19/nokia-n97-killer-launch-for-a-killer-product/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 10:30:35 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Product Launch]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=388</guid>
		<description><![CDATA[I came across a pre launch party for the Nokia N97 in Cologne. It was one of only 4 locations in Germany where the device was being introduced. Since I am currently visiting our German office and was in town we decided to swing by. We are heading toward the Nokia store and noticed a [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/06/19/nokia-n97-killer-launch-for-a-killer-product/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/06/19/nokia-n97-killer-launch-for-a-killer-product/</feedburner:origLink></item>
		<item>
		<title>Popgasm – Sunrise Avenue using web videos to support album launch</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/wx_gx9kDK8I/</link>
		<comments>http://www.conceptbakery.com/blog/2009/06/02/popgasm-sunrise-avenue-using-web-videos-to-support-album-launch/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 14:14:41 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Web Videos]]></category>
		<category><![CDATA[EMI]]></category>
		<category><![CDATA[moviebakery]]></category>
		<category><![CDATA[Music industry]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=377</guid>
		<description><![CDATA[Shrinking marketing budgets in the record industry require creative solutions. Records label EMI took the step and asked moviebakery to produce some web videos to support the launch of &#8220;Popgasm&#8221; by the Finish pop band Sunrise Avenue. The album name left a lot of room for creativity for our video producers. There was certainly no [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/06/02/popgasm-sunrise-avenue-using-web-videos-to-support-album-launch/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/06/02/popgasm-sunrise-avenue-using-web-videos-to-support-album-launch/</feedburner:origLink></item>
		<item>
		<title>What’s your marketing strategy right now?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/jmn8DkhaPJg/</link>
		<comments>http://www.conceptbakery.com/blog/2009/03/11/whats-your-marketing-strategy-right-now/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:38:42 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=371</guid>
		<description><![CDATA[Image via Wikipedia Not a day passes by with more horrendous economic news. As a former financial expert I understand the long term implications of this meltdown to some extend. Businesses shut down or get rid of parts of their operations &#8211; without any intensions of bringing them back. Everyone seems to hedge their bets, [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/03/11/whats-your-marketing-strategy-right-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/03/11/whats-your-marketing-strategy-right-now/</feedburner:origLink></item>
		<item>
		<title>20 no-brainer commandments of social media</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/H070FOyW0x8/</link>
		<comments>http://www.conceptbakery.com/blog/2009/02/20/20-no-brainer-commandments-of-social-media/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 20:58:55 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Hot at the Bakery]]></category>
		<category><![CDATA[Out of Focus]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=359</guid>
		<description><![CDATA[1. Thou shalt not get sucked in by others to disclose too much private information. 2. Thou shalt have at least one face-to-face and one phone conversation per week. 3. Thou shalt not use performance-enhancing drugs (alcohol, Viagra, pot, etc.) before engaging with others online. 4. Thou shalt limit the number of social media accounts [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/02/20/20-no-brainer-commandments-of-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/02/20/20-no-brainer-commandments-of-social-media/</feedburner:origLink></item>
		<item>
		<title>How long to do you whine when you accidentally erased your work?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/DucyNJIb6d8/</link>
		<comments>http://www.conceptbakery.com/blog/2009/02/10/how-long-to-do-you-whine-when-you-accidentally-erased-your-work/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 14:59:35 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Out of Focus]]></category>
		<category><![CDATA[accident]]></category>
		<category><![CDATA[Erase]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=354</guid>
		<description><![CDATA[Image via Wikipedia Yesterday, I lost an entire blog post that was finished and ready to go. The fault was mine completely. No one else is to blame. Blaming someone else is rarely an option since I switched to a Mac ;-) I usually type in TextEdit, the basic Mac editor. I simply open up [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/02/10/how-long-to-do-you-whine-when-you-accidentally-erased-your-work/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/02/10/how-long-to-do-you-whine-when-you-accidentally-erased-your-work/</feedburner:origLink></item>
		<item>
		<title>Where do you get your news from?</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/5-PfxVL_fT4/</link>
		<comments>http://www.conceptbakery.com/blog/2009/02/09/where-do-you-get-your-news-from/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:02:39 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Out of Focus]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=350</guid>
		<description><![CDATA[Image by Getty Images via Daylife Blogs and micro-blogs have greatly enhanced my communication: I can reach out, I can share, comment, learn etc. Here is what they can&#8217;t do: They will not replace papers and magazines as my #1 resource of information. Why? Comparing a leading paper and news blog might explain where I [...]]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/02/09/where-do-you-get-your-news-from/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/02/09/where-do-you-get-your-news-from/</feedburner:origLink></item>
		<item>
		<title>Brainstorming for a better Twitter</title>
		<link>http://feedproxy.google.com/~r/conceptbakery/~3/0x-z_-eN6l4/</link>
		<comments>http://www.conceptbakery.com/blog/2009/01/28/brainstorming-for-a-better-twitter/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 17:03:50 +0000</pubDate>
		<dc:creator>Klaus Holzapfel</dc:creator>
				<category><![CDATA[Out of Focus]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[Brainstorming]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Spamming]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.conceptbakery.com/blog/?p=344</guid>
		<description><![CDATA[Twitter has changed its order of displaying followers a few months ago. The latest followers are now shown on top. This makes it very easy to follow a person who aggressively adds new (auto) followers and build a big number of followers for themselves. Many people have issues with this and call it spamming.

Instead of complaining about the status quo I'd much rather look ahead and address some things that could easily be improved - without making Twitter too complex and all of us ending up with the almost permanent "fail whale" again:]]></description>
		<wfw:commentRss>http://www.conceptbakery.com/blog/2009/01/28/brainstorming-for-a-better-twitter/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		<feedburner:origLink>http://www.conceptbakery.com/blog/2009/01/28/brainstorming-for-a-better-twitter/</feedburner:origLink></item>
	</channel>
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