Contactology Blog

3 Easy Ways to Increase Email Marketing Responses

Winston — Tue, 02 Mar 2010 20:28:39 +0000

Optimizing your email with tried and true techniques is a good way to improve response rates. We’ve picked three methods that are effective and easy to implement. See if you can use a few of these in your next campaign. 1. Always Include an HTML and Text Only Version of Your Email Campaign Some [...]

White Labeled Email Marketing Clients Get a New Interface

Winston — Thu, 25 Feb 2010 15:56:53 +0000

We recently upgraded the user interface for clients who are white labeling our email marketing software. This only effects our customers who are reselling our tool and white labeling it as their own product.

Changes to Your Email Marketing Archive

Winston — Mon, 22 Feb 2010 17:27:22 +0000

Whenever you send email marketing with Contactology, you have an option to place the campaign in your archive. The archive is unique to you and contains any email you choose to publish. Many of our customers place a link on their website to the archive so that visitors can see what kind of email [...]

Contactology Releases Email Marketing Widget For Zendesk Users

Winston — Tue, 02 Feb 2010 13:30:34 +0000

Contactology is excited to announce our new Zendesk widget. Zendesk extends good help desk karma to any company looking to offer professional-grade support service with very little effort. Using the benefits of Web-based communications and social media, it has helped companies of all sizes move their help desk and customer support operations to the Web. [...]

Access Your Post-Click Google Analytics Data Inside Contactology

Winston — Tue, 26 Jan 2010 18:28:42 +0000

We are excited to bring you our first new feature of 2010. In April, Contactology added the ability to tag email campaigns with Google Analytics tracking. This gave you the ability to see how much traffic and web conversions came to your website from your email marketing campaigns. In our second part of this integration, we’ve extended that functionality by letting you pull your Google Analytics data back into Contactology. This allows you to see the entire post-click analytics data inside Contactology, meaning you can see exactly what’s happening on your website from a given email campaign in your Contactology reporting. What is Post-Click Analytics from Google and Why Is It Useful? Measuring open and click-thru rates is a great way to judge the effectiveness of an email campaign. But post-click analytics takes reporting a step further, allowing you to track how much revenue each campaign made. You can also review stats like your bounce rate, average time spent on your web site, the average page views and more. Measuring the return on investment of an email campaign couldn’t be easier.

Downloading Your Email Reports Just Got Easier

Winston — Thu, 21 Jan 2010 18:45:06 +0000

Email campaigns can generate an extraordinary amount of intelligence. This data is valuable for determining not only the success of your email marketing campaigns, but also analyzing exactly who did what with your emails. While we provide all of this data at anytime in your account, we also give you the ability to download reports [...]

Your 2010 Email Marketing Check List

Winston — Wed, 16 Dec 2009 18:21:14 +0000

It’s that time of the year again; time to create goals, set strategy, build a plan and put ourselves on the road to success. Like our gym plans, it’s easy to get off track with your email marketing goals. Setting up quick batch and blast campaigns is a lot easier than considering segmentation, testing and [...]

Segmentation Starts On Your Email Sign-Up Form

Winston — Wed, 02 Dec 2009 16:41:35 +0000

We talk a lot about relevancy. It’s the key to ensuring a high open and click-thru rate. The more relevant the email is to each recipient, the greater the chance they’ll act. There are lots of things we can do to increase relevancy like: Personalize with names Adjust content and imagery based on recipients gender Use their geographic [...]

A Guide to Using Email Autoresponders

Winston — Tue, 24 Nov 2009 23:19:29 +0000

Earlier in the month, Contactology hosted a webinar to discuss how our clients can leverage email autoresponders to grow their business. In case you were not able to attend, we recorded the session so that you can access it anytime. The thirty minute discussion has some fantastic case studies from current Contactology clients. If you’re [...]

Email Marketing API Still Growing Leaps and Bounds. New Functions.

Winston — Fri, 06 Nov 2009 19:02:32 +0000

This week we added several new functions that will allow for easy importation of an individual’s campaign stats into a third party application via Contactology’s email marketing API. With a little development work, you can now view subscribers send, open, clickthru, bounce and subscription history inside your customer relationship management (CRM) system. These new API [...]