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		<title>Claudeforce: The AI Interface Salesforce Never Built</title>
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		<dc:creator><![CDATA[Kate Leggett]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 17:15:44 +0000</pubDate>
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					<description><![CDATA[Salesforce’s Claudeforce announcement ushers in a new era for CRM. This partnership establishes the technical and business connection to embed Sales Cloud data, workflows, and security controls directly into Claude Cowork through Salesforce-hosted MCP servers and plugins (with more Salesforce clouds promised in the future). Sales teams can now work directly within Claude Cowork instead [&#8230;]]]></description>
		
		
		
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		<title>2026 H1 Enterprise Software Earnings Reveal A New Vendor Power Play</title>
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		<dc:creator><![CDATA[Faram Medhora]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 15:25:44 +0000</pubDate>
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					<description><![CDATA[H1 2026 earnings season told the story vendors wanted told: AI attach rates climbing, cloud backlog compounding, and platforms expanding into adjacent workflows. ServiceNow sustained approximately 19% subscription growth while increasing its 2026 AI commitment to $1.5 billion. Salesforce grew Agentforce annual recurring revenue to $1.2 billion, even as core revenue growth slowed into the [&#8230;]]]></description>
		
		
		
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		<title>Before You Build An AI-Powered Enterprise, Build Its Human Foundation</title>
		<link>https://www.forrester.com/blogs/before-you-build-an-ai-powered-enterprise-build-its-human-foundation/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 12:35:07 +0000</pubDate>
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					<description><![CDATA[Organizations don’t organically mature into effective AI adoption. At CX Forum West, Colleen Fazio explained how companies can build a solid human foundation in which they can ground their AI initiatives.]]></description>
		
		
		
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		<title>Before You Build An AI-Powered Enterprise, Build A Human Foundation</title>
		<link>https://www.forrester.com/blogs/before-you-build-an-ai-powered-enterprise-build-a-human-foundation/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 12:27:39 +0000</pubDate>
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					<description><![CDATA[Organizations don’t organically mature into effective AI adoption. At CX Forum East, Colleen Fazio explained how companies can build a solid human foundation in which they can ground their AI initiatives.]]></description>
		
		
		
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		<title>Service Providers Are Acquiring Their Way To Relevance And Survival In An AI-Powered World</title>
		<link>https://www.forrester.com/blogs/service-providers-are-acquiring-their-way-to-relevance-and-survival-in-an-ai-powered-world/</link>
		
		<dc:creator><![CDATA[Ted Schadler]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 14:14:23 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303218</guid>

					<description><![CDATA[Service providers from Accenture to Wipro and beyond are on the acquisition march. As Darwinian creatures born to survive, providers have a long history of buying what they need. Today, that means they are buying asset-centric firms to survive AI disruption and gearing up for the complex work of AI transformation. We recently published a [&#8230;]]]></description>
		
		
		
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		<title>Does Your “Agent Governance” End Up Governing Everything But The Agent Itself?</title>
		<link>https://www.forrester.com/blogs/does-your-agent-governance-end-up-governing-everything-but-the-agent-itself/</link>
		
		<dc:creator><![CDATA[Leslie Joseph]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 06:24:22 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303225</guid>

					<description><![CDATA[Most enterprises govern the systems around AI agents, not the agents themselves. They control credentials, log tool calls, and route high-risk actions to a human approver. These are useful controls, but they were designed for software that follows instructions. Agents reason at runtime, and that reasoning can turn compliant actions into a noncompliant outcome that [&#8230;]]]></description>
		
		
		
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		<title>Meta Settles For $17 Billion In Landmark Social Media Addiction Trial</title>
		<link>https://www.forrester.com/blogs/meta-settles-for-17-billion-in-landmark-social-media-addiction-trial/</link>
		
		<dc:creator><![CDATA[Kate Winick]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 15:38:58 +0000</pubDate>
				<category><![CDATA[B2C Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303189</guid>

					<description><![CDATA[Two weeks into a landmark case against Meta, a group of attorneys general have announced that they’ve reached a settlement laying the groundwork for significant changes to the way young users experience Meta platforms. Youth Access Will Take An Immediate Hit, But Adults Will See A Gradual Shift The financial penalty is meaningful and doesn’t [&#8230;]]]></description>
		
		
		
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		<title>It’s Time To Dive Deep Into US Health Insurers’ Brand, CX, And Trust Data</title>
		<link>https://www.forrester.com/blogs/its-time-to-dive-deep-into-us-health-insurers-brand-cx-and-trust-data/</link>
		
		<dc:creator><![CDATA[Judy Weader]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 13:04:27 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Brand and Communications]]></category>
		<category><![CDATA[customer experience index (CX Index)]]></category>
		<category><![CDATA[Customer Experience Measurement]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303136</guid>

					<description><![CDATA[In June, we shared a high-level view of total experience for US health insurers. Since then, we’ve dug deeper into the data to uncover what separates leaders from laggards across brand experience, customer experience (CX), and trust. The result is three new reports that explore the key forces shaping each area and reveal where insurers [&#8230;]]]></description>
		
		
		
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		<title>Basware’s Trustpair Acquisition Extends B2B Fraud Management Coverage</title>
		<link>https://www.forrester.com/blogs/baswares-trustpair-acquisition-extends-b2b-fraud-management-coverage/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 08:07:57 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Automation]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303028</guid>

					<description><![CDATA[Generative AI (genAI) is changing the economics of B2B fraud. It enables criminals to create convincing supplier communications, impersonate executives, fabricate documents, and personalize business email compromise attacks faster and at lower cost. Agentic AI can push this further by automating multistep activities, such as researching targets, generating messages, and adapting outreach at scale. The [&#8230;]]]></description>
		
		
		
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		<title>Security &#038; Risk Leaders: Build Trust, Resilience, And Control In The AI Era At Security &#038; Risk Forum</title>
		<link>https://www.forrester.com/blogs/security-risk-leaders-build-trust-resilience-and-control-in-the-ai-era-at-security-risk-forum/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Tue, 25 Aug 2026 12:50:24 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Hidden]]></category>
		<category><![CDATA[SR 2026]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303094</guid>

					<description><![CDATA[The security singularity is here. AI is accelerating change faster than traditional security and risk practices can keep up. Learn how to build the trust, governance, resilience, and accountability needed to manage AI-driven risk, prove assurance, and lead confidently in the next era of security and risk.]]></description>
		
		
		
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