Confessions of a Marketer https://confessionsofamarketer.com We talk marketing--all subjects, all points of view--with the world's leading experts. Tue, 20 Oct 2020 05:00:00 +0000 en hourly 1 https://wordpress.org/?v=5.5.1 https://confessionsofamarketer.com/wp-content/uploads/2019/05/cropped-ConfessionsOfAMarketer-Feature-Image-32x32.png Confessions of a Marketer https://confessionsofamarketer.com 32 32 The Human Marketer in a Digital World https://confessionsofamarketer.com/the-human-marketer-in-a-digital-world/ https://confessionsofamarketer.com/the-human-marketer-in-a-digital-world/#respond Tue, 20 Oct 2020 05:00:00 +0000 https://confessionsofamarketer.com/the-human-marketer-in-a-digital-world/

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On the latest episode, we are fortunate to have a repeat guest back with us. Alex Withers is in to talk about the role of the human marketer in an increasingly digital world. Alex is COO of a company called marGo and has a long background in marketing. We learn about his background, a bit about marGo, why he left his cushy CMO job to start a new business, the role of the human marketer in light of constant amazing tech advancements, the direct sales industry, and how human marketers will evolve over the next few years. Alex is always a fun guest. Enjoy this one!

]]> https://confessionsofamarketer.com/the-human-marketer-in-a-digital-world/feed/ 0 Building a Content Platform https://confessionsofamarketer.com/building-a-content-platform/ https://confessionsofamarketer.com/building-a-content-platform/#respond Tue, 13 Oct 2020 05:00:00 +0000 https://confessionsofamarketer.com/building-a-content-platform/

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On this episode, we’re joined by Joe Sullivan for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency Gorilla 76. In our chat, we learn his background and all about building a content platform: how to start it out, what the steps are, the social platforms to concentrate on, frequency, and so much more. We also learn about how COVID-19 has affected his business. A real gem of an interview.

]]> https://confessionsofamarketer.com/building-a-content-platform/feed/ 0 Prepping for the COVID Holiday Shopping Season https://confessionsofamarketer.com/prepping-for-the-covid-holiday-shopping-season/ https://confessionsofamarketer.com/prepping-for-the-covid-holiday-shopping-season/#respond Mon, 05 Oct 2020 05:00:00 +0000 https://confessionsofamarketer.com/prepping-for-the-covid-holiday-shopping-season/

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Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We discuss–of course–data, supply chain efficiencies, personalization, and digital marketing efforts.

Plus, we look into the kinds of messaging strategies that might work this year and how customer service departments are getting ready.

]]> https://confessionsofamarketer.com/prepping-for-the-covid-holiday-shopping-season/feed/ 0 Marketer to Marketer: Turning the Tables https://confessionsofamarketer.com/marketer-to-marketer-turning-the-tables/ https://confessionsofamarketer.com/marketer-to-marketer-turning-the-tables/#respond Tue, 29 Sep 2020 05:00:00 +0000 https://confessionsofamarketer.com/marketer-to-marketer-turning-the-tables/

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I’m starting this season with a bit of a change of pace. I’m turning the tables.

Victor Machado—a friend, colleague, and guest of the podcast on episodes 86 and 87—is in to ask me questions. This was his idea, and although we discussed it beforehand, I wasn’t 100% sure what he’s going to ask. I thought it could be a lot of fun or a complete disaster. I’ll let you decide.

Anyway, Victor is founder of PW Digital Agency, which combines a couple decades of sales, business and tech experience to deliver unbeatable digital marketing programs rooted in analytics and driven by creativity.

Here’s Victor’s post on LinkedIn about this episode: https://www.linkedin.com/feed/update/urn:li:activity:6714527302203580416/

(BTW, I thought it was a lot of fun, by the way. Enjoy!)

]]> https://confessionsofamarketer.com/marketer-to-marketer-turning-the-tables/feed/ 0 From the Archives: Why CMOs Should Listen to Creatives https://confessionsofamarketer.com/from-the-archives-why-cmos-should-listen-to-creatives-2/ https://confessionsofamarketer.com/from-the-archives-why-cmos-should-listen-to-creatives-2/#respond Wed, 26 Aug 2020 15:23:36 +0000 https://confessionsofamarketer.com/from-the-archives-why-cmos-should-listen-to-creatives-2/

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As we kick back in our beach chair, we’re taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He’s now Chief Operating Officer at marGo LLC, which provides CRM and marketing tools for the direct sales industry. In this chat, Alex shares his belief that creatives have a lot to offer CMOs. It was an inspirational discussion. And the first of a couple times we’ve had Alex on. Hoping to get him on again in season 4.

