for and from the curious - web 2.0, social media and cause marketing explored

Unlock your Facebook sweepstakes and other promotions for mobile users

Klaus Holzapfel — Thu, 28 Mar 2013 16:18:18 +0000

Facebook on mobile devices is the new normal. Did you know over 2/3 of all Facebook users access the leading social network on their mobile devices? Plus, over 15% are mobile-only browsers. We’ve found smartphones are now the leading device for many of our new client Likes. Overall, Facebook’s mobile app is one of the [...]

Super Bowl 2013 – A 2nd Screen Experiment

Klaus Holzapfel — Mon, 04 Feb 2013 21:22:39 +0000

TV Advertising was said to be dead a few years ago. Life after the 30-Second Spot by Joseph Jaffe was only one publication that comes to mind but the talk was everywhere. Yet, advertisers paid close to four million for 30-second spots at yesterday’s Super Bowl. The increased online hype around the ads running during [...]

2013 fads versus substantial developments

Klaus Holzapfel — Mon, 31 Dec 2012 21:13:58 +0000

As marketers we are dealing with trends for the future. We always ought to have our focus on separating between substantial developments that can’t be missed and fads that one might better sit out in order to focus on more relevant developments. Of course the issue of timing is another critical factor. Of course we [...]

A branded visual content theorem on Slideshare

Klaus Holzapfel — Wed, 05 Dec 2012 19:29:16 +0000

We were very pleased to see when our latest slideshow was chosen to be the pick of the day on Slideshare.net last week. It deals with the power of images and how to make them work for you. For your reference we embedded it here. Feel free to download and share it with your network.

Flickr, why are you letting Pinterest steal your lunch money?

Klaus Holzapfel — Thu, 29 Mar 2012 17:03:30 +0000

Flickr was created in 2004, was acquired by Yahoo in 2005, had 51 million registered users as of June 2011, and hosts a total of over 6 billion images. It also has over 80 million unique visitors per month. Image sharing site Pinterest just came out of beta a year ago and has taken the [...]

How to add an app to a Facebook Page tab (Simple Form Solution)

A. Jinnie McManus — Thu, 15 Mar 2012 17:46:32 +0000

Facebook Page owners! Are you trying to add an App to a Facebook page? It used to be done with just a simple link click, but Facebook removed the easy “Add to Page” option in the App menu for some reason. Facebook recommends you use the following URL and manually type in the values: https://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID [...]

What does engaging content for Facebook Timelines mean in plain English?

Klaus Holzapfel — Wed, 14 Mar 2012 19:09:42 +0000

Timeline for Facebook Pages was introduced on February 29th. The new format becomes mandatory for all Pages on March 30st. The topic has been widely discussed on the web already. Nearly every post you will read about Facebook Timeline will stress how important “engaging” content is with the new format. Of course, engaging content has [...]

A few random thoughts on the famous bill causing sites to go black today

Klaus Holzapfel — Wed, 18 Jan 2012 18:58:25 +0000

Usually we as conceptbakery try to hold back with out political opinions and respect the diversity of our audience. But today is a day where marketers and nearly all other web users can’t really ignore politics. We’re being called to action by sites like Wikipedia, Google or reedit. We wish we were influential enough to [...]

Are you missing out on Google Plus?

Klaus Holzapfel — Wed, 09 Nov 2011 22:25:25 +0000

I was at Blogworld in Los Angeles last week and a lot of the conversation circled around Google+. Chris Brogan gave a keynote speech and has already written a soon-to-be-published book about it. Keynote partner Guy Kawasaki suggested Facebook is for friends and family and Google + is for connecting with people you don’t know [...]

Three 2012 Mobile Trends

JoshOrtega — Wed, 28 Sep 2011 20:31:24 +0000

Note by Klaus: Josh Ortega used to work for Apple and has an extensive mobile phone background. I asked him what he sees as the biggest trends in mobile phones for 2012 from his perspective. Smartphones have changed dramatically since 2007 when the original iPhone was released. The birth of the consumer smartphone opened up [...]

our nine year anniversary

Klaus Holzapfel — Sun, 25 Sep 2011 03:35:44 +0000

It’s been 9 years today since my brother Felix and I started conceptbakery at a sunny day in Los Angeles. We are getting ready for our first big anniversary next year and will certainly keep some beans in the bank for that day. Felix is flat out the best business partner I could have ever [...]

Sample social media conversation with a small business owner

Klaus Holzapfel — Wed, 21 Sep 2011 15:56:56 +0000

A recent post at eMarketer showed that many small businesses (SMB) are struggling with seeing real value in engaging in social media. In a survey, 43% stated using social media is not necessary to their business, 14% said they don’t know enough about it and 24% said they do it when they have time. Only [...]

Mac App Store: winners and losers

Klaus Holzapfel — Fri, 07 Jan 2011 17:40:18 +0000

By launching the Mac App Store, Mr. Jobs has effectively taken control of the last piece of software development for the Mac world. It is going to be hard to make a dime anywhere in the Apple ecosystem without handing a cut to Apple. Apple’s level of control now far exceeds the power Microsoft ever [...]

