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		<title>When Algorithms And LLMs Become Sellers, Your Commerce Strategy Must Change</title>
		<link>https://www.forrester.com/blogs/when-algorithms-and-llms-become-sellers-your-commerce-strategy-must-change/</link>
		
		<dc:creator><![CDATA[Chuck Gahun]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 20:51:58 +0000</pubDate>
				<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[digital design]]></category>
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					<description><![CDATA[Distributed commerce is here — and is already reshaping how consumers discover and buy. Learn what you need to do to achieve long-term success and profitability.]]></description>
		
		
		
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		<title>Google Goes All-In: An AI-Operated System, Not AI-Assisted Products</title>
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		<dc:creator><![CDATA[Emily Collins]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 19:04:49 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299726</guid>

					<description><![CDATA[Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the [&#8230;]]]></description>
		
		
		
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		<title>Cisco’s Platform Push: Big Vision, Real Questions</title>
		<link>https://www.forrester.com/blogs/ciscos-platform-push-big-vision-real-questions/</link>
		
		<dc:creator><![CDATA[Andre Kindness]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 18:47:25 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
		<category><![CDATA[network security]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299148</guid>

					<description><![CDATA[I wasn’t on the ground at Cisco Live in Las Vegas this year, but I stayed closely plugged in, comparing notes in real time with Joseph Blankenship, Carlos Rivera, and James Plouffe, who were navigating the show floor, breakout sessions, and keynotes (their blog on Cisco Live 2026 is coming soon!). My own take is [&#8230;]]]></description>
		
		
		
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		<title>Retail’s Incremental Total Experience Shift: Select Brands See Significant Improvement</title>
		<link>https://www.forrester.com/blogs/retails-incremental-total-experience-shift-select-brands-see-significant-improvement/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 13:45:49 +0000</pubDate>
				<category><![CDATA[customer experience index (CX Index)]]></category>
		<category><![CDATA[employee experience]]></category>
		<category><![CDATA[Retail Trends]]></category>
		<category><![CDATA[Total Experience]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299453</guid>

					<description><![CDATA[Forrester assessed 41 major US retailers for our Total Experience Score to determine how well brands win and serve customers. Retailers have work to do: The average Total Experience Score across all retailers was a mere 59.1 on a 100-point scale. Still, retail did improve compared to last year, increasing a statistically significant 0.4 points [&#8230;]]]></description>
		
		
		
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		<title>It’s Time To Elevate Journeys Into Decision Systems</title>
		<link>https://www.forrester.com/blogs/its-time-to-elevate-journeys-into-decision-systems/</link>
		
		<dc:creator><![CDATA[Joana de Quintanilha]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 13:42:34 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299637</guid>

					<description><![CDATA[You already have journey maps. That’s not the problem. Last week, in a portfolio discussion, a team reviewed a backlog of work that was worth millions. What was missing? A clear view of which customer journeys they were improving — or breaking. When CX teams position journeys as tools or CX deliverables, they circulate journey insights [&#8230;]]]></description>
		
		
		
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		<title>AI Agents Need Real-Time Context: Data Streaming Is How You Are Going To Get It</title>
		<link>https://www.forrester.com/blogs/ai-agents-need-real-time-context-data-streaming-is-how-you-are-going-to-get-it/</link>
		
		<dc:creator><![CDATA[Mike Gualtieri]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 12:50:50 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Data Insights]]></category>
		<category><![CDATA[real-time analytics]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299457</guid>

					<description><![CDATA[Real-time data is reality. It is the context that represents the physical and digital reality of what is happening in your business right now. That context is what AI agents need to make accurate decisions and take appropriate actions that affect customers, operations, the workforce, and the market. Unlike humans, AI agents act at digital [&#8230;]]]></description>
		
		
		
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		<title>Tackle Enterprise AI’s Hardest Question At Forrester’s AI Forums</title>
		<link>https://www.forrester.com/blogs/tackle-enterprise-ais-hardest-question-at-forresters-ai-forums/</link>
		
		<dc:creator><![CDATA[Frederic Giron]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 02:00:02 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Asia Pacific]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=298849</guid>

					<description><![CDATA[Many AI efforts stall at experimentation. At Forrester’s AI Forum 2026, technology leaders will learn how to architect context, intent, and skills into an operating model that turns AI activity into measurable business outcomes.]]></description>
		
		
		
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		<title>Building The Human Foundation For AI At CX Forum East</title>
		<link>https://www.forrester.com/blogs/building-the-human-foundation-for-ai-at-cx-forum-east/</link>
		
		<dc:creator><![CDATA[Rick Parrish]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 22:05:58 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B CX]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299351</guid>

					<description><![CDATA[AI raises the stakes for experience leaders. Insights from CX Forum East show that without trust, strong data, and prepared teams, AI simply scales what’s already broken — but with the right foundation, it can unlock entirely new kinds of customer experiences.]]></description>
		
		
		
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		<title>What Separates Scalable AI-Driven Innovation From Promising Experiments</title>
		<link>https://www.forrester.com/blogs/what-separates-scalable-ai-driven-innovation-from-promising-experiments/</link>
		
		<dc:creator><![CDATA[Manuel Geitz]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 11:42:32 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Digital Transformation]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299558</guid>

					<description><![CDATA[Forrester’s recent discussions with leaders from Google Cloud, Apply Digital, and Aptar highlight that scaling AI depends less on model capability alone and more on usability, cocreated workflow redesign, and focusing on minimum viable data rather than waiting for full data readiness. Even the most advanced AI solutions fail to scale if they are complex to use, so leading organizations simplify interactions through structured workflows, redesign processes with end users, and prioritize high-impact data to prove value quickly and sustain momentum.]]></description>
		
		
		
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		<title>Hyland CommunityLIVE 2026: A Call To Action For Enterprise Content Management Leaders</title>
		<link>https://www.forrester.com/blogs/hyland-communitylive-2026-a-call-to-action-for-enterprise-content-management-leaders/</link>
		
		<dc:creator><![CDATA[Julie Mohr]]></dc:creator>
		<pubDate>Wed, 17 Jun 2026 11:21:41 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Content Strategy & Operations]]></category>
		<category><![CDATA[Content Strategy and Operations]]></category>
		<category><![CDATA[Generative AI]]></category>
		<category><![CDATA[Knowledge management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299280</guid>

					<description><![CDATA[Hyland CommunityLIVE 2026 was held in Orlando last week, bringing Hyland&#8217;s customers together from across its product portfolio — OnBase, Alfresco, Nuxeo, and Perceptive. CEO Jitesh Ghai, CTO Tim McIntire, and CPO Michael Campbell delivered the next iteration of Hyland’s vision and roadmap, evolving its positioning of the Content Innovation Cloud and Hyland’s role in [&#8230;]]]></description>
		
		
		
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