]]> https://confessionsofamarketer.com/from-the-archives-why-cmos-should-listen-to-creatives-2/feed/ 0 Creative Audacity https://confessionsofamarketer.com/creative-audacity/ https://confessionsofamarketer.com/creative-audacity/#respond Tue, 11 Aug 2020 05:00:00 +0000 https://confessionsofamarketer.com/creative-audacity/

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On Episode 165, Keith Cartwright is into discuss starting his new agency–Cartwright–with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to bring awareness to and shift perceptions of racial bias and injustice. 

Links of Interest

]]> https://confessionsofamarketer.com/creative-audacity/feed/ 0 Light a Fire Under Your SaaS https://confessionsofamarketer.com/light-a-fire-under-your-saas/ https://confessionsofamarketer.com/light-a-fire-under-your-saas/#respond Tue, 04 Aug 2020 05:00:00 +0000 https://confessionsofamarketer.com/light-a-fire-under-your-saas/

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On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything around B2B marketing–whether people want hyper-specialization or all-in-one, meeting the needs of customers, making revenue teams more productive, and lots more.

Links of Interest

]]> https://confessionsofamarketer.com/light-a-fire-under-your-saas/feed/ 0 Progressive Web Apps https://confessionsofamarketer.com/progressive-web-apps/ https://confessionsofamarketer.com/progressive-web-apps/#respond Tue, 28 Jul 2020 05:00:00 +0000 https://confessionsofamarketer.com/progressive-web-apps/

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On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create connections, build relationships and drive transactions with their customers through the mobile web. Think real estate agents and the like. David has an interesting background. He worked in renewable energy in the wind sector, trying to make it as an actor in Los Angeles, and working as a game developer. A couple decades ago he got bitten by the entrepreneurial bug. Now he’s running SavvyCard–I’ll let him tell that story.

Links of Interest

]]> https://confessionsofamarketer.com/progressive-web-apps/feed/ 0 Special: Allies in Action–Racial and Economic Equity as Corporate Competitive Advantage https://confessionsofamarketer.com/special-allies-in-action-racial-and-economic-equity-as-corporate-competitive-advantage/ https://confessionsofamarketer.com/special-allies-in-action-racial-and-economic-equity-as-corporate-competitive-advantage/#respond Mon, 27 Jul 2020 14:56:38 +0000 https://confessionsofamarketer.com/special-allies-in-action-racial-and-economic-equity-as-corporate-competitive-advantage/

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Allies in Action, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and media/publishing industries. Read the full press release here.

July 8 Forum

In the wake of the death of George Floyd, advocates for racial and economic equity have called for companies to take leadership. This means going beyond supportive press releases and new CSR programs, to the commitment for strong diversity, equity, and inclusion (DEI) policies, measurable DEI personnel growth, supportive public policy advocacy, and strategic investment in new innovation models for the emerging “Multicultural Mainstream.” 

Speakers

Steve Rochlin, CEO, IMPACT ROI

Bryan Greene, Director of Fair Housing Policy at National Association of REALTORS

Jacqueline Bouvier Copeland, CEO, The WISE Fund

Ritse Erumi, Technology Fellow, Future of Work(ers), The Ford Foundation

Melissa Potter, Head of Social Impact and Communications, Odyssey Impact

William Crowder, Founder, Aperture Venture Capital

]]> https://confessionsofamarketer.com/special-allies-in-action-racial-and-economic-equity-as-corporate-competitive-advantage/feed/ 0 Demystifying Digital Marketing https://confessionsofamarketer.com/demystifying-digital-marketing/ https://confessionsofamarketer.com/demystifying-digital-marketing/#respond Tue, 21 Jul 2020 05:00:00 +0000 https://confessionsofamarketer.com/demystifying-digital-marketing/

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On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his point of view on marketing in the COVID-19 era.

Links of Interest

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