New Facebook Groups: How Could it Affect You?

Klaus Holzapfel — Thu, 07 Oct 2010 17:46:25 +0000

Facebook just gave its Groups feature a major overhaul. It has the potential to deeply affect user behavior. Facebook is claiming that this is a new cornerstone in their strategy and that new features built around this premise will going to follow. This 2-minute video by Facebook covers what is new. Here are some initial [...]

Happy 8th Birthday conceptbakery

Klaus Holzapfel — Fri, 24 Sep 2010 20:54:06 +0000

Eight years ago today, my brother Felix and I signed the incorporation documents and conceptbakery was born. Ten years prior to this date, the notion of working with my little brother wouldn’t have come to my mind, but 8 years later, I can safely say that it’s the best decision I could have made. Starting [...]

Huggies Pays Attention to Working Moms

dominique — Fri, 25 Jun 2010 15:22:36 +0000

Huggies, purveyor of disposable diapers and subsidiary of pharmaceutical giant, Kimberly-Clark, has launched an interesting cause marketing effort: The MomInspired Grant Program. Kimberly-Clark is asking that, using their online application, mothers submit a proposal for an innovative product that meets a previously overlooked parenting need. The company has $250,000 in grant money to award, with [...]

Update on our StainTalk campaign

A. Jinnie McManus — Thu, 27 May 2010 19:03:41 +0000

We don’t talk too much about our daily work on this blog but we’d like to keep you posted on what we actually do when we don’t work on publishing a book or posting on Facebook or Twitter. In March, we introduced StainTalk, the new social media project commissioned by client Delta Carbona. (See our [...]

Video treats: Fun, advocacy and trumping Whitney Houston

A. Jinnie McManus — Thu, 13 May 2010 19:12:24 +0000

Here’s your latest web video treats; an a la carte selection of business cards, songs, Starbucks and dancing Master of Business Card Throwing We at conceptbakery enjoy networking. But what do you do with that collection of business cards you know you’ll never need? How about using them for target practice? As this ‘Master’ shows, [...]

Facebook fan page in prime time TV

Klaus Holzapfel — Fri, 16 Apr 2010 19:46:25 +0000

You most probably know that we manage a number of Facebook fan pages for our clients. There’s no need to make a big fuss about it. Last Saturday though, something out of the ordinary happened and it’s worth sharing. We’ve been setting up a YouTube partner channel and a fan page for a prime-time TV [...]

Video Treats: iPads, iPhone, school play and a song without words

Klaus Holzapfel — Thu, 15 Apr 2010 19:20:48 +0000

You wonder how responsive the touch screen of the iPad is? Take a look at Yoshitoshi Abw doing some mange scribbling with it. Try that at home and send us your masterpiece ;) You might have seen the Fuehrer’s take on Twitter and Friendfeed. In this parody he puts his eyes on the iPad. It [...]

Ford’s Socially Responsible Comeback

dominique — Sat, 10 Apr 2010 19:05:19 +0000

. With the majority of the American auto industry in shambles, Ford Motor Company has made heroic efforts in marketing to both maintain its company image and stay financially afloat. In executing these plans, however, Ford has gone beyond mere brand maintenance to a company well on its way to a complete revitalization of its [...]

Collection of random social media stats

Klaus Holzapfel — Wed, 24 Mar 2010 01:04:18 +0000

Here is a set of random numbers that we collected over the last couple of weeks. You might have seen some of them but our memory can use a little “refreshing” once in a while. Twitter Stats Image by littleREDelf via Flickr As of February 2010 50% of all Twitter messages are in English Source: [...]

Showcase – A US household brand gets up and running in the social media sphere

Klaus Holzapfel — Thu, 18 Mar 2010 16:30:41 +0000

Delta Carbona, L.P. is the oldest manufacturer of stain removal products in America. Their “Stain Devils” are unique since there are 9 different products for separate groups of stains, in addition to other household cleaning solutions. Since they are a client of ours, we got to try their products and the Stain Devils really impressed [...]

This Week’s Video Treats: songs, dogs, falls, and a mystery

A. Jinnie McManus — Thu, 11 Mar 2010 17:31:49 +0000

Here’s your weekly gourmet selection of viral videos. Just like last week, we’ve picked some that really caught our interest. You might remember Dave Carroll — or at least his famous “United Breaks Guitars” viral videos. In 2008, he watched in horror from an airplane as United Airlines baggage handlers threw his $3500 guitar and [...]

Seventh Generation pushing the cause marketing envelope

dominique — Tue, 09 Mar 2010 21:20:53 +0000

At conceptbakery, we’re always looking out for great new cause marketing case studies. Recently, we’ve been quite taken with Seventh Generation’s Million Baby Crawl, an initiative that ultimately hopes to tighten government regulations on the chemical content in common household products. Specifically, the cause cites mounting scientific evidence that highlights the widespread exposure to chemicals [